The Potiguar Basin is a sedimentary basin located in northeastern Brazil. It covers about 48,000 km² and extends from onshore to offshore. The onshore basin is thought to have formed during the Late Cretaceous, as a result of the opening of the Equatorial South Atlantic Ocean, filled with a thick sequence of sedimentary rocks, including sandstones, shales, and limestones, which were deposited in a variety of processes, including marine, deltaic, and fluvial. The study area is in the southern portion of the basin and the reservoir is composed of arkose sandstones deposited by alluvial fan and fluvial systems of the Upanema Member of the Alagamar Formation, which belongs to the post-rift phase of the Potiguar Basin. Recently, new drilling campaigns revealed a reservoir heterogeneity in these deposits, which requested a new petrophysical approach. Using conventional well logs and petrophysical laboratory analysis of plug samples, this study evaluated the best way to calculate the effective porosity, and shale volume and to understand the stratigraphic controls in the distribution of these properties. Three reservoir zones were mapped: the basal one, Zone 3, has disconnected sand bodies, low porosity, and high shale content; Zone 2 has better petrophysical properties, lateral distribution, and connectivity between the fans and Zone 1 is the better reservoir zone with larger sand bodies, higher porosity values, and well-connected fans.