Online Transportation Application Research Articles

Comparing User Experience Maxim and inDrive Applications Using the User Experience Questionnaire

Online transportation applications are vital in meeting daily mobility needs in today's world. The fierce competition between transportation apps like Maxim and Indrive demands a deep understanding of user satisfaction factors to ensure preference and loyalty. This study aims to recognize and compare elements that impact user satisfaction of the two applications. User satisfaction with both applications. Using the quantitative method of data for the User Experience Questionnaire (UEQ) was gathered via an online survey. from 89 respondents. These questionnaires are designed to measure specific aspects of the user experience. The data analysis findings indicate that Maxim achieved a superior user experience score over InDrive because it excelled in attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. These findings indicate that service availability and the quality of user interaction with the application determine user satisfaction. The conclusion of this study emphasizes the importance of understanding user preferences and providing services that meet their needs and offer a superior user experience. These results can potentially guide the development of strategies to increase user satisfaction and loyalty in the ride-hailing industry.

Review of Nielsen versus SMART in Heuristic Evaluation of Online Transportation Application

The increase in the number of users of online transportation applications is accompanied by a high number of complaints regarding usability issues. Meanwhile, there is the SMART method beside Nielsen’s method for heuristic evaluation that provides more emphasis on mobile application. The purpose of the research is to determine the fittest method in the heuristic evaluation of one of the online transportation applications in Indonesia. The research used a comparative study approach by comparing the number of obtained usability issues from Nielsen’s method and the SMART method. The evaluation process involved three usability experts who identify the usability issues in two types of frameworks, which are Nielsen’s and SMART. The findings of this study indicate that the SMART method discovers a higher number of issues around 7.7% (not significant) compared to the Nielsen method. The SMART method is also able to identify more issues across severity levels 2, 3, and 4. Based on these results, the SMART method is considered may be fitter than Nielsen’s method in evaluating online transportation applications in Indonesia. The research is expected to serve as a reference for conducting evaluations on mobile devices in Indonesia.

Analysis of Online Transportation Marketing Strategies Using Game Theory

Advances in information and communication technology that are growing rapidly also bring influence in the field of transportation. It can be seen with the emergence of online transportation applications that help people so that it can be easier to order fast and efficient transportation in reaching various places. Along with the many online transportation applications that appear, this makes competition between online transportation increase. For this reason, online transportation companies need the right and best strategy to reach consumer profits and interests. The purpose of this research is to analyze competitive strategies based on optimal online transportation marketing strategies. The solution that can be used for this problem is to use the Game Theory method. Game Theory method is an approach or technique used to analyze the situation of interaction between two or more people or entities that have conflicting interests in choosing the action to be performed. The results of the research obtained show competition between Gojek and Grab, Gojek's optimal strategy is Security and Promo while Grab is Service and Promo. In the competition of Gojek and InDrive, Gojek's optimal strategy is promo, while InDrive is price. In the Gojek and Maxim competition, the same optimal strategy is Promo. On the competition of Grab and InDrive, Grab's optimal strategy is Security, while InDrive is price. In the competition of Grab and Maxim, Grab's optimal strategy is Promo while Maxim is price. In InDrive and Maxim competition, InDrive's optimal strategy is Price, while Maxim is Promo. So, from the research results, it is concluded that gojek has the most profitable marketing strategy if it uses promos, grab uses service and security, maxim uses promos, and indrive uses prices.

The Communication Patterns between Online Transportation Applicators and Driver Partners in Bandung

The online transportation industry is growing rapidly in the city of Bandung. Therefore, understanding the public relations communication patterns applied by online transportation applicators is very important. Effective communication patterns can strengthen relationships, increase trust levels, and increase partner loyalty to the company. However, if the communication pattern is not appropriate, it can cause obstacles, conflicts, and partner dissatisfaction. This study aims to analyze the communication patterns of public relations in online transportation applications with driver partners in the city of Bandung. The research method is descriptive-qualitative, with data collection techniques through interviews with eight driver partners of online transportation applications. The scientific findings show that communication barriers between applicators and driver-partners are related to differences in language, culture, communication understanding, and limited communication channels. However, applicators have implemented persuasive communication approach strategies by providing communication channels such as online forums and offline meetings to facilitate communication with partners. In conclusion, the importance of understanding and handling communication barriers in the public relations relationship between online transportation applicators and driver-partners Effective communication and the use of appropriate communication channels can strengthen working relationships, increase partner satisfaction, and build long-term loyalty.

Brand Positioning untuk Keunggulan Bersaing pada Aplikasi Transportasi Online Menggunakan Sentiment Analysis (Studi pada: Go-Jek dan Grab)

The development of technology and information in the industrial revolution 4.0 an impact on the increasing number of internet users. Social media is a place to express opinions, share and receive information in a short time to produce User Generated Content (UGC). Not only individuals, but companