Online Vendors Research Articles

Aspiring and Deprecating Female Influencers: Communicative Capitalism and the Positioning of Women Entrepreneurs

Given the relative ease of joining an e-commerce market via social media platforms, expectations have risen about the role of communication technology and social networks in advancing gender equality in economic participation. South Korean women influencers, in particular, are selling various items using their popularity on social networks. They represent themselves as successful, passionate, gorgeous businesswomen with glamorous lifestyles. These individual influencers exemplify neoliberal ideals, branding and marketing themselves as independent and autonomous creators able to fashion their own destinies in the endless competition of the market. Recently however, heated deinfluencing trends against them have grown in strength and intensity, deprecating these women as nonprofessional, mass-deceptive online vendors. It has become common to describe them with the derogatory term “palyi people.” Against this backdrop, the current study questions the ability of digitalized online technology to empower women coming along with the ideas of neoliberalism and postfeminism. Using the concept of communicative capitalism, this study will analyze the images and texts created and circulated within the social media sphere by six popular female influencers and their followers. Through this data, this study aims to grasp how the free communicative activities of female influencers and their followers on social media negatively position women entrepreneurs in the techno-cultural era.

Use of a novel combination of multiplex PCR and DNA barcoding in assessing authenticity of ginseng products

Ginseng (Panax sp.) is a medicinal plant used for its purported health benefits, primarily in East Asian countries. The COVID-19 pandemic led to a significant increase in sales of dietary supplements, including ginseng supplements, to purportedly support immune health and provide other health benefits. However, this heightened demand has subsequently increased the risk of adulteration in these dietary supplements. This study aimed to determine the efficacy of a novel combination of DNA barcoding and multiplex PCR to identify species in ginseng supplements. A total of 50 commercial ginseng supplements containing Panax ginseng, Panax quinquefolius, or Panax notoginseng were obtained from an online vendor. Two composite samples per product were subjected to DNA extraction followed by multiplex PCR and DNA barcoding with three genetic targets (i.e., rbcL, matK, and ITS2). Of the three DNA barcoding markers, ITS2 had the highest amplification success at 74%, and matK had the highest sequencing success at 60%. DNA barcoding alone identified species in 68% of products, while multiplex PCR had an overall 60% identification rate. The combination of both methods resulted in a 72% species identification rate. In addition to improving the overall identification rate, the combination of both methods allowed for greater species resolution and the detection of undeclared plant species. Future research should explore combining DNA-based methods with chemical-based approaches to improve ginseng detection capabilities and enable the quantification of undeclared adulterants.

Evaluating Online Purchase Intentions among Malaysian Private University Students: The Role of Perceived Risk, and Trust in Online Vendors

Evaluating Online Purchase Intentions among Malaysian Private University Students: The Role of Perceived Risk, and Trust in Online Vendors

A STUDY OF CONSUMER BUYING TRUST ON E- COMMERCE

One of the reasons that customers do not make purchases from online merchants is because they do not trust them, which is a response that is frequently given by customers. It is more difficult to build reliability with clients in the setting of the online environment since there are no physical clues and there is no physical link between the parties involved. Therefore, it is crucial for businesses to obtain the information necessary to effectively manage the confidence that customers have in online buying. This trust is essential for businesses to maintain. In spite of this, it might be challenging for online vendors to acquire the trust of customers through the utilization of the internet. In order to acquire a more in-depth knowledge of the amount of confidence that clients have in online buying, this dissertation was created with the purpose of attaining that comprehension. The identification of major factors that lead to the growth of customer trust in online commerce was something that we were interested in. We carried out an empirical study with the purpose of evaluating how customers perceive the significance of several aspects that were chosen in order to make them feel trustworthy enough to make transactions online. The research investigation that we conducted revolved around these aspects as its foundation. The fundamental information was acquired by means of a questionnaire, and we made the decision to carry out our investigation by means of a survey as our method of inquiry. When we made our discovery, we found that there are a great many factors that contribute to the construction of trust. These factors are essential for clients to take into consideration when they are making purchases utilizing the internet. It is crucial to provide clients with a sense of security and privacy features in order to assure them that they will be able to make transactions online with complete assurance. Companies are unable to directly alter the level of trust that their customers have in them since there is no opportunity for them to do so. To accomplish this, all that is required of them is to fashion circumstances that motivate individuals to feel trusting of one another. A marketplace has the potential to be trustworthy; yet, in order for the marketplace to be trusted, the participants on the marketplace must first feel trust in order for the marketplace to be trusted. Keywords: consumer trust, e-commerce, online shopping, website security, social proof, transparency, customer service.

