Ordinary Consumers Research Articles

Health risks of potentially toxic elements in Cyprinus carpio in the karst plateau lake, China.

Elevated potentially toxic elements (PTEs) in aquatic products could threaten the health of ordinary consumers. Levels of chromium (Cr), arsenic (As), lead (Pb), and mercury (Hg) in Cyprinus carpio in karst plateau freshwater Lake, Caohai Lake, China were quantified using inductively coupled plasma mass spectrometry (ICP-MS) and evaluated using a risk method with Monte Carlo simulation. Levelsof Cr, As, Pb, and Hg in muscle tissue were substantially lower than those in viscera. The maximum concentration of muscle-bound Cr, As, Pb, and Hg were less than the standard references set by Chinese Food Codex (GB 2762-2022). The levels of Cr, As, Pb, and Hg in muscle tissue were independent of fish weight and length. The hazard index of all investigated elements in muscle tissue wereless than one for adults and children, whereas the target hazard quotients of muscle-bound PTEs for children were higher than those for adults. Results indicated that exposure duration was the largest contributor to the hazard quotient of Cr, As, and Hg, whereas the concentration of Pb in muscle was the most sensitive factor affecting the variation in hazard quotient of Pb. There is no risk related to the normal intake of muscle-bound Cr, Pb, As and Hg with the consumption of Cyprinus carpio. A better definition of the probability distribution for exposure duration and PTEs concentration could result in a more accurate hazard quotient. © 2024 Society of Chemical Industry.

EXPRESS: Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position

The energy sector is the largest contributor to global carbon dioxide emissions. To address the current climate emergency however, energy market actors (e.g., energy providers, nongovernmental organizations, policy makers) try to make individual consumers take responsibility for achieving an overall net balance of zero greenhouse gas emissions. The purpose of this research is to understand this process of responsibilization and its implications. The research method is a narrative discourse analysis of hundreds of public documents by energy market actors. The findings show that market actors try to shape ordinary consumers into “net-zero heroes” with responsibility for emissions reduction but end up creating a tragedy when they translate their collective agenda. These findings have implications for consumer responsibilization specifically and the conversion of agendas into action more generally. Theoretically, this research shows (1) the influence of the translation stage in the agenda-to-action chain, (2) the way market actors attempt to form net-zero heroes, and (3) the limited usefulness of the hero narrative. Practically, the research explains the implications of making consumers solely responsible for the emissions reduction problem.

The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model

The use of native advertising (a.k.a. sponsored content) posing as journalistic content is a controversial practice. In particular, there are substantial concerns that ordinary news consumers are unable to recognize that such content is intended to be persuasive. Recent theorizing via the Covert Advertising Recognition and Effects (CARE) model suggests that news consumers need the motivation and/or ability to recognize these messages. This study tested these elements of the CARE model in an experiment with 567 college students. Specifically, this study examined whether increased ability to recognize advertising via theory of mind skills and updated format knowledge about native advertising affected participants ability to recognize native advertising as persuasive messaging. Results showed that participants were only successful in recognizing persuasive content when they had both higher theory of mind abilities and exposure to the edutainment message about native advertising. These findings provide key insights into how adults process native advertising.

Assessment of the Nutritional Value and Antioxidant Properties of Plant-Based Yogurt from Chickpeas

Plant-based yogurts are becoming more and more popular. These are vegan products for people with food allergies or intolerances, athletes, and ordinary consumers. The use of chickpea “milk” allows one to obtain a plant-based yogurt with a high protein content, dietary fiber and antioxidant potential. This study assessed the content of polyphenols, selected nutrients, and antioxidant properties in chickpea yogurt. The vegetable chickpea yogurt was rich in protein (4.34–7.90 g/100 g) and dietary fiber (2–4%). It was also characterized by a high antioxidant activity (DPPH = 2.61 to 4.32 μmol TE/g, FRAP = 3.11 to 48.33 μmol TE/g). The use of 3-day soaking and inoculation with Vegurt or a kefir bacterial inoculum allowed us to obtain a high protein content. The addition of honey increased the polyphenol content and antioxidant potential of the plant-based yogurt (139–148 GAE mg/100 g). This research will be used in future research into optimizing the conditions for obtaining plant-based yogurts with chickpeas. Further research should include models for testing health-promoting properties.

