Perceived Risk Of Consumers Research Articles

The Impact of eWOM on Trust Inclination and Information Adoption in the Sociolla Platform

This study aims to analyze the influence of Electronic Word of Mouth (eWOM) on the Sociolla platform, affecting Information Adoption and the role of trust inclination. A quantitative approach was employed with data collected through an online questionnaire distributed to 270 respondents. The non-probability sampling technique, specifically purposive sampling, was used for sample selection, which was then processed using Structural Equation Modeling (SEM) in the AMOS program. The findings reveal that perceived information quality, information usefulness, and argument quality positively impact trust inclination. Meanwhile, perceived risk has a negative impact on trust inclination. Additionally, the study shows that trust inclination has a positive influence on information adoption. Theoretically, this research contributes to the discussion of trust inclination and eWOM information adoption. From a managerial perspective, the study suggests marketing managers manage marketing strategies through eWOM concerning information quality, information usefulness, and argument quality. Marketers also need to consider the level of perceived consumer risk and reduce it to ensure that consumers express trust inclination toward information they subsequently adopt. In this context, marketers need to ensure their eWOM strategies remain natural, high-quality, and beneficial for marketing success.

THE EFFECTS OF PERCEIVED RISK ON THE USE INTENTION OF AUTONOMOUS VEHICLES.

The study of autonomous vehicles (AV) is justified by the promises of better urban mobility, safety, and climate change. The objective of this research was to verify the effects of perceived consumer risk on the intention to use AV and the possible influence of 'novelty' and 'anxiety.' The research sample, 340 administration students from a Brazilian university, was quasi-experiment. The sample is divided into two groups: an experimental group with access to video on AV and another group without any information. For the experimental group, information is a mitigating factor for the perceived psychological risk, which is what most influences the Intention to use an AV. On the other hand, the novelty affects the consumer's Intention to use AV. The main contribution of this study was an innovative approach to consumer behavior for analyzing the influence of 'novelty' and 'psychological risk' on the Intention to use AV.

RELIGIOUS TOURISM POST-COVID-19 IN THE CONTEXT OF MUSLIM COUNTRIES: DESTINATION IMAGE, PERCEIVED VALUE, INTENTION TO REVISIT MAKKAH AND HEALTH RISK AS MODERATOR

This research aims at broadening the religious tourism literature. It empirically discovers the links among the destination's image, perceived value, and a revisit intention to Makkah city and the role of a health risk as a moderator in these ties post-Covid-19. PLS-SEM techniques were used to determine the causal relationship of a sample of 147 visitors who had visited Mecca for Umrah. The results demonstrate that two out of five hypotheses were supported. This research broadens the theories of planned behavior and perceived consumer risk, mainly in times of crisis (e.g. Covid19) in the setting of Muslim countries. This study also may be the first attempt to combine the role of a perceived health risk as a moderator in religious tourism studies. The present study shows that either the destination image or the perceived value is a key antecedent of the intention to revisit Makkah. Managers and marketers should continue working on the image and value of the Makkah destination to improve the travel environment. This study may be the first study to estimate the behavior of tourists (pilgrims) in post-Covid-19 to Makkah. The results of the research are also useful in the field of Islamic marketing and religious tourism.

The Effect of Perceived Usefulness and Perceived Risk to the Utilization of Internet Banking (Study on BRI Internet Banking Customers in Semarang City)

This study aims to analyze the effect of perceived usefulness and perceived risk of consumers to internet banking utilization. The population of this study is the bank’s customers who use BRI’s internet banking in semarang city with the number of samples are 50 respondents by using purposive sampling technique. The result of this study shows that the significance value of simultaneous hypothesis test < 0.05, thus Ho is rejected. It means that Ho stating both perceived usefulness and perceived risk variable significantly affect to the participation of BRI bank members in Semarang city is accepted. In addition, the partial hypothesis of t-test for the perceived usefulness variable is 5.949 with the significance value < 0.05, thus Ho is rejected. The test result of perceived risk variable obtained t count value equal to 3.925 with the significance value < 0.05, then Ho is rejected. It means that the performance of hypothesis (H1) stating the perceived usefulness and perceived risk variable significantly influence to the success of BRI bank in Semarang city is accepted. The conclusion of this study is that the higher perceived usefulness and perceived risk to the consumer will enhance the success of internet banking utilization. The recommendation for the future research is that they should consider other variables which have effect to the internet banking utilization.

