The Early Cretaceous clay-rich facies of the Sembar Formation represent the most significantly occurring organic-rich sediments in the Southern Indus Basin of Pakistan. In this study, detailed geochemical research of total organic carbon, biomarker, mineralogy and trace elemental compositions, together with kerogen microscopic analysis, were carried out and used to understand the organic matter input and the dispositional environmental setting of the organic-rich Sembar shale. The Sembar shales have high organic matter, as indicated by the total organic carbon (TOC) content of up to 2.31 wt %. These shales contain a high abundance of liptinites (i.e., alginite and bituminite), with significant reactive vitrinite maceral, reflecting a mixed-organic matter with a high contribution of marine-derived input. The biomarker distributions evidence the finding of mainly marine organic matter. The biomarker characteristics such as Pr/Ph, Pr/n-C17, Ph/n-C18, and tricyclic terpane ratios together with C27-C29 regular sterane distributions show that the source of organic matter was primarily marine-derived from mainly phytoplankton algae, along with amounts of land plant input, and accumulated under a low oxygenated environment. The Sembar shale facies are characterized by high Mo trace element content and high V/Ni and Mo/TOC ratios, suggesting anoxic and nonsulfidic environmental conditions during time deposition. The geochemical proxies such as the Sr/Ba ratio and gammacerane/C30 hopane (G/C30) index suggest that the Sembar shale facies were deposited in a relatively low moderate stratified water column. The higher gallium (Ga) than rubidium (Rb), with high Ga/Rb ratios, indicates a high abundance of the kaolinite mineral, thereby deducing the subaerial weathering during the warm and humid climatic conditions. In this case, these warm and humid climatic conditions cause an influx of masses of nutrients, which could be attributed to increasing marine primary bioproductivity. These large masses of nutrients into the photic zone are also attributed to the presence of the upwelling system during the deposition time. Therefore, such conditions of bioproductivity and preservation of organic matter (OM) resulted in the accumulation of organic carbon in the shale facies of the Early Cretaceous Sembar Formation.