Perceived Website Quality Research Articles

B2C Cross-Border E-Commerce: Spillover Effects of Knowledge Sharing in Virtual Communities

ABSTRACT Although customers often participate in cross-border e-commerce (CBEC), little is known about how customers obtain and process the knowledge they seek regarding cross-border e-commerce websites. This research explores cross-platform spillover effects of knowledge sharing in virtual communities on customers’ perceived website quality and customer service of independent cross-border e-commerce websites and their subsequent purchase intentions. By applying cue utilization theory and expectation-disconfirmation theory, we develop a model that captures how CBEC-related knowledge sharing in virtual communities influences customers’ purchase intentions on CBEC websites that are independent of these virtual communities. A quantitative survey of customers with CBEC purchase experience was conducted with three top virtual communities without associated CBEC websites, yielding 521 responses. The results suggest that CBEC-related knowledge sharing in virtual communities has significant positive effects on customers’ perceptions of website quality and customer service, and, thereafter, their purchase intentions. This research demonstrates that spillover effects from virtual communities to independent CBEC websites indeed exist and identifies the underlying mechanisms that explain how these spillover effects move from virtual communities to CBEC websites.

Determinants of Consumer Repurchase Intention on Tokopedia in Indonesia

This study aims to examine the effect of Perceived Website Quality, E-Consumer Satisfaction, E-Consumer Trust, and Tokopedia Consumer Repurchase Intentions in Indonesia. Data collection was carried out by distributing online questionnaires via Google form with a total sample of 200 respondents. The data analysis technique used is Structural Equation Modeling (SEM) with SmartPLS 3 software. The results show that 1) Perceived Website Quality has a positive and significant effect on Electronic Consumer Satisfaction, 2) Perceived Website Quality has a positive and significant effect on Trust Electronic Consumers, 3) Electronic Consumer Satisfaction has a positive and significant effect on Electronic Consumer Confidence, 4) Electronic Consumer Trust has a positive and significant effect on Repurchase Intentions.

DETERMINAN ONLINE REPURCHASE INTENTION PRODUK EMAS ANTAM MELALUI WEBSITE WWW.LOGAMMULIA.COM (STUDI PADA GENERASI MILLENIAL DI BALI)

Investment in gold is a form of investment that is in great demand by investors from all walks of life, especially the millennial generation. The purpose of this study is to analyze the determinants of online repurchase intention of Antam's gold products through the website www.logammulia.com. The population in this study is infinite, so the number of samples used is 10 x 10 indicators = 100 samples. The sampling method used in this study is non-probability sampling. the study was tested using SEM-PLS analysis using the Warp-PLS version 3.0 program. Perceived Website Quality (pwq) and E-Trust (etrust) are the two main factors influencing consumer decisions in repurchasing Antam's gold products online. Perceived Website Quality (pwq) has a significant influence on E-Trust (etrust) and Online Repurchase Intention (ori). E-Trust (etrust) also has a significant influence on Online Repurchase Intention (ori).

Relationship between e-service quality dimensions and online banking customer satisfaction

Recently, the demand for internet banking has been gradually increasing the number of online banking customers, where the banking clients or customers do not need to visit a bank branch for their transactions. The principal focus of this inquiry is to ascertain how various aspects of e-service quality relate to online baking customers’ happiness, particularly with regard to Bangladeshi commercial banks. Data information was collected from three commercial banks in Bangladesh using an online survey questionnaire, and this study is quantitative and exploratory in nature. The study considered those bank customers who use frequently online/internet banking services. The sample size was n=200, and the study adopted a non-probability sampling approach. Five-point Likert scale was used to measure an item-wise question where “1” stands for “Highly Disagree” and “5” stands for “Highly Agree”. The consequences of this study demonstrate that e-service quality dimensions play a significant role in creating customer satisfaction for online banking customers. The study proposes four hypotheses, and the hypotheses are accepted in this research. Based on this study, bank management should have utilized e-service quality dimensions such as perceived security risk, perceived ease of use, perceived website quality, and perceived responsiveness to create the relationship between e-service quality dimensions and online banking customer satisfaction. Bank management will receive some guidance on developing policies and strategies to improve the satisfaction level of online customers.

