Abstract Aiming at the problems that the existing reactive power allocation methods do not take into account the specific operating state of each doubly-fed induction generator (DFIG) and the established optimization model has many variables and is complicated, this paper proposes to construct an optimization model based on reactive power compensation coefficient and sensitivity factor, to reduce the number of variables in the mathematical model and simplify the expression of the relationship between each key parameter, so the speed of the reactive power and voltage control are improved. In the process of constructing specific optimization models, the objective of minimizing the active loss takes into account the operating copper consumption of each DFIG. The objective of minimizing the voltage fluctuation of each DFIG is also taken into account, in addition to the operating state constraints of each DFIG, so that the final reactive power allocation is more practical. In solving the multi-objective optimization problem, the improved NSGA-II algorithm is utilized, which can achieve the simultaneous optimization of multiple objectives, and when combined with the simplified model established in this paper, the correctness and speed of obtaining the optimal solution set of Pareto can be further improved. Finally, the effectiveness of the proposed strategy in reducing active losses and voltage fluctuations in wind farms is verified by simulation examples.