Purpose This study begins by outlining the core principles of how flat plate solar collectors (FPSC) operate and the underlying mechanisms of heat transfer. It underscores the pivotal role of fin patterns in enhancing convective heat transfer. Design/methodology/approach The primary objective is to examine the impact of diverse fin patterns on the thermal performance of FPSCs. The study involves the development of a 3D-CFD model for FPSC using the computational fluid dynamics (CFD) software ANSYS FLUENT. The analysis is conducted for variable mass flow rates (mf) ranging from 0.01 to 0.05 kg/s with an interval of 0.02 kg/s. Each flow rate is assessed for three distinct fin patterns: straight plate fins, V-shaped fins and wavy fins. Recognizing the variation in solar radiation intensity throughout the day, the analysis is executed at six different time points ranging 10:00 a.m. to 03.00 p.m. with a time interval of 1.00 h. Findings It is observed that the wavy fin pattern with a mass flow rate of 0.01 kg/s exhibited the highest outlet temperature, showing a significant temperature difference of 12.4 K at noon. Conversely, the V-shaped fin pattern with a mf of 0.05 kg/s has the lowest temperature difference value, measuring only 3 K. The analysis included the calculation of thermal efficiency for each case, revealing that the V-shaped fin pattern at a mf of 0.05 kg/s and a sun radiation intensity of 885.42 W/m2 achieved the maximum instantaneous thermal efficiency (ηth) of 34.7%. The study records the outlet air temperature for all of these combinations and presents the data graphically in the paper. Originality/value The findings of the simulations indicate that the thermal performance that is ηth and maximum temperature of outlet air of FPSCs can be improved through the utilization of variable fin patterns.