Perspectives Of Specialists Research Articles

Supporting Data Discovery: Comparing Perspectives of Support Specialists and Researchers

Supporting Data Discovery: Comparing Perspectives of Support Specialists and Researchers

AI-Driven Advertising Activity: Perspectives from Peruvian Advertisers

This study explores the impact of Artificial Intelligence (AI) on the creative process within Peruvian advertising agencies. The research focuses on understanding how AI technologies influence the practices of professionals involved in creative production and the perception of AI’s role in enhancing or detracting from creativity in a market characterized by emerging digital transformation. Adopting a qualitative methodology grounded in the interpretive paradigm, the study placed particular emphasis on the insights and experiences of Creative Directors, who play a pivotal role in integrating AI into the creative process. In addition to these key professionals, the study also analyzed the perspectives of AI specialists, decision-makers in digital transformation, and AI consultants. Data was meticulously gathered through semi-structured in-depth interviews, ensuring a comprehensive understanding of how AI is reshaping creativity in advertising. The findings reveal that while AI offers significant potential to streamline and enhance creative processes, concerns about authenticity and the risk of diminishing human creativity persist. The study underscores the need for a balanced approach that integrates AI-driven efficiency with the preservation of original creative input, providing insights for future policy development and industry practices.

From hopelessness to hope: using a desire-based approach to investigate the perspectives of museum specialists in Ghanaian museums

ABSTRACT Drawing on Eve Tuck's (2009. “Suspending damage: A letter to communities.” Harvard Educational Review 79 (3): 409–428. doi:10.17763/haer.79.3.n0016675661t3n15) desire-based research framework, we investigate the perceptions and aspirations of experts within Ghana's museums regarding the future development and improvement of museums in Ghana. We conducted in-depth, semi-structured interviews of nine museum experts who work in Ghanaian museums. While the study’s findings revealed the museums experts’ challenges, including, lack of training, technological deficiencies, and underfunding, their narratives also revealed a profound desire for community engagement, external collaborations, organizational restructuring, and the support of the next generation and the government, all resources they believe will transform their institutions into vibrant, inclusive spaces that are prepared to serve their communities. This study contributes to the literature on museum education and organization in West Africa by moving beyond the prevailing narratives of damage and challenges present in the literature and highlighting the optimism and eagerness of museum specialists who can drive the transformation of these cultural institutions.

Good Practices in using Instructional Images to Enhance Young Children's Linguistic Skills from the Viewpoint of Language Education Experts

The increasing emphasis on improving early childhood language education necessitates a deeper exploration of effective pedagogical tools, particularly visual aids. This study aims to examine the perspectives of language education specialists regarding best practices for employing images to enhance language development in early childhood settings. A targeted sample of 33 experts in language teaching, all working in early childhood education institutions in northern Jordan, was selected for the study. Qualitative research methodology was adopted, utilizing semi-structured interviews and grounded theory for data analysis. The findings identified a series of best practices for the use of instructional images to foster language development in young learners. Key practices included avoiding overly explicit interpretations of images by teachers, cultivating teachers’ confidence in children’s ability to interpret and engage with images independently, providing immediate feedback after children view images, allowing ample opportunities for children to articulate their interpretations of image content, ensuring clear and visible image presentation, selecting images that resonate with children’s real-life experiences, and accommodating individual differences among children. Based on these results, the study put forth several recommendations aimed at enhancing language acquisition through the strategic use of visual aids. The research highlights the critical role of creating a learning environment that effectively integrates images as a tool for promoting language skills in early childhood, encouraging a more interactive and engaging approach to language education.

Community-Based Violence Intervention in the Aftermath of Homicide: Community Violence Prevention Specialists’ Proximity to and Perspectives on Community Safety and Healing

Communities impacted by homicide endure profound loss and trauma, yet the voices of those intimately acquainted with navigating its aftermath are often overlooked and undervalued. In this study, we center the perspectives of community violence prevention specialists (CVPS) to understand the role of community-based violence intervention (CVI) in the aftermath of homicide and identify essential needs for fostering holistic and sustainable safety and healing following homicide. Qualitative data collected from in-person, semi-structured focus groups and interviews between March 2022 and April 2023 with 45 CVPS in Baltimore, Milwaukee, and Sacramento were coded and thematically analyzed. We identified various intersecting ways in which CVPS have unique proximity to and perspective on homicide via personal histories and community relationships, crisis response, preventative peacemaking and community healing, understanding violence drivers, CVI implementation challenges, and policy advocacy. Their perspectives reveal nuanced insights into the dynamics of homicide and its prevention. CVI plays a critical role in the aftermath of homicide, and CVPS have invaluable expertise navigating its multi-tiered dynamics, positioning them as strategic responders to homicide and as experts in identifying community needs and solutions specific to violence recovery. Their voices, work, and wellbeing deserve investment and close attention.

