Perspective Of CSR Research Articles

EMPOWERING SMALL- AND MEDIUM-SIZED ENTERPRISES FOR A SUSTAINABLE GREEN RECOVERY: A CSR PERSPECTIVE

EMPOWERING SMALL- AND MEDIUM-SIZED ENTERPRISES FOR A SUSTAINABLE GREEN RECOVERY: A CSR PERSPECTIVE

Romanian Nuclear Energy and Hydropower – A CSR Perspective

Romanian Nuclear Energy and Hydropower – A CSR Perspective

The Influence Factors of Organizational Resilience from a CSR Perspective and Their Impact on Business Growth

Current research has focused on the impact of organizational resilience on a company’s ability to cope with temporary adversity, without considering its role in long-term development. This study applies the grounded theory approach to construct a theoretical model of the factors influencing organizational resilience in long-term development. The model includes six main categories: change readiness, corporate culture and values, systems thinking, social responsibility, resource–information linkages, and leadership, consisting of 47 sub-categories and 99 initial categories. The research findings indicate that all six elements—change readiness, corporate culture and values, systems thinking, social responsibility, resource–information linkages, and leadership—have a positive impact on organizational resilience. Moreover, corporate social responsibility positively influences change readiness, corporate culture and values, systems thinking, resource–information linkages, and leadership. The study also reveals a bi-directional driving mechanism between a company and its management. This research enriches the existing theoretical framework of factors influencing organizational resilience and provides valuable guidance for companies to effectively respond to developmental challenges and achieve long-term growth.

A Study on Significance of Business Ethics and CSR with Special Reference to Selected Manufacturing Companies

Businesses do run with morality. The world largely understands that the businesses are dependent on the transactional excellence however the business community has learnt the tough lesson of infusing morality into business. Ethics govern the businesses. Business ethics is the study of appropriate business policies and practices regarding potentially controversial subjects including corporate governance, insider trading, bribery, discrimination, corporate social responsibility, and compliance etc. The Principles of Business Ethic includes Honesty & Integrity, Trustworthiness, Loyalty, Transparency, Respect for Others and Law Abiding. These virtues further support the Organisations to meet their Social Responsibilities.
 This paper is an Exploratory & Descriptive study conducted with the help of massively secondary data and Primary Data in the form of Interview Method. The Authors have Interviewed 5 Industry representatives to collect the view points on the theme of the study. The Study aims to understand the significance of Business Ethics and CSR for Organizations. It further aims to review the existing literature pertaining to the Business Ethics and CSR. The Authors also aim to study the Business ethics and CSR perspectives with special reference to manufacturing sector. The scope of the study comprises of the thoughtful review of the Business Ethics and CSR. Also the study has the potential to be a literature for further studies in this regard. The Authors have considered the Business Ethics and CSR as a generalized study with specifics related to the selected Company representative Interviews. The Theme of the study may have various other elements associated. Hence this may be a limitation of the study as the inferences are indicative in nature rather exhaustive.

Educommunication 2.0 in food and physical activity. Study of mobile applications in the fast food sector

ABSTRACT This research article analyzes the educommunicative dimension of the mobile apps developed by the main franchise companies in the fast food sector from the perspective of CSR. The study follows an exploratory and descriptive research design that combines quantitative and qualitative methods, namely a descriptive analysis of a sample of apps belonging to eight leading fast-food companies and focus groups, respectively. For the focus groups, 25 students agreed to participate (n = 25). They were selected based on structural criteria established to guarantee internal homogeneity and heterogeneity. The results reveal an underutilization of the educommunicative potential of mobile applications and confirm millennials’ interest in the acquisition and practice of healthy habits and the use of mobile applications for this purpose. The study concludes that fast food companies must encourage and educate their publics about good eating habits and physical activity. Organizations, especially those that operate in sectors of social interest, must undertake mCSR actions to prevent and counteract social ills and meet the expectations of stakeholders. Mobile applications are excellent tools to support this endeavor. To overcome the main limitation of the study, it is necessary to complement it with quantitative research.

Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society

The purpose of this work is to analyze on a global level, without focusing on any specific company or sector, the use that is being made of the social media Twitter to address the communication processes of CSR in companies. To do this, data was captured through programming in R and using an Application Program Interface (API) in Twitter. The data were analyzed using text mining techniques and graphical network analysis with the help of R and Gephi software, respectively. The results show that there are no notable groups or movements in the corporate sphere as generators of CSR content. The importance of the social perspective of CSR in communication processes should be emphasized. Finally, CSR generates positive feelings and emotions such as trust in society. It is concluded that there is no efficient use by companies of Twitter as a CSR communication tool, they are not taking into account the interests of their stakeholders, nor are they generating the dialogue and interaction necessary for communication to be effective. The main limitation is associated with the time period in which the sample was taken, which coincides with a period of strong social concern about the pandemic. It would be interesting for future research to analyze how the discourse changes over time, and to what extent an extraordinary social situation, such as the pandemic, is reflected in CSR communication.

Can Passive Investors Improve Corporate Social Responsibility? Evidence from Chinese Listed Firms

ABSTRACT Using Hexun’s CSR rating data from 2010 to 2020 for Chinese firms, this study finds a positive relationship between index fund ownership and corporate social responsibility, and this enhancement is significantly stronger in firms in competitive industries. After controlling for endogeneity and exploiting a series of robustness checks, the results remain unchanged. The mechanisms by which index funds influence corporate social responsibility could be their long investment horizon and attraction for analyst coverage. This study provides new empirical evidence on the positive governance effect of passive investors from a CSR perspective.

Exploring the Relationship between Effective Management & Social Equity: A CSR Perspective

The objective of this study is to identify the role of effective management in social equity in the micro-finance banking sector of Pakistan. It is understood that in the micro-finance banking sector, the deficiency of effective management is reported and it is creating hurdles in the way of promoting social equity in the banking sector. This study was based on the primary data collected on a five-point Likert questionnaire. The target population for this study was the employees and customers of the micro-finance banking sector of South Punjab. The results of this study demonstrate that there is a critical role for effective management to ensure the implementation of social equality practices in the banking sector to improve the loyalty of customers and the performance of the organization. This study fills in the gaps in the literature about the micro-finance banking sector by showing how corporate social responsibility, non-discrimination, and social awareness work together to create social equity.

International Corruption and Shareholder Litigation: A Perspective of CSR in Pakistan

The significance and importance of corporate social responsibility requires that companies must take into consideration the multi-stakeholder interests ranging from environment, economic and other social impacts of corporate actions. The profiteering of corporations has made business actions questionable which is particularly evident in developing states.This article encompasses issues of corruption and bribery in commercial transactions as a corporate social responsibility aspect and sheds light on shareholders’ derivative right of actions for the implementation of CSR issues. It also looks into mandatory bars on derivative claims and relationship of CSR to derivative claims considering the social responsibilities of shareholders in corporations. This potentially establishes that breach of duties on the part of directors and other corporate wrongs damaging society at large are required to be taken to courts and need to be remedied.

SLO in CSR perspective - A comparative case study from Poland (2018–2020)

The article discusses the idea of social license to operate (SLO), which is currently one of the key elements of building positive relations with external stakeholders of projects in many industries (including mining). The article is a continuation of research conducted by the authors in the field of SLOs in the lignite mining industry in Poland. The analyzed area is located in close proximity to current mining operations. The article attempts to indicate what role local communities currently play as key external stakeholders in mining projects (at the operational and planning stages). The main goal of the research was to determine the state of knowledge of the inhabitants of the prospective area rich in lignite deposits (town and municipality of Złoczew), among others, in the field of SLO and CSR issues. In order to answer this research question a research methodology was applied based on research tools, i.e. analysis of the literature on the subject (desk research) of legal regulations and scientific articles and survey of external stakeholders. The final part of the article presents the results of the comparative case study in the perspective of 2018–2020. The aim of the comparative analysis was to find out the changes in the perception of mining activities and awareness of the local community of SLO in the perspective of corporate social responsibility/sustainable development.

