Perceived Threat Severity Research Articles

How the perception of climate change impacts sustainable tourism: empirical evidence from Taiwan

ABSTRACT Drawing on protection motivation theory and resilience theory, this study develops a conceptual framework of perceived vulnerability, perceived threat severity, coping appraisal, psychological resilience and pro-environmental behavioural intention based on a sample of 1,079 tourists in Taiwan. The empirical findings indicated that both tourists’ perceived vulnerability and perceived threat severity were significantly related to their coping appraisal. Moreover, tourists’ coping appraisals were positively and significantly related to their psychological resilience, which positively and statistically impacted their pro-environmental behavioural intentions. Tourists’ coping appraisals and psychological resilience also played meditating roles in the proposed conceptual framework. These findings thus extend scientific knowledge by providing insights and implications for sustainable tourism that contribute to the literature.

General data protection regulation: a study on attitude and emotional empowerment

ABSTRACT Over the last few years, digitalisation has accelerated its pace, fuelling the creation of a massive amount of data. This has resulted in a need to introduce legal mechanisms to protect the privacy and security of data being exchanged between people and organisations. However, little is known about the individuals’ perspective on such mechanisms. Given the gap in the literature, this research investigated the drivers and the implications of individuals’ attitude towards GDPR compliance. To test the research model, structural equational modelling was employed using 540 responses. The result showed that perceived threat severity, self-efficacy and response efficacy determine a positive attitude towards GDPR compliance, which results in emotional empowerment. The findings contribute to the literature on legal privacy-preserving mechanisms, by providing a user’s view on the coping and threat appraisal factors underpinning attitude and demonstrating the implications for driving confidence in control over personal data. The findings also contribute to the literature on protection motivation by demonstrating that attitude towards adaptive behaviour drives emotional empowerment. The study offers suggestions to policymakers on how to enhance public perception of the GDPR. The findings also provide guidelines for organisations on how to inform individuals’ understanding of compliance with the legal framework.

Using Protection Motivation Theory to develop a survey of over-the-counter decision-making by older adults

BackgroundOlder adults (aged 65+) are responsible for 30% of the over-the-counter (OTC) medication use in the US. Each year, over 175,000 older adults are hospitalized due to OTC-related adverse drug events (ADEs). A major barrier to improving OTC use has been the dearth of actionable research on factors that affect older adult decision-making during OTC selection. Risk perception and health literacy are two such factors known to impact health behavior. However, to date no studies have characterized risk perceptions of OTCs nor how they relate to health literacy in the decision-making processes of older adults. ObjectiveThis paper presents the development and validation of a survey instrument to measure older adults’ risk perception toward over-the-counter medications. The survey also explores the relation of risk perception to health literacy efficacy. MethodsThe Protection Motivation Theory (PMT) and the Tripartite Risk Perception Model (TRIRISK model) formed the basis for conceptualizing relationships between this study's constructs of interest. The utility of the PMT and the TRIRISK model in the context of OTC medication safety was tested in a survey of 103 older adults; exploratory factor analysis (EFA) and Spearman's correlation coefficients were used to test construct validity. ResultsThe EFA yielded a 4-factor model of protection motivation, which included deliberative risk perception, emotional risk perception, perceived threat severity, and perceived coping efficacy. The EFA-based item reduction resulted in a final 14-item OTC Protection Motivation survey. ConclusionThe survey generated through this study is a tool for characterizing older adult risk perceptions of OTCs. The development of a measure of OTC risk perceptions is a promising step toward designing and evaluating patient-centered interventions to improve older adult medication safety.

Exploring the adoption decisions of mobile health service users: a behavioral reasoning theory perspective

PurposeTo improve the frequency of adoption of mobile health services (MHSs) by users (consumers), it is critical to understand users' MHS adoption behaviors. However, the literature primarily focuses on MHS adoption-related factors and lacks consideration of the joint impacts of reasons for (RF) and reasons against (RA) on users' attitudes and adoption behaviors regarding MHSs. To fill this gap, this study integrates behavioral reasoning theory (BRT) and protective motivation theory (PMT) to develop a research model by uncovering the reasoning process of personal values, RF and RA, adoption attitudes and behavior toward MHSs. In particular, health consciousness (HC) is selected as the value. Comparative advantage, compatibility and perceived threat severity are considered the RF subconstructs; value barriers, risk barriers and tradition and norm barriers are deemed the RA subconstructs.Design/methodology/approachA total of 281 responses were collected to examine the model with the partial least squares structural equation modeling (PLS-SEM) method.FindingsThe results show that HC positively affects attitude through RA and RF. Additionally, RF partially mediates the relationship between HC and adoption behavior. This study contributes to a deeper understanding of user adoption behavior in MHS and provides practical guidance for the health services industry.Originality/valueThis study contributes to the existing MHS literature by understanding the joint influences of personal values, RF and RA on user attitude, which eventually determines users' adoption decisions regarding MHSs.

