In this theoretical article, we highlight the central role of an important dimension of psychological time related to individual experiences and perceptions of the past, present, and future—time perspective (or TP)—in influencing the entrepreneurial orientation (EO) of family firms. To do so, we draw on the TP, entrepreneurship, and family business literatures and provide insight into how a CEO’s TP influences family firm engagement in entrepreneurial activities. Family firm specifics also play important roles in the TP-EO relationship. We propose that (1) the positive TP of the family firm CEO (i.e., past-positive, present-hedonistic, and future TP) has positive effects on family firm EO; (2) the negative TP (i.e., past-negative and present-fatalistic TP) has negative effects on family firm EO, but these effect are mitigated by family firm specifics; and (3) the effects of EO on the subsequent TP of the CEO (and other family members) are based on previous TP and are likely to be moderated by the feeling of being instrumental and positive affect, family support, and perseverance. Last, we discuss some implications for theory and research.
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