Dimensions Of Perceived Value Research Articles

Factors that influence consumers’ inclination to acquire counterfeit luxury goods

This study investigates the influence of perceived value and perceived risk on consumer intentions to purchase counterfeit luxury goods, drawing upon an integrated theoretical framework encompassing perceived value theory, risk perception theory, and consumer behavior models. Through a quantitative research design involving a structured survey and Structural Equation Modeling (SEM), the study examines the relationships among perceived value dimensions (functional, emotional, social, economic), perceived risk factors (financial, social, performance), consumer attitudes, and purchase intentions. The findings reveal that perceived value positively influences purchase intentions, with consumer attitudes acting as a critical mediating mechanism. Conversely, perceived risk negatively impacts purchase intentions, with this relationship also mediated by consumer attitudes. Furthermore, Bayesian Network analysis uncovers the indirect pathways through which perceived risk shapes purchase intentions via its influence on consumer attitudes. By integrating these theoretical frameworks and employing advanced analytical techniques, this study contributes to a comprehensive understanding of the complex decision-making processes underlying counterfeit luxury goods consumption. The findings provide valuable insights for policymakers, luxury brand managers, and consumer protection agencies in devising targeted strategies to address consumer perceptions of value and risk, ultimately mitigating the proliferation of counterfeit luxury goods.

The Influence of Perceived Value, Customer Satisfaction, and Trust on Loyalty in Entertainment Platforms

This study explores the intricate relationships between perceived value, customer satisfaction, trust, and loyalty in the context of the dynamic online entertainment platform industry. As the entertainment landscape has evolved from traditional formats to digital and interactive experiences, businesses face intense competition and the need to innovate to attract and retain users. This study introduces a comprehensive research model that defines perceived value in three dimensions: utilitarian, hedonic, and social. It also investigates the roles of customer satisfaction and trust as mediators in the connection between perceived value and loyalty. A survey of entertainment platform users reveals that enhancing utilitarian and hedonic values can increase customer satisfaction and that all three perceived value dimensions positively influence trust. Customer satisfaction partially mediates the relationship between utilitarian value and loyalty and fully mediates the relationship between hedonic value and loyalty; however, trust does not act as a mediator in this context. The theoretical implications enhance our understanding of these relationships while the managerial implications provide actionable insights for businesses seeking to refine their customer-focused approaches in the competitive online entertainment landscape.

EFFECT OF LUXURY BRAND PERCEIVED VALUE, BRAND ATTACHMENT ON PURCHASE INTENTION: STUDIES ON LUXURY BAG

(1) Background: The study adds to the literature on luxury brand perceived value dimensions as independent factors on the indirect influence on purchase intention via brand attachment. This study also became one of the few to research specific categories of fashion which is bag. (2) Methods: This research used a quantitative method approach and was distributed to 290 respondents in Indonesia via online platforms. This study used Partial Least Squares Structural Equation Model (PLS-SEM). (3) Results: We discovered that only experiential value has a significant and positive relationship with purchase intention. (4) Conclusions: Implications for the results are discussed based on the findings.

Mechanisms of Consumer Purchase Intent Formation in the Context of Live Streaming E-commerce

This paper investigates the factors influencing purchase intent in the context of live streaming e-commerce and the variations in their impact among consumers with different levels of digital literacy. By constructing a purchase intent model for live streaming e-commerce, we collected 248 valid survey responses through a questionnaire survey. We employed a structural equation modeling approach to verify the influence of five dimensions of perceived value on purchase intent in live streaming e-commerce and the moderating effect of digital literacy. The results indicate that consumers' perceived value significantly affects their purchase intent through their attitudes toward live streaming e-commerce. The order of the impact of perceived value dimensions on consumer attitudes is as follows: entertainment, supply chain perception, functionality, economy, and host characteristics. Notably, as consumers' digital literacy increases, they tend to focus more on the supply chain perception factor.

Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market

Prior studies have mostly concentrated on consumers' intentions to purchase luxury brands, and research on luxury consumers' repurchase intentions is limited. In this study, we identify the drivers of luxury repurchase intention using the Value-based Adoption Model and Expectation-Confirmation theory. Further, we examine the moderating role of gender and public vs private consumption patterns on the luxury brands' value dimensions. The study employed a mixed-methods approach comprising qualitative essays and focus group discussions (N = 62) followed by primary surveys of luxury consumers (N = 501). The data for the empirical study was collected through a questionnaire designed using established scales. Using structural equation modeling, the conceptual model was evaluated. The hypotheses developed concerning interplay of VAM and ECT were accepted. Three main predictors of the repurchase intention of luxury brands were perceived value, relationship quality and satisfaction. Also, most of the hypothesized perceived value dimensions (except sensory value and perceived cognitive effort) significantly influenced the overall perceived value. However, the moderating role of (gender and consumption value) was not observed in the relationship between the consumption value dimension and perceived value.

Consumption values, image and loyalty of Malaysian travellers towards Muslim-friendly accommodation recognition (MFAR)

PurposeThis study aims to ascertain consumption values of Muslim tourists, attitudes, satisfaction and loyalty towards a Muslim-friendly accommodation, which has gained recognition from the Malaysian Government. Subsequently, an overall Muslim-friendly image was examined as a moderating variable within the associated relationship.Design/methodology/approachA quantitative research design with a purposive sampling technique was chosen through a sample size of 378 people in Malaysia and distributed via social media. The respondents were selected based on the Muslim-friendly accommodation recognition (MFAR) initiatives, a procedure of accreditation which acknowledges Muslim-friendly accommodation for tourists. To obtain data from those travellers, structured questionnaires were used. SmartPLS was used for data analysis in this study.FindingsThe values which were found to have an influence on attitude towards a Muslim-friendly accommodation are related to social, emotional, economic, functional, monetary and epistemic elements. On the other hand, hedonic, conditional, Islamic and altruistic values were found to be insignificant in determining the attitude towards a Muslim-friendly accommodation. Subsequently, an overall Muslim-friendly image was found to moderate the relationship between social, monetary and altruistic values and its link concerning attitude towards the accommodation, while the rest of the relationships were not significant. More importantly, attitude seems to have an impact on satisfaction, as well as its loyalty towards a Muslim-friendly accommodation.Research limitations/implicationsFirstly, it begins with understanding Malaysia, one of the developing countries in Southeast Asia. Secondly, data was collected from participants using a survey method, from purposive sampling which may limit the findings’ generalizability. Thirdly, this study focussed exclusively on the perceived value dimensions associated with Muslim-friendly accommodation, thus, disregarding consumers who may associate with other types of tourism and hospitality elements.Practical implicationsThe results provide a fresh insight and a better understanding regarding the consumption values and all of its related components towards customer loyalty of the Muslim-friendly accommodation in Malaysia. In addition, the findings deliver new information and a deeper understanding of relevant values in Malaysia’s Muslim-friendly accommodation, which can be used as a standard guideline by industry practitioners, local and abroad.Social implicationsThis research supports service providers in developing effective brand management strategies for their own businesses. Apparently, this study discovers that emotional values tend to be the most important values in determining attitude towards Muslim-friendly accommodation.Originality/valueTo the best of the authors’ knowledge, this is one of the studies examining the overall perceived Muslim-friendly image within the consumption values that are relevant from an Islamic viewpoint. It provides policymakers, as well as the industry players, some reliable approaches for enhancing Muslim-friendly accommodation.