Understanding residents’ hospitality toward tourists amid the COVID-19 pandemic: a conservation of resources perspective

Rooted in conservation of resources (COR) theory, this study investigated the effects of perceived threat severity (PTSE) and susceptibility (PTSU) of COVID-19 pandemic on residents’ hospitality toward tourists. The mediating role of COVID-19-caused stress and the moderating role of economic benefits from tourism were addressed. Data were collected from 281 destination residents in Xiamen and analyzed using structural equation modeling. Findings indicate that the negative effect of PTSE on residents’ hospitality toward tourists is stronger than that of PTSU, and both effects are partially mediated by COVID-19-caused stress. Furthermore, economic benefits from tourism significantly moderates the effects of PTSE, PTSU, and COVID-19-caused stress on residents’ hospitality toward tourists, and these effects are insignificant for residents with high economic benefits from tourism. Theoretically, this study advances literature on residents’ attitudes toward tourism by introducing COR theory to build a framework centered on resource loss and replenishment. Practically, useful strategies are proposed to reduce the negative effects of PTSE and PTSU of COVID-19 pandemic and thus foster residents’ hospitality toward tourists.

Social Facilitation in Fear Appeals Creates Positive Affect but Inhibits Healthy Eating Intentions.

The social facilitation of eating plays a significant role in influencing individuals’ eating decisions. However, how social eating cues are processed in health promotion messages is unclear. This study examined individuals’ food craving in response to social cues in images (Experiment 1) and emotional experiences, perceived threat, perceived efficacy, behavioral intentions, and motivational coactivation elicited by social eating cues in obesity prevention fear appeals (Experiment 2). Results suggested that the presence of a group of people eating in an image facilitated food craving for the presented foods. Moreover, fear appeals that presented obesity and its consequences with more social eating cues, versus individual eating cues, generated greater positive emotional responses, perceived threat severity, response and self-efficacy, and motivational coactivation indicating more attention and threat vigilance. However, these cues also generated fewer self-reported intentions to change unhealthy eating behaviors. Implications and suggestions for future research are discussed.

Can Senior Travelers Save Japanese Hot Springs? A Psychographic Segmentation of Visitors and Their Intention to Visit Onsen Establishments during COVID-19

To develop tourism products and campaigns that will not just help Japanese hot springs survive but revive and sustain them in the future, it is imperative to understand the behavioral intentions of its visitors during the coronavirus disease (COVID-19) pandemic. This study aims to investigate how the important market of senior Japanese visitors is characterized by their attitudes and feelings toward visiting hot springs during the COVID-19 pandemic. In addition, it explores whether external travel incentives can increase seniors’ intention to visit. A market research study was conducted on Japanese nationals, using 507 questionnaires. A factor analysis generated five attitude dimensions: (1) response efficacy, (2) perceived COVID-19 infectability, (3) self-efficacy, (4) crowding perception and feeling, and (5) perceived threat severity. Through k-means cluster analysis, the segmentation produced three distinct tourist segments: trusting seniors, concerned seniors, and indifferent seniors. Each segment is clearly described in terms of attitudes, considering distinct sociodemographic characteristics. Practical suggestions on managing and targeting these segments are also discussed.

A cognitive model for understanding fraudulent behavior in construction industry

PurposePrevious fraud studies focused on the influence of external environmental factors rather than the actor's own cognition or psychological factors. This paper aims to explore the influence of cognitive factors on people's intention to commit fraud in the construction industry.Design/methodology/approachA scenario-based questionnaire survey was conducted with 248 Chinese construction practitioners. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data.FindingsThe findings showed that perceived threat possibility and perceived threat severity positively affected people's attitudes towards fraud. The reward for compliance and response cost had adverse effects on people's attitudes. Attitude towards fraud and response efficacy directly influenced people's intentions to commit fraud.Research limitations/implicationsThe limitations of this study are that only behavioral intention data were collected, and a single scenario was designed. Despite these limitations, this study proposed a cognitive model to understand fraud in the construction industry and provided an empirical analysis using data from Chinese construction practitioners.Originality/valueThis study reveals the impact of cognitive factors on fraud in the construction industry. The results expand the understanding of fraud and propose a cognitive intervention framework to reduce fraud.

