Website Performance Evaluation Research Articles

E-commerce Website Performance Evaluation: Technology, Strategy and Metrics

E-commerce Website Performance Evaluation: Technology, Strategy and Metrics

Website Performance Evaluation by Grey Relational Analysis: A Research on Companies in BIST Technology and Informatics Index

Website Performance Evaluation by Grey Relational Analysis: A Research on Companies in BIST Technology and Informatics Index

Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy

The purpose of the study is to present a digital marketing data analytics model to analyze campaign efficacy and inform strategy based on website performance, social media metrics, email marketing performance, customer data for targeting and personalization, and customer journey analysis. This model defines campaign success criteria for strategy. A statistical analysis approach was used to analyze the data for the research. Data was gathered through a survey. This study analyzes demographic parameters descriptively using the structural equation model (SEM). From comprehensive surveys, 125 digital media and 115 online shop subjects responded. Sampled were 240 people. According to the findings, social media data, customer journey research, successful advertising, and informed approaches are highly correlated. Compared to the previous study, website performance evaluation does not match the marketing plan's success. The model's results can be used by any company that communicates with clients online.

Usability testing of two Libyan banks' websites using the Dareboost tool (Bank of Commerce & Development, Wahda Bank)

Internet banking is constantly expanding in terms of content and functionality, and it has a significant impact on society. One goal of the Digital Agenda for Libya is to make Internet banking services available to all, reducing cash handling. Internet banking is a critical service that financial institutions provide to their customers in order to facilitate easier and faster access to financial services and transactions. Banks currently spend vast sums of money on the development and maintenance of websites and backend systems that provide clients with Internet banking services. Given the low accessibility of bank websites, evaluation and monitoring of the efficiency of those banking sites that offer the service are needed. The effect of moderating factors on online banking usability assessment in Libya is discussed here. As the Internet grows in popularity, banks are adopting technologies to create their own Web sites. The design of the website is an important factor in determining whether or not visitors will return to the site. Thus, the purpose of this study is to investigate the usability of the Internet banking Web sites of two main banks in Libya. The evaluation procedure is used in the World Wide Web environment to measure real data and obtain response time. To get results on the performance of a Web site, some data from the calculation of page size, composition, structure, and download time has been measured. In this study, a website performance evaluation tool, Dareboost, was used to evaluate the Bank of Commerce & Development website and Wahda Bank website. Dareboost has a- modern graphical user interface that is very easy and intuitive to use and gives a recommendations on how to improve the performance as the result. Based on the observation results, the Bank of Commerce & Development website received the highest score in most metrics. Therefore, the Bank of Commerce & Development website is the best in terms of usability.

Web analytics: more than website performance evaluation?

PurposeThe purpose of this study is to understand the status quo of the use of Web analytics tools by European destination management organizations (DMOs) and to provide guidelines in using these metrics for business intelligence and tourism design. In addition, the goal is to improve destination management at the city level using Web analytics data.Design/methodology/approachIn this exploratory study, the authors analyze how European DMOs view Web analytics data through the lens of the “data to knowledge to results” framework. The authors analyze the use of Web analytics tools by DMOs through the theory of affordances and “data-to-knowledge framework” developed by Davenport et al., which incorporates several factors that contribute to a successful transformation of data available to an organization to knowledge, desirable results and ultimately to building an analytical capability.FindingsThe results show that European DMOs mainly use Web analytics data for website quality assurance, but that some are also using them to drive marketing programs. The study concludes by providing several suggestions for ways in which DMOs might optimize the use of Web analytics data, which will also improve the management of destinations.Originality/valueWeb analytics tools are used by many organizations such as DMOs to collect traffic data, to evaluate and optimize websites. However, these metrics can also be combined with other data such as bednights numbers and used for forecasting or other managerial decisions for destination management at the city level. There is a research gap in this area that focuses on using Web analytics data for business intelligence in the tourism industry and this research aims to fill this gap.