Development of Party Makeup Tutorial Video

The goals of this study are as follows: (1) formulating a plan for making a video instruction on party makeup secondly, making a tutorial video for applying makeup for a party (3) learning how to do party makeup via a video lesson with no effort. Development approach for 4D models used in research and development. The process of finding, gathering, and creating makeup-related ideas is defined as (1). (2) preparation for the design, layout of the makeup, storyboards, filming, dubbing, and editing. (3) conduct small-scale testing and validation. (4) distribute the evaluation surveys and accompanying images and videos. From February to July of 2023, the research was conducted. A panel of thirty Miss Bantul judges checked the video tutorial for appropriateness from the perspectives of media specialists, subject matter experts, and end users. Qualitative and quantitative descriptive analysis, as well as interviewing and observing participants, are used to gather data. Final Product develop a strategy for making a video instructional that covers all the bases, from coming up with a flawless makeup look (design 1) to creating a storyboard, filming, and editing (2). Incorporate an introduction, main body, and closing sequence into a 17-minute and 34-second video and share it using the following URL: https://youtu.be/icHL7dDhBgw (3). The material experts' result is 95.1%, the media experts' result is 95.3%, and Miss Bantul's result is 95.1%. The 98.8% group is highly doable. Consequently, creating video guides on how to apply party makeup is a great idea.

Perspectives on the diagnosis and management of functional cognitive disorder: An international Delphi study.

Current proposed criteria for functional cognitive disorder (FCD) have not been externally validated. We sought to analyse the current perspectives of cognitive specialists in the diagnosis and management of FCD in comparison with neurodegenerative conditions. International experts in cognitive disorders were invited to assess seven illustrative clinical vignettes containing history and bedside characteristics alone. Participants assigned a probable diagnosis and selected the appropriate investigation and treatment. Qualitative, quantitative and inter-rater agreement analyses were undertaken. Eighteen diagnostic terminologies were assigned by 45 cognitive experts from 12 countries with a median of 13 years of experience, across the seven scenarios. Accurate discrimination between FCD and neurodegeneration was observed, independently of background and years of experience: 100% of the neurodegenerative vignettes were correctly classified and 75%-88% of the FCD diagnoses were attributed to non-neurodegenerative causes. There was <50% agreement in the terminology used for FCD, in comparison with 87%-92% agreement for neurodegenerative syndromes. Blood tests and neuropsychological evaluation were the leading diagnostic modalities for FCD. Diagnostic communication, psychotherapy and psychiatry referral were the main suggested management strategies in FCD. Our study demonstrates the feasibility of distinguishing between FCD and neurodegeneration based on relevant patient characteristics and history details. These characteristics need further validation and operationalisation. Heterogeneous labelling and framing pose clinical and research challenges reflecting a lack of agreement in the field. Careful consideration of FCD diagnosis is advised, particularly in the presence of comorbidities. This study informs future research on diagnostic tools and evidence-based interventions.

Oral Health Education for Children: Development of a Serious Game with a User-Centered Design Approach.

Background: Children can learn efficiently with well-designed serious games. The use of applications to promote health has proliferated, but there is a lack of scientific studies on educational games in oral health. Materials and Methods: We developed the Brazilian version of a British and Jordanian oral health education game for children from the perspectives of Brazilian specialists and users. This descriptive study, with a qualitative and quantitative approach, comprised three phases: I-Experts' discussion of the appropriateness of the previous version of the game to Brazil; II-Development of the first Brazilian version of the game; and III-Evaluation of the first version with 15 children from 4 to 8 years of age. Results: In Phase I, the specialists agreed with the development of the Brazilian version of the game, with minor adjustments on: advice on eating; advice on oral hygiene habits, users' age group, game characters, and game purpose. Phase II: a version with a few changes in images and recommendations, written and spoken in Brazilian Portuguese. Phase III: The global average of correct answers in the game's tasks was 75.3%, ranging from 50.0% to 100%. Children reported having fun with the game, and most understood the content and its interface; their parents found the information relevant and enjoyed the gameplay with their children. Conclusions: The Oral Health Education Game offered basic information for preventing dental caries to Brazilian children aged 4-8 years old in an interactive and fun way; it could support professionals in improving oral health education.

