Overall Satisfaction Of Tourists Research Articles

Construction and Evaluation of a Traditional Village Tourism Imagery Element System Based on Xidi Village

Tourism imagery is one of the decision variables for tourists’ travel intentions and behavior. Traditional village tourism imagery studies mostly focus on tourist space, landscape imagery, etc. Few overall imagery studies have been conducted. This paper integrates non-structural and structural methods, uses three-level coding based on rooting theory, constructs a traditional village tourism place imagery element system through network text analysis, designs and analyzes questionnaires accordingly, and empirically evaluates the tourism imagery of Xidi village in Anhui Province. The results show that the overall satisfaction of tourists is less than important, indicating that there is a systematic deficiency in the perception of tourism place imagery of Xidi village. The dimensional IPA analysis shows that the three dimensions of natural landscape, social landscape, and physical cuisine are in the improvement area. According to the supplementary IPA factor analysis, factors such as natural phenomena, historical figures, clan history, watershed, accommodation, ticket systems, and guide services need important attention, improvement, and promotion. The results of the emotional analysis are dominated by positive images, but attention needs to be paid to the negative impact of negative images. Based on the above findings, recommendations are proposed to improve the layout of the development, and enhance the service facilities and quality based on these findings.

Are we ready for the predicted high tourist influx? The case of management effectiveness of Sheikh Badin National Park, Pakistan

The major objective of this research paper is to assess the management effectiveness of Sheikh Badin National Park District Dera Ismail Khan Khyber Pakhtunkhwa, Pakistan with respect to tourist’s satisfaction. A sample size of 389 respondents (local community, wildlife staff, tourists) were selected through simple random sampling to conclude respondents’ attitude towards phenomenon investigated through three-level Likert scale as a measurement tool. Association between a dependent variable (management effectiveness) was assessed on the independent variables (tourist satisfaction) through a chi-square test. Association of management effectiveness was highly significant with tourists satisfaction from promos of park (p = 0.000), access to information (p = 0.000), roads network (p = 0.000), residential facilities (p = 0.000), trained guides (p = 0.000), safety from crimes and criminals (p = 0.000), provision of health and security services (p = 0.000), overall satisfaction of tourists (p = 0.000), recommendation of SBNP to other tourists (p = 0.000) and revisit intentions of tourists (p = 0.000). Improvement in security measures, better advertisement and improvement in park infrastructure were major recommendations considering the study.

The Influence of Service Quality and Hotel Image on the Satisfaction and Loyalty of Tourists Staying at Artotel Group Hotel Bali

In this comprehensive study, the focus revolves around delineating the intricate dynamics between service quality, hotel image, tourist satisfaction, and loyalty within the context of Artotel Group Hotel Bali. The pivotal role of service quality emerges as a central theme, elucidating that the realization of good service quality hinges upon the proficiency of human resources. The study underscores the significance of competent personnel in achieving maximum service values, which is further augmented by the presence of well-equipped infrastructure and facilities. Drawing on the theoretical framework of satisfaction, the researchers employ a quantitative descriptive method to delve into the nuances of these interconnections. Unveiling the outcomes of their investigation, the study propounds that both service quality and the hotel image wield a positive and statistically significant impact on tourist satisfaction during their sojourn at Artotel Group Hotel Bali. This illuminates a direct correlation wherein heightened service quality and a positive hotel image contribute to an elevated level of satisfaction among tourists residing at Artotel Group Hotel Bali. Consequently, the study not only underscores the critical importance of service quality and hotel image but also establishes a concrete link between these factors and the overall satisfaction of tourists, providing valuable insights for enhancing the hospitality experience at Artotel Group Hotel Bali.

APPLYING A MARKETING MIX MODEL FOR COMPETITIVE STRATEGIC MANAGEMENT

Nowadays, strategic management is a major concern as it helps not only firms but also public organizations and entities to gain and sustain competitive advantage. An essential part of strategic management is the implementation of marketing mix that is centered on four core components, namely product, price, place and promotion. The research focus is on the strategy of the Municipality of Patra by analyzing the impact of marketing mix elements on overall satisfaction of tourists. A total of 141 responses were used through a self-administered questionnaire. A conceptual framework was derived for the literature review and tested using factor analysis and regression analysis. Findings revealed that there is a significant impact overall satisfaction of tourists by promotion activities. Based on these findings, the academic and practical implications are discussed in detail in the study