Response to a phishing attack: persuasion and protection motivation in an organizational context

PurposeThis study aims to examine the effect of cybersecurity threat and efficacy upon click-through, response to a phishing attack: persuasion and protection motivation in an organizational context.Design/methodology/approachIn a simulated field trial conducted in a financial institute, via PhishMe, employees were randomly sent one of five possible emails using a set persuasion strategy. Participants were then invited to complete an online survey to identify possible protective factors associated with clicking and reporting behavior (N = 2,918). The items of interest included perceived threat severity, threat susceptibility, response efficacy and personal efficacy.FindingsThe results indicate that response behaviors vary significantly across different persuasion strategies. Perceptions of threat susceptibility increased the likelihood of reporting behavior beyond clicking behavior. Threat susceptibility and organizational response efficacy were also associated with increased odds of not responding to the simulated phishing email attack.Practical implicationsThis study again highlights human susceptibility to phishing attacks in the presence of social engineering strategies. The results suggest heightened awareness of phishing threats and responsibility to personal cybersecurity are key to ensuring secure business environments.Originality/valueThe authors extend existing phishing literature by investigating not only click-through behavior, but also no-response and reporting behaviors. Furthermore, the authors observed the relative effectiveness of persuasion strategies used in phishing emails as they compete to manipulate unsafe email behavior.

Containment measures against COVID-19 in Italy: The role of protection motivation and values

ABSTRACT During the COVID-19 pandemic, the adherence to anti-contagion measures was the way to contain the pandemic and overwhelmed healthcare systems. Protection Motivation Theory might offer a valid framework to identify predictors of individuals’ motivation to protect themselves from COVID-19. We examined the role of threat and coping appraisals, together with values, in predicting the intentions to follow anti-contagion measures among Italians. We used a correlational design. Path analysis was performed to examine the relationships among variables. A total of 420 participants completed an online survey assessing threat appraisal (perceived threat severity and vulnerability), coping appraisal (perceived response efficacy and self-efficacy), fear of COVID-19, intentions to follow government measures, values. Threat appraisal was positively associated with intentions to follow anti-contagion measures via fear of COVID-19. Coping appraisal and values showed a positive association with the intentions to follow government measures to avoid the spread of COVID-19. Our findings suggest that public-health communications might enhance threat and coping appraisal to increase the intention to follow anti-contagion measures among Italians. Also the role of fear should be considered in health policies. Furthermore, appeals to values could be useful to increase compliance with COVID‐19 behavioral guidelines.

Effects of Self-focused Augmented Reality on Health Perceptions During the COVID-19 Pandemic: A Web-Based Between-Subject Experiment.

BackgroundSelf-focused augmented reality (AR) technologies are growing in popularity and present an opportunity to address health communication and behavior change challenges.ObjectiveWe aimed to examine the impact of self-focused AR and vicarious reinforcement on psychological predictors of behavior change during the COVID-19 pandemic. In addition, our study included measures of fear and message minimization to assess potential adverse reactions to the design interventions.MethodsA between-subjects web-based experiment was conducted to compare the health perceptions of participants in self-focused AR and vicarious reinforcement design conditions to those in a control condition. Participants were randomly assigned to the control group or to an intervention condition (ie, self-focused AR, reinforcement, self-focus AR × reinforcement, and avatar).ResultsA total of 335 participants were included in the analysis. We found that participants who experienced self-focused AR and vicarious reinforcement scored higher in perceived threat severity (P=.03) and susceptibility (P=.01) when compared to the control. A significant indirect effect of self-focused AR and vicarious reinforcement on intention was found with perceived threat severity as a mediator (b=.06, 95% CI 0.02-0.12, SE .02). Self-focused AR and vicarious reinforcement did not result in higher levels of fear (P=.32) or message minimization (P=.42) when compared to the control.ConclusionsAugmenting one’s reflection with vicarious reinforcement may be an effective strategy for health communication designers. While our study’s results did not show adverse effects in regard to fear and message minimization, utilization of self-focused AR as a health communication strategy should be done with care due to the possible adverse effects of heightened levels of fear.

