This study proposes a sustainable ecotourism framework for the development of semi-mountain and mountain regions of Paiko in Greece, focusing on the strategic design and ranking of trail paths using the multi-criteria decision-making (MCDM) VIKOR method. Aiming to balance environmental conservation with economic benefits, we designed 19 trails paths and allocated signage for resting and recreation facilities. The trail paths were assessed based on criteria such as length, difficulty, scenic appeal, and accessibility. This approach identified key trails that combine scenic beauty with infrastructure suitable for a broad range of visitors, thereby enhancing sustainable tourism appeal. Stakeholder engagement was integral to shaping the trail network, ensuring that the selected paths reflect local values and priorities. This study highlights how the VIKOR method can optimize resource allocation by ranking trails according to their environmental and visitor-centered attributes, supporting regional economic growth through ecotourism. This framework offers a replicable model for other mountainous regions seeking to harness ecotourism’s potential while preserving natural ecosystems. The findings demonstrate the capacity of well-planned trail networks to attract nature-based tourism, stimulate local economies, and respond to the rising post-pandemic interest in outdoor recreation, while promoting long-term conservation efforts. This approach offers a replicable model for the sustainable development of mountainous and semi-mountainous areas in Greece and beyond.
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