PtNi alloy nanoparticles display promising catalytic activity for oxygen reduction reaction (ORR), while the Ostwald ripening of particles and the dissolution/migration of surface atoms greatly affect its stability thus restricting the application. Herein, the WOx-surface modified PtNi alloy nanowires (WOx-PtNi NWs) exhibiting enhanced ORR catalytic property is reported, which has high aspect ratio with the diameter of only 2 ∼ 3 nm. It is found that the WOx-PtNi NWs shows a volcano relationship between the ORR activity and the content of WOx. The WOx-(0.25)-PtNi NWs has the best performance among all the synthesized catalysts. Its mass activity (0.85 A mg−1Pt) is reduced by only 23.89% after 30k cycles durability test, which is much more stable than that of PtNi NWs (0.33 A mg−1Pt, 45.94%) and Pt/C (0.14 A mg−1Pt, 57.79%). Hence this work achieves an effective regulation of the ORR activity for PtNi alloy NWs by the synergistic effect of WOx on Pt.