The oxygen-free dehydrogenation of methanol to formaldehyde and hydrogen is a potential alternative to the established industrial oxidative dehydrogenation yielding aqueous formaldehyde solutions. Advantages are the production of anhydrous formaldehyde and of hydrogen as a valuable coupled product. However, fast deactivation of the catalyst occurs under the high-temperature reaction conditions mainly due to coking, which can be overcome by applying oxygen at a temperature high enough to allow fast oxidation of the carbon deposits but low enough to prevent the loss of Ga. From an engineering point of view, a stable reaction temperature in the catalyst bed and a high H2 yield have to be maintained, requiring that the catalyst enables methanol dehydrogenation, but not the oxidation of hydrogen to water. Thus, two modes of regeneration of GaOx-based catalysts were investigated using reaction − oxygen regeneration cycles and oxygen pulses in the feed. When using bulk Ga2O3 as catalyst and applying optimized reaction-regeneration cycles, a formaldehyde yield of 51 % and a hydrogen yield of 45 % at a stable methanol conversion of 65 % were achieved, whereas undiluted O2 pulsed into the feed every 30 s resulted in a continuous formaldehyde yield of 40 % and a hydrogen yield of 35 % at a stable methanol conversion of 59 % with water yields below 2 % and 4 %, respectively. The effects of the two operation modes on stability and product distribution are discussed in terms of the carbon removal rate from the surface, refilling of oxygen vacancies and parasitic reactions in the presence of oxygen. Specifically, the consumption of O2 did not lead to excessive water formation but preferentially effected the oxidation of the carbon deposits to CO and CO2.