Patient interest in and clinician reservations on polygenic embryo screening: a qualitative study of stakeholder perspectives.

We explored and compared perspectives of reproductive endocrinology and infertility specialists (REIs) and in vitro fertilization (IVF) patients regarding polygenic embryo screening (PES), a new type of preimplantation screening that estimates the genetic chances of developing polygenic conditions and traits in the future. Qualitative thematic analysis of semi-structured interviews with US-based REIs and IVF patients. Clinicians and patients often held favorable views of screening embryos for physical or psychiatric conditions, though clinicians tended to temper their positive attitudes with specific caveats. Clinicians also expressed negative views about screening embryos for traits more frequently than patients, who generally held more positive views. Most clinicians were either unwilling to discuss or offer PES to patients or were willing to do so only under certain circumstances, while many patients expressed interest in PES. Both stakeholder groups envisioned multiple potential benefits or uses of PES and raised multiple potential, interrelated concerns about PES. A gap exists between clinician and patient attitudes toward PES; clinicians generally maintained reservations about such screening and patients indicated interest in it. Clinicians and patients sometimes imagined using PES to prepare for the birth of a predisposed or "affected" individual-a rationale that is often associated with prenatal testing. Many clinicians and patients held different attitudes depending on what is specifically screened, despite the sometimes blurry distinction between conditions and traits. Considerations raised by clinicians and patients may help guide professional societies in developing guidelines to navigate the uncertain terrain of PES.

Can the Circular Economy Unlock Sustainable Business Growth? Insights from Qualitative Research with Specialists in Romania

Concern for sustainable development and environmental protection has become increasingly important in the business world in recent decades. Looking for business professionals who are currently implementing sustainable development practices and the principles of the circular economy might be the most meaningful approach to the time and the space we are all heading towards in the future. This study seeks to identify the motivations, obstacles, strategies, and perspectives of specialists in the integration of the circular and sustainable economy model in businesses in the Romanian context. It focuses on providing a solid basis for promoting sustainable practices and policies in the business environment, considering theoretical elements and the perspectives and experiences of specialists. In our research, qualitative in-depth interviews were conducted among diverse specialists in Romanian businesses to gain insight. The research findings indicate consistent requests for consumer education and involvement in the circular economy process and for political support and funding sources for investments in assistive technologies. This article presents viewpoints from Romanian experts, entrepreneurs, and business decision-makers on the circular economy and sustainability. Decision-makers prioritize developing and promoting sustainable products and services, emphasizing the use of recycled materials, and using renewable energy for their activities. The presented results highlight the situation in Romania and implicitly make a significant contribution to the scientific knowledge in this field. Although the study’s qualitative nature limits its generalizability, it offers valuable insights and suggests potential directions for future research on aspects related to the circular economy and sustainability.

Türkiye’deki Anesteziyoloji ve Reanimasyon Uzmanlarının Trakeostomi Tercihleri

Objective: There has been a trend toward percutaneous tracheostomy in recent years, as anesthesiologists have been interested in this and learned the techniques. We aimed to investigate the perspectives of anesthesiology and reanimation specialists in our country regarding tracheostomy. Methods: A survey was conducted on Anesthesiology and Reanimation specialists, which included questions of tracheostomy experience, preferences. Chi-square or Fisher tests were used for analysis. Results: A total of 213 people (51.2% women) participated, where 29% preferred tracheostomy within the two weeks of intubation, while 66% preferred it later. While 87% of the participants preferred percutaneous tracheostomy, 11% preferred surgical technique. For the specialists who preferred tracheostomy within the first two weeks of intubation, the rate of working in a university hospital was significantly higher (p=0.034). Of those who preferred surgical tracheostomy 91.3% had 0-10 times tracheostomy experience. While 89% of the participants preferred needle, 7% preferred scalpel cricothyrotomy. Conclusion: Tracheostomy is a commonly used procedure by anesthesiologists and intensivists. Bronchoscopy and ultrasonography are frequently used auxiliary tools. University hospital physicians often prefer tracheostomy within the first two weeks of intubation. Those with more tracheostomy experience mostly use the percutaneous method. Contrary to the current guidelines, needle method is preferred for cricothyrotomy in our country. Keywords: Complication, experience, percutaneous, surgery, tracheostomy

Perspectives of Behavior Analysts and Mental Health Specialists on Collaborating to Support Students with Intensive Intervention Needs