Framing effects in non-GMO labels: an empirical study of the impact of non-GMO label frames on consumers' food preferences

PurposeFood labels are increasingly used to provide information to consumers. As a common design strategy used for food package labels globally, label frame is often used to expand the perceived breadth of a brand and create a broader brand image. We evaluated the effect of the presence or absence of a non-genetically modified organism (non-GMO) label frame on consumers' preferences for non-GMO foods.Design/methodology/approachThis study collected data from 120 MBA students at a university in Sichuan, China, and 126 foreign volunteers in a shopping mall in Chengdu, Sichuan Province. The study investigates the effect of the presence or absence of non-GMO label frame (i.e. label with or without an outline) on non-GMO food preferences through a field survey and two controlled experiments. To empirically analyse the psychological mechanisms by which non-GMO label frames affect consumers' preferences for non-GMO food, we set up the mediating variable of food association of safety.FindingsFor ordinary consumers, a framed non-GMO label is more likely to evoke food association of safety and further enhance consumer preference for non-GMO foods. It facilitates consumers' choice of healthier foods. This finding did not otherwise vary across demographic characteristics.Originality/valueThis study is the first to examine the influence of non-GMO label frames on consumers' non-GMO food preferences, which is an innovative research question. The findings of this study are instructive for food manufacturers and policymakers to better design and use non-GMO label frames to attract more consumers to choose non-GMO foods.

Low-Carbon Supply Chain Decision-Making and CSR Strategy Evolution Analysis Considering Heterogeneous Consumer Preferences

Decision-making regarding the low-carbon supply chain, considering corporate social responsibility (CSR) and the heterogeneous preferences of consumers, has become an urgent topic to be explored. This paper explores the decision-making problem of a low-carbon supply chain considering the heterogeneous preferences of consumers under different CSR situations, analyzes the influence of important parameters on each equilibrium solution, compares the size relationship of each equilibrium solution under different CSR situations, and verifies the conclusions obtained through numerical simulation. Then, based on the obtained equilibrium solution, a CSR evolutionary game model of the low-carbon supply chain is constructed, and the evolutionary stability strategies of the two sides on the CSR game are solved. Finally, the evolutionary trajectory of the game system is intuitively presented using a simulation method, and the influence of the main parameters on the evolutionary trends of the two sides is analyzed. The findings are as follows: (1) When both manufacturers and retailers undertake CSR, the retail price and wholesale price are their lowest, while carbon emission reduction, total market demand, manufacturer utility, retailer utility, and supply chain total utility are the highest. (2) When a company undertakes CSR, carbon emission reduction, total market demand, manufacturer utility, retailer utility, and supply chain total utility all increase with the increase in the CSR degree of the company and the ratio of the potential scale of low-carbon consumers to the potential scale of ordinary consumers. (3) The evolutionary stability strategy for both manufacturers and retailers is to undertake CSR. In addition, the initial proportion of manufacturers and retailers that undertake CSR, the low-carbon preference of low-carbon consumers, and the increase in the ratio of the potential scale of low-carbon consumers to the potential scale of ordinary consumers can encourage both members of the supply chain to undertake CSR.

