PDI Perjuangan Research Articles

Branding Strategy of PDI Perjuangan in Regional Election 2024: A Qualitative Approach

Political branding strategies are key in attracting voters' attention and building a strong positive image. Honest and intelligent messages, as well as the use of positive symbolism, are considered effective in building voter trust and support. While social media offers opportunities, challenges in its use remain significant, including how candidates convey messages that are consistent and relevant to voter expectations, as well as the risk of misinformation and fake news that can damage a candidate's image. The research also highlights the importance of a deep understanding of voters' values ​​and expectations in forming an effective branding strategy that is in line with political ideology. This research design uses a qualitative case study approach on the election of the Governor of NTB Province by the PDI Perjuangan. This approach can explore in depth the branding strategies of prospective candidates, political ideology and social media management as a means of promotion and communication. The method applied was in-depth interviews conducted with the NTB Pilkada winning team, consisting of five informants from PDI Perjuangan, conducted in May-June 2024 and visualized using NVIVO software. The results of the interview show that PDI Perjuangan was able to successfully form a personal brand that was relevant to the expectations of the community by implementing a focused and integrated strategy. Through an in-depth approach to political values ​​and candidate vision, PDI Perjuangan can build a strong and trustworthy candidate image in the eyes of voters. The importance of consistency in conveying relevant and authentic messages through various communication platforms, such as social media, direct campaigns and community events, is key in strengthening effective personal branding. Social media management strategies by potential candidates from the PDI Perjuangan are an important key in influencing public opinion and strengthening the support base.

Analisis Wacana Kritis Norman Fairclough Pernyataan Megawati: “Pak Jokowi Kalau nggak Ada PDI Perjuangan duh Kasihan dah”

Partai Demokrasi Indonesia Perjuangan (PDIP) held its 50th Anniversary celebration on January 10, 2023. During the celebration, Megawati as the Chairperson of the party mentioned, "Mr. Jokowi, if there is no PDI Perjuangan, I'm sorry,". The statement received applause from the audience at JIEXPO Kemayoran. The video of Megawati's statement was uploaded again by KompasTV through the Youtube channel and received various responses. This research uses a qualitative research method with a critical discourse analysis approach of the Norman Fairclough model. The purpose of this research is to dissect discourse in three dimensions, namely textual, discourse practices, and sociocultural practices. Textually, the use of linguistic elements in the form of diction and majas is found. The dimension of discourse practice can be seen from the parties involved in making the video from KompasTV media through the Youtube channel. The level of consumption of this discourse is not only consumed by subscribers, but the wider netizen can access the information and provide comments. The sociocultural dimension is divided into three, namely situational, institutional, and social. Situational saw the situation when Megawati's 50th anniversary of PDIP received a response of applause when delivering the discourse. Institutional shows that PDIP's vote share has decreased in the 2024 elections. Then the social level in the discourse consists of cultural and political elements.

The Feminisation of Indonesia's Political Parties: Indonesian Democratic Party of Struggle (PDI Perjuangan) and the Prosperous Justice Party (PKS)

The political representation of women in the Indonesian parliament has increased since the implementation of the affirmation policy through quotas, although the number has not yet reached 30%. In addition, the percentage of women placed in the management structure of political parties has also increased. In addition, the percentage of women's candidacy in each election period also showed an increasing trend. This article aims to analyze the feminization process that occurred in PDI Perjuangan and PKS, using the model of feminization of political parties introduced by Sarah Childs. By using a qualitative approach, in which data were obtained from party statues (AD/ART documents of political parties) and parties' documents of meetings, General Elections Commission (KPU) data, and data sourced from online media, it was found that the level feminization of PDI Perjuangan higher than PKS. The difference in the level of feminization is due to differences in representational dimension and policy.