Factors Influencing Repurchase Intention of Facemasks from Online Platforms in Bangkok

At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower pandemic spread. In the COVID 19 situation there is everyday requirement of face mask and other precautionary products in order to prevent the spread of virus in Bangkok, Thailand. The study examined the factors influencing the Repurchase intention of face mask from 401 valid respondents. Inferential analysis to analyse the strength of influence of the independent variables and intervening variable on Repurchase intention of facemask was also performed through multiple linear regression and simple linear regression. The findings showed that other than Perceived Ease of use, all other variables Perceived usefulness, Satisfaction, Perceived website Quality, Privacy, System Availability, Trust has a statistically significant influence on Repurchase intention.

Online Customer Behavior: An Analysis of the Effects of Cognitive and Affective Trust

Background: Although many scholars have argued that the key factor for success in the e-commerce is the deployment of a trusted and reliable process for the buyer, the meaning of customer trust in e-commerce and the factors affecting it are not still well-known and to be investigated. Understanding how customers build their trust and developing a trust model is beneficial to increase the ability to do so. Objective: The aim of this study was to investigate whether the factors such as cognitive and affective trust can affect customer behavior in online shopping or not. Method: Questionnaire was used to collect data and to check their normality, and the Kolmogorov– Smirnov test was applied. Cronbach’s alpha was employed to test the reliability, and the Structural Equation Model (SEM) was utilized to confirm or reject the hypotheses. Inferential statistical analysis was performed using SmartPLS software. Results: While perceived website quality can affect cognitive trust, variables like security and privacies policy, and shared value of a website can influence affective trust. In addition, there are variables like prior-interaction experience, and perceived reputation of an e-tail which can impact on both cognitive and affective trust. On the other hand, it was shown that both cognitive and affective trust can influence customer satisfaction; a variable which along with internet usage experience, and online shopping experience affect loyalty intention. Conclusion: The empirical results show that cognitive and affective trust are prominent variables in online retailing. They mediate between PWQ, SPP, PIE, PETR, and SV on the one hand and CS on the other hand. In addition, CS influences LI. The same is true for OSE and IE.

The situational nature of impulse buying on mobile platforms: A cross-temporal investigation

While online impulse buying has attracted increasing attentions from researchers, there is still limited research that investigates consumers’ impulse buying behavior across different situations. Categorizing external stimuli into three types (website, marketing and situational stimuli), our study examines their joint influences on consumers’ affective and cognitive reactions as well as their online impulse buying behavior. Our empirical findings indicate that the positive effects of website stimuli and marketing stimuli on consumers’ internal reactions exhibit significant variations based on a situational stimulus (i.e., a non-holiday season versus a holiday season). Specifically, consumers react more sensitively to perceived website quality to form both hedonic and utilitarian values during the non-holiday season, while they focus more on prices to judge utilitarian value rather than hedonic value during the holiday season. Furthermore, our results suggest that the cascading mediation effects of consumers’ internal responses vary greatly between the non-holiday season and the holiday season.

Examining university students’ behaviors towards online shopping: An empirical investigation in an emerging market

The paper strives to investigate the influential factors that might significantly affect consumers’ intention to shop from online websites. On this premise, this paper aims to examine the impact of perceived trust (PT), convenience (CONV), perceived website quality (PWQ), and subjective norm (SN) on individuals’ intention towards online shopping (ITOS). The paper proposed a study framework based on previous relevant literature. The study has drawn samples from private university students of Bangladesh. A quantitative research approach was adopted, followed by a survey method. Only undergraduate and postgraduate students of two Bangladeshi universities were considered as respondents as it is believed that they were the primary online shoppers in Bangladesh perspective. The sample size in this paper is 339, which was deemed adequate to run regression analysis. SPSS software has been utilized to conduct correlation and regression analysis. The convenience sampling method was applied in the study as the population is not known. This paper applied a 95% confidence interval to accept the hypotheses. Correlation results confirm that all independent variables correlated with ITOS. The findings of the paper report that PT, CONV, PWQ, and SN have a significant impact on students’ intention towards online shopping (ITOS). Henceforth, the online business managers can utilize the findings of this paper to understand the young consumer behaviors and develop a solid and effective online marketing plan for sustainable business performance.

