This concept paper explores the need to apply a more flexible and personalized curriculum approach in art and design education. This approach aims to foster student creativity, empower learning freedom, and focus on the uniqueness of individual students. Literature highlights reveal several weaknesses in the conventional curriculum such as flexibility, emphasis on technical aspects, and a lack of interdisciplinary. Reforms in art education need to emphasize the integration of other disciplines, technology, and creative elements in the learning approach. A rigid curriculum structure can hinder the development of creativity and innovation. Therefore, students need more space to explore alternative and creative approaches in learning art and design. Self-directed learning has a huge positive impact on creative thinking and problemsolving skills, gives students the freedom to pursue their interests and inclinations, improves resilience, and encourages innovative thinking. A balance between student autonomy and educational goals is important. Students need to understand the learning objectives and be given the opportunity to choose a project that interests them. Formative assessment, a supportive learning environment, and collaboration between students are essential in achieving this balance. Taking into account the above recommendations, art and design education can become more dynamic, relevant, and can foster creativity and innovation among students. This is important in facing the era of advancing globalization and rapid digitalization. Therefore, a more flexible and student-centered curriculum approach is a positive step in advancing art and design education. Keywords: art education, flexible curriculum, student creativity, self-learning and educational innovation
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