Implementasi Fungsi Pendidikan Politik Oleh Partai Demokrasi Indonesia Perjuangan Di Kabupaten Purworejo Menurut Undang-Undang Nomor 2 Tahun 2011 Tentang Perubahan Atas Undang-Undang Nomor 2 Tahun 2008 Tentang Partai Partai Politik

A political party is an institution that is necessary in the democratic world; if you have chosen a democratic system to regulate the life of the nation and state, one of the essential instruments in democracy is the institution of political parties. Political education is a significant activity in a nation based on democracy because democracy and the democratization process require absolute conditions for political public education; how the function of political education by the Indonesian Democratic Party of Struggle in Purworejo Regency is by Law Number 2 of 2011 concerning Amendments to Law Number 2 of 2008 concerning Political Parties. This study aims to analyze the implementation of norms related to the function of political education by DPC PDI Perjuangan in Purworejo Regency. This research uses an empirical approach. This study uses a qualitative descriptive analysis method with a case approach. The data used in this study are primary data obtained directly by researchers in the field through respondents through observation, interviews, and questionnaire distribution, as well as secondary data, namely data obtained or obtained from information or knowledge obtained indirectly, including official documents, books, and research results in the form of reports. The data collection techniques used in this study are field studies and literature studies. The result of this study is that there are seven political education activities carried out by PDI Perjuangan Purworejo Regency, namely, political education through socialization, political education through social, political education through art and culture, political education through religion, political education through party wing organizations, political education through seminars, political education through party schools.

IMPLEMENTASI KEBIJAKAN AFFIRMATIVE ACTION 30% KUOTA DALAM KETERWAKILAN PEREMPUAN DI DPRD KOTA TASIKMALAYA TAHUN 2019

This reserach aims to analyze how the 30% women’s affirmative action policy impact women’s representation in the Tasikmalaya City DPRD and explain the factors that hinder the 30% women’s representation policy in the 2019 legislative elections. This research is motivated by the case of the decline in women’s representation in 2019, namely only reached 6.7 %. With this relatively small number, it is a concern for the Tasikmalaya city government to make more efforts regarding the empowerment of women in thei participation in the political field, especiallyin legislative institutions. This research uses a qualitative method with a descriptive approach. Data collection was carried out using literature study techniques and field studies through observation and interviews. The data source comes from 4 party management members consisting of the Golkar, Gerindra, PDI Perjuangan, and PPP parties, then 2 of them and the KPUD commisioner and a female member of the DPRD council. The results of this research show that the affirmative action policy with a minimum quota of 30% of women in the legislative election nomination stagehas been fulfilled by political parties. This can be seen from the placement of women’s representation in each electoral district in Tasikmalaya city. However, this fulfillment has not yet had a significant impact on increasing women’s representation in Tasikmalaya City DPRD seats, this is caused by several factors that occur, including economic limitations, social contruction, and also party networking. Political is still not optimal for increasing women representation.

Analisis Retorik Pidato Politik Megawati Soekarno Putri Pada Peringatan Ke-50 Tahun PDI-P

Megawati Soekarno Putri's existence on the Indonesian political stage has been going on for more than two decades. During this period, Megawati has managed to maintain her position as a charismatic female political figure. Despite public doubts about her figure, Megawati is the de facto leader of one of the largest parties, as well as the only female president who has ever led the Republic of Indonesia. As a politician who has a strong character, Megawati has never escaped the media spotlight. Through her various controversial statements, Megawati's remarks are cited as a hot topic of discussion in the media. Reflecting on his charisma and rhetorical power, Megawati's speech is an interesting rhetorical phenomenon to analyze. Speech by Megawati Soekarno Putri on the Birthday of the Indonesian Democratic Party – Struggle (PDI Perjuangan), was a form of ceremonial speech filled with political messages. Megawati's speech was delivered in a heated political atmosphere, ahead of the contestation moment for the 2024 Presidential Election. This study aims to analyze the rhetorical strategy used by Megawati to reveal the implicit meaning contained in it. Referring to the rhetorical analysis method, the results of the study show that Megawati's speech applies the typical communication style of female leaders. Apart from that, Megawati's speech also applied a rhetorical strategy that was oriented towards emphasizing aspects of personal identity as a descendant of Bung Karno, authority as chairman of the PDI-P, and his superiority over President Jokowi as his cadre. Megawati's rhetorical strategy also shows that she is not an inferior female leader.

