Operation Of Modern Enterprises Research Articles

Exploration on the Transformation of Retail Finance Marketing from “Sitting Business” to “Traveling Business” in Commercial Banks —Take the “Pop-up Shop” Model of C Bank Pedestrian Street as an Example

“Sitting business” and “traveling business” are two commonly used modes in marketing practice. “Sitting business” refers to waiting for customers to come to the door, is a kind of signboard and business name to attract customers of the marketing model, such as the commercial street store model, its business characteristics and competitiveness are mainly reflected in the attractiveness of products and the quality of service in the hall. “Merchant” refers to proactive marketing customers, and now refers more to product promotion and branding based on planning and packaging, as well as marketing personnel to communicate and interact with customers outside the business premises to expand product influence and market share. It is generally believed that sitting merchants are a conventional, traditional and inefficient marketing model compared to merchants. In the operation of modern enterprises, due to the increasingly fierce market competition, the transformation from “sitting business” to “traveling business” has become the consensus of business managers, and the awareness and ability of business are gradually becoming the core competitiveness of modern enterprise marketing.The operation mode of traditional bank branches is more of a passive waiting for customers to come to the door and accept the business needs of customers, reflecting the concept of “sitting in business”. With the sudden rise of Internet finance, which has had a huge impact on traditional banking business, the banking industry has realized that there may be a “last mile” shortcoming in physical outlets in financial services, and narrowing the distance between bank outlets and customers is more about “going out”, such as developing community banks, carrying out door-to-door marketing, expanding business districts, etc., mining customer needs outside bank outlets, building “scenario-based” finance, and constantly trying to change the business model from “sitting business” to “ traveling business”.

ОЦІНЮВАННЯ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА НА ЗАСАДАХ ХОЛІСТИЧНОГО МАРКЕТИНГУ

The article is devoted to the consideration of the use of the concept of holistic marketing in the activities of companies. The conditions of operation of modern enterprises are given. The need to take into account constant changes in consumer interests and requests is substantiated. This can be done by comprehensive coverage of one's own activities for proper and effective functioning in market conditions.Examples of companies that have market success due to the use of marketing as a holistic business function that covers all its components at the same time are given. It is proven that their activity is based on a symbiosis of integrated marketing, internal marketing, relationship marketing and socially responsible marketing. Each component of the holistic concept of marketing is considered. It has been confirmed that in modern market conditions, holistic marketing is a quality tool for conducting effective marketing activities of companies. Methodical principles of using various marketing tools for evaluating each component of holistic marketing are proposed. Approaches to evaluating the development of long-term trust relations of the enterprise with partners and consumers are presented. Factors affecting the state of the client base when choosing a partner are named. It can be competence, a high image, a wide and diverse assortment, market position. Reliability, commitment to fair trade principles, trust, adherence to the principles of transparency and honesty are factors influencing the continuation of cooperation. The stability of the company's relations with key customers and consumers was assessed. The use of elements of socially responsible marketing is analyzed. The areas of social responsibility on the part of the company in relation to domestic and foreign partners, stakeholders, consumers, and society as a whole have been clarified. The need to consider the environmental consequences of companies' activities in the context of social responsibility has also been proven. The tools of integrated and internal marketing of the enterprise are considered. Evaluation indicators of each component of holistic marketing are proposed. A scale was developed for interpreting the results of calculations to determine the level of use of holistic marketing elements in the activities of enterprises (high, medium, low).

Building Relations between the Company and Employees: The Moderating Role of Leadership

The relationships between employees and the actions taken by leaders have become critical. The purpose of this paper is to highlight activities that may improve internal relations in an enterprise, and how managers and employees perceive such actions. The study was conducted between 2018 and 2020 and focused on the importance of relational competencies in creating enterprise value and the importance of leadership. The analysis included 10 large companies operating internationally. Both managers (N = 10) of the surveyed companies and employees (N = 185) participated in the study. It can be stated that it is not uncommon for the studied businesses to take steps to improve their internal relationships. The evaluation of the steps taken to improve internal connections, on the other hand, differs between the groups tested. Cluster analysis revealed that managers’ views of the importance and application of the provided measures in their organizations were similar, whereas employees’ assessments of the researched phenomena were not. Building intra-organizational relations plays an important role in ensuring the sustainable operation of modern enterprises. It is of great importance, especially in the crisis situation caused by the COVID-19 pandemic and the geopolitical uncertainty in the world currently.