A Fuzzy Performance Evaluation Model for Government Websites Based on Language Property and Balanced Score Card

The government website is an important tool for the government to improve administrative efficiency and public service. Just as traditional government management needs performance evaluation, government websites also need performance evaluation. Based on the theory of Balanced Scorecard (BSC), this article puts forward a set of BSC performance evaluation index system for government websites and uses analytic hierarchy process (AHP) to establish the weight of all levels of indicators in the system. According to the characteristics of website performance evaluation, the qualitative and quantitative indicators are disposed in a unified fuzzy processing, and the performance of government websites is evaluated objectively and impartially by multi-level fuzzy evaluation method, which provides a scientific and feasible method for promoting the performance of government websites.

Significance of the dimensions and attributes of hotel mobile website from the perceptions of users

ABSTRACTResearch on the application of mobile technology in the hotel industry is still in its nascent stage. Most studies on mobile technology in the hotel industry have investigated mobile applications. However, studies on mobile websites remain limited. Mobile websites are significant sources of information of smartphone users for their purchasing decisions. A well-designed and well-managed mobile website can satisfy the needs of customers, whereas a poorly managed one can make them frustrated and dissatisfied. However, a particular mobile website evaluation model for the hotel industry has yet to be developed. Moreover, studies have yet to investigate user requirements for hotel mobile websites. Hotels cannot develop an effective and efficient mobile website to satisfy the users’ needs, create a favorable experience for them, and influence their intention to purchase via mobile websites without understanding users’ needs with regard to mobile websites. To fill in this research gap, this study applied qualitative and quantitative research methods to collect primary data and develop a comprehensive mobile website performance evaluation model for the hotel industry. This model includes usability and functionality dimensions that have been identified from the existing literature on mobile website and hotel website evaluation. All identified dimensions and attributes were validated by a group of hotel suppliers, information technology experts, users of hotel mobile website, and smartphone users. A total of 47 attributes and 7 dimensions were rated by 456 hotel mobile website users and ranked based on their importance thereafter. The weighting scores for each dimension and attribute were analyzed using a numerical computation method. Findings indicated that users preferred an easy-to-use mobile website design and structure, as well as simple information on hotel mobile websites. Users perceived all functionality dimensions as significant. Thus, an excellent hotel mobile website should present simple information while providing users with access to detailed information if necessary.

Performance evaluation of websites using entropy and grey relational analysis methods: The case of airline companies

Performance evaluation of websites using entropy and grey relational analysis methods: The case of airline companies

Applying BCMP multi-class queueing networks for the performance evaluation of hierarchical and modular software systems

Queueing networks with multiple classes of customers play a fundamental role for evaluating the performance of both software and hardware architectures. The main strength of product–form models, in particular of BCMP queueing networks, is that they combine a flexible formalism with efficient analysis techniques and solution algorithms. In this paper we provide an algorithm that starting from a high–level description of a system, and from the definition of its components in terms of interacting sub–systems, computes a multiple–class and multiple–chain BCMP queueing network. We believe that the strength of this approach is twofold. First, the modeller deals with simplified models, which are defined in a modular and hierarchical way. Hence, we can carry on sensitivity analysis that may easily include structural changes (and not only on the time parameters). Second, maintaining the product–form property allows one to derive the average system performance indices very efficiently. The paper also discusses the application of the algorithm for the performance evaluation of websites with modular architectures, such as those based on content management systems.

Evaluation of Web Site Performance: Korean Convention Centers

With strong government support for the convention industry, several international-scale convention centers have been established in major cities in Korea. The convention centers have developed Web sites as an online marketing tool for meeting planners. The purpose of the study is to identify and compare the current performance level of the Korean convention centers' Web sites and to provide useful strategies to improve Web site performance. The results revealed that the Korean convention centers should improve the customer- and marketing-related aspects on their Web sites among four perspectives in Web site performance evaluation. Recommendations are made on how the Korean convention centers can improve the effectiveness of the Web sites.

An Exploratory Assessment of Web Site Performance

This paper presents findings of an exploratory case study that was undertaken to assess Web performance evaluation in three petroleum energy firms in the Southwest. Findings indicate that firms with clearly defined Web site objectives will tend to have much more comprehensive strategies for Web site performance evaluation. Contrary to our expectations, perceptions of Web expertise was not significantly related to perceived Web site performance. However, there was a clear relationship between perceived Web development expertise and the perceived ability to improve sites. Additionally, our findings suggest a lack of senior management guidance in Web related initiatives has contributed to an inability to successfully link Web performance measures to organizational objectives.