Interdisciplinary collaboration is critical to address the multiple and varied needs of students with social/emotional and behavioral (SEB) challenges. Yet little is known about the nature of collaboration between two specialist groups who commonly support them: behavior analysts and mental health specialists. Considering expectations for collaboration, and the potential challenges unique to this partnership, we conducted a series of interviews in the U.S. state of Tennessee to explore these specialists’ experiences and perspectives around collaboration. We used a qualitative description approach, which led to identifying themes related to (a) specialists’ preparation to collaborate, (b) facilitators and barriers to effective collaboration, and (c) supports needed to collaborate more effectively in their current roles. Specialists from both groups felt their pre-service training inadequately prepared them to collaborate with one another. They identified several factors that impacted their ability to meaningfully collaborate and expressed needs for cross-discipline education, collaborative conversations, and training on “soft skills” to partner more effectively. We highlight distinct and overlapping perspectives within and across themes between behavior analysts and mental health specialists and discuss implications for improving the quality of these important partnerships.

“A qualitative study of multiple sclerosis specialists’ experiences and perspectives in managing family planning in people with multiple sclerosis”

BackgroundManaging multiple sclerosis (MS) in people of reproductive age can be challenging as treatment decisions often need to balance efficacy, safety to reproductive health and an understanding of reproductive intentions. There has been limited examination of how family planning (FP) is approached in people with MS (pwMS) in Australia. This study aimed to explore the experiences and perspectives of Australian MS clinical specialists on managing FP in the context of MS. MethodsWe conducted one-on-one semi-structured interviews with nine neurologists and ten MS nurses across Australia who regularly provide care to pwMS of reproductive age. Interview topics examined current approaches to managing FP, availability of FP resources, and opportunities for improvement. Interview recordings were transcribed verbatim and analysed thematically. ResultsTwo main themes emerged. First, ‘inconsistent approaches in providing family planning’, where neurologists and MS nurses recognised FP provision as essential but revealed differences in the content, timing and extent of FP discussions; conflicts between reproductive considerations and DMT prescriptions according to teratogenic risk; and variable implementation of interdisciplinary approaches. Second, ‘barriers in providing family planning’ emerged which included a lack of local information resources on FP, lack of contemporary data on safety of DMTs, and a range of patient and professional factors, including time constraints. ConclusionMS clinical specialists saw FP as an essential part of the care of their patients and expressed a need for information and service provision consistency in order to improve FP and reproductive care to pwMS.

Interdisciplinary Team - How to Make It Work?

The philosophy of interdisciplinary teams in infertility centers is a fundamental aspect of the reproductive medicine Centre’s approach to patient care. It aims to delve into the core principles and beliefs that underpin the philosophy of interdisciplinary teams in Union Hospital’s infertility center, shedding light on the critical role they play in optimizing treatment outcomes and patient satisfaction. The art of interdisciplinary teams’ centers on the recognition that infertility is a complex and multi-faceted issue that requires a comprehensive approach involving professionals from diverse disciplines. At our Centre, the foundation of this philosophy lies in the belief that by combining the expertise and perspectives of specialists in reproductive endocrinology, embryology, andrology, genetics, psychology, and nursing, patients can receive the highest standard of holistic care. The primary goal of the interdisciplinary team is to provide individualized care that is tailored to each patient’s unique needs and circumstances. This involves a synergistic collaboration among team members to ensure a thorough evaluation of the patient’s reproductive health, addressing not only the physical aspects but also the emotional and psychological aspects of their infertility journey. By integrating a range of perspectives, the team aims to provide comprehensive, evidence-based assessments and treatment plans. Furthermore, we emphasize the importance of continuous communication and coordination among team members. Regular team meetings and case discussions allow for the exchange of ideas, insights, and knowledge, ultimately leading to more informed decision making and improved treatment outcomes. The interdisciplinary team ethos also fosters a supportive and compassionate environment, where patients feel heard, valued, and understood throughout their treatment journey. Interdisciplinary team infertility centre also embraces the utilization of cutting-edge technologies and diagnostic tools. By integrating advancements in reproductive medicine, such as genetic testing and personalized treatment protocols, the team can offer patients the most effective and innovative options available. In conclusion, the philosophy of interdisciplinary teams in infertility centers is rooted in the belief that by bringing together professionals from diverse disciplines, patients can receive tailored, comprehensive care that addresses the entirety of their infertility journey. It emphasizes collaboration, communication, and the utilization of advanced technologies, ultimately leading to enhanced treatment outcomes, patient satisfaction, and overall reproductive well-being.

