Organic Personal Care Products Research Articles

Continuous Purchase Intention of Organic Personal Care Products: Evidence from India

This study was undertaken to understand the antecedents of continuous purchase intention (CPI) of organic personal care products (OPCPs). It draws on the theory of planned behavior and the stimulus–organism–response theory to build an integrative conceptual framework. Most past studies have been conducted in developed countries, where the organic products market is more evolved. Partial least squares path modeling was used to examine various relationships among a sample of 1,378 consumers in India who buy only OPCPs. Product knowledge (PK) is the strongest influencer of attitude which has a high impact on satisfaction which in turn affects CPI positively. PK has greater significance in developing countries which have a higher share of counterfeit and unbranded products. While many studies have been conducted on CPI of organic food, there are only a few on OPCP. Among these, studies on the CPI of OPCP in developing countries are scarce.

What drives Indian consumers to purchase organic personal care products: Investigation using a mediated moderation model

What drives Indian consumers to purchase organic personal care products: Investigation using a mediated moderation model

Does the use of organic personal care products persuade sustainable consumption behaviour? Understanding the moderating role of health consciousness

PurposeEarlier, the consumption of products was based mainly on their utilitarian benefits, but at present, the love for nature has driven consumers towards products not harming the environment and society. Therefore, this paper aims to examine the influence of consumers' attitudes towards organic personal care products on brand love, brand trust, altruism and sustainable consumption behaviour. Furthermore, the study further examines the impact of sustainable consumption behaviour on continuous purchase intention using health consciousness as a moderator. Finally, the study validates Behavioural Reasoning Theory and the emotional affinity towards nature to understand the proposed claims.Design/methodology/approachThe data were collected from 364 respondents from India. Only those respondents were included in the survey who had prior experience of using organic personal care products. This study used the structural equation modelling approach to test the conceptual model.FindingsResults of the study confirmed the positive influence of consumer attitude on brand love, brand trust and altruism. Brand love and altruism had a significant impact on sustainable consumption behaviour. Health consciousness also emerged as a moderating variable between sustainable consumption behaviour and continuous intention. Interestingly, the brand trust had no impact on sustainable consumption behaviour. Furthermore, sustainable consumption behaviour had a significant impact on continuous intention.Originality/valueThe study is helpful to organic product companies, practitioners, academicians, environment protection agencies and market regulatory authorities as it gives fresh insight into the new collective relationship of consumer attitude with brand love, brand trust, altruism and sustainable consumption behaviour in case of organic personal care products.

A study of level of awareness and satisfaction towards Organic Personal Care Products (OPCPs) in Haryana

This study examines the factors influencing consumer purchase decisions and the level of satisfaction and awareness towards organic personal care products in the state of Haryana by collecting primary data from 200 respondents from Maharshi Dayanand University, Rohtak, and analyzing the same using Exploratory Factor Analysis and Discriminant Analysis. The results unveiled that the female users with higher educational backgrounds and living in urban areas were more aware of OPCPs in comparison to the respondents living in rural areas, having lower educational backgrounds and family incomes, and living in joint families. Along with this, young female consumers having a lower educational background with higher family incomes belonging to nuclear families and living in urban areas were found highly satisfied with the availability of OPCPs. A significant level of dissatisfaction was found among the elderly married male users with higher educational backgrounds and lower family income living in rural areas with the prevailing price level of OPCPs and only young unmarried female consumers with low educational backgrounds and comparatively higher family income living in urban areas were intended to repurchase these products in the future. Though the users were found to be inclined towards OPCPs, the OPCP industry is not responding with the same spirit through its pricing strategy, supply mechanism, and awareness programmes among the lower-educated rural segment of its users. The marketers/ producers are advised to carefully build the plans and strategies regarding their products in such a way that ensures the proper segmentation and awareness among potential consumers.