PDIP vs Gerindra: Political Marketing Communication Through Instagram Ahead of the 2024 Election

This article reviews the role of social media Instagram in the political marketing communications of the PDI Perjuangan and Gerindra Party ahead of the 2024 Election; the election of these two parties is the subject of study because they are the political parties that won the 2019 Election with votes and won the most number of seats. Research using qualitative methods. Data were analyzed using qualitative content analysis by observing the Instagram accounts @pdiperjuangan and @gerindra. The study results show that Instagram is operated by political parties in digital marketing communications to attract public sympathy. The form of political marketing communication that is spread has a variety of themes and types of uploaded content

REPRESENTASI FOTO PUBLISITAS POLITIK PUAN MAHARANI PADA MAJALAH TEMPO EDISI 19 – 25 SEPTEMBER 2022 (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE)

Entering the political year ahead of the 2024 general elections, the public has started to feel the political temperature starting to warm up. This is marked by the start of popping up billboards for political figures who plan to advance in the 2024 general elections. The edition of the Ganjar Miss Puan magazine, September 19-25 2022, revealed how Puan did political publicity. In this tempo magazine it w, as ordered that Ganjar Pranowo's chances of becoming a presidential candidate through the PDI Perjuangan party were almost closed. The door is wide open for Puan Maharani to run as a presidential candidate through the PDI Perjuangan party. Using Peirce's semiotics, there are three trichotomies to analyze photojournalism, namely the first trichotomy of representament consisting of Qualisign, Sinsign, and Legisign. Trichoto is one of the two objects, consisting of icons, indexes, and symbols. Interpretant's third trichotomy consists of Rhema, Decisign, and Argument. Researchers analyzed five journalistic photos in-depth and were analyzed using the three trichotomies. The results of the research show that the 15 – 25 September 2022 edition of Tempo Magazine displays various forms of political publicity strategies carried out by Puan Maharani. This can be seen from most of Puan Maharani's journalistic photos by carrying out pure publicity and free-ride publicity strategies. Puan Maharani also often wears black clothes which means strong and elegant for her.

Perempuan dalam Politik: Rekrutmen Anggota Legislatif Perempuan Partai Demokrasi Indonesia Perjuangan (PDIP) Jawa Timur di Pileg 2019

This study discusses Women in Politics: Recruitment of Female Legislative Members of the East Java Indonesian Democratic Party of Struggle (PDIP) in the 2019 Legislative Election. Through political parties, women can integrate themselves into the political system. One of the functions of political parties is as a means of political recruitment, in the study of political science this recruitment is an activity of choosing and selecting and then appointing qualified members to occupy political positions according to their abilities. This research is the result of qualitative research which aims to look at the recruitment process carried out by PDIP East Java. The researcher used the theory of the stages of recruitment from Pippa Norris and the data findings found that the recruitment process was carried out by the PDI Perjuangan party openly. Selection of legislative candidates starts from party cadres, in parties there is gender equality in determining legislative candidates. Political recruitment in selecting candidates was found, parties still prioritize potential candidates who have power for the benefit of the party in increasing votes. The selection process is carried out by the party structure. Decision making in selection shows a patronage relationship from the central leadership (DPP) and regional leaders (DPD) so that it can influence the process of recruiting legislative candidates.

Strategi Politik PDI Perjuangan Dalam Memenangkan Figur Perempuan Pada Pemilihan Kepala Daerah Buru Selatan 2020

This research is a qualitative description with the aim of describing the PDI Perjuangan Political Strategy in Winning Female Figures in the 2020 South Buru Pilkada. Data collection was carried out using secondary data and primary data. The results of this study indicate that during the election momentum, of course, people tend to see the figure or character of the regional head candidates, so this is also related to political parties as a forum for delivering a candidate to succeed or not succeed in the next regional election. PDI-Perjuangan as a party that carries a female figure in the 2020 regional elections, of course, carries strength from the PAC-PAC to the branches to work intensively to win Mrs. Safitri as the first female regent in Maluku. From the aspect of electability and popularity like this, a survey has been carried out so that we can find out how interested a person is in voting or a candidate who is well known among the southern Buri community

Peranan Partai PDI Perjuangan Dalam Membangun Etika Politik:

Political ethics is not only related to the behavior of politicians, but also related to the practice of social, cultural, legal, political and economic institutions. It can be said, political ethics is related to all aspects of people's lives. The behavior of politicians is only one dimension of political ethics. Political ethics has three dimensions, namely goals, means and political action. The goal dimension prioritizes the attainment of social welfare and a peaceful life based on freedom and justice. Judging from the type of research, there is also the type of research used in this research, namely bibliography research or library research, which is research that is carried out by collecting information or making objective records that mean the object of research or collecting information that has the character of a bibliography, or analysis carried out to unravel a problem which is basically based on critical and in-depth analysis of relevant literature materials. This research results that the relationship and existence of political parties with political ethics is very urgent. The PDI PDI Perjuangan Party is determined to make itself a modern party that maintains its identity as a People's Party by sticking to the principles of sovereignty in the political field, being independent in the economic field, and having a personality in culture.
 Keywords: Political Ethics, Role, PDI-P

Implementation of Individual Candidate Reviews in the Election of Mayor in Surakarta City

This study aims to further examine the implementation of individual candidate reviews in the mayoral election in Surakarta City in 2020. The city of Surakarta implemented direct elections in 2020 which were followed by political parties, in this case PDI Perjuangan (Gibran Rakabuming Raka and the individual Teguh Prakoso). ) and individual candidate Bagyo Suparjo who will appear in the direct election according to the decision of the Pilwalkot participants.This study uses a normative legal research method using a statutory approach (Statute Approach) and a case approach (Case Approach). The approach in normative research examines data that is directly taken from a literature review and secondary data that can be studied through document studies is found at the Surakarta City Regional General Election Commission. This is in accordance with the 1945 Constitution and Law no. 10 of 2016. This approach is expected to get an overview of normative studies using descriptive analysis and purposive sampling.The results of the temporary study showed that the implementation of the individual candidate review in the mayoral election in the city of Surakarta was won by Gibran Rakabuming Raka and Teguh Prakoso who defeated Bagyo Suparjo. The existence of individual candidates in the political and democratic system occurs because Law Number 32 of 2004 concerning Regional Government only limits and facilitates candidates for regional heads who come from political parties only. Individual candidates in the post-conflict local elections in Indonesia are not significant because one of the regulations governing individual candidates is burdensome to individual candidates, even though individual candidates have been regulated in the 1945 Constitution and strengthened by the Constitutional Court Decision Number 5/PUU-V/2007 which is the political right of the people to vote. Chosenas a form of democracy and human rights. Deparpolization is caused by the decline in public confidence in political parties so that people look for other political routes and provide space for people who do not have political vehicles, which are expected to be able to answer the deadlock of political parties so that their political rights can run well.

Implementation of Individual Candidate Reviews in the Election of Mayor in Surakarta City

This study aims to further examine the implementation of individual candidate reviews in the mayoral election in Surakarta City in 2020. The city of Surakarta implemented direct elections in 2020 which were followed by political parties, in this case PDI Perjuangan (Gibran Rakabuming Raka and the individual Teguh Prakoso). ) and individual candidate Bagyo Suparjo who will appear in the direct election according to the decision of the Pilwalkot participants.This study uses a normative legal research method using a statutory approach (Statute Approach) and a case approach (Case Approach). The approach in normative research examines data that is directly taken from a literature review and secondary data that can be studied through document studies is found at the Surakarta City Regional General Election Commission. This is in accordance with the 1945 Constitution and Law no. 10 of 2016. This approach is expected to get an overview of normative studies using descriptive analysis and purposive sampling.The results of the temporary study showed that the implementation of the individual candidate review in the mayoral election in the city of Surakarta was won by Gibran Rakabuming Raka and Teguh Prakoso who defeated Bagyo Suparjo. The existence of individual candidates in the political and democratic system occurs because Law Number 32 of 2004 concerning Regional Government only limits and facilitates candidates for regional heads who come from political parties only. Individual candidates in the post-conflict local elections in Indonesia are not significant because one of the regulations governing individual candidates is burdensome to individual candidates, even though individual candidates have been regulated in the 1945 Constitution and strengthened by the Constitutional Court Decision Number 5/PUU-V/2007 which is the political right of the people to vote. Chosenas a form of democracy and human rights. Deparpolization is caused by the decline in public confidence in political parties so that people look for other political routes and provide space for people who do not have political vehicles, which are expected to be able to answer the deadlock of political parties so that their political rights can run well.

