ABSTRACT To explore the security performance of logistics data transmission in an Intelligent Logistics System (ILS) under the Internet of Things (IoT) and Blockchain (BC), IoT is introduced to optimize the logistics transportation process. First, BC is adopted to improve the ILS under IoT, and ILS under IoT combined with BC is established. Next, an analysis of the relationship between the information service provider and the transportation provider in the logistics transaction process is conducted to perform data analysis and to establish an incentive mechanism for logistics transportation under BC. Finally, the simulation analysis of the constructed model is implemented. The results reveal that the constructed model is highly efficient. It can effectively solve the traceability problem of logistics transaction information, and the calculation cost is stable within 1,000 ms. In the comparative analysis of system transmission performance, the model exhibits outstanding results in transmission latency, consistently maintaining an average delay of approximately 350 ms. This stability is primarily attributed to the seamless integration of BC technology, which optimizes data packet transmission paths and mitigates waiting time. Furthermore, the system efficiently manages high data volumes while upholding robust data processing capabilities, owing to the optimization of smart contracts and decentralized storage mechanisms. As for energy consumption, the model notably reduces overall energy usage within the logistics network by curtailing unnecessary data transmission and computation, particularly in mobile nodes and wireless communication channels. The proposed algorithm excels across various transmission metrics, including transmission delay, data successful acceptance rate, network throughput, and energy consumption are all shown to be the best transmission performance of the proposed algorithm, in which the data successful acceptance rate is close to 1. As a result, the developed ILS model not only guarantees low latency performance but also demonstrates high data transmission security, facilitating more efficient and precise real-time information transmission. In this study, within the ILS framework, the relationship between information service providers and transportation service providers is established through BC, and an incentive mechanism is constructed. However, some shortcomings in this incentive mechanism are recognized. For instance, during the initial stages of BC integration, there are issues of information asymmetry concerning factors such as credit, transportation capacity, and effort level. Moreover, the open access policy of couriers in the model raises concerns, as the access policy itself constitutes sensitive information, which may result in privacy breaches. Hence, as part of future work, the introduction of attribute encryption schemes is planned to obfuscate access policies, thereby safeguarding the privacy of logistics personnel’s access policies.