What Role Does AI Chatbot Perform in the F&B Industry? Perspective from Loyalty and Value Co-Creation: Integrated PLS-SEM and ANN Techniques

Purpose: This study examines the process formation of customer loyalty and customer value co-creation towards AI chatbots by exploring the successive effects of perceived value aspects, perceived information quality, technological self-efficacy for online trust, aspects of loyalty, and value co-creation. Theorical framework: The increasingly strong reception of humans for a new wave of digitalization has promoted the need to learn about customer loyalty and customers' value co-creation formation for businesses applying AI chatbots to their operations business to attract and retain customers. The study utilized the perceived value dimension, as well as perceived information quality, technological self-efficacy, and online trust, to comprehend loyalty and value co-creation. Design/methodology/approach: The study was conducted using a self-administered questionnaire survey with 447 participants, who had used Pizza Hut's AI chatbot service in Vietnam. The data was analyzed by integrating two techniques: partial least square structural equation modeling (PLS-SEM) and artificial neural networks (ANN). Findings: The results show that aspects of perceived value, perceived information quality, and technological self-efficacy all have a significant impact on online trust except hedonic value, which in turn leads to the formation of aspects of loyalty and high ability to create value co-creation. The analysis results show that perceived information quality has a stronger impact on online trust than technological self-efficacy. In addition, the non-linear results from the ANN analysis show that attitudinal loyalty has relatively stronger importance for value co-creation than behavioral loyalty. Research, Practical & Social Implication: This study contributes to the emerging literature on the use of AI chatbots by investigating the possibility of consumers and providers co-creating value. Second, in this study, the authors delved into the internal aspects of loyalty and separated it into two primary aspects, behavioral and attitudinal, in order to clarify their impact on the factors that influence AI chatbot and value co-creation. In conclusion, this research contributes to the existing body of knowledge by providing a more multidimensional perspective on theories. Originality/value: The integration of PLS-SEM and ANN techniques into the analysis to simultaneously explore both linear and non-linear mechanisms of this study explained the influence of aspects of perceived value, perceived information quality, and technological self-efficacy on aspects of loyalty and value co-creation via online trust in AI chatbots context. In addition, this study extends the perceived value to explore the impact of internal and external personal factors on AI chatbots.

Perceived Value Dimensions of Virtual Idols and Its Influence Mechanism on Consumer Adoption Intention Based on Grounded Theory

In response to the rapid technology development but inadequate attention on consumer value of virtual idol, this study aims to explore the connotation of perceived characteristics of virtual idols, dimensional indicators, and the mechanism of their influence on consumers' adoption intention. Through the method of in-depth interviews and grounded theory, this study found the perceptual characteristics of virtual idols including nine elements: appearance characteristics, temperament characteristics, movement characteristics, voice characteristics, storylines, story scenes, character features, technical empowerment, and personality empowerment. Based on the Stimulus-Organism-Response theory, a theoretical framework established to explain the influence mechanism: from perceptual characteristics of virtual idols, to social identity, to consumption value and emotional value, to consumers' adoption intention. This study can help virtual idol enterprises get closer to consumers, and promote the healthy development of virtual idols.

Mobile phone-enabled internet services and the technology readiness of the users

At a time the ecosystem of mobile phones continues to evolve, this study investigates the impact of the users’ technology readiness (TR) and perceived value (PV) of mobile phone-enabled internet usage (MPEIU). The primary aim of this study is to examine the potential roles of TR and the dimensions of PV as antecedents of mobile data usage and to contribute to the debate on the determinants of technology acceptance and usage by individuals. The perceived value of mobile phone-enabled internet is conceptualised under five dimensions, viz: (1) utilitarian value, (2) hedonic value, (3) uniqueness value, (4) epistemic value, and (5) economic value, in a survey conducted by using a validated questionnaire, with a sample of 550 adult mobile phone users in the Central Province of Sri Lanka. The data analysis employs covariance based structural equation modelling (CB-SEM) analytical process and the findings reveal that their adoption intention (AI) has a direct positive influence on the MPEIU. It is discovered that the utilitarian, epistemic, and hedonic value dimensions of MPEIU indicate a direct influence on their AI while TR indicates an indirect influence on it. The findings imply that the generic strategic approaches (i.e., cost and differentiation) to mobile internet services may be an ineffective solution and suggest that the focus should shift towards improving the utilitarian, epistemic, and hedonic components of mobile internet services. Accordingly, the users with a higher level of TR indicated an affinity to have a higher AI and higher usage. Therefore, the user’s TR is recommended here as the basis for market segmentation.