Consumers' Preferences for Organic Personal Care Products: An Empirical Investigation

Consumers' Preferences for Organic Personal Care Products: An Empirical Investigation

Cosméticos Orgânicos e o Uso de Apelos Emocionais

ABSTRACT Objective: to analyze the influence of emotional appeals on behavioral intention regarding organic products for personal care. Theoretical framework: this article uses the literature of emotional appeals, specifically the appeals of guilt, fear, authentic pride, and hubristic pride, to identify their effects on consumers’ behavioral intention in the context of organic personal care products. Emotional appeals of guilt, fear, authentic pride, and hubristic pride were examined. Methodology: four sequential experiments were conducted in real advertisement settings using a within-subjects and between-subjects experimental design. Data were analyzed using ANOVA. Results: the appeal of authentic pride was associated with a heightened value of joy and increased likelihood of consumer donation. The appeal of hubristic pride stimulated an effect of authentic pride. This way, the findings indicate that pride is a one-dimensional emotion in the national context of organic cosmetics consumers. Additionally, the appeal of one-dimensional pride aroused a more positive attitude and purchase intention regarding the advertised product compared to the emotions guilt, fear, and joy. Conclusion: these findings reposition the discussion on pride from a one-dimensional perspective because authentic pride stimulates joy. Further, positive appeals were more effective than negative appeals at increasing the consumers’ behavioral intention toward organic cosmetics. Contrary to the findings of previous surveys, pride was associated with more positive consumer attitudes toward the advertised product. Therefore, the use of pride appeal should be encouraged to promote consumer awareness.

A Study of Factors Affecting Buying Decisions of Millennials While Purchasing Organic Personal Care Products

In today’s era people are very much conscious about the products which they are buying and the impact which they are creating on the environment. Customers prefer to buy a product which is non-hazardous to the environment and brings positive results when it comes to the utilitarian function. Increased knowledge of the various benefits of organic products over their synthetic counterparts has led to an upsurge in demand in the recent years. The study identifies the most preferred organic personal care brand amongst millennials and examines the motivational factor amongst millennials while purchasing organic personal care products. The study also helps to understand the factors affecting perception level of millennials while purchasing organic personal care products. The findings of the study can help businesses to better understand organic personal care products, frame marketing strategies and understand the factors affecting perception level of millennials during the purchase of organic personal care products.

What drives Indian consumers to purchase organic personal care products Investigation using a mediated moderation model

What drives Indian consumers to purchase organic personal care products Investigation using a mediated moderation model

Consumer Purchase Intention for Organic Personal Care Product

Objective - This research aims to identify the factors that influence generation Y's purchase intentions for organic personal care products. Methodology/Technique - There are eight variables investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables includeattitude, subjective norms, perceived behavioural control and 5 demographic characteristics including gender, age, income level, education level and race. The research is completed with the questionnaire used for data collection purposes. A total of 155 questionnaires were distributed to the respondents, with 152 returned with completed data. The target respondent of this research is generation Y users. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the tests incorporated in this study are reliability test, normality test, frequency test, t-test, ANOVA and Multiple Linear Regression. Findings - The study reveals that attitude and subjective norms from the planned behavioural model have a significant relationship with consumer purchase intentions for organic personal care products. Novelty - In addition, the study also found that there is a significant difference of consumer purchase intention of organic personal care product based on gender, age, income level and education level. Type of Paper - Empirical Keywords: Purchase Intention; Organic Product; Organic Personal Care Product; Green Environment. JEL Classification: M30, M39.

Consumer Preference and Satisfaction towards Organic Personal Care Brands in Chennai

People nowadays are very health conscious and they started using environmentally friendly and natural products in their everyday lives. Organic personal care products are becoming very popular, and they occupy a strong market place.The purpose of this study is to identify the preference and satisfaction of consumers’ towards organic personal care brands consumers towards green products at Chennai city, Tamil Nadu. The study was analytical in nature. The target population of the study consists of consumer of organic personal care brands at Chennai city. The sample size of the study was 100 consumers. Judgment sampling technique has been used to collect data from the consumers. The data were collected by using primary and secondary data source. The questionnaire consisted with three dimensions namely socio-economic factors of the consumers, consumers’ preference on organic personal care brands and consumers’ satisfaction on organic personal care brands. The questionnaire was developed by using a five point Likert scale. The secondary data were collected from related articles, journals, thesis, books, newspapers and internet, etc. To analyze the data the statistical measures namely reliability, descriptive statistics, chi-square, correlation and Friedman test were used. The study found that that there is a significant and positive relationship between consumer preference and satisfaction towards organic personal care products at Chennai city. Conclusions as well as suggestions were discussed