Don’t Let the Tornado Get You! The Effects of Agency Assignment and Self-Construal on Responses to Tornado Preparedness Messages

ABSTRACT This experiment explores the effects of agency assignment and self-construal on responses to tornado preparedness messages. Participants (N = 276) were randomly assigned to one of four conditions crossing agency assignment and self-construal. Results found threat agency associated with greater perceived susceptibility and tornado threat, whereas self-construal was primarily associated with perceived threat severity, such that those primed with interdependent self-construal showed marginally increased perceptions of tornado severity relative to those primed with independent self-construal. Self-construal did not appear to moderate the effects of agency assignment on attitudes or behavioral intentions. Results are discussed in light of potential psychological reactance, suggesting human agency assignment should be used cautiously, since it may pose an increased threat to perceived freedoms in certain instances. Moreover, combining human agency and independent self-construal may trigger negative cognitions directed toward the message and/or its source. It is concluded that cautious, strategic use of agency assignment can improve message acceptance and facilitate adaptive, preparedness actions.

Developing a measure of information seeking about phishing

AbstractPhishing e-mails are fraudulent e-mails used to gain access to sensitive information or secure computer systems. They persuade users to click on malicious links, download attachments or provide sensitive information, such as usernames or passwords. One approach that aims to reduce people’s susceptibility to phishing is the provision of information to users regarding the phishing threat and the techniques used within phishing e-mails. In line with this, awareness campaigns are often used within organizations and wider society to raise awareness of phishing and encourage people to engage with protective information. However, the potential effectiveness of such approaches in reducing susceptibility remains uncertain. In particular, there is a lack of research investigating (i) whether the propensity to access such information may in itself influence susceptibility to phishing and (ii) the different factors that motivate people to engage with information in the first place. In order to understand how current and future interventions regarding phishing may be consumed by users, as well as their potential impact on phishing susceptibility, it is important to conduct theoretically based research that provides a foundation to investigate these issues. This study provides a first step in addressing this by developing and validating a theoretically based survey measure across two studies centred upon the constructs of protection motivation theory (perceived vulnerability, severity, self-efficacy and response efficacy) to assess the factors that influence whether people choose to keep up to date with protective information about phishing. This survey measure is then used within Study 2 to provide an initial investigation of the role of these constructs in (i) self-reported user intentions to keep up to date with phishing techniques in the future and (ii) phishing discrimination ability, assessed using a phishing quiz. Overall, higher perceived threat severity, self-efficacy and response efficacy were associated with greater intentions, while greater perceived vulnerability was associated with lower intentions. No relationship was found with phishing discrimination ability. By understanding the factors that influence user intention to maintain knowledge and seek information about phishing threats, it will be possible to ensure that, as effective interventions are developed, their potential impact can be maximized.

Evaluating the effectiveness of learner controlled information security training

The goal of this study is to examine the effects of learner control on information security (ISec) training effectiveness. While organizations recognize the importance of education and training in security and invest in such efforts, the design of these programs often lacks theoretical grounding and the outcomes are often not critically evaluated. This paper attempts to fill these gaps by (1) identifying desirable characteristics for the design of such training programs, (2) using these characteristics as guidelines to design a web-based information security training (3) experimentally evaluating the effectiveness of the training using critical outcomes such as training satisfaction, security training performance, self-efficacy, perceived threat severity and susceptibility. We find that web based ISec training that incorporates learner control positively affects training reactions and learning outcomes.

Terror, Terror Everywhere? How Terrorism News Shape Support for Anti‐Muslim Policies as a Function of Perceived Threat Severity and Controllability

Terrorist attacks committed by the so‐called Islamic State are rising in Western countries. How the news media portray these attacks may crucially influence emotional responses and support for anti‐Muslim policies such as immigration bans. Based on the Extended parallel response model (EPRM, Witte, 1992), we theorize that specific features of terrorism news such as threat severity (e.g., high vs. low number of potential terrorist offenders) and threat controllability (e.g., nondiffuse, controllable threat vs. diffuse, uncontrollable threat) influence individuals’ emotional reactions and policy support. A quota‐based online experiment (N = 501) reveals that news articles featuring a high number of offenders increase individuals’ fear of terror irrespective of whether the threat is portrayed as controllable or not. News articles featuring a low number of offenders only evoke fear of terror if the threat is portrayed as diffuse. Additionally, news articles emphasizing a high number of offenders combined with a controllable terrorism threat elicit anger on the government. Both anger and fear of terror subsequently increase anti‐Muslim policy support.