EMPIRICAL STUDY OF PURCHASE INTENTION AND BEHAVIOR OF E-COMMERCE CONSUMERS IN INDONESIA

E-commerce in Indonesia is currently growing as consumers make an increasing number of online purchases, making the competition fiercer between e-commerce business players in the country. Despite this growth, e-commerce in Indonesia faces challenges remaining to their development such as a gap in internet penetration between rural and urban areas. To win the competition among all e-commerce businesses and face the existing challenges, it is necessary to determine the best strategy to retain current consumers along with getting more and more consumers. Thus, this study aims to better understand the behavior of e-commerce consumers in Indonesia by developing a structural model of purchase intention and behavior based on an adaptation of the unified theory of acceptance and use of technology 2 (UTAUT2) model, with input from other relevant theories and interviews conducted in the country. Data from questionnaires completed by 400 e-commerce consumers are analyzed using covariance-based structural equational modeling (CB-SEM). The CB-SEM analysis finds that purchase intention is significantly influenced by these six factors: facilitating conditions, perceived website quality, security, convenience, economic reasons, and social influence. Furthermore, purchase intention significantly influences the purchase behavior of consumers. Conversely, three factors considered in the study are found not to significantly influence purchase intention: hedonic motivation, variety, and delivery factors. These results help e-commerce businesses to consider important factors when determining key factors influencing consumer purchase intentions and behavior.

Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

This study analyzes the influence of site personalization, first impression, and design on young consumers’ loyalty to tourism websites. It is a new and necessary study, taking into account the multimedia profile and purchasing potential of the studied segment, the need for increasing online consumer loyalty, and the tourism websites’ relevance. Based on previous findings and using a sample of 609 young consumers, a causal model (PLS) is designed that is practical, novel, and significantly predicts online loyalty. The descriptive analysis results show young consumers’ positive attitudes toward e-commerce and their high online use and potential for making online purchases. The significant influence of site personalization on consumers’ first impression is also confirmed. In addition, first impression influence perceived website quality, and, in turn, this quality affects consumers’ online purchase intention and loyalty to the website. Finally, it is shown that online purchase intention has a direct and positive influence on website loyalty. Thus, this study provides tourism managers with the knowledge to encourage young consumers’ loyalty to their websites in a market orientation context. It can be achieved by acting on the site’s personalisation, the first impression, and the design of the site. The generational approach (Generation Z) also allows the conclusions and implications to be transferred to other regions and sectors.

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation, as well as the mediating role of trust in online shopping and the moderating role of perceived risk between trust and online purchase intention. An online survey was used to collect data (356 valid responses) and SmartPLS structural equation modelling (PLS-SEM) was employed to hypothesize a model. Data were collected from September to December 2019. Results suggest the moderating role of perceived risk over trust in online shopping and purchase intention. The slope for the relationship between trust in online shopping and purchase intention is moderated by perceived risk, showing that the relationship becomes stronger when perceived risk is high. Trust significantly mediates the relationship between perceived service quality, website quality reputation, and online purchase intention. This work furthers web-store decision makers’ understanding of the significant influence of trust and its mediating impact on online shopping and demonstrates how an increase in trust decreases the intensity of the impact of perceived risk on online purchase intention. To increase the number of sales and decrease the intensity of risk, companies must increase the level of trust, which mitigates risk and increases customer bonding with companies. As there is no consensus on the mediating role of trust in online shopping and the moderating role of perceived risk, this paper aims to fill this gap in the literature.