Application of styrax essential oils in healthy and beauty soap products

Styrax resin is the main non-timber forest product from North Sumatra, Indonesia. Unfortunately, the precious resin known as benzoin still have not been developed into various domestic and innovative organic personal care products. The objective of study is to initiate the distilled styrax resins utilization into personal care products in form of organic and healthy washing hand soaps. Research was carried out by distilling styrax resin, formulating and producing soaps, and assessing the products acceptance. Product application tests were applied including soap properties (hardness, cleansing, conditioning, bubbly and creamy), feeling and preference tests (sensibility, moisturizing, smoothness, scent). Forty respondents were surveyed, which 35 individuals (87.5%) expressed their pleasure utilizing the soaps, related to good consistency and cleaning performance, smoothness, moisturizing, as well as easily rinsed from hands after washing with a pleasant long lasting aroma. The phytochemical content contained is also reveals soap potential application to reducing anxiety and increase immune system. The results showed the idea about processing styrax resin into organic and healthy personal care products is highly feasible for replication in wide-scale applications. Regarding the products contains organic ingredient, it is considered better, healthier and support the local economy development.

What influences consumers’ intention to purchase organic personal care products? The role of social reassurance

Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as the environment have boosted the demand for organic personal care products (PCPs). To better understand the micro-mechanisms guiding the organic PCPs buying process, this study builds on the social proof theory by examining the drivers leading this process in two different national contexts. Partial least squares structural equation modelling was used to conduct a multigroup analysis on a sample of 473 consumers (n = 266 from Spain, n = 207 from Italy). Findings reveal the significant role of environmental value, product knowledge, convenience & quality, and information adoption. Furthermore, the study introduces and validates the new construct ‘social reassurance’ explaining the psychological mechanisms leading the organic PCPs buying process.

A Study Towards Barriers of Organic Personal Care Consumption Among Indonesian Young Woman


 
 
 In recent decades, consumers begin shifting in the use of healthy products, since people are starting to become aware of the adverse effects caused by synthetic chemicals for health. Several studies that show the global demand for organic products has risen annually, including organic personal care, that has become an inevitable trend. While women are willing to pay more on organic personal care brands, they have doubts about issues related to the ingredients of brands that promise to be all organic. This study aims to measure the influences between barriers towards organic personal care consumption among 400 young women in Jabodetabek and Bandung with the use of Innovation Resistance Theory (IRT). The research was conducted using questionnaires and analyzed using Confirmatory Factor Analysis, with SmartPLS Software. The results indicate that usage barrier, value barrier, tradition barrier have positively and significantly affected organic personal care products consumption, except for risk barriers and image barriers which have insignificant effects. These findings might be useful to create business strategies for organic personal care SMEs in Indonesia, by taking more attention towards the indicator aspect on usage barriers, value barriers and tradition barriers.
 
 

TMR forecasts notable growth for organic personal care products market

TMR forecasts notable growth for organic personal care products market

Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model

Purpose of the paper: Guided by the Stimulus-Organism-Response (S-O-R) model, the study investigated whether and how six environmental stimuli related to the consumers’ experience with organic personal care products influenced their attitudinal responses (hedonic and utilitarian) which, in turn, affected their buying behaviour. Methodology: The empirical research builds on an online survey with a sample of 209 consumers. A structural equation model was performed to analyse the data. Findings: Results showed that knowledge about organic PCP and sensory appeal significantly improved the utilitarian and hedonic attitude towards these products. Contextually, natural content attributes and quality perception positively influence utilitarian attitude. Finally, both the affective and functional attitudinal dimensions significantly increased the purchase intention. Research limits: Further research is recommended in order to measure the actual purchase behaviour and to extend the investigation to a larger sample that is representative of the general population. Moreover, longitudinal studies are required to examine whether changes in consumer attitude, perception and buying with regard to organic PCP happen in time. Practical implications: Highlighting the determinants of consumers’ attitude and purchase intention, the paper provides valuable insight to manufacturers and retailers for the increase in organic PCP market share. Originality of the paper: The study showed that the S-O-R model is an adequate theoretical framework to investigate the decision-making process in the context of organic PCP. Furthermore, the proposed theoretical model sheds light on the role of new relevant variables which affect the consumers’ evaluation towards these products and that have been neglected in past research.

THE EFFECT OF CONSUMER VALUE AND PERSPECTIVE OF VALUE TO INTENTION TO BUY THROUGH ATTITUDE ON ORGANIC PERSONAL CARE PRODUCTS IN JAKARTA

The problem of this research was to identify the impact of consumer value and perspective of value to intention to buy through attitude, which is addressed to organic personal care product. The objective of this research was to analyze the effect of consumer value and perspective of value to intention to buy through attitude in organic personal care product. The methodology of this research was quantitative approach. Data were collected by 140 users of skin and hair care’s users at mall in Jakarta. The variable factors that used on this research are consumer value (health consciousness, environmental consciousness and appearance consciousness), perspective of value, attitude and intention to buy. Data analysis used Structural Equation Modelling (SEM). Finding and contribution in this research was environmental consciousness, appearance consciousness, and perspective of value have positive effect on attitude; and attitude has positive effect on intention to buy organic personal care products. Research limitation/implication in this research was the data only being collected in Jakarta. These findings here provide suggestion in order to increase intention to buy organic personal care, a product owner need to focus on ecological beauty, values and informational knowledge of organic benefit in their communication campaign.