FEATURES OF MODERN TOOLS OF INTERNET MARKETING

The article considers modern tools of Internet marketing as a set of actions aimed at attracting attention to the product or service sold by the company, and promoting the site in order to successfully sell the product. Theoretical foundations of Internet marketing and application of Internet marketing tools are defined and analyzed. Recommendations on introduction of innovative trends of Internet marketing in the operation of modern enterprises are developed. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, i.e. search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It has been determined that the use of Internet marketing tools helps to promote the brand, attract customers, conduct market research and perform many other processes. Conversely, significantly more resources would be necessary in an offline environment. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, at the same time Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to the new business conditions are catching up with new trends and think of a quality marketing strategy.

MANAGER’S INNOVATIVENESS AS THE BASIS FOR ENTERPRISE DEVELOPMENT

The article focuses on the phenomenon of innovation, in particular innovative activity of managers, as well as the impact innovations have on the entity in which they are implemented. Theoretically, corporate innovations are an issue of organization and management, while practically, they have significant importance for modern enterprise operation. In recent years, innovation has been among the most popular topics in the scientific discussions, so the scientific literature regarding this concept has expanded accordingly. Suggestions offered in this paper correspond to such a trend, as they attempt to answer the question posed by the author using a research hypothesis based on critical analysis and synthesis of the existing literature and provide logical conclusions.

Supervisors Competence and Safety Level in Coal Mines

Purpose Both, theorists and practitioners of management emphasize that staff competence increasingly influences the proper operation of modern enterprises. This is significant not only when acquiring satisfactory work efficiency, but in connection to the required level of safety. Methods The aim of the research presented in this article is to determine essential issues in the area of underground coal mines supervisors (middle level managers) with regard to the safety level in coal mines. The research methods include survey, PAPI technique (Paper-and-Pencil-Interviewing) and a questionnaire. Supervisors from three mines participated in the research. The sample test was conducted deliberately, using a proportional scheme including the position in the supervisory department and the department type. Results Analysis of the results allowed for the evaluation of the twelve sub-categories of supervisors competence and knowledge level and their impact on the effectiveness of the maintenance of security. Moreover, the correlation between the determined level of separate competence sub-categories and their influence on the level of safety enabled the prioritization of the level of a lack of competence in reference to proper work safety maintenance. Practical implications The knowledge acquired on supervisors competence is to be applied to the prevention programme as a part of the following programme: "Methods of diagnosis and reduction programme of adverse effects related to the underground use of technical means…" (PBS, NCBiR No 1519/2012). Originality/value The theoretical section of the article includes the original definition and competence model, as well as a model of competence impact on the safety level in an enterprise. The approach to the research problem is also valuable – the issues of under ground coal mines supervisors competence have been for the first time directly connected with the underground safety level.

Supervisors Competence and Safety Level in Coal Mines

Purpose Both, theorists and practitioners of management emphasize that staff competence increasingly influences the proper operation of modern enterprises. This is significant not only when acquiring satisfactory work efficiency, but in connection to the required level of safety. Methods The aim of the research presented in this article is to determine essential issues in the area of underground coal mines supervisors (middle level managers) with regard to the safety level in coal mines. The research methods include survey, PAPI technique (Paper-and-Pencil-Interviewing) and a questionnaire. Supervisors from three mines participated in the research. The sample test was conducted deliberately, using a proportional scheme including the position in the supervisory department and the department type. Results Analysis of the results allowed for the evaluation of the twelve sub-categories of supervisors competence and knowledge level and their impact on the effectiveness of the maintenance of security. Moreover, the correlation between the determined level of separate competence sub-categories and their influence on the level of safety enabled the prioritization of the level of a lack of competence in reference to proper work safety maintenance. Practical implications The knowledge acquired on supervisors competence is to be applied to the prevention programme as a part of the following programme: "Methods of diagnosis and reduction programme of adverse effects related to the underground use of technical means…" (PBS, NCBiR No 1519/2012). Originality/value The theoretical section of the article includes the original definition and competence model, as well as a model of competence impact on the safety level in an enterprise. The approach to the research problem is also valuable – the issues of under ground coal mines supervisors competence have been for the first time directly connected with the underground safety level.

Department of economic security of the enterprise

The article discusses the approaches to substantiating the theoretical and practical foundations of the process of ensuring the economic security of enterprises, substantiated factors that determine the economic security of an enterprise, determining the role and place of economic security in the enterprise management system, the effective operation of modern enterprises in the context of widespread use of information technologies.