Rendahnya Dukungan terhadap Partai Demokrasi Indonesia Perjuangan di Sumatera Barat, Indonesia

Partai Demokrasi Indonesia Perjuangan (PDI Perjuangan) is a strong party in Indonesia winning three presidential elections in 1999, 2014 and 2019. However, it got low people’s votes in some provinces like Sumatera Barat. This article explains why PDI Perjuangan got little votes in Sumatera Barat by using the concept of populism as its analytical framework. The required data were collected through interviews and literature study, and were analyzed through qualitative approach. This article argues that the loss of PDI Perjuangan in presidential elections in Sumatera Barat is closely related to the people’s perception of the party as less populist than its competing parties. The people of Sumatera believed that PDI Perjuangan had no sensitivity to their unique characteristics and developed party identities and policy that were considered in contradiction with their social and cultural background. This impacted on Joko Widodo’s low support and votes in 2014 and 2019 presidential elections. He was perceived to have leadership style and characteristics that were not in line with the expectation of Sumatera Barat people, and have issued policies considered unsupportive of people interest.

Ideologi dan Partai Politik: Menakar Ideologi Politik Marhaenisme PDIP dan Islam Moderat PKB

Ideology and Political Parties: Measuring the Political Ideology of Marhenism PDIP and Moderate Islam PKB. The purpose of this study is to know the political ideology and platform of PDIP with the ideology of Marhaenism and PKB with moderate Islamic ideology in every political and political policy that is good in the legislature and executive. The theory of which in this study is into the language that refers to Gabriel A. Almond on the Study of Political Systems, namely and function. The results obtained from this study are clearly a mismatch between the political ideology of Marhaenism in PDI Perjuangan and Moderate Islam in the PKB against political platforms and political ideologies in both the legislature and the executive. This is because of the lack of political parties in the function of politics against the cadres of his party so as to have an impact on the lack of public to and the absence of political parties. The passage of this research shows the hope and truth between political ideology and political means, for him the degree of political pragmatism and political politics that fileirar corruptive and arid kese Ke mana, political parties fail in conducting political ideological process against cadres of political parties.

Ideologi dan Partai Politik: Menakar Ideologi Politik Marhaenisme PDIP dan Islam Moderat PKB

Ideology and Political Parties: Measuring the Political Ideology of Marhenism PDIP and Moderate Islam PKB. The purpose of this study is to know the political ideology and platform of PDIP with the ideology of Marhaenism and PKB with moderate Islamic ideology in every political and political policy that is good in the legislature and executive. The theory of which in this study is into the language that refers to Gabriel A. Almond on the Study of Political Systems, namely and function. The results obtained from this study are clearly a mismatch between the political ideology of Marhaenism in PDI Perjuangan and Moderate Islam in the PKB against political platforms and political ideologies in both the legislature and the executive. This is because of the lack of political parties in the function of politics against the cadres of his party so as to have an impact on the lack of public to and the absence of political parties. The passage of this research shows the hope and truth between political ideology and political means, for him the degree of political pragmatism and political politics that fileirar corruptive and arid kese Ke mana, political parties fail in conducting political ideological process against cadres of political parties.

Semiotic Study in Java Community Political Disclosure in Gemolong District

Language is an arbitrary sound symbol system that used for communication/interaction. Language is used as a communication tools in the political election. Political expression in the community of Jatibatur Village, contain signs that refers to certain things. The purpose of this study is to know: 1) political disclosure used people in Jatibatur Village, Gemolong Sub-district, and 2) the meaning of political disclosure used in Jatibatur Village, Gemolong Sub-district. The research method used in this research using an interview technique, see, and note. This study is a desriptive qualitative research. The data analysis technique in this study is using the analysys of the sign by Charles Sanders Pierce. The result of this study are; 1) the existence of a Java lexicon, “abang” refers to PDI perjuangan party, 2) the existence of a Java lexicon “wit ringin” refers to Golkar’s party in Indonesian, 3) the lexicon of a “wong cilik” in Java language especially in political, is refers to a poor people ora middle or lower class of people, 4) “ojo pedhot oyot” a tagline from PDI Perjuangan party in Centra Java, means to continuewhat was been fought, and 5) “caleg kae dekengane akeh” had a meaning that he had a strong protection.