Website Quality in Asia: Testing a Measurement Instrument in a Chinese Context

In this study we investigate the psychometric properties of a Chinese version of a perceived website quality (PWQ) measurement instrument. The results of our study confirmed the four-factor structure of the scale scores and that the scale has good internal consistency. CFA results support the convergent and discriminant validity of the scales scores for the first factor measurement model. Our findings also showed that a single higher-order factor accounts for the variance among the four lower-order factors. In view of its sound psychometric properties, the Chinese version of the PWQ scale is a useful instrument to evaluate website quality in a Chinese context.

Sport consumer flow and shopping well-being in online shopping

PurposeDue to the increased growth of Internet users, the examination of compelling online shopping behavior has emerged as a vital topic in developing positive consumer behaviors. However, there is a dearth of studies into how consumers of sport merchandise in the online setting spend their time and what types of factors contribute toward their positive shopping experience. To fill this gap, the purpose of this current study is to investigate the impact and complexity of sport commerce websites by providing the precondition of flow (e.g. convenience, content, aesthetics, interactivity and customization), as well as the consequences of flow (e.g. website satisfaction and shopping well-being).Design/methodology/approachThis study examines relationships among perceived website quality, flow, web satisfaction, and shopping well-being by using structural equation modeling. This current study is based on online sport fans who have recent online shopping experiences of licensed sport products (n = 331).FindingsResults of this present study show that flow plays a mediating role between perceived website quality and web satisfaction, which in turn is positively associated with consumers' shopping well-being.Originality/valueThis current study supports a mediating role of flow state in sport consumer perceptions of website quality and satisfaction; it expands existing knowledge through determining the factors that facilitate flow state and website satisfaction in online shopping. This empirical finding offers important implications regarding the function of flow as an essential factor via the optimization of website services and sport consumers' attitudes.

Relationship between the customer expectations from websites performance and e-wom: a study on sport shoes brands

Purpose- Investigating the relationships among perceived website quality, sources of credibility, experience, social impact, and recommendation affect performance expectations, customer satisfaction, trust and WOM. Methodology- The data were gathered by personal interview and Structural Equation Modeling was used to test the relationships. Findings- The quality of the website content and the technological quality of the website have a positive impact on performance expectancy, while the website information quality has a negative impact on performance expectancy. The impact of adopting social impact and recommendations, the internet and past experience, sources of credibility on performance expectations were found insignificant. The impact of performance expectations on customer satisfaction and trust was found significant. The impact of performance expectancy on WOM was found insignificant. The direct impact of customer satisfaction on WOM was found significant. Conclusion- Technology or technological innovations that benefit customers or help their goals affect customer performance expectations. In the market conditions where the competition is rapidly increasing, it is an important element in terms of competition that the brands increase the performance expectations of consumers by attaching importance to the content quality and technical quality of the website. Increased performance expectation positively affects increased customer satisfaction and confidence in the website. In addition, customer satisfaction has a positive impact on word-of-mouth communication by enabling customers to have positive feelings and thoughts about the brand.

Effect of Website Quality and Experience on Performance Expectancy Trough E-Commerce X In Indonesia

In 2019, the number of internet users in Indonesia is projected to reach 175 million, or about 65.3% of the total population of Indonesia which is estimated to reach 268 million. The survey results published by the Indonesian Internet Service Providers Association (2016) show that as many as 123.5 million Indonesians use the internet to access commercial content. The high level of access to commercial content in Indonesia is a great opportunity to start e-commerce. Research conducted by Loureiro and Amorim (2017) shows that perceived website quality and experience greatly influences the judgment of a user on e-commerce performance expectancy. This research uses 130 loyal customers from well-known e-commerce in Indonesia. Non probability sampling with purposive sampling technique is used to collect data to ensure the suitability of respondents with the purpose of the study. To be a sample, respondents must have used e-commerce at least 2 times in the past 1 month. Based on the results of the study, it was concluded that website quality had a significant effect on experience, but was not significant for performance expectancy; experience has a significant effect on performance expectancy.

