Shopping is an increasingly important leisure and tourist activity (Gratton and Taylor, Leisure Management (1987) 29) reported that two-third of visitor expenditure is on shopping. Similarly, two studies by the Australian Department of the Arts, Sport, Environment, Tourism and Territories (Report of the Committee of Inquiry, Australian Government Publishing Service, Canberra, 1988; Report of the Tourism shopping Implementation Committee, Australian Government Publishing Service, Canberra, 1990) reported that shopping accounts for approximately one-fifth of overseas visitor expenditure. The growth of tourism shopping is regarded as having significant implications for retail development. A theoretical framework is developed which states that domestic tourists can be segmented, as a result of different demographic/social characteristics, into groups with different requirements for product attributes and services. These groups can have different levels of satisfaction/dissatisfaction with the retail product and retailing servicing provision, resulting in separate dimensions of retailing satisfaction. These dimensions of satisfaction effectively become a measure of retailing performance, as perceived by domestic tourists, which can indicate directions for change in the retailing provision, so as to increase satisfaction, and ultimately, domestic tourist visitation. In order to test this theoretical framework, two fundamental causal relationships are hypothesised. Firstly, between different dimensions of product purchasing importance and the importance of product attributes. Secondly, between the dimensions of attribute importance and the dimensions of satisfaction with product attributes and service. These two hypotheses are tested, using a database of 480 domestic tourist surveys, by the development of two separate structural equation models. Conclusions from the analysis are that a definite sequential causal relationship does exist leading to shopping satisfaction. The significance of market sectoring on demographic grounds whilst found to be useful, is supported only on broad demographic categories.