Post-purchase behaviour triggers in branded mobile shopping apps

PurposeThis study aims to integrate the perspectives offered by TAM and related models, respectively, the theory of values, to examine the impact of branded mobile shopping apps perceived value dimensions on continuance and recommendation intention.Design/methodology/approachA quantitative research was conducted online on a sample of 459 Romanian consumers to investigate how various facets of the perceived value of mobile shopping apps of some fashion brands influence continuance intention and the intention to recommend mobile apps. Sample selection implied a mixed non-probability method, convenience sampling and snowballing method, and the research hypotheses were tested using structural equation modelling (SEM) and path analysis.FindingsThis study validates significant positive relationships between perceived ubiquity, app incentive, respectively, epistemic value of branded mobile shopping apps and continuance intention, and between perceived hedonic value, social value, continuance intention and the intention to recommend branded mobile apps.Originality/valueThe research provides a deeper understanding of the influence played by the perceived value of mobile shopping apps on the consumer post-purchase behaviour and takes into consideration the mediating role of continuance intention for the perceived value and recommendation intention relationship.

The effects of perceived value dimensions on customer satisfaction and loyalty: a comparison between traditional banks and fintechs

PurposeThis study aims to verify the influence of perceived value dimensions on customer satisfaction and loyalty in the banking sector, comparing these relationships between traditional banks and fintechs. Also, it was verified whether satisfaction mediates the relationships between the dimensions of perceived value and customer loyalty to traditional banks and fintechs, comparing them.Design/methodology/approachData were collected through two online questionnaires with 792 total respondents, 411 from traditional banks and 381 from fintechs. For data analysis, the authors used the Partial Least Squares - Structural Equation Modeling (PLS-SEM) and PLS-SEM multigroup analysis (PLS-MGA).FindingsThe influence of customer satisfaction on loyalty tends to be greater in traditional banks than in fintechs; the effect of reliability on satisfaction tends to be greater in fintechs than in traditional banks and the effect of price on satisfaction tends to be greater in traditional banks than in fintechs. Indirectly, empathy, price and competence influence loyalty through satisfaction, and in all these relationships, the strength of the effect is significantly greater in traditional banks when compared to fintechs.Research limitations/implicationsThe findings, on the one hand, indicate that banks' investments in customer satisfaction, empathy, price and competence tend to generate positive results by expanding customer loyalty in addition to the return on similar investments made by fintechs. On the other hand, when fintechs invest in reliability, they tend to capture better results in increasing customer satisfaction compared to traditional banks.Originality/valueThe comparison of the effect of the dimensions of perceived value on satisfaction and loyalty between traditional banks and fintechs stands out, which is a novelty in the literature. This comparison can support strategies that aim to strengthen relationships with customers and increase the recurrence of business, both for traditional banks and fintechs.

The Antecedents of Customer Satisfaction in the Portuguese Telecommunications Sector

This study’s primary goal is to examine the elements that affect customer loyalty and satisfaction with Portuguese telecommunications. Indeed, customer loyalty and satisfaction are crucial factors in guaranteeing the success and expansion of the services sector. Furthermore, it aims to include customers’ privacy perceptions in a thorough model. A structured questionnaire was adapted from previous studies in the field, collecting a total of 357 valid responses. The suggested hypotheses were tested using multiple statistical techniques to assess the reliability and validity of the gathered data, culminating with path analysis through Structural Equation Modelling. The research results demonstrate that consumer loyalty is highly impacted by satisfaction. On the other hand, service quality significantly influences customer satisfaction, whereas trust and perceived value have a positive yet insignificant impact on this construct. Additionally, perceptions of privacy risk were found to affect customer trust positively and significantly. Considering that the data used for this analysis were collected exclusively in the Portuguese market, inferring the same findings in different countries should be made prudently. As this study only comprised of one of the perceived value dimensions, the results associated with this construct should also have that in mind.