THE INFLUENCE OF CONSUMER VALUE AND PERSPECTIVE OF VALUE TO INTENTION TO BUY THROUGH ATTITUDE TO ORGANIC PERSONAL CARE PRODUCT IN JAKARTA

The problem of this research was to identify the impact of consumer value and perspective of value to intention to buy through attitude, which is addressed to organic personal care product. The objective of this research was to analyze the effect of consumer value and perspective of value to intention to buy through attitude in organic personal care product. The methodology of this research was quantitative approach. Data were collected by 140 users of skin and hair care’s users at mall in Jakarta. The variable factors that used on this research are consumer value (health consciousness, environmental consciousness and appearance consciousness), perspective of value, attitude and intention to buy. Data analysis used Structural Equation Modelling (SEM). Finding and contribution in this research was environmentalconsciousness, appearance consciousness, and perspective of value have positive effect on attitude; and attitude has positive effect on intention to buy organic personal careproducts. Research limitation/implication in this research was the data only being collected in Jakarta. These findings here provide suggestion in order to increase intention to buy organic personal care, a product owner need to focus on ecological beauty, values and informational knowledge of organic benefit in their communication campaign

Health and cosmetics: Investigating consumers’ values for buying organic personal care products

In investigating consumers’ intentions to re-purchase organic personal care products (PCP), this study extends the theory of planned behaviour by including perceived value dimensions as the antecedents of attitude in the model. The findings revealed that most of the hypothesised relationships linking the consumer perceived value constructs (namely, health, safety, hedonic and environmental) with attitude towards the rebuying of organic PCP, were supported. Also, better product knowledge about organic PCP would lead to more positive attitudes towards re-purchasing the product. In contrast, social value was not important in predicting attitude. Similarly, the influence of subjective norm on rebuying intention was not supported. In terms of ranking of importance with regards to prediction of re-purchasing intention, attitude was the most important predictor followed by perceived behavioural control, product knowledge, hedonic value, environmental value and safety value.

Natural Skin-care Products: The Case of Soap Made from Cocoa Pod Husk Potash

Consumer demand for natural and organic personal care products has increased steadily due to the fact that some synthetic chemicals have been proven to be harmful to human health. Soaps are general personal hygiene and general cleaning products and they can either be natural or synthetic. A popular local soap produced in Ghana is considered to be a natural soap because it is made from natural ingredients such as potash obtained from cocoa pod husk (CPH) and u nrefined vegetable oils such as palm kernel oil. At the Cocoa Research Institute of Ghana (CRIG), the soap has been re - formulated by adding cocoa butter or shea butter to improve on its nourishing effect. Soap made with CPH potash is found to be soft on th e skin and has the properties of the ingredients used in its preparation, making it effective against bacterial and fungal diseases such as eczema and psoriasis. The lathering volume of the soap ranges from 200 - 300 ml, total fatty matter from 84 - 87% and an average pH value of 10, an indication of the absence of free caustic alkali. There is a high demand for the soap locally and it is therefore recommended that its industry be expanded for both local and international markets.

Consumer purchase intention for organic personal care products

PurposeUsing the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the attitude‐intention relationship.Design/methodology/approachAn online survey was conducted with 207 online panel members, and multiple regression analysis was used to test the relationships among the variables.FindingsThe results indicate that environmental consciousness and appearance consciousness positively influence attitude toward buying organic personal care products. The addition of past experiences as a predictor of purchase intention and perceived behavioral control as a moderator of the attitude‐purchase intention relationship yielded an improvement on the TPB model.Practical implicationsThis study suggests that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers' intentions to buy organic personal care products.Originality/valueThis study provides valuable insight into US consumer behavior regarding organic personal care products by examining the factors that influence consumers' attitudes toward buying organic personal care products and consumers' purchase intentions for the products. Furthermore, this study extends an application of the TPB by examining the moderating influence of perceived behavioral control on the attitude‐intention relationship.