Introduction. The paper deals the description of some lexical means of expressing emotivity and evaluation in the prose by Gennady Yushkov (1932–2009). Materials and Methods. The article is based on the texts of the novels and short stories by G. A. Yushkov. The author employs the method of component analysis, it defines such components of connotative meaning as parametric, emotional-evaluative, and figurative. It applies a structural method when describing models of individual phraseological units of the author. Results and Discussion. Emotivity and evaluation in the prose by Gennady Yushkov is expressed by various lexical means. Disapproval of the subject of speech is conveyed by commonly used pejoratives and individual phraseological units of the author, created according to the models of ordinary phrases in a figurative sense, lexical repetitions in the replicas of the characters. Negative evaluation and negative emotions of the speaker are also expressed by figurative verbs, while the intensity component in the connotative meaning of the word becomes a prerequisite for the development of the evaluation component. Conceptually significant for the works by G. A. Yushkov is the component of approval in the connotative meaning of the Komi ethnonym. Such qualities of a Komi person as bringing things to the end, sincerity, purposefulness, perseverance, the ability to feel nature and navigate in the forest, as well as modesty. Conclusion. The lexical means of expressing emotiveness and evaluation in the prose by Gennady Yushkov are quite diverse They are based on both the commonly used resources of the Komi folk language and the author’s own linguistic creativity.
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