Rural Tourism Public Service Performance Evaluation Based on Analytic Hierarchy Process

In recent years, more and more attention has been paid to the construction of rural tourism, and tourists’ demand for rural tourism public services has become stronger and stronger. Through the objective and fair evaluation of rural tourism public service performance, on the one hand, it is helpful to improve the overall satisfaction of tourists to rural tourism. On the other hand, it can also ensure the efficiency of public service financial investment and expenditure. Firstly, on the basis of theoretical summary and hierarchical analysis, this paper constructs the performance evaluation index system of rural tourism public service from five aspects of infrastructure services, public transport services, public information services, security services, and public environmental services. Then taking China as an example, the performance of rural tourism public service is evaluated by analytic hierarchy process. The results show that the construction of hard environment such as public transport services, security services, and infrastructure services is a key factor in the construction of rural tourism public services. Finally, according to the evaluation results obtained in this paper, some suggestions are put forward for the development of rural tourism and the improvement of public service quality in the future.

Quality of service as a factor of forming competitiveness in cruise tourism

The article highlights the development trends of the cruise industry as a promising direction of tourism industry, which shows steady growth over the past ten years. The aim of the article is to determine the current trends in the cruise market development in modern conditions and the levers for competitive tourist offer formation, taking into account the key principles of behavioral and impression economy. Using the methods of analysis and synthesis made it possible to generalize the competitive advantages of cruise tourism in accordance with modern development trends in the context of an inclusive economy of impressions. The factors of competitiveness formation in cruise tourism are highlighted and the importance of service quality as a determining factor for meeting the needs of tourists is substantiated, which affects the overall satisfaction of tourists and their choice in the future. A number of factors that have a significant influence on the competitiveness formation in cruise tourism are considered. The generally accepted factors that have a significant influence on the cruise industry competitiveness and their relationship with the basic principles of impression economy are analyzed. The interrelation of offer differentiation taking into account the individual subjectivity of the consumer is substantiated. It was proven, that marketing, innovation and service quality are elements of brand image formation and vital elements in a commercial environment and key factors for success in the cruise business sector. The emphasis is made on the importance of service component in the cruise industry competitiveness formation. Recommendations for identifying effective mechanisms for determining the degree of customer satisfaction are formulated. Key groups of quality indicators of cruise services which can influence the general satisfaction of tourists are proposed. The expediency of conducting a survey and questioning of cruise passengers in order to further improve the quality of cruise tourism services to increase the company’s competitiveness is substantiated.

ANALISIS KEPUASAN WISATAWAN DI DESA EKOWISATA PANCOH, KABUPATEN SLEMAN

This study aims to determine the satisfaction of tourists and the performance of the components of attractions, accessibility, and amenities found in the Pancoh Ecotourism Village (PEV). This study uses qualitative and quantitative research (mixed-method) type. The research variables in this study are the attraction, accessibility, and amenities as tourism components. The population in this study is tourists who buy tour packages in PEV. The research sample was taken as many as 100 people using the Purposive Sampling method. The technique used in this study is a gradual mixed method. Data collection carried out by distributing questionnaires, interviews, and observations. This study uses phased quantitative-qualitative data analysis.The first analysis was conducted using a Likert Scale, followed by an Importance-Performance Analysis, and the last one using Qualitative Analysis. Tourist satisfaction for the attraction component and accessibility in the PEV is in the Satisfied category, while the amenities component is in the Satisfied Enough category. The performance that needs to be improved is online information easiness, homestay facilities, also distinctive and diversity of the souvenirs products. The performance that needs to be maintained includes homestay rooms cleanliness, roads and signposts leading to the village, road and signs conditions in the village, rural natural conditions, and the diversity of activities that can be carried out by tourists.Deficiencies in the amenities component do not affect the overall satisfaction of tourists in the PEV, as long as the indicators in the attraction and accessibility components are considered satisfactory.

Does Health-Oriented Tourism Contribute to Sustainable Mobility?