Understanding publics’ post-crisis social media engagement behaviors: An examination of antecedents and mediators

This study examines the psychological mechanisms underlying the process that enables publics’ individual differences (e.g., the levels of uncertainty avoidance and social media usage) to give rise to varying post-crisis social media engagement intentions (e.g., information seeking, support seeking, and negative word-of-mouth). The study confirms that this process is serially mediated by perceived threat severity, perceived susceptibility, and negative emotions. These psychological mediators, however, function differently between uncertainty avoidance and social media usage. For uncertainty avoidance, a high arousal negative emotion (e.g., anger, fear) is a more essential step to influence engagement intentions than a low arousal emotion (e.g., shame, guilt). For social media usage, however, the type of aroused negative emotions does not matter. Rather, the relationship social media usage has with information seeking is different from that with support seeking and negative word-of-mouth intentions. Social media usage induces information seeking intentions only through publics’ cognitive appraisals of the situation without the activation of negative emotions, while it induces supporting seeking and negative word-of-mouth intentions through both cognitive appraisals and negative emotion arousals.

Exploring the effect of uncertainty avoidance on taking voluntary protective security actions

In this paper, we investigate the main and qualifying effect of Hofstede's uncertainty avoidance dimension (i.e., a culture's acceptance of ambiguous or uncertain situations) of national culture on an individual's protection motivation intentions (using protection motivation theory) to adopt an information security control voluntarily. Uncertainty avoidance is particularly relevant to protection motivation theory and voluntary security related actions, because individuals often perceive high levels of ambiguity related to the threat and the mitigating control that can be adopted voluntarily. The voluntary action that we investigated in this paper is the adoption of password managers due to the perceived uncertainty associated with the threat of having poor password management practices and the ambiguity related to the efficacy of adopting a password manager to mitigate this threat. Using a survey of 227 nationally diverse individuals, we found that uncertainty avoidance qualified the impact of perceived threat vulnerability and perceived threat severity on protection motivations to adopt a password manager voluntarily. In our data, the differential effect of uncertainty avoidance on perceived threat vulnerabilities was greater for those individuals reporting a below average level of uncertainty avoidance relative to an above average level of uncertainty avoidance, but we found the opposite qualifying effect on perceived threat severity. Counter to what we hypothesized, we found that the effect of uncertainty avoidance on protection motivations was negative. These results generally hold for the core and full PMT models. Our study suggests that a one-size fits all approach to security awareness education and training (especially for voluntary security actions) may not be appropriate due to the differential effect associated with individuals from different national cultures.

Continuance of protective security behavior: A longitudinal study

Previous research has established continuance models that explain and predict an individual's behaviors when engaged with hedonic or functional systems, or with other environments that provide productivity-enhancing outcomes. However, within the context of information security, these models are not applicable and fail to accurately assess the circumstances in which an individual engages in protective security behaviors beyond an initial adoption. This research addresses this gap and establishes a model for explaining an individual's continued engagement in protective security behaviors, which is a significant problem in securing enterprise information resources. Within this model, protection motivation theory (PMT) is considered an underlying theoretical motivation for continuance intention using constructs such as perceived threat severity, perceived threat susceptibility, self-efficacy, and response efficacy as direct antecedents of behavioral intents and indirect predictors of continuance behavior. Furthermore, the introduction of perceived extraneous circumstances is used to reconcile the “acceptance–discontinuance anomaly.” A novel research methodology for measuring actual security behavior continuance was developed for this investigation. Experimental results indicate support for all of the proposed relationships, with the exception of response efficacy—continuance intent. Nearly half of the variance in the dependent variable, continuance behavior, was explained by the model. This is the first comprehensive empirical investigation of protective security behavior continuance intention. The findings have practical implications for security administrators and security technology solution providers, and they have theoretical ramifications in the area of behavioral information security and protection motivation theory.

A Tailored Approach to Identifying and Addressing College Students’ Online Health Information Literacy

Background: College students may fail to practice information literacy skills because they are unaware of their skill level or are not concerned with the risks. Purpose: In order to develop an effective message that motivates college students to learn online health information literacy skills, a better understanding of perceptions about such skills and use of the internet to locate health information is needed. Methods: A risk assessment and internet use survey were administered to participants (n=98). The risk assessment evaluated and grouped individuals into one of three riskresponse states based on perceived threat severity and susceptibility, as well as perceived self- and response-efficacy. Discussion: Risk-response states and frequency of internet use to locate health information varied significantly (p<.001). A significant relationship was also found between frequency of use and risk-response state (p<.01). Topics most researched included an illness or condition; nutrition, exercise, or weight-control issues; and mental health issues. Translation to Health Education Practice: When seeking to motivate college students to learn online health information literacy skills, educators should tailor their messages based on risk-response states, frequency of internet use to locate health information, and topics researched.