The market and quality perspective of CSR and crisis management – a literature review

Purpose: The study provides a concise overview of the CSR concept in the literature regarding two market’s aspects – quality and marketing. The aim of the study is to analyse to what extent a CSR maps to crisis management phases. Design/methodology/approach: The article entails a literature review of 352 articles published in the years 2006-2021 supported by machine learning. Findings: 15 thematic groups were identified. It is impossible to point to unambiguous thematic trends in relation to the topics in the analysed articles. CSR as a field includes three main elements (economic, environmental, social), but this concept can be considered in many areas and a wide range of organizational activities, which was shown in the article in individual thematic groups. Research limitations/implications: As every literature review serves as a snapshot of a particular period, the results of the study are limited. Future research may also concern the qualitative research (e.g., case-studies in individual companies) and quantitative research (e.g., focusing on specific aspects and/or dedicated samples). Practical implications: The CSR implementation is not a single and short-term organization’s project, but an element of a long-term strategy and market trends. It is an important practical information for all organizations undertaking activities in corporate social responsibility. Social implications: The results of the presented research help the reader to see a broader perspective of CSR activities. Microeconomic activities within the CSR triad influence the macroeconomic scale - the global increase in awareness of business responsibility towards society. Originality/value: This is the first paper containing the literature review results on CSR considering the aspects of quality and marketing. The crisis management perspective was also considered as an issue related to the intensity of organizational activities in CSR. Keywords: CSR, crisis, quality, marketing, text-mining. Category of the paper: Literature review.

Does COVID-19 Change CSR? A Family Business Perspective

The purpose of this study was to analyze the #Damos La Cara (“Let’s show our face”) initiative, which is an initiative promoted by the Instituto de la Empresa Familiar, the most representative organization of family businesses in Spain. This analysis allowed us to characterize the Spanish family business and to analyze their reactions and interventions in the face of the crisis posed by COVID-19 from the perspective of CSR. The methodology used consisted of a content analysis, viewing 127 videos wherein family members presented their companies and the activities carried out to improve their relations with their employees and their environment. The conclusions reached allowed us to affirm that they were mostly second- and third-generation companies from the manufacturing sector; the most repeated actions were social commitment to their workers (internal) and the donation of medical materials (corporate). To the best of our knowledge, this was the first time that an analysis of these characteristics had been carried out in the field of family businesses. This analysis showed the intense philanthropic activity carried out by Spanish family businesses, not only in emergencies but also as a regular activity and as a consequence of their values and long-term vision.

Communicating socially responsible actions by means of social media in the process of building the image of an organization, as seen in the case of start-ups from the cosmetics industry

This article aims to present the importance of communicating CSR actions by means of social media in the process of shaping a socially responsible image of an organization, as seen in the case of socially responsible start-ups from the cosmetics industry. In order to implement this objective, the author sheds light on matters of building corporate image from the CSR perspective, presents the issues of the use of social media in building an image of a socially responsible organization, describes the cosmetics market focusing on the natural cosmetics sector and demonstrates possibilities for using social media to communicate about CSR by illustrating this with start-ups of the cosmetics industry which manufacture natural cosmetics. The discussion presented in this paper has an exploratory nature, is based on a critical analysis of relevant literature and reports and is supported with examples from business practice. The analyses were conducted between February and April 2020.