Analytical and behavioral characterization of 1-dodecanoyl-LSD (1DD-LSD).

1-Acetyl-N,N-diethyllysergamide (1A-LSD, ALD-52) was first synthesized in the 1950s and found to produce psychedelic effects similar to those of LSD. Evidence suggests that ALD-52 serves as a prodrug in vivo and hydrolysis to LSD is likely responsible for its activity. Extension of the N1-alkylcarbonyl chain gives rise to novel lysergamides, which spurred further investigations into their structure-activity relationships. At the same time, ALD-52 and numerous homologues have emerged as recreational drugs ("research chemicals") that are available from online vendors. In the present study, 1-dodecanoyl-LSD (1DD-LSD), a novel N1-acylated LSD derivative, was subjected to analytical characterization and was also tested in the mouse head-twitch response (HTR) assay to assess whether it produces LSD-like effects in vivo. When tested in C57BL/6J mice, 1DD-LSD induced the HTR with a median effective dose (ED50) of 2.17 mg/kg, which was equivalent to 3.60 μmol/kg. Under similar experimental conditions, LSD has 27-fold higher potency than 1DD-LSD in the HTR assay. Previous work has shown that other homologues such as ALD-52 and 1-propanoyl-LSD also have considerably higher potency than 1DD-LSD in mice, which suggests that hydrolysis of the 1-dodecanoyl moiety may be comparatively less efficient in vivo. Further investigations are warranted to determine whether the increased lipophilicity of 1DD-LSD causes it to be sequestered in fat, thereby reducing its exposure to enzymatic hydrolysis in plasma and tissues. Further clinical studies are also required to assess its activity in humans and to test the prediction that it could potentially serve as a long-acting prodrug for LSD.

Provision of Medications for Self-Managed Abortion Before and After the Dobbs v Jackson Women’s Health Organization Decision

The Supreme Court decision in Dobbs v Jackson Women's Health Organization overturned the right to choose abortion in the US, with at least 16 states subsequently implementing abortion bans or 6-week gestational limits. Prior research indicates that in the 6 months following Dobbs, approximately 32 360 fewer abortions were provided within the US formal health care setting. However, trends in the provision of medications for self-managed abortion outside the formal health care setting have not been studied. To determine whether the provision of medications for self-managed abortion outside the formal health care setting increased in the 6 months after Dobbs. Cross-sectional study using data from sources that provided abortion medications outside the formal health care setting to people in the US between March 1 and December 31, 2022, including online telemedicine organizations, community networks, and online vendors. Using a hierarchical bayesian model, we imputed missing values from sources not providing data. We estimated the change in provision of medications for self-managed abortion after the Dobbs decision. We then estimated actual use of these medications by accounting for the possibility that not all provided medications are used by recipients. Abortion restrictions following the Dobbs decision. Provision and use of medications for a self-managed abortion. In the 6-month post-Dobbs period (July 1 to December 31, 2022), the total number of provisions of medications for self-managed abortion increased by 27 838 (95% credible interval [CrI], 26 374-29 175) vs what would have been expected based on pre-Dobbs levels. Excluding imputed data changes the results only slightly (27 145; 95% CrI, 25 747-28 246). Accounting for nonuse of medications, actual self-managed medication abortions increased by an estimated 26 055 (95% CrI, 24 739-27 245) vs what would have been expected had the Dobbs decision not occurred. Provision of medications for self-managed abortions increased in the 6 months following the Dobbs decision. Results suggest that a substantial number of abortion seekers accessed services despite the implementation of state-level bans and restrictions.

Cosmetic Contact Lenses in the United Kingdom: Assessment of Online Regulation and Quality of Consumer Health Information.