The Effects of Customer Perceived Values’ Dimensions on Satisfaction and Consequently on Customer Loyalty

In this report, it helps in providing the main purpose of the customer perceived value dimensions that helps in satisfying the customer needs as well as loyalty which helps in determining the positive impact in the marketplace. However, many factors have been described the customer satisfaction and loyalty where customer satisfaction plays a major role in making the report more informative. Therefore, customer perceived value helps the customers to be more understanding and helps in satisfying by serving them better services and products. Thus, a result is also been analyzed which helps in determining the positive impact and helps in overcoming all sorts of issues that have been raised.

Antecedents and consequences of consumer hope for digital payment apps services

PurposeThis study aims to examine the impact of customer brand value dimensions on relationship marketing dimensions through consumer hope in the context of digital payment applications (apps) services. The study considers the role of consumer engagement using a moderated mediation, and applies customer perceived value, affect theory of social exchange and relationship marketing theories.Design/methodology/approachThe study is based on data collected from 301 digital payment app users. Structural equation modeling results were analyzed using Smart PLS. The authors performed moderated mediation, with different levels of customer engagement as a moderating variable, using Model 8 of PROCESS. The authors considered customer perceived value dimensions, digital quality value, perceived value, hedonic value and social value as antecedents to consumer hope and explored the role of trust, commitment and continued usage as a consequence of consumer hope.FindingsThree levels of perceived consumer value, digital quality, price value and social value, positively influenced consumer hope, which has positively influenced trust, commitment and continuance usage. Using moderated mediation analysis, consumer hope influenced continuance usage through trust at different levels of engagement, but consumer hope did not influence continuance usage through commitment at different levels of engagement.Originality/valueThe study highlights the role of consumer hope in linking customer value dimensions with relationship marketing dimensions. The study can guide managers to ensure continued usage of digital payment apps, which is a strategic objective. The results are relevant for the digital setting.

Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model

Despite the economic and academic importance of periodic hallmark festivals (PHFs) and customer experience, knowledge about the tourist experience (TX) in a PHF consumption context remains limited. In response, this research conceptualizes a novel “periodic hallmark festival tourist experience” (PHF-TX) construct and develops a measurement instrument. Findings from three empirical studies of PHF tourists confirmed six constituent perceived value dimensions of PHF-TX. Empirically, PHF-TX was positively associated with behavioral intentions and subjective wellbeing, with festival attachment playing a mediating role. Important theoretical and practical implications include heterogeneity with prior experience and an attenuated impact of PHF-TX in the proposed relationships, indicating that the relationship between PHF-TX and behavioral intention may differ between first-time and repeat PHF tourists. This finding suggests there may be a point on the perceived value spectrum where the benefits of PHF-TX increase at a decreasing rate. Consequently, PHF organizers are recommended to nurture festival attachment opportunities for first-time tourists.

Pengaruh Persepsi Nilai Terhadap Niat Beli Pada Makanan Organik

In the era of globalization, more and more new market segments are concerned about the environment, and the demand for organic food is increasing as well. This market segment, called green consument, incorporates organic foods into their daily diet and encourages changes in their attitudes, beliefs, motivations, and values towards the consumption of certain foods. The purpose of this study is to determine the relationship between the perceived value dimension (functional, emotional, social, economic value) to the intention to buy organic food in the Bekasi City Region. The method in this study uses a quantitative approach. The study was conducted on 105 general respondents who intended to buy organic food and were domiciled in Bekasi City. The sampling technique in this study is purposive sampling-judgement sampling and convenience with online sampling. The instrument used was in the form of a questionnaire that was distributed to respondents online. The data that has been collected, is then processed using SPSS 25 software by the method of multiple linear regression analysis. Based on the study, it was found that there was a significant relationship between the functional value variable (X1), the emotional value variable (X2), the economic value variable (X3) and the social value variable (X4) to the purchase intention variable (Y) simultaneously by 26.4%. Partially, there are variables that are not significantly related to the purchase value variable, namely the functional value variable (X1) and the social value variable (X4).