스마트폰 앱 스토어의 서비스 품질이 재구매 의도에 미치는 요인에 관한 실증연구

Recent trends of mobile convergence has already brought about many changes in our digitally-powered society. Especially, taking advantage of strengths of existing mobile devices and smart phones have already been established as a primary standard in the business intelligence world. Such high-powered digital devices equipped with mobile convergence functions are getting more momentum as app stores are prevailing. Basically, the app stores are administered by smart phone manufacturers, creating a new business ecosystem among app developers and end-users. However, there are paucity of studies tackling an issue about how users' repurchase intention of the apps is influenced by the service qualities of the app stores. In this respect, this study aims to investigate the effect of app store service quality on users' satisfaction and repurchase intention. As the value of loyal customers is incomparably high in app commerce, winning customers' loyalty is vital to the success of app stores. In this study, a customer is defined as one who has purchased goods or services at least once from the app stores. The proposed research model includes a number of constructs such as app perceptions, customer service, perceived ease of use, design, promotion, perceived consumer risk and connectivity. Empirical results revealed that perceived consumer risk has a negative relationship with consumer's perceived repurchase intention. All the other variables-app perceptions, customer service, perceived ease of use, design, promotion, connectivity- are found to be positively related with the repurchase intentions.

A Cross‐National Study Of Perceived Consumer Risk Towards Online (Internet) Purchasing

Perceived consumer risk is explored in relation to online (Internet) purchasing using a cross‐national sample (N=562) from the United States, Canada and U.K. Objectives of the study are to determine if experience in online purchasing reduces perceived risk, if perceived risk varies across product/service categories and if certain types of risk are more important in purchasing certain products/services. Lastly, does national culture affect perceptions of risk? Results are discussed and suggestions are offered to managers on how to reduce perceived risk, thus increasing online purchasing in the three countries examined.

Consumer Reactions to Electronic Shopping on the World Wide Web

:Much fascination and speculation surrounds the impact of the World Wide Web on consumer shopping behavior. At the same time, there is little empirical evidence underlying all this speculation. This article provides one such data set. It reports on factors that consumers found salient as they browsed through selected electronic malls on the World Wide Web. We gathered consumers’ reactions via an open-ended survey using a sample of 220 shoppers. We related the reactions to the factors of product perceptions, shopping experience, customer service, and perceived consumer risk, which we had identified from the existing literature on retail patronage behavior. This study translated these factors to the World Wide Web context and explored their relative salience.With respect to product perceptions, consumers were impressed by the breadth of stores on the World Wide Web but disappointed with the depth of a merchant’s offerings. The shopping experience was reported to be generally enjoyable, but at the same time frustrating. Consumers also reported that they could perceive the potential for time savings and reduced effort compared with traditional forms of shopping, but that, at present, goal-directed shopping was difficult. Nearly everyone in the sample had something negative to say about customer service on the World Wide Web, judging that the sites were not designed to be responsive to their needs and that the presentation of goods and services seemed intangible. Risk was cited as a barrier to shopping on the World Wide Web, but was not as salient to our sample as product perceptions, shopping experience, and customer service. Overall, the results suggest that World Wide Web merchants need to think more about how they perform on the factors known to affect consumer behavior; namely, product perceptions, shopping experience, and customer service. We offer advice for enhancing the design of World Wide Web retail sites.

A Latent Class Binomial Logit Methodology for the Analysis of Paired Comparison Choice Data

ABSTRACTA latent class model for identifying classes of subjects in paired comparison choice experiments is developed. The model simultaneously estimates a probabilistic classification of subjects and the logit models' coefficients relating characteristics of objects to choices for each respective group among two alternatives in paired comparison experiments. A modest Monte Carlo analysis of algorithm performance is presented. The proposed model is illustrated with empirical data from a consumer psychology experiment that examines the determinants of perceived consumer risk. The predictive validity of the method is assessed and compared to that of several other procedures. The sensitivity of the method to (randomly) eliminate comparisons, which is important in view of reducing respondent fatigue in the task, is investigated.

On the Measurement of Perceived Consumer Risk

ABSTRACTThe role of perceived risk in consumer behavior has been studied extensively by academic researchers. This paper introduces a methodology for the measurement of the effects of product features, marketing mix components, and individual differences on perceived consumer risk based on theoretical foundations in the literature. A conjoint‐type model based on paired comparison judgments is estimated to provide attribute weights. A modification of a stochastic multidimensional scaling‐based vector model is then used to measure and summarize individual consumer differences with respect to the impact of brand attributes and marketing mix components on latent levels of perceived consumer risk. An illustration is provided using students’ risk perceptions of sports cars.