Sleeping in a stranger's home: A trust formation model for Airbnb

Given the growing momentum of the sharing economy and the importance of trust in its peer-to-peer sector, this study theoretically develops and empirically investigates trust constructs, their antecedents, and perceived risk related to repurchase intention in the home-sharing economy. Our results reveal that antecedents of trust-in-hosts encompass experience-, calculative-, cognition-, and personality-based trust, whereas perceived security, perceived privacy, perceived website quality, and social presence are antecedents of trust-in-platform. Trust-in-hosts and trust-in-platform are distinct trust constructs that independently and positively affect travelers’ repurchase intentions. In addition, perceived risk positively moderates the effects of these two trust constructs on repurchase intention. The platform and vendor must foster consumer trust to promote a trustworthy home-sharing business.

Examining Consumers’ Attitudes toward Gmarket Online Shopping

In this study, we examine the consumers’ attitudes toward Gmarket online shopping in Korea. We use a model to explain that consumers’ attitudes toward online shopping are influenced by psychological, personal, and technological characteristics. We hypothesize that three major behavioral beliefs; perceived trust (psychological), perceived benefits (personal), and perceived website quality (technological) influence consumers’ attitudes toward online shopping. A questionnaire was designed and administered by surveying the Gmarket online shoppers in Korea. A total of 338 valid responses were collected and Partial Least Squares (PLS) Structural Equation Modelling (SEM) was used for data analysis. The findings indicate that consumers’ online shopping attitudes are a function of perceived benefits, trust, and perceived website quality. We found that 57.9 percent of the variation in online shopping attitudes results from perceived benefits, trust, and perceived website quality. Trust was found to be the most important predictor of consumers’ online shopping attitudes. We offer academic and practical implications that are useful in designing e-marketing strategies for competing in the online shopping cyberspace market in Korea. We recommend for the replication of a similar model in other parts of the world like Uganda (Jumia), China (Taobao), Japan (Rakuten), and the United States of America (eBay).

FAKTOR PENENTU SIKAP KONSUMEN UNTUK BERBELANJA DARING MELALUI MARKETPLACE

The purpose of this study is to examine the effect of perceived benefit, perceived website quality and online trust to attitude toward online shopping. This study used a purposive sampling technique that was only consumers who have made purchases online through a marketplace that can be a respondent. The number of respondents who filled out the research questionnaire and which can be processed were 130 respondents. From testing multiple linear regression shows that perceived benefit, perceived website quality and online trust have a significant positive effect on attitude toward online shopping, where attitude is one determinant of  person's behavior.

Customer Loyalty Towards Travel Agency Websites: The Role of Trust and Hedonic Value

ABSTRACTWebsite quality of online travel agencies and the impact of perceived website quality on customer behavior are still the research areas to be investigated by the academics. The present study explores the relationships among the website quality, hedonic value, customer trust, and loyalty using a comprehensive research model. The sample consists of 329 respondents who previously bought a service from an online travel agency. Four dimensions underlying website quality are identified namely as the: design, information, gratification, and rewarding. The result of the structural model shows that website quality affects both hedonic value and trust, which in turn influence loyalty.

The online destination brand experience: Development of a sensorial–cognitive–conative model

AbstractOnline experiences preceding actual visits to tourist destinations have emerged as a relevant source of travel motivation. This study analyzes the online destination brand experiences resulting from user interactions with official websites on two competing destinations. The results support the expected mediator role for the online destination brand experiences between perceived website quality, user attitudes, and intention to visit and recommend the destination, as well as the directionality of the sensorial‐to‐cognitive experience. Significant differences are observed depending on the users' prior experience with the destination and their generational cohort (millennials vs. nonmillennials). Important implications for destination management are also discussed.