Memorable tourism experiences, perceived value dimensions and behavioral intentions: a demographic segmentation approach

Purpose This study aims to explore demographic market segments’ effect on the relationships between memorable tourism experiences (MTEs), perceived value dimensions and tourists’ behavioral intentions. Design/methodology/approach The data were collected with an online survey that gathered information on MTEs, economic value, quality value, emotional value, social value and intentions to recommend and revisit. Based on a sample of 1,003 Portuguese tourists, the research model was estimated using partial least squares path modeling. Findings The results reveal that MTEs have a positive impact on all four perceived value dimensions. Emotional and social value have a positive effect on recommendation intentions. Tourists from different demographic segments exhibit heterogeneous patterns regarding perceived value dimensions’ influence on these individuals’ behavioral intentions. Emotional value has the strongest impact for females, but males are influenced more by social value. Economic value significantly contributes to younger tourists’ recommendation intention, while quality value has the same effect on the 36–45 age group. Originality/value This study extended the existing knowledge by confirming heterogeneity among different tourist segments defined by age and gender regarding the relationships between MTEs, perceived value dimensions and behavioral intentions.

Municipal Executive Recommendation by Citizens: Who Is Most Significant?

This paper explores which variables are more significant in municipal executive recommendation by citizens. We estimated the influence of public dimensions, such as municipe loyalty, municipe satisfaction, and municipe perceived value in municipal executive recommendation by citizens. Then, we tried to understand if the citizen’s opinions influenced the evaluation of the municipal executive recommendation. The parishes of the municipality of Valongo were selected and analyzed, namely the parishes of Alfena, Campo e Sobrado, Valongo, and Ermesinde, and a total of 998 questionnaires were collected. Data were collected in November 2020 in the different parishes under study. It was concluded that all studied dimensions were statistically significant in the final structural estimated model. The structural results point to municipe loyalty and municipe satisfaction dimensions having a direct, positive, and statistically significant influence on municipal executive recommendation. On the other side, the municipe perceived value dimension has a direct positive but not statistically significant influence on municipal executive recommendation. This study showed that a loyal and satisfied citizen recommends the continuity of the municipal executive in the city’s political leadership in which he or she lives. Therefore, for the municipal executive administration, it is fundamental to know which dimensions the society considers most important in order to be able to remain in the management of the shared destinies of a city. In this sense, political decisions throughout the mandates can be directed, on the one hand, to the satisfaction and loyalty of the citizens and, on the other hand, to the balanced management of the destinies of this type of public entity.

The mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention

This study aims to investigate the effect of perceived quality on purchase intention mediated by the perceived value and social media WOM. The process involved testing the cause-and-effect relationships between the variables used in the structural equation model (SEM) empirically using primary data from an online survey of 410 Garuda Indonesia Airline passengers. The five-scale ordinal data retrieved from the 27 question items presented to the respondents were later processed using LISREL statistical software. The analysis produced several findings, first, the perceived value dimensions were directly affected by the perceived quality and also have a direct influence on social media WOM, second, social media WOM directly affected purchase intention, third, perceived value dimensions played a mediating role between perceived quality and purchase intention, and fourth, social media WOM had a mediating influencing on the effect of perceived quality on purchase intention. This simply means that perceived quality indirectly and significantly affected purchase intention through the mediation of perceived value dimensions and social media WOM.

Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists

Despite the availability of a considerable body of research examining large-scale hotels, small-scale accommodations like traditional guesthouses have been overlooked. Using the hierarchy of effects model, this paper seeks to investigate and compare the effects of perceived value dimensions (e.g. functional value, emotional value, and social value) on the satisfaction and revisit intentions of domestic and international tourists. Drawing upon quantitative data collected from guests of selected traditional guesthouses in the heritage city of Kashan, Iran, this study employed partial least squares, structural equation modelling, and multi-group analysis to test several research hypotheses. The findings of the study revealed significant differences in the effects of emotional and social values on satisfaction and the direct and indirect effects of social value on domestic and international tourists’ revisit intentions through satisfaction. The results, therefore, emphasised the importance of functional and emotional values for international tourists, with the social value being more important for enhancing the satisfaction and revisit intentions of domestic tourists. Significant theoretical contributions and practical implications are provided in the conclusion section of the study.