Analysis of manufacturers' dual‐source and dual‐channel strategies under the trend of brand weakening

AbstractIn the context of the world economic downturn, consumers are showing a trend of brand weakening. In order to explore the product advantages of the source manufacturer, that is, the competitive supplier, we establish a game theory model to study the strategy choice of original equipment manufacturers (OEM), competitive suppliers (CS), and noncompetitive suppliers (NS) based on consumer heterogeneity. By dividing consumers into quality consumers and ordinary consumers and considering horizontal competition (between suppliers) and vertical competition (between OEM and suppliers), it is found that the products of the source manufacturers are becoming more and more popular with consumers. Contrary to the traditional view, we find that under the trend of brand weakening, the products of the source manufacturers should be positioned above the price range acceptable to consumers, and the OEM products of the brand owners should be appropriately reduced. The interesting question is whether CS will discontinue the supply of OEM components once it has its own branded products. Further, we analyze that CS terminating the component sales business is an untrustworthy threat to OEM. Finally, we find that there will be a “win–win” zone between OEM and competing suppliers, and the “win–win” region will decrease as the manufacturing cost of the competing supplier increases and increase as the manufacturing cost of the noncompeting supplier increases.

PERHITUNGAN BEBAN KERJA OPERATOR LINI PERAKITAN KOMPRESOR TIPE SVC93E20PBE UNIT REFRIGERATOR R600A DI PT. PANASONIC MANUFACTURING INDONESIA

Panasonic Manufacturing Indonesia produces electronic equipment especially for the needs of ordinary consumers, business and industry such as refrigerators, ACs, water pumps, fans, washing machines and audio with problems with refrigerator and AC production units. The research was carried out on the SVC93E20PBE type compressor assembly line for the R600A refrigerator unit with the problem of operator workload being too high, above 100%. The research was conducted for 30 days on three compressor assembly line operators using the workload analysis method, with the aim of obtaining the productive percentage and workload level of operators on the SVC93E20PBE type compressor assembly line for the R600A refrigerator unit. Data was taken following a standard work sampling observation sheet, containing employee activities while working or unemployed with adjustments. The results of workload measurement using the workload analysis method showed that operator 1's workload was 133.63%, operator 2's workload was 133.62%, and operator 3's workload was 133.74%. Based on the description of the workload results for compressor assembly operators for the SVC93E20PBE type 600A refrigerator unit, the researcher proposes the addition of two operators to the compressor assembly line, a total of five operators with a workload for each operator of 80.198%.

An improved deep learning network for image detection and its application in Dendrobii caulis decoction piece

In recent years, with the increasing demand for high-quality Dendrobii caulis decoction piece, the identification of D. caulis decoction piece species has become an urgent issue. However, the current methods are primarily designed for professional quality control and supervision. Therefore, ordinary consumers should not rely on these methods to assess the quality of products when making purchases. This research proposes a deep learning network called improved YOLOv5 for detecting different types of D. caulis decoction piece from images. In the main architecture of improved YOLOv5, we have designed the C2S module to replace the C3 module in YOLOv5, thereby enhancing the network’s feature extraction capability for dense and small targets. Additionally, we have introduced the Reparameterized Generalized Feature Pyramid Network (RepGFPN) module and Optimal Transport Assignment (OTA) operator to more effectively integrate the high-dimensional and low-dimensional features of the network. Furthermore, a new large-scale dataset of Dendrobium images has been established. Compared to other models with similar computational complexity, improved YOLOv5 achieves the highest detection accuracy, with an average mAP@.05 of 96.5%. It is computationally equivalent to YOLOv5 but surpasses YOLOv5 by 2 percentage points in terms of accuracy.