Previous research has concentrated on traffic and health-related effects in relation to arrival patterns (e.g., stress in connection with means of transport, travel distance, and time). However, tourist mobility behavior during a vacation and potential health-related associations as well as its correlation with physical activity habits and mobility patterns at home seems to have barely been examined. To address this research gap, the study at hand applied a mixed-method approach in three tourism destinations in Tyrol, Austria. The study examined tourists’ mobility as well as their physical activity at home and at the holiday destination. Results show that the preferred transport mode (arrival and on-site) is the private car, due to its flexibility and comfort. Hotel front desks, as the main information source, determine tourists’ behavioral aspects during a vacation. General mobility routines show differences between everyday life and holiday situations, and physical activity is important for the overall satisfaction of tourists, which proves to be more intense and frequent during a vacation than in everyday life. Seven percent of the tourists participating in the research stated that they had changed their daily mobility behavior after their return, with most of them walking or cycling more often. This study contributes to research in the field of sustainable tourist mobility and physical activity behavior and highlights the necessity for further specific analyses.

Measuring the effect of ubiquitous Internet success on travelers’ perceived value and overall tourism destination satisfaction

AbstractThe Internet has not only gained wide-spread popularity; it has gradually become a necessity of modern life. In addition, the popularity of mobile devices has changed tourists’ travel habits; numerous travel activities can now be accessed through smartphone applications. As a result, Internet access has become a key requirement for tourism. Therefore, understanding the relationship between the availability of Internet access at a given tourist destination and the overall satisfaction of tourists at that destination is vital. This study modified the information systems (IS) success model to analyze how tourists’ perceived value of a tour and overall satisfaction is affected by the availability of Internet access. Questionnaires were distributed to 457 tourists who had made use of Macau’s ubiquitous Internet access. The IS success model was tested using structural equation modeling. The results revealed that Macau’s current level of Internet availability can positively influence value as perceived b...

Factors Affecting Tourist Satisfaction: A Study in Sylhet Region

Tourism is one of the largest growing industries around the world and it has a great role to the GDP in Bangladesh. This paper investigates the core factors that can influence satisfaction level of tourists with specific reference to tourism industry in Bangladesh. Satisfied tourists will revisit the place and they will provide positive word-of-mouth. So it is indispensable to identify which factors around the tour destinations have impact on overall satisfaction of tourists. In carrying out this research, primary data have been collected from 428 tourists of different tourism spots in Sylhet region using structured questionnaire. It is found in the study that the tourists’ satisfaction greatly depends on natural beauty, transportation and accommodation facilities, safety and security, and costs. This study reveals that tourist satisfaction depends on a complex process where the role of every actor is fundamental and those actors should be harmonized with each other. Furthermore, this study allows identifying the current strengths and weaknesses of tourism services in Sylhet which may reflect the overall scenario of Bangladesh.

Does Korean Drama Have a Real Influence? An Analysis of Malaysia Outbound Tourists to South Korea

Korea has recently emerged as one of the top tourism destinations in the world, and a catalyst of its rapidly developing tourism industry is Korean drama. Studies on Korean tourism, which focus on sociocultural and gender-related issues, as well as audience behaviors, have been conducted in the Asian region. However, these studies have been geographically limited to monoethnic countries only. As one of the countries contributing to Korea's inbound tourism, Malaysia experienced a significant increase of tourists visiting Korea. Hence, this study aims to identify the motivation segmentation and overall satisfaction level among Malaysian tourists visiting Korea. Specifically, the study aims to identify the influence of Korean drama in their overall experience. A questionnaire-based survey of these tourists was conducted in Seoul City, and cluster analysis was applied to derive motivation segmentation from the collected data. Afterwards, a characteristic comparison was accomplished between drama- and non-drama-watching tourists. Finally, the overall satisfaction of tourists was determined. Results showed three types of motivation segmentation and revealed characteristic differences between the drama- and non-drama-watching tourists. Furthermore, these segmented motivations manifested significant differences in terms of overall satisfaction. In general, Malaysian tourists perceived Korea as a place for family and social bonding, as well as for relaxation and cultural exploration. Interestingly, Korean drama did not influence the overall tourist satisfaction, although it serves as a cultural platform through which tourists gained familiarity with the destination prior to the trip.

Effect of food experience on tourist satisfaction: the case of Indonesia

Purpose The paper aims to investigate food-related experiences among international tourists visiting Indonesia and the effect of food on their overall satisfaction. Design/methodology/approach Data were collected through self-administrated questionnaires that were distributed randomly to tourists at Jakarta International Airport and some tourist areas around Jakarta. Statistical analyses such as factor analysis, multiple linear regression and descriptive analysis were used to analyze the data. Findings The findings of the multiple linear regression analysis showed that “heritage” and “ingredients” were significant factors that affected the overall satisfaction of tourists. Results imply that destinations can have differentiated themselves through using their unique foods. Practical implications A major contribution of this study is its implications for practitioners in the tourism industry for developing marketing strategies. Originality/value This study was one of the first to examine the effect of food experiences on the overall satisfaction of tourists in Indonesia.

