This paper proposes a semi-analytical method to obtain the equilibrium bidding strategies for generation and demand units in a <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">combined</i> oligopoly and oligopsony wholesale electricity market. Such market structure is the outcome of the increasing deployment of demand response programs that facilitate <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">active participation of demand-side players</i> in the price-setting process. In this analysis, the concept of supply function equilibrium (SFE) is used to investigate the oligopolistic competition among generation units. The SFE model is extended and the demand function equilibrium (DFE) is obtained to study the oligopsonistic competition among demand units. The economic behavior of a market participant is formulated as a bi-level programming (BLP) problem. The <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">imperfect competition</i> among generation units, as well as among demand units, are modeled as a non-cooperative game. Next, a direct method is developed to calculate all candidate equilibriums of the market, and the locational marginal prices (LMPs) in terms of the bidding strategies of the market participants. The BLP problem is solved by obtaining the coordinated Pareto-dominant Nash equilibrium of the market participants’ non-cooperative games. Finally, the proposed analysis is examined in case studies. Accordingly, we report <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">insightful observations</i> with respect to the impact of the changes in the new market structure, at firm-level and market-level, such as in terms of mitigating market power of generation units, the market clearing prices and quantities, surplus for generation units and demand units, and potential impact on market efficiency.