To determine the compliance of online vendors to the UK Opticians Act 1989 Section 27 requirements and safety regulations for cosmetic contact lens (CCL) sales and the quality of online CCL health information. The top 50 websites selling CCLs on each three search engines, namely Google, Yahoo, and Bing, were selected. Duplicates were removed, and the remaining websites were systematically analyzed in February 2023. UK legal authorization for CCL sales was assessed using the Opticians Act Section 27 and safety regulations determined by the presence of Conformité Européene (CE) marking. The quality and reliability of online information was graded using the DISCERN (16-80) and JAMA (0-4) scores by two independent reviewers. Forty-seven eligible websites were analyzed. Only six (12.7%) met the UK legal authorization for CCL sales. Forty-nine different brands of CCLs were sold on these websites, of which 13 (26.5%) had no CE marking. The mean DISCERN and JAMA benchmark scores were 26 ± 12.2 and 1.3 ± 0.6, respectively (intraclass correlation scores: 0.99 for both). A significant number of websites provide consumers with easy, unsafe, and unregulated access to CCLs. Most online stores do not meet the requirements set out in the Opticians Act for CCL sales in the United Kingdom. A significant number of CCLs lack CE marking, while the average quality of information on websites selling CCLs is poor. Together, these pose a risk to consumers purchasing CCLs from unregulated websites, and therefore, further stringent regulations on the online sales of these products are needed.

The influence of e-service quality and e-satisfaction on repurchase intention: Mediating role of e-trust

This study aims to determine the role of e-trust in moderating the effect of e-service quality and e-satisfaction on the repurchase intention of Tokopedia's female consumers. This study uses a positive approach and partial least square analysis technique on samples of Tokopedia’s female customers, who have purchased fashion products within the past three months. The sampling method used in this study is purposive sampling, with a total of 100 respondents. First, we find that there is a positive influence of e-service quality on e-trust, e- satisfaction on e-trust and e-trust onrepurchase intention. Second, the mediating role of e-trust has proven statistically significant in predicting the influences of e-service quality and e-satisfaction on repurchase intentions of Tokopedia’s female cunsumers. The limitations of this research is the relatively small sample size and the data are collected from a single online shopping store. Conclusions from this study may not generalize well to the entire online shopping. Our findings imply that the consumer’s e-trust is possibly as antecedent of female cunsumers repurchase intention in online vendors.

UNVEILING CONSUMER SENTIMENTS: A STUDY ON FACTORS IMPACTING ONLINE GROCERY AVOIDANCE IN VIJAYAWADA

This research explores the intricate landscape of online grocery shopping, drawing insights from a sample of 100 respondents with diverse demographic characteristics. Through a Likert scale analysis, the study delves into the attitudes, preferences, and concerns that shape individuals' decisions to abstain from online grocery purchases. Findings reveal a nuanced landscape, with respondents expressing strong preferences for hands-on grocery selection and enjoyment of traditional shopping experiences. Trust issues with online vendors and apprehensions about privacy and security emerge as key considerations. The study uncovers the top five drivers of grocery shopping preferences and underscores the robust reliability of the Likert scale employed. In sum, this research contributes valuable insights for both academic research and practical decision-making in the realm of online grocery shopping. KEYWORDS: Online shopping, ecommerce, Factors, barriers, influencing, grocery, Vijayawada.

Microbiological quality of microgreen seeds purchased from online vendors and evaluating seed decontamination techniques available online

This study aimed to assess the microbiological quality of microgreen seeds purchased online, including the levels of total aerobic plate counts (APC), Escherichia coli/coliforms, mold & yeast, and the presence of Salmonella spp. and Listeria monocytogenes. Additionally, seed decontamination practices commonly found online were evaluated, involving soaking in water only (SDW), 3% hydrogen peroxide (H), and a “poor man's solution” (HV; a mixture of 3% hydrogen peroxide and 5% acidity white vinegar with water), with or without heat treatment at 50 and 60°C for 20 and 40 h. The effectiveness of these treatments was evaluated using Amaranth (AM), Borage (BO), and Carrot (CA) seeds in reducing Enterobacteriaceae, coliforms, and mold & yeast, along with examining the germination rate. A total of 102 samples composed of 14 species were purchased from online vendors, and the microbial levels tested were significantly different among the seed species (p < 0.05). Among the species, BO, CA, and Onion (ON) seeds exhibited the highest APC levels (4.99–5.37 log CFU/g), which was significantly higher than the APC of Arugula, Cabbage, Mustard, Kale, and Pea seeds (p < 0.05). The coliform population of BO (3.77 ± 0.68 log CFU/g) was significantly higher than in other species. The 10-min soaking of AM, BO, and CA in H significantly reduced the microbial levels (p < 0.05), and the subsequent heat treatment at 60°C for 20 h further enhanced microbial reduction (total 1.2–3.4 log reduction by heat and soaking). The germination rates were not significantly affected by the different treatment combinations (p > 0.05). This study provides scientifically-validated data for small-scale and home growers to ensure the safety and improve the quality of microgreens.

