AbstractWiki activities are among the most common online learning activities examined by previous research due to the collaborative learning properties wikis offer; however, students are not always satisfied with such activities. Due to this dissatisfaction, learners may finish the wiki activities but not repeat them. While wikis are primarily used to collate content, the wiki activity proposed in this study is used foremost as a discussion forum. Drawing on the value‐based adoption model, this study examines the influence of perceived benefits, enjoyment, peer interaction, ease of use, and time and effort costs to explain students' reluctance to repeat the wiki activity. Furthermore, it assesses the moderating effect of peer interaction on the other variables. A survey was conducted, and 110 valid responses obtained. The findings reveal that the need to invest a lot of time and effort into the activity is the main reason for not repeating the activity proposed, while peer interaction and enjoyment help to reduce these perceived costs. Therefore, teachers should emphasize the benefits of in‐group wiki activities with regard to not only the final learning performance but also the activities' hedonic and social value. Furthermore, teachers should offer a training session and a user's guide for each specific activity, as well as courses about the team management. Practitioner NotesWhat is already known about this topic Students are often unsatisfied with wiki activities, which may reduce their intention to repeat them. Continuation or repetition of a learning activity depends on its value in terms of the cost–benefit trade off. Most previous research has focused on the benefits of content creation within wikis, paying little attention to the use of such platforms as a discussion forum. What this paper adds According to the value‐based adoption model, the main reason for not repeating the proposed wiki activity is the high perceived time and effort that must be invested in the activity. Peer interaction not only has a direct effect on reducing resistance to repeating the wiki activity, but also has an indirect effect on reducing resistance through enjoyment. Usefulness, enjoyment and peer interaction can act as moderators and reduce the perceived time and effort that must be invested in the wiki activity. Implications for practice and/or policy Time and effort costs are the main barriers to repeating the wiki activity, so teachers should offer courses on how to work effectively as a team. Teachers should emphasize the usefulness of the activity, as well as the benefits of peer interaction in the discussion forum. Before creating the wiki activity, teachers should think about how to generate enjoyment for students.
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