THEORETICAL AND METHODOLOGICAL APPROACHES TO BRAND ASSESSMENT OF CONSTRUCTION ENTERPRISES

The practice of assessing brand management in construction in Ukraine is in a passive stage, but due to the entry into the Ukrainian market of foreign companies for which regular evaluation of their brand — the need for survival in a competitive environment, Ukrainian companies are beginning to pay more attention to the creation and formation of their competitive trading because of its high business image / rating. A modern toolkit based on appropriate approaches is used to form organizational and economic foundations. The article analyzes modern scientific approaches to assessing the economic potential of an enterprise, identifies the main trends and factors that affect the assessment of construction enterprises. The article is devoted to the study of theoretical and methodological assessments of branding of construction enterprises. The role and importance of innovation in ensuring the efficient operation of modern enterprises is emphasized. It is found that construction, especially innovative, is of great social importance and has a significant economic effect. The importance of determining the potential of innovative development of construction in general and construction enterprises in particular is substantiated. The purpose of this article is to systematically investigate the interpretation of the potential of innovative development of construction enterprises. The theoretical basis of the research is the scientific works of foreign and domestic scientists on the problems of identifying the essence of innovative development potential. A systematic study of the general characteristics of the construction company brand was conducted and the priority directions for choosing the development of the economic potential of the enterprises were determined. The necessity to understand the potential of the enterprise in the unity of all its elements, which are subject to the achievement of the overall goals of the enterprise, is substantiated. The weight of the component of the brand in the potential of the construction industry enterprises is substantiated. Some aspects of the development of theoretical and methodological approaches to the estimation of the intellectual capital of construction enterprises are formulated. Existing theoretical and methodological approaches to the brand assessment of construction enterprises are analyzed.

Supervisors Competence and Safety Level in Coal Mines

Both, theorists and practitioners of management emphasize that staff competence increasingly influences the proper operation of modern enterprises. This is significant not only when acquiring satisfactory work efficiency, but in connection to the required level of safety. The aim of the research presented in this article is to determine essential issues in the area of underground coal mines supervisors (middle level managers) with regard to the safety level in coal mines. The research methods include survey, PAPI technique (Paper-and-Pencil-Interviewing) and a questionnaire. Supervisors from three mines participated in the research. The sample test was conducted deliberately, using a proportional scheme including the position in the supervisory department and the department type. Analysis of the results allowed for the evaluation of the twelve sub-categories of supervisors competence and knowledge level and their impact on the effectiveness of the maintenance of security. Moreover, the correlation between the determined level of separate competence sub-categories and their influence on the level of safety enabled the prioritization of the level of a lack of competence in reference to proper work safety maintenance. The knowledge acquired on supervisors competence is to be applied to the prevention programme as a part of the following programme: "Methods of diagnosis and reduction programme of adverse effects related to the underground use of technical means…" (PBS, NCBiR No 1519/2012). The theoretical section of the article includes the original definition and competence model, as well as a model of competence impact on the safety level in an enterprise. The approach to the research problem is also valuable – the issues of under ground coal mines supervisors competence have been for the first time directly connected with the underground safety level.

The Construction of Intelligent Supply Chain

Some people said the 21st century enterprise competition is the competition between industries, so force of the modern enterprise operation and management in upstream and downstream toward the industry chain to extend and expand, so also grows the hot topic in the supply chain management. Early supply chain management is a tandem management mode and method, pays great attention to the enterprise information flow, logistics and cash flow between the track and manage, however, with the modern network communication technology transformation and the artificial intelligence technology of application, make upstream and downstream firms in the supply chain won the equal access to information, ability, information becomes more transparent, become a kind of resources and even became a service, in order to better satisfy the supply chain and the corresponding different users for information needs, must use more intelligent management means of supply chain. This paper, starting from the concept, intelligent supply chain of the supply chain implementation, content networking technologies application and future prospects from several aspects such as how to explore new generation network technology with implementation and impose the supply chain.

Measurement of resilience and its application to enterprise information systems

In this article, we present a measure for resilience in the context of enterprise information systems or service systems in a more general sense. Resilience of the system is a property of the system, which focuses on the recovery ability of the system after a partial damage of the system. Enterprise information systems such as enterprise resource planning, supply chain management, customer relationship management, manufacturing execution system, etc. play a critical role in the daily operation of modern enterprises by timely and sustainable delivery of information. Therefore, resilience is especially important for the enterprise information systems. The proposed measure for resilience is based on the recovery ability of the system, which departs from the existing approaches in literature and presents a unique contribution. An example is given to illustrate how the proposed measure works.