Life cycle cost analysis of LED retrofit and luminaire replacements for four-foot T8 troffers

Lighting makes up 17% of electrical loads and the largest energy end use in commercial buildings. Linear fixtures are among the largest opportunities for energy efficiency improvement, given their long operating hours. With continued, rapid light-emitting diode (LED) development and more LED replacement products on the market, lighting replacement decisions become more complex and warrant re-examination. With a goal to inform building managers and other decision-makers with practical guidance on lighting replacement, this study is a life cycle cost (LCC) analysis that compares the cost–benefit of six replacement options (one fluorescent and five LED) for a 0.61 m by 1.22 m (2 ft by 4 ft) T8 recessed troffer based on data for 168 lighting products from an online vendor. Results show that direct wire (i.e. unballasted) LED retrofits are the least-cost option to replacing fluorescent lamps in terms of normalized LCC. Plug-and-play lamps suffer from a lock-in with ballasts, but their ease of installation can help spur LED adoption. In cases where an existing ballast is still usable, hybrid LED retrofits provide the least upfront cost option by deferring the cost of rewiring. LED luminaires can offer improved aesthetics and reliability; however, they have high upfront cost. Among them, luminaires with replaceable lamps offer lower cost than those without.

Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers

Building on the motivation–ability (MA) theoretical framework, we develop a motivation–trust–vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized by uncertain benefits, potential losses, and increased vulnerability of making cross-border online purchases at foreign online vendors. The MTV framework (1) explains the mechanism of cross-border online shopping by considering the effects and interactions of motivation, trust, and vulnerability (2), offers a new conceptualization of perceived vulnerability and (3) is applicable to culturally and economically distinct country markets. The findings from two major e-commerce markets (China and Germany; N = 808) support our framework and suggest that perceived vulnerability acts as an obstacle that prevents consumers from cross-border online shopping. However, in interaction with trust towards foreign online vendors perceived vulnerability positively affects the relationship between motivating factors and cross-border online purchase intentions. Our findings help explaining consumers’ cross-border online purchasing intentions and provide guidance for retail managers and policy makers on recognizing and coping with trust and vulnerability in international relations.

EFFECT OF PERCEIVED RISK ON ONLINE BUYING BEHAVIOUR AMONG UNDERGRADUATE STUDENTS IN AHMADU BELLO (ABU) UNIVERSITY ZARIA

The electronic commerce (e-commerce) has shown an upward trend in Nigeria, providing online transaction platform for both domestic and global markets which benefits businesses and consumers. A comprehensive understanding of how perceived risk influence online buying behaviour is essential for e-commerce marketers to gain a competitive advantage. Therefore, this study examines the effect of the perceived risk dimension on online buying behaviour among undergraduate students in ABU Zaria. The study used the partial least square structural equation modeling (PLS-SEM) as a technique to run and analyse the data collected from 400-level undergraduate students using a sample of 246 students. The findings of the study showed that financial risk and privacy risk in online buying behaviour were found to be negative and significant. However, Product performance risk was found to be a positive and insignificant relationship in online buying behaviour. The study concludes that financial risk and privacy risk are critical factors that prevent students from engaging in online buying behavior. Thus, the study recommends that online vendors should focus on enhancing students’ confidence in their ability to restore or reduce the level of perceived risks in online buying behaviour.

Rampant online marketing of teeth whitening products: Evaluation of online information, labelling accuracy and quantitative analysis of high peroxide content gels