Postmortem radiology studies in global and national healthcare: literature analysis and perspectives of Russian specialists

Despite the significant importance of autopsies for determining the cause of death and the evaluating the effectiveness of treatments, there is a progressive decrease in their number across all countries. At the same time, there is an active introduction of postmortem radiological studies to analyze the bodies of deceased patients.&#x0D; The article presents literature analysis summarizing the results of surveys from foreign specialists, as well as the opinions of Russian specialists, regarding the possibilities and features of postmortem radiological studies, mainly focusing on deceased newborns and infants. It is noted that postmortem radiological studies are carried out as part of both pathoanatomical autopsy and forensic medical examination. Postmortem computed tomography in cases of violent death and postmortem magnetic resonance imaging in cases of death from diseases were performed more often. General clinical equipment located in clinical radiology departments was more frequently used than those located in the mortuary, pathology department, or forensic facility. The analysis of the results of postmortem radiological examinations was predominantly carried out by radiologists, with a joint analysis involving a radiologist and a pathologist being less common. It is emphasized that in the Russian Federation, postmortem radiological studies are mostly of a single nature. According to Russian researchers, in the current era of advancing personalized medicine, radiation techniques, and information technologies, there arises a need to use postmortem radiological studies to objectify and improve the accuracy of traditional autopsies. Postmortem radiological studies, which are objective operator-independent methods of examining the bodies of dead people, should be considered as a highly effective stage of pathology and, especially, forensic autopsy.

Management by Results in Public Works and its Relation to the Quality of Life of the Population of the Department of Amazonas

Purpose: The purpose of the study is to examine the evidence and substantive contributions of managing for results in public works projects and their impact on quality of life.&#x0D; &#x0D; Theoretical framework: It is based on the results-based management approach, which refers to the allocation of resources based on the achievement of measurable and quantifiable results. Also mentioned is the PRISMA statement, which sets out guidelines for conducting a systematic literature review.&#x0D; &#x0D; Design/Methodology/Approach: The study is based on a systematic literature review of descriptive typology. It follows the guidelines set out within the PRISMA statement to ensure a rigorous and replicable approach. Inclusion and exclusion criteria were established to select relevant papers, which were then synthesised into a matrix to conduct a content analysis by year, country of resource, areas of knowledge and substantive contributions of the review.&#x0D; &#x0D; Findings: The findings indicate that results-based management contributes significantly to the improvement of public works projects and to the overall quality of life. Evidence is cited from the perspectives of both specialists and those within government units. However, deficiencies in budget implementation capacity and weak budget execution are also identified, which have affected the achievement of sustainable development goals.&#x0D; &#x0D; Social, practical and research implications: At the social level, the study highlights the importance of efficient results-based management to improve the quality of life of society at large. In practical terms, it identifies gaps in budget implementation capacity that need to be addressed to achieve significant impact. In terms of research implications, the need for further study and evaluation of the relationship between results-based management, quality of life and sustainable development is highlighted.&#x0D; &#x0D; Originality/value: Workers at the Regional Planning and Budgeting Office of the Regional Government of Amazonas - Headquarters have a generally positive view of budget results and quality of spending, but a more negative view of budget management due to a number of shortcomings in budget execution capacity.

OS DESAFIOS DA CRISE NO DESENVOLVIMENTO SOCIETÁRIO E AS PECULIARIDADES DA FORMAÇÃO DE ESPECIALISTAS EM EDUCAÇÃO PRÉ-ESCOLAR NESSAS CONDIÇÕES

Objective: The objective of this study is to assess the principal features of professional and personal training for future preschool education specialists in crisis situations, outline the forms of training, and analyze the viewpoints of future specialists and their educators on the practical aspects of this issue. Theoretical framework: The study builds upon existing theoretical frameworks related to professional and personal training for educators, crisis situations in the field of education, and the specific context of preschool education. Method: The research employs methods such as analysis, synthesis, generalization of information, and the analytical and bibliographic approach. An online survey is conducted to gather practical insights into the training of future preschool education specialists in crisis conditions. Results and conclusion: The findings of the research shed light on the principal features of professional and personal training for future preschool education specialists in crisis situations. The study highlights various forms of training that are effective in preparing specialists to navigate crises. The analysis of survey results provides valuable insights into the perspectives of future specialists and their educators regarding the most significant practical aspects of training in crisis conditions. Implications of the research: The study's findings have several implications for the field of preschool education. It emphasizes the importance of incorporating crisis preparedness and management into the training curriculum for future preschool education specialists. This can help them develop the necessary skills and knowledge to handle various crisis situations effectively. Originality/value: This study contributes to the existing body of knowledge by specifically focusing on professional and personal training for future preschool education specialists in crisis situations. It offers insights into the practical aspects of training and provides valuable perspectives from both future specialists and their educators.

Specialist Perspectives on Delivering High-Quality Telemedicine for Diabetes: A Mixed Methods Survey Study.

Recent recommendations guiding appropriate use of telemedicine for endocrinology care have largely relied on expert opinion due to limited evidence on factors that increase quality of telemedicine care. In this study, we assessed the perspectives of front-line specialists on factors and strategies perceived to increase quality of diabetes care delivered via telemedicine after more than 2 years of widespread use. Adult diabetes specialists in 2 academic health systems who recently used video-based telemedicine to provide diabetes care were invited to participate in an online survey study between March and April 2022. Likert-style questions, followed by related open-ended questions, assessed perspectives on availability of key resources, factors affecting quality, and anticipated benefits from telemedicine for diabetes. Response rate was 52% (56/111). More than half (54%) of participants reported better overall quality of diabetes care with face-to-face care vs telemedicine. Participants reported clinical data supporting high-quality care, such as home blood glucose readings and vital signs, were often not available with telemedicine. Patient factors, including comorbidities and communication barriers, reduced anticipated benefit from telemedicine, while geographic and mobility barriers increased expected benefit. Providers described multiple health care setting resources that could promote high-quality telemedicine diabetes care, including greater support for sharing patient-generated health data and coordinating multidisciplinary care. After 2 years of sustained use, diabetes specialists identified telemedicine as an important way to enhance access to care. However, specialists identified additional supports needed to increase appropriate use and delivery of high-quality telemedicine care for patients with complex clinical needs.

Implementation of Open Banking in Brazil

Goal: To provide an overview of the implementation of Open Banking in Brazil from the perspectives of financial sector professionals and specialists. Design / Methodology / Approach: A systematic literature review was conducted on three databases: Scopus, Web of Science, and BDTD. This led to the selection of 15 articles discussing the implementation of Open Banking in Brazil based on key variables from international literature. Questionnaires were used to investigate divergences and additions to the theoretical findings among a group of 150 specialists. The results obtained in the questionnaire were analyzed through the application of multivariate statistical techniques, in addition to qualitative techniques. Practical Implications: The main benefits and difficulties faced by countries that have already experienced Open Banking implementation were identified. The perception of respondents from different groups was investigated regarding the implementation of this system in Brazil and potential business models stemming from this phenomenon. Thus, this study offers an overview of Open Banking implementation in Brazil from the perspectives of financial sector specialists. Originality / Value: The overview of Open Banking implementation in the Brazilian banking sector is highly connected to investments in technology. This process has been disruptive, requiring banks to adopt a client-centric strategy instead of one based on products and services. As for the regulatory aspects, despite the country possessing a favorable environment for the development of new products and services stemming from Open Banking, banks are facing challenges to fulfill the implementation schedule established by the Brazilian Central Bank.

Public health communication during the COVID-19 pandemic: perspectives of communication specialists, healthcare professionals, and community members in Quebec, Canada.

ObjectivesCommunication during a pandemic is key in ensuring adoption of preventive behaviours and limiting disease transmission. The aim of the study was to explore how communication specialists working in health and governmental institutions and healthcare professionals have communicated about COVID-19, and how different groups of the public have perceived official communications on COVID-19.MethodsWe conducted an exploratory qualitative study. Data were collected via individual semi-structured interviews and focus-group discussions. The Crisis and Emergency Risk Communication (CERC) model was used as a theoretical framework to guide data interpretation.ResultsWe interviewed 6 communication specialists and 5 healthcare professionals. Three focus groups were held with 23 participants (8 young adults, 9 Quebecers of Asian ethnicity, and 6 Quebecers who suffered harshly from economic consequences of the pandemic and measures). Although daily press conferences were rapidly implemented in Quebec, participants highlighted several communication challenges, including accuracy and credibility of information in a context of uncertainties and rapidly evolving knowledge. Participants also identified paternalism, stigmatization of some communities, and issues with promoting action and mobilization of some subpopulations as communication challenges.ConclusionOur study showed that the six core CERC principles have not all been applied systematically in communication interventions in Quebec. Despite some limitations, messages about COVID-19 risk were clearly and consistently communicated and were generally well understood by most Quebecers.