Factors Affecting Tourist Satisfaction: A Study in Sylhet Region

Tourism is one of the largest growing industries around the world and it has a great role to the GDP in Bangladesh. This paper investigates the core factors that can influence satisfaction level of tourists with specific reference to tourism industry in Bangladesh. Satisfied tourists will revisit the place and they will provide positive word-of-mouth. So it is indispensable to identify which factors around the tour destinations have impact on overall satisfaction of tourists. In carrying out this research, primary data have been collected from 428 tourists of different tourism spots in Sylhet region using structured questionnaire. It is found in the study that the tourists’ satisfaction greatly depends on natural beauty, transportation and accommodation facilities, safety and security, and costs. This study reveals that tourist satisfaction depends on a complex process where the role of every actor is fundamental and those actors should be harmonized with each other. Furthermore, this study allows identifying the current strengths and weaknesses of tourism services in Sylhet which may reflect the overall scenario of Bangladesh.

Social–ecological factors influencing tourist satisfaction in three ecotourism lodges in the southeastern Peruvian Amazon

Analysing the factors that influence visitor satisfaction is critical for the appropriate management of tourism, particularly in nature tourism enterprises, which are expected to contribute to biodiversity conservation and the development of local people. In this paper, we investigate the effect of different socio-economic and ecological variables, as well as tourist-operation related factors, on the overall satisfaction of tourists visiting three Amazonian lodges in Peru. We found three typologies of tourists, differing by several socio-economic and cultural factors, and by their motivations. The quality of the lodge was the factor that had the largest influence on overall satisfaction. Only one type of tourists (“true ecotourists”) showed a positive relation between their overall satisfaction and ecological features such as the species observed or cultural features such as operation of the lodge by native communities using local guides. Implications for management are discussed in terms of the potential of nature tourism to contribute to sustainable development in the Peruvian Amazon.

Exploring Destination Satisfaction: A Case of Kizkalesi, Turkey

This study sought to determine if there were any significant differences on overall destination satisfaction in Turkish tourists with different demographic and travel behavior characteristics. In addition, we analyzed differences in the destination attributes in relation to tourists' demographic and travel behavior characteristics. Study data were collected from 233 Turkish tourists in Kizkalesi, Turkey. We performed factor analysis to reduce the number of destination attributes and to obtain correlated variable composites from the original destination attributes. ANOVA was used to determine significant differences in the overall satisfaction of tourists by demographics and travel behavior characteristics. ANOVA was also used to determine whether individuals' responses to the general destination attributes differed in relation to sociodemographic and travel behavior variables. Results indicated that a significant relationship does exist between overall destination satisfaction and travelers' sociodemographic and trip variables. In addition, we found a significant relationship between specific destination attributes and travelers' demographic and trip variables.

Cultural/Heritage Destinations: Tourist Satisfaction and Market Segmentation

ABSTRACT This study assessed expectation and satisfaction with a cultural/heritage destination by using an expectation and satisfaction grid. It also segmented the cultural/heritage tourism market based on tourist satisfaction, and then examined the relationship between cultural/heritage destination attributes and the overall satisfaction of tourists in each segment. The findings indicated that there was a significant relationship between destination attributes and overall satisfaction with the cultural/heritage experience.

Satisfaction with Cultural/Heritage Sites

SUMMARY This study attempted to investigate the relationship between cultural/heritage destination attributes and overall satisfaction, and to identify the difference in the overall satisfaction of tourists in terms of selected demographic and travel behavior characteristics. The expectancy-disconfirmation theory provided a conceptual framework for this study. This theory holds that consumers first form expectations of products or service performance prior to purchasing or use. The study area for this study was Virginia Historic Triangle (Williamsburg, Jamestown, and York-town). The survey was conducted at five different sites in the Virginia Historic Triangle. The findings indicate that there is a relationship between destination attributes and overall satisfaction with cultural/heritage experience. The study also reveals that overall satisfaction may show variation by gender, length of stay, and decision horizon. The study concludes with appropriate marketing and management implications.