ABSTRACT Metal powders developed for additive manufacturing processes need to achieve specific flow characteristics to be considered suitable. However, for the relationship between powder flow and the morphological characteristics of individual particles can be difficult to establish. In this context, artificial intelligence appears to be the perfect tool to clarify the imprecision surrounding this type of interaction. The work summarised in this manuscript first uses a neural network architecture (Mask R-CNN) allowing the segmentation of individual water-atomised tool steel particles in micrographs acquired in scanning electron microscopy. The micrographs of individual particles or their shape descriptors are then processed using and comparing two different strategies, namely linear regression or unsupervised machine learning (ML), to corelate the information collected on individual particles with the rheological properties of powder specimens. The approach developed aims to acquire new knowledge regarding specific particle characteristics that are required to optimise powder flowability for laser powder-bed fusion.