An increased number of cosmetic institutes and cosmetologists as well as a wide range of service in this field is explained by natural physiological processes in our body, whichsteadily lead to decline of its functions, i.e. aging. Fashion for bright, young and successful look makes a great contribution to psychological behavior of a modern woman making her conform to social trends. The presence of various skin diseasesresulting from pathological aspects, disruption of hormonal status, bad ecology, and stress entails early appearance of aesthetic drawbacks that makes a person call upon specialists of aesthetic and cosmetology fields, or even dermatologists, in some severe cases. 
 We were interested people of what age and with what problems address cosmetologists. The object of our research was men and women older than 18, dissatisfied with their appearance or having some skin problems. We did not take into account people who visit cosmetologists on instructions of their parents (average age of such patients is 12±1,8 years old). Anonymous questionnaire was held among 163 people, among whom there were 37 men (average age is 28±1,9 years old) and 125 women (average age is 33±1,7 years old). All the respondents were asked to answer the questions of a prepared questionnaire (pic.1; pic.2): about multiplicity of visits to a cosmetologist, about the reasons of visiting a cosmetologist, types of cosmetology service, and to evaluate (subjectively) the efficiency of mass-market cosmetics and professional cosmetics, and to point out the qualities that a cosmetologist should possess. 
 By analyzing the obtained data we learnt that men (75,3%) almost do not visit a cosmetologist, but women vice versa visit a cosmetologists on a regular basis (70,9%). However, 22,1% of women carry out procedures more often than 1-2 times a month, and the others (6,6%) – 1-2 times a week. It happened that the most popular procedure is depilation (34,4%). A facial (21,6%) and massage (21,6%) are less in demand.It was revealed that women almost equally use mass-market cosmetics and professional cosmetics while men (85%) do not differentiate between these them and do not use any of them. According to a subjective evaluation, in 46,4% of the cases the use of professional cosmetics was more popular than cosmetics made of simple home ingredients that was bought in ordinary shops. 
 93,1% of respondents pointed out that the most important quality of a cosmetologist is medical education. 
 Despite high motivation of women to visit a cosmetologist, according to the questionnaire, high prices of procedures limits the quantity of visits, 34,2% of respondents told this.