INDONESIAN DEMOCRATIC PARTY OF STRUGGLE (PDI PERJUANGAN) STRATEGY IN 2019 WEST JAVA PROVINCE LEGISLATIVE ELECTION

Purpose of the study: This study analyses the strategy of the Indonesian Democratic Party of Struggle (PDI Perjuangan/PDI P) in dealing with the 2019 legislative elections in West Java Province. As a nationalist party that gained the most seats in the West Java Provincial Parliament from the 2014 election results, PDI Perjuangan faced the challenge of being able to maintain their votes and seats in the 2019 Elections.
 Methodology: This study used a qualitative method with a descriptive approach. Data sources consist of primary and secondary data. Primary data is data obtained from interviews, FGDs, and observations, while secondary data is obtained from various official documents sourced from the party and the Election Commission. The data obtained is then validated using data triangulation techniques.
 Main Findings: Indonesian Democratic Party of Struggle (PDI Perjuangan) as one of the political party which participating in the election has adopted several actions that are believed to be able to increase the votes of voters in the 2019 general election. Although the results have not been optimal, because the party had to lose a few seats in the Regional Representative Council (DPRD) as a result of the legislative election, this has given the party lessons to streamline party machinery by considering the heterogeneous conditions of the West Java region sociologically and demographically, especially in strengthening party identification.
 Applications of this study: This research is expected to be able to provide theoretical benefits, especially for the development of theories or concepts from political winning strategies by political parties through political communication. With the development of the theory or concept, it is hoped that other similar research will emerge and be able to criticize it scientifically.
 Novelty/Originality of this study: From researching on some of the previous studies, the researchers saw that there were no similar studies that examined the political strategy of the Indonesian Democratic Party of Struggle in winning the 2019 legislative elections in West Java.

Information Seeking in the Elite PDI Perjuangan about Gibran Election as the Solo Mayor

This study aims to express an understanding of how information-seeking patterns among the political elite of the Indonesian Democratic Party of Struggle in Surakarta relate to the issue of the possible nomination of Gibran Rakabuming Raka - son of Indonesian President Joko Widodo as a candidate for Mayor of Surakarta. This research analyzes through social media, especially Facebook, about the relationship between information seeking behavior of the political elite of the Indonesian Democratic Party of Struggle (PDI Perjuangan) with certainty about the issues circulating in the community. This research paradigm uses phenomenology with a qualitative approach. The source / participant of this research is the political elite PDI Perjuangan this is because according to the news circulating Gibran will run for office using PDI Perjuangan party vehicles. This study concludes that the pattern of information seeking among the political elite of the Indonesian Democratic Party of Struggle (PDI Perjuangan) in Surakarta with information certainty needs. The need for information seeking is growing, making the PDI Perjuangan elite in Surakarta a source of information which then forms information search behavior patterns based on the use of social media, especially Facebook.

Political Imaging Techniques Carried Out by Baitul Muslimin Indonesia (BASUMI) in Increasing Public Political Support for PDI Perjuangan Medan City

BAMUSI is a new breakthrough for PDI Perjuangan to restore the negative stigmatization directed at PDI Perjuangan so far. BAMUSI is here to build a good image of PDI Perjuangan which has only been buzzing and narrating as a national and religious based party. BAMUSI will make a movement towards Islamic understanding that is rahmatan lil 'alamin bagi for the nation. Political imaging techniques carried out by BAMUSI in increasing the political support of the people of PDI Perjuangan Medan, namely to carry out social services: Social service activities carried out by BAMUSI Medan City is an accurate strategy in approaching and touching the hearts of Medan people in fostering community trust. Delivering Assistance: The political imaging technique carried out by BAMUSI Medan City in increasing community political support for PDI Perjuangan is by channeling aid.