With the continuous promotion of China's reform. and opening up, China's social and economic levels have achieved significant improvements, the rate of economic growth is very rapid and the people's material living standards have also achieved a substantial increase. People's lives are more affluent and comfortable life. During this period, the e-commerce environment has been continuously optimized and improved, laying a solid foundation for the vigorous development of e-commerce. With the support of new media, the development trend of new media e-commerce has risen rapidly, becoming an important opportunity for many small and medium-sized enterprises to seek development. In order to understand the main problems of new media e-commerce, the author combines the current development status of new media and e-commerce platforms, uses observation method, experience summary method, and literature research methods to carry out an in-depth research and analysis of the actual situation of new media e-commerce. Through the generalization and summary of a large amount of data and information, the main problems of new media e-commerce are revealed. On this basis, the author further explores the role and influence of combining new media with e-commerce, and proposes a series of targeted solutions and countermeasures, aiming at providing some useful references and suggestions for the development of new media ecommerce.