An exploration of operational efficiency, market efficiency, and sustainable development in the banking industry

AbstractSustainable development is the primary goal of the current global economic transformation. The banking industry, as an intermediary institution within the financial system, not only serves as a crucial foundation for national economic development but also plays a key role in the global transition to sustainability and a low‐carbon economy. Banks can leverage the influence of financing to direct funds towards sustainable ventures and simultaneously develop green financial products, guiding ordinary consumers to make more environmentally friendly choices. How the banking industry can effectively improve operational efficiency while considering sustainable development is one of the key focuses of ongoing development in the banking sector. The main aim of this study is to incorporate the aspect of sustainable development into the evaluation of operational efficiency, aligning with the goals of corporate sustainable development. It allows for an analysis of how decision‐makers in the banking industry can adjust resources to maintain stable and sustainable profitability while promoting sustainable development. This study selected 13 financial holding banks and 19 non‐financial holding banks in Taiwan as research subjects, covering the period from 2016 to 2021. Utilizing a meta assurance regions (AR) parallel dynamic two‐stage slacks‐based measure model with “operational stage” and “market and sustainability parallel stage,” the research explores the efficiency performance of banks considering sustainable development. It examines the differences in efficiency performance at various stages among different types of banks. The research findings are as follows: (1) among the banking industry in Taiwan, operational stage efficiency ranks the highest, followed by sustainable stage efficiency, while market stage performance lags behind. (2) Financial holding banks outperform non‐financial holding banks on average in operational stage, market stage, and sustainable stage efficiency. (3) Fubon Financial, TFH, CATHAY HOLDINGS, and SKFH are benchmark performers among financial holding banks. (4) Non‐financial holding banks exhibit a higher average technical gap ratio compared to financial holding banks, indicating that non‐financial holding banks have fewer inefficient areas to improve. However, the technical efficiency of both groups of banks approaches each other over the years. (5) In the sustainable stage, financial holding banks demonstrate superior environmental indicators and corporate treatment efficiency compared to non‐financial holding banks.

Utilizing Cost-Effective Determination Techniques to Authenticate Cosmetics

(1) Background: The adulteration of cosmetics has become increasingly common, which seriously harms ordinary consumers. The counterfeit cosmetics pointed out in this study mainly refer to imitating genuine products in terms of ingredients and packaging. Ordinary consumers cannot distinguish their authenticity solely based on appearance and daily use. If there is a convenient and low-cost detection method that can expose this phenomenon of adulteration, it will be able to expose adulteration and protect the interests of consumers quickly and conveniently. (2) Methods: MALDI-TOF, GC-MS, and mid-IR were used to develop low-cost and fast methods for identifying the authenticity of cosmetics. Five types of liquid and five types of emulsion cosmetics purchased from container and wholesale markets were analyzed using the three instruments mentioned above, and their spectra and acquired data were carefully compared to determine their authenticity. MALDI-TOF and GC-MS directly tested cosmetic samples, and mid-IR spectroscopy tested the ink on the outer packaging of cosmetics. (3) Results: The data procured by MALDI-TOF can provide a representation of its product attributes; two liquid samples and one paste sample demonstrated inconsistent test outcomes with the corresponding reference samples, suggesting contamination. The results of GC-MS can illustrate the substance count within cosmetic samples; the comparison outcomes of the total ion chromatogram indicate that one paste sample was a counterfeit. The results attained from mid-IR were consonant with those acquired from the MALDI-TOF analysis and GC-MS. (4) Conclusions: These three newly developed techniques can all be effectively utilized for the task of detecting cosmetic adulteration and quality control in the manufacturing process. With regard to user-friendliness and rapidity, both MALDI-TOF and mid-IR outperform GC-MS, demonstrating consistently superior levels of detection. Conversely, GC-MS has unique advantages in identifying emulsion cosmetics containing a high amount of weak polarity and volatile substances. Consequently, these corresponding methods could serve as efficient and cost-effective ways to detect authenticity issues in real-world cosmetic products.