Background/Purpose: Online vendors seize the advantage of the high demand on home-use, do-it-yourself dental bleaching products. The study aims to present the uncontrolled online market of dental products and provide evidence of consumer safety risks associated with the utilization of high peroxide content bleaching products without dentist's supervision, and also to identify misleading and insufficient information on content and compromised product quality. Materials and methodsA complex risk-based methodology was used including website content evaluation focusing on ingredients, precautionary statements and directions for use provided by online retailers. Bleaching products were test procured in which packaging and labels were documented and assessed. Quality control was performed using the permanganometric method per the official European Pharmacopoeia. ResultsOne (16.7%) of six test procured peroxide gels was not delivered. Another arrived without enclosed description or instructions. The ingredient list was incomplete or missing for all (100%) online products, however, it was listed on the label or in enclosed documentation in four out of five (80%) samples. Precautionary statements were scarcely (16.7%) disclosed online, contrarily, safety claims were emphasized by most (83.3%) websites. Contraindications and adverse effects were mentioned in the majority (80%) of the delivered product labels. One sample contained no active principle, in two sample’ peroxide content exceeded the label's claim by 5.2–9.0% while in another two it was below the concentration indicated on the labels by 79.9–80.7%. ConclusionsDissimilarity in regulations elicits an opportunity for consumers to purchase inappropriately labeled, questionable quality, high peroxide content dental products without information regarding ingredients, application and risks. The uncontrolled market, easy access and unsupervised application of high peroxide-content teeth whiteners imply patient safety issues.

An investigation of cyber attack impact on consumers’ intention to purchase online

E-commerce technologies are increasingly adopted and used because they give companies a competitive edge and boost their profitability through access to international markets. Even though global e-commerce has grown over the past few years, many consumers lack confidence in e-commerce purchases. Several factors, including safety, trust, and use of technology, influence the users’ intent to purchase. This study uses the Theory of Planned Behavior (TPB), trust in e-commerce sellers, trust in the internet medium, and cyber-fraud perception to determine what factors influence customers’ intention to buy online. We surveyed 258 Thai customers of e-commerce websites via Google Forms. Cronbach’s alpha and correlation are used to verify the analysis’s reliability and validity analysis. Data analysis included simple linear and multiple linear regression. We show that attitude toward behaviour and perceived behavioural controls are ideal predictors of customers’ e-commerce purchasing intentions. Customers’ behaviour also depends on their trust in the internet medium and the vendor. We further demonstrate subjective norms, online vendor trust, cybercrime perception, and Internet trust do not affect users’ intent to purchase, and cybercrime does not change behaviour either. It also does not moderate the association between trust in e-commerce companies and clients’ disposition toward buying online.

Running out of time(rs): effects of scarcity cues on perceived task load, perceived benevolence and user experience on e-commerce sites

ABSTRACT Online vendors often deploy limited-time and limited-quantity cues on their e-commerce sites to influence consumers purchase decisions. Although these scarcity cues can reflect genuine restrictions in the availability of goods, they are increasingly considered as ill-intentioned nudges or ‘dark patterns’ due to their omnipresence and success in persuading consumers. In an online experiment (N = 202), we examined the effects of limited-time and limited-quantity cues on perceived task load, perceived benevolence, and user experience. Results suggest that participants associated scarcity cues with a lack of benevolence from online vendors. E-commerce site design without scarcity cues provided participants with a superior hedonic and pragmatic user experience. In the case of limited-time scarcity cues, participants reported frustration-related negative emotions. We discuss the implications of these findings from the perspectives of dark pattern researchers, designers, and online vendors.

Examining the Psychoactive Differences between Kratom Strains.

Kratom (Mitragyna speciosa) is a Southeast Asian plant containing various alkaloids that induce pharmacological effects in humans. In Western countries, online vendors sell a variety of different kratom strains which are marketed to have distinct effect profiles. However, as of yet such marketing claims are unsubstantiated, and therefore the current study investigated whether differently colored kratom products can induce distinct effects, as self-reported by users. Six hundred forty-four current kratom users were anonymously surveyed to compare the self-reported effects of and motivations for using kratom products sold as red, green, and white strains. Most of the survey respondents were customers of the same kratom vendor, the products of which had been analyzed for their alkaloid content by an independent laboratory. The survey respondents reported distinct subjective experiences for different kratom strains, in a manner congruent with common marketing descriptions. However, the product analyses revealed no significant cross-strain differences in alkaloid content, suggesting that the reported effect differences might be disproportionally influenced by marketing narratives and anecdotal reports. Future studies should engage a more diverse population and include kratom strains from various vendors. Controlled, blinded experiments could assess whether the reported effect differences stem from a placebo effect or from alternative factors, e.g., minor alkaloids and terpenes.

The impact of CSR and corporate ability on purchase intention in e-commerce websites: an examination across genders

ABSTRACT This study aims to investigate the impact of corporate social responsibility (CSR) and corporate ability (CA) on customer purchase intention on e-commerce websites. Also, the effect of trust as a mediator between CSR-purchase intention and CA-purchase intention relationships is examined. Finally, the role of gender as a moderator in the relationships between model variables is explored. This research is a type of Structural Equation Model (SEM), and data were collected from customers of e-commerce websites who made online purchases at least five times a year. The results reveal the positive effect of CA and negative effect of CSR for e-commerce websites in promoting purchase intention of their customers. Additionally, gender moderates the relationship between CSR-purchase intention and CA-purchase intention. The finding can be useful to startup companies that operate in the field of e-commerce. Further, online vendors can improve the quality of their service using the findings of this research.

Predictors of Purchase Decision on Products Advertised on WhatsApp: Perspectives from Postgraduate Students at Selected Universities in Lagos State, Nigeria

This study identified social media commitment, normative and informational social influences, social interaction ties, trust in online vendors, and purchase intention as factors predicting purchasing decisions on products advertised on WhatsApp. Monthly upkeep, sex and age of postgraduate students were moderating variables in the study. A survey was conducted using an online questionnaire administered to 314 postgraduate students from three purposively selected universities - the University of Lagos, Lagos State University and Pan Atlantic University. Using a multistage sampling technique, a population of users of the WhatsApp social platform was selected from two homogenous faculties with 12 departments. The study applied descriptive statistical procedures to answer five research questions and linear regression analysis to test three hypotheses using SPSS version 26. Findings revealed that social interaction ties, normative social influence, trust in online vendors, monthly upkeep and sex significantly predicted postgraduate students' purchase decisions on products advertised on WhatsApp. It was recommended that business owners and marketers should intensify their efforts to advertise products on WhatsApp, and also ensure timely delivery of products and services. Keywords: E-commerce, Online advertisement, Postgraduate students’ purchase decision, Predictors, Products, Social media, WhatsApp, Lagos State, Nigeria Journal Reference Format: Ogunsola K. & Mohammed S.B. (2023): Predictors of Purchase Decision on Products Advertised on WhatsApp: Perspectives from Postgraduate Students at Selected Universities in Lagos State, Nigeria. Social Informatics, Business, Politics, Law, Environmental Sciences & Technology Journal. Vol. 9, No. 2. Pp 43-64. dx.doi.org/10.22624/AIMS/SIJ/V9N2P3. www.isteams/socialinformaticsjournal

Ordering Eyeglasses Using 3D Head Scan Technology versus Established Online and Storefront Clinic Methods.

This study investigates how a new smartphone scanning technology compares with established online and storefront vendors in providing remote measurement and adjustment of prescription eyeglasses. This study aimed to evaluate a new technology for ordering prescription eyeglasses online. Thirty participants with 2.00 to 2.75 D of presbyopia (aged 49 to 74 years) were asked to order eyeglasses with progressive addition lenses from four vendors: one online vendor using a new head scan technology (Topology, San Francisco, CA), two established Web site-based vendors (vendors A and B), and one storefront vendor: Université de Montréal's Vision Clinic (UMVC). The resulting measurements were compared with those of opticians. Participant-reported preferences on visual and physical comfort of eyeglasses were collected after 15-minute trials of eyeglasses from each vendor. Pupillary half-distance measured with Topology matched optician measurements, but online vendors A and B diverged (mean difference, - 0.80 mm [ Z = -2.79; P = .005]). Topology and vendor B segment addition heights were similar to optician measurements, but vendor A diverged (mean, -1.40 mm [ Z = -2.58; P = .01]). The personalization parameter values obtained with Topology were different from optician measurements for pantoscopic angle (-5.30° [ Z = -4.12; P < .001]) and face wrap angle (+1.25° [ Z = -2.94; P = .003]). The UMVC eyeglasses scored best for adjustment (8.71/10 [ Z = -5.53; P < .001]), with Topology coming second (7.23/10). Topology scores were equivalent to UMVC scores for all eight items of patient-reported preferences (nonparametric Friedman analysis of variance, P < .05). Basic lens centration measurements obtained with Topology compare well with those of opticians, but some aspects of the methodology for measuring personalization parameters could be improved. In comparison with two established online vendors, resulting measurements with Topology are more consistent. Initial wearer satisfaction with Topology eyeglasses was also better.