With the continuous enhancement of China’s economic strength, the scale and quantity of expressway construction are constantly improving, and the expressway network has basically covered the whole country. With the rapid increase of the number of vehicles, the traffic pressure is also increasing, which poses a more serious challenge to keep the expressway unblocked. First, the increasing traffic pressure is very likely to lead to the occurrence of various emergencies. Second, the completely closed expressway and non-central city promote the emergence of an independent environment, which makes the expressway once an emergency, will have a very negative impact on the effective use of the expressway. Third, every single accident on the expressway will lead to serious traffic jam. At the same time, if the emergency rescue on the expressway is not properly implemented, it will not only bring all kinds of negative obstacles to people’s lives, but also seriously affect people’s property safety and social order stability. Therefore, the construction and improvement of the expressway emergency and related emergency rescue system has gradually become the focus of people’s attention. Traffic management and control under incident conditions is an important link in the emergency rescue system, so this paper conducts research on traffic management and control measures under emergency conditions. Expressway design phase, normally takes into account the traffic management and control measures, such as the location of the median opening, the location of the emergency rescue centre, and the traffic organization mode. However, in-depth research should be carried out to ensure its rationality. This paper takes as an example of an expressway in our country, based on VISSIM simulation technology, quantitative analysis was carried out on the design phase of the traffic management and control measures, provide the basis for the optimization of traffic management and control measures. The evaluation method proposed in this paper is universal, and other expressways can also use this method to evaluate the effectiveness of traffic management and control measures in the design stage.