Prospects and Challenges of Trade Policy to Karnali Province Government

The study intended to explore the prospects and challenges of trade policy to Karnali Province Government. The study was set up since there was no trade policy formulated by the Karnali Province Government till the date. The study has also consulted the trade policy of Uttar Pradesh and Bihar based on province level and India, China, and the United States as well for national level. It has been explored based on the major five constructs such as socio-economic condition, trade education, geographical condition, connectivity and networking as well as the government priority. The study adopted mixed method research design guided by pragmatic research philosophy. The primary data were collected from political leaders, businessmen, critics and think-tank and ordinary consumer of Karnali Province. The tool for data collection was questionnaire. The study found there are many challenges to Karnali Province government in terms of socio-economic condition, trade education, geographical condition and the connectivity and networking as well as the government priority, however the government can grab them as the opportunities by conducting relevant researches and consulting with all the stakeholders.

Social and economic dimensions of food sustainability - a background paper for the Nordic Nutrition Recommendations.

This review seeks to demonstrate how the social and economic dimensions of sustainability need to be considered alongside its environmental dimensions. This is particularly important when, as in the case of the Nordic Nutrition Recommendations (NNRs), policymakers are attempting to address the twin goals of health and sustainability. For a policy that might make good sense when seen in purely environmental terms, it might not prove sustainable in social and economic terms - if it is too costly, it exacerbates existing inequalities or has detrimental effects on public health. There are some 'win-wins' in the field of health and sustainability policy. However, difficult choices between competing policy options will occur, similar to those facing ordinary consumers in their everyday lives. Being clear about the way food is framed as an issue and how different framings shape policy outcomes is a useful way forward in addressing the inevitable trade-offs and compromises between competing objectives.

Maximum Entropy Solution for M^X/G/1 Priority Reiterate G-queue Under Working Breakdown and Working Vacation

The maximum entropy principle has grown progressively more pertinent to queueing systems. The principle of maximum entropy (PME) presents an impartial framework as a promising method to examine complex queuing processes. This principle can be employed to assess the most appropriate probability distributions for queueing scenarios in a variety of widespread industrial issues. The aspects of general service bulk arrival retrial G-queue including working vacation, state-dependent arrival, priority users, and working breakdown are all explored in this article. Real-world applications for this kind of waiting line include computer systems, industrial companies, packet-switching networks, and communication facilities, etc. The adverse users (or negative arrivals) can make an appearance when the server (operator) is preoccupied with a positive user. Consumer’s arrival patterns follow the Poisson distribution. Priority consumers and regular (ordinary) consumers are the two groups of consumers that are considered in this investigation. Priority consumers do not have to wait in line and are granted a special right of prevention that allows them to receive services before ordinary consumers. Initially, we have estimated performance metrics including orbit size and long-run probabilities in this research work. The maximum entropy approach is then used to give a comparative perusal between the system’s exact and estimated waiting times. Apart from that a bi-objective optimization model is developed to diminish both consumers waiting times and estimated costs simultaneously. It is manageable to establish an effective balance between the standard of service and operating expenses using the analytical strategy that has been provided.

Identification of sex locus and a male-specific marker in blunt-snout bream (Megalobrama amblycephala) using a whole genome resequencing method

Fish sex is often associated with its economic traits, such as growth and body color. The mechanism of fish sex determination is always a hot spot for scientific research. Fish is one of the most diverse groups of vertebrates, and its sex determination mechanism is diverse and complex. Blunt-snout bream (BSB), belonging to Cyprinidae and the genus Megalobrama, is an important economic fish in China. Ordinary consumers are more inclined to buy male fish that does not carry eggs, hence the preparation of this all-male group of BSB meets the needs of the industry. In this study, we applied a whole genome resequencing approach to search sex-linked markers and better characterized sex determination in this fish. Our results confirmed that BSB uses a male heterogametic (XX/XY) system. Individuals from two populations including 10 males and 10 females were sequenced using a whole genomic sequencing method. A large potential sex differentiated region with approximately 6 Mb at the beginning of linkage group (LG) 9 of female BSB genome was identified using genome comparative analysis. This region contained a high density of male-biased genetic polymorphisms and harbored 275 genes, whereas reported sex-related genes didn't exist in this region. With the help of male genome, some male-biased sequences were identified using genome-wide associated analysis, and subsequently a male-specific marker was developed. Our results exhibited that BSB had a considerably large sex locus on LG9, which was likely sex chromosome of this species. Moreover, we developed a male-specific marker for BSB. Our study not only is of great practical significance to the development of sex-controlled breeding technology, but also is of theoretical significance to further explore the sex determination mechanism in fish.

Anglicisme recente în domeniul modei

The constant penetration of anglicisms in the vocabulary of the Romanian language in all fields of activity is a characteristic of the current dynamics of the lexicon. The fashion field excels in this regard and faces an accentuated dynamic generated by a series of factors: the opening of the field itself to the new, the lexicon with an international character, the activity of influencers, bloggers, content fashion designers who use a language that abounds in lexical elements borrowed from English. In this article, we aim to point out the presence of recent Anglicisms in the field of fashion, frequently used in specialty publications, in the virtual space by influencers, but also by the ordinary consumer and speaker who consults different clothing sites and is confronted with new lexical structures, from English, mostly not recorded by the academic dictionaries of the Romanian language.

The Ultimate Metaverse Match: An Analysis of First Amendment Protections and Unauthorized Trademark Use in Non-Fungible Tokens

The First Amendment has long provided protections for artists’ creative expression and is a fundamental right for all United States citizens. However, with the rise of a predominantly digital world, those protections begin to blur with the introduction of non-fungible tokens (NFTs). Artistic creation often stems from an inspired source, and sometimes, that inspiration may come from registered intellectual property, specifically trademarks. Trademarks are everywhere we look, so it is not unusual for artists to be inspired by the logos, images, colors, figures, or symbols that are featured on billboards, magazine covers, or everyday items. When these trademarks are used in third-party artistic works, the situation often results in trademark owners gearing up to protect their marks and artists invoking their First Amendment rights to protect their creations. NFTs have become an extremely lucrative market, presenting a new route for artists to explore their creative ideas and an appealing business opportunity for luxury brands to enter into a unique space. Courts and practitioners must focus their attention on the rise of NFTs and trademark-related issues as litigation gradually increases. There has been a longstanding precedent formed by Rogers v. Grimaldi that gives courts some guidance on how to balance First Amendment protections and trademark rights, but with the introduction of NFTs, circuit courts are interpreting and applying the Rogers test in various ways resulting in inconsistent outcomes. This calls for another look at the Rogers test and a reconsideration of its design to balance First Amendment and trademark interests. This Article examines the nuances of First Amendment and trademark law to determine the effectiveness of the traditional Rogers test. This Article concludes that while courts have applied Rogers in unique ways, the emergence of NFTs requires a uniform approach that can only be accomplished by reconsidering Rogers’s application to the digital world. This Article encourages courts to include a more fact-intensive analysis in Rogers cases so fact finders can distinguish between expressive artistic works and ordinary consumer products while discerning the works’ true motives.

A Bibliometric Analysis of Articles Published on Electronic Word of Mouth (e-WOM): Web of Science Sample

Increasing production and consumption phenomenon in the contemporary period; It has raised concerns about resource depletion and sustainability. When consumers reach a certain level of satisfaction within the capitalist system, their awareness of sustainability increases, and they begin to tend towards conscious consumption. This shift highlights the importance of electronic word-of-mouth marketing (eWOM), where ordinary consumers share their experiences. This study aims to descriptively and quantitatively analyze the existence of academic research on eWOM in the last 20 years. 1642 articles published in the Web of Science (WoS) database between 2003 and 2023 were comprehensively analyzed using bibliometric methods. The analysis revealed that there has been a remarkable increase in eWOM publications since 2009. In particular, "Flieri R" stands out as the most prolific author on eWOM with 17 academic studies. Among the journals, "Sustainability" journal has the highest number of publications with 63 articles. In addition, in recent years, concepts such as "sustainability", "service quality" and "digital marketing" have been grouped around the field of eWOM.

Fanatic Consumer Behavior, Devotion, and Rational Addiction: Unveiling the Distinctive Consumption Patterns of Fans

Fan behavior, characterized by exceptional consumption patterns, stands distinct from typical consumer behavior and has become a focal point in fan theory studies. Scholars have applied various concepts to explain this phenomenon, including fanatic consumer behavior, consumer devotion, and rational addiction. The concept of fanatic consumer behavior emphasizes fans' deep immersion and compulsive engagement in interests like collecting and discussing related merchandise, which aids in forming their unique identity and self-concept. Consumer devotion portrays a religious-like zeal in fans, evident in behaviors such as collecting memorabilia, participating in community activities, and displaying a deep commitment to their favored entities. Rational addiction, as per the economic theory, suggests fans exhibit predictable and habitual consumption patterns, contrasting the random behaviors of ordinary consumers. These theories together offer a comprehensive understanding of fan consumption behaviors, enriching the broader field of consumer behavior research by highlighting the unique and passionate engagement of fans in their areas of interest.

The influence of sodium selenite and the phytopreparation Emelin on indicators of natural resistance, safety and laying hen product quality

Food products produced in Ukraine must meet safety and quality indicators in accordance with regulatory and legal acts and provide ordinary consumers with nutrients. Phytoadditives are widely used in most countries of the world, including Ukraine, of great importance in the technological process of growing agricultural animals, especially poultry. The aim of the work was to study the influence of sodium selenite and the herbal preparation "Emelin" on indicators of natural resistance, safety and quality of products of laying hens. To obtain scientific information, the following methods of observation were used: biological, hematological studies, statistical. 260 laying hens of the "Adler silver" breed at the age of 6–11 months were used for experimental research (tests). Optimum sanitary and hygienic conditions for feeding and keeping the birds were created. It was established that the phytosupplement "Emelin" in combination with sodium selenite stimulates hematopoietic processes, which is confirmed by an increase in the hemoglobin content by 12.1-19.5% (p<0.01) and erythrocytes by 11.5-19.9% (p<0 .01) in the peripheral blood of laying hens compared to the control group. The leukocyte content index and erythrocyte sedimentation rate during the research were within the physiological norm in all experimental groups. In the laying hens of the second experimental group, which were fed sodium selenite and the phytopreparation "Emelin", an increase in the weight of eggs compared to the control group was observed by 2.15- 2.51% (р<0.05. It should be noted that with an increase in the weight of the eggs increases and the weight of its constituent parts increases. The use of feed enriched with sodium selenite in the amount of 0.25 mg/kg of dry matter of compound feed and phytopreparation "Emelin" made it possible to increase by 13.5% the number of carcasses of the 1st commodity category in the first and second experimental groups compared with the control (p<0.05), and with the combined use of sodium selenite and the phytonutrient "Emelin" in the third experimental group - by 19.6% (p<0.05), respectively. In addition, the use of feeds enriched with sodium selenite and the phytopreparation "Emelin" allowed not only to minimize the number of non-standard carcasses, but also the possibility of their appearance, which is confirmed by the results of the absence of non-standard carcasses in the third experimental group. The overall economic efficiency of the comprehensive use of the combination of sodium selenite and the herbal preparation "Emelin" was mainly determined by the increase in productivity (egg production) of laying hens, as well as the cost of the herbal preparation, which was (0.97 UAH/kg) and sodium selenite (3.5 UAH/kg) . Thus, feeding the sodium selenite complex in the form of an organic form, at a dose of 25 μg/kg, and the herbal phytopreparation "Emelin", at a dose of 7.0 ml per experimental group, had a positive effect on the productivity, preservation and quality of the carcasses of laying hens. Key words: laying hens, keeping conditions, conservation, productivity, egg production, morphological indicators of blood, phytopreparation, ecologically harmless, food safety, consumer.