IT Knowledge Management: Extending Principals of CSR

Corporate social responsibility is no more a luxury but a must that will ensure the inclusion of the population and the sustainability of resources. It is a voluntaries integration by companies of social and environmental concerns into their strategy and their stakeholder's relations. This paper, through the literature review, allows, as a first step, to find similarities in each decade of CSR definitions and to highlight how theorists evolve in defining the concept. The objective of the research is to identify the gap in developing countries, by ranking companies according to their CSR perception, and how they link this discipline to doing business. The purpose is to highlight the decennial gap, mainly when CSR is defined more as philanthropies acts, without any coercive system that strives for companies to comply with CSR values. The problems can be summarised in the following question: Is CSR having the same perception in developing countries? If there is a hole, how many years represent this gap according to different segments of companies? The paper presents the result of empirical analysis relied into qualitative study that targeted the companies from different sizes. The random sample is complicated to apply since the proportion of SMBs is very high, and therefore the results can be biased and cannot be generalised. Thus, the choice is about convenience sample of a total of 80 companies surveyed regarding awareness of CSR as a concept, Kind of applied purposes, CSR motivations, CSR brakes and CSR perspectives. The use of IT knowledge management allows us to find similarities between these perceptions and different categories of companies. As the first conclusion, a reverted triangle confirms that the small and tiny companies, still have the 70's perception of CSR, as a voluntaries commitment, and they represent the most significant proportion of firms. At the opposite, large companies and Moroccan subcontractor companies, that represent deficient proportion (5%) perceive CSR as an imperative of survival and are in the same trend as the global vision of CSR. So, as an answer of the problematic, the perception is not the same for the small companies but tend to be the same as the international perception once they are larger or they are doing business with the international market. The results of this research can be useful for abroad companies that need to know about the Moroccan vision of CSR, or for sensibilization of local companies regarding the gap that needs to fill in Keywords CSR, developing countries, evolution, IT knowledge management.

Employee perspective on CSR: a review of the literature and research agenda

PurposeThis paper aims to review the available academic literature on CSR from employees’ perspective, with an objective to better understand the individual-level analysis of CSR and clarify the current state of thinking in the area. Specifically, the authors present the evolution of the concept of CSR, from the historical overview to the emergence of recent theory and conceptualizations; the underlying theoretical foundations of CSR; the studied variables for CSR; and the research gaps and future work avenues in the field of CSR.Design/methodology/approachIn all, 158 articles from 72 journals were included in the review, and a comprehensive analysis of the reviewed articles was performed.FindingsThis paper makes a significant contribution to the literature by presenting a comprehensive review of the articles published in academic journals, focusing on employees’ perspective of CSR. The findings advance the understanding of the research trend in employee-focused micro-level CSR research. They will assist organizations better understand “why,” “how” and “when” employees react to CSR initiatives of an organization. This paper also identifies the existing gaps in employee-centric CSR research, which will provide important directions for future research in the area.Research limitations/implicationsThe review focused exclusively on journal publications. Dissertations, conference papers, working papers and practitioner papers were excluded, as they are not peer-reviewed.Originality/valueThis paper is one of the comprehensive review papers that focus exclusively on employees’ perspective of CSR, by analyzing 158 articles from the period 1961-2017.

Strategic CSR for innovation in SMEs: Does diversity matter?

Both corporate social responsibility and diversity influence firms' innovation, yet their relationship and links to innovation remain uncertain, especially among small to medium-sized enterprises. Relying on strategic and institutional CSR perspectives and a value-in-diversity approach, this study examines the mediating roles of gender and nationality diversity on the CSR–innovation link at the organizational level. With a sample of 1348 SMEs from Luxembourg, the results show that strategic CSR can promote both types of diversity, but only nationality diversity triggers technological innovation. Nationality diversity emerges as a partial mediator of the relationship between CSR and SMEs’ technological innovation. Thus, strategic CSR, through the genuine pursuit of such diversity, can help SMEs attain positive returns on their product or process innovation. These results have important theoretical and managerial implications.

Ideals-Based Accountability and Reputation in Select Family Firms

We develop a model of ideals-based accountability (IBA) which we have witnessed at work in several long-thriving family businesses. The owners and managers of these firms eschew individualism and materiality in the pursuit of ethical ideals such as supporting democracy and bettering the human condition. Although accountability is to these ideals, not for outcomes such as profitability or even reputation, IBA has resulted in outstanding reputations for some firms. We characterize IBA according to its missions, leadership, culture, and stakeholder relationships. We also contrast it with traditional forms of accountability and differentiate IBA from related stakeholder, stewardship, and CSR perspectives. Finally, we examine its manifestations within five long-lived family enterprises, in the process generating propositions to advance the concept.

Who Fills the Global Governance Gap? Rethinking the Roles of Business and Government in Global Governance

Political CSR has made great strides towards a better appreciation of the political involvement of corporations in global governance. However, its portrayal of the shifting balance between business and government in the globalized economy rests on a central, yet largely uncontested, assumption: that of a zero-sum constellation of substitution in which firms take on public responsibilities to fill governance gaps left by governments. This conceptual paper expands the political CSR perspective and makes three contributions to the debate on the political role of business and the role of government in global governance. First, it deconstructs the problematic assumptions underlying the zero-sum notion of governance gaps filled by corporations. Second, it offers a variable-sum mapping of how private and public authority interact in global governance where substitution is only one of four constellations. The mapping identifies ‘soft steering’ as a prominent mode of governments governing business conduct. Third, the paper theorizes ‘orchestration’, a ‘soft steering’ tool discussed in the global governance literature, from an organizational, corporate perspective. It identifies the mechanisms through which orchestration may address the barriers to corporate engagement with the public good and applies these mechanisms to the case of the Global Reporting Initiative.

Scoping irresponsible behaviour in hospitality and tourism: widening the perspective of CSR

PurposeThis paper aims to broaden the understanding of social responsibility in hospitality and tourism by positioning it in the wider context of responsibilities for deviant behaviour. The paper presents a critical literature review that scopes responsible and irresponsible behaviour of different stakeholders in hospitality and tourism and tackles some of the often-unquestioned assumptions of CSR, including who should be held accountable for ensuring responsibility (“the onus of responsibility”).Design/methodology/approachThe paper follows the methods and structure of a critical, concept-driven literature review. The literature review is inclusive in terms of its source material and covers different research traditions and study fields.FindingsThe paper helps to overcome two unquestioned assumptions of CSR, i.e. that tourism responsibility is located best at the self-regulating business level and that responsible behaviour is preferred as a focus which oftentimes overshadows the issue of irresponsible behaviour. CSR is positioned as one approach amongst many to govern and tackle deviant tourism behaviour. Moreover, CSR’s blind spot on irresponsibility is removed.Originality/valueThe paper is the first one to integrate the literature of CSR in hospitality and tourism with the literature on deviant tourism behaviour and on corporate social irresponsibility and can thereby cross-fertilise and broaden the three perspectives. The paper contributes to the literature by substantially widening the perspective of CSR in hospitality and tourism, thus opening new avenues of research.

Exploring the integration of business and CSR perspectives in smallholder souring

PurposeThe purpose of this paper is to assess the impact of smallholder supply chains on sustainable sourcing to answer the question how food and agribusiness multinationals can best include smallholders in their sourcing strategies and take social responsibility for large-scale sustainable and more equitable supply. A sustainable smallholder sourcing model with a list of critical success factors (CSFs) has been applied on two best-practise cases. In this model, business and corporate social responsibility perspectives are integrated.Design/methodology/approachThe primary data of the value chain analyses of the two smallholder supply chains of a food and agribusiness multinational have been applied. Both cases were of a join research program commissioned by the multinational and a non-governmental organization using the same methods and research tools. Similarities, differences and interference between the cases have been determined and assessed in order to confirm, fine tune or adjust the CSFs.FindingsBoth cases could be conceptualized through the smallholder sourcing model. Most CSFs could be found in both cases, but differences were also found, which led to fine tuning of some CSFs: building of a partnership and effective producers organization, providing farm financing and the use of cross-functional teams in smallholder supplier development programs. It was also concluded that the smallholder sourcing model is applicable in different geographical areas.Research limitations/implicationsThe findings of this study are based on just two cases. More best-practise cases are recommended in order to confirm or to adjust the developed sourcing model and the CSFs.Originality/valueThis paper/research fills the need in sustainable supply chain management literature to study supply chains that comply with the triple bottom line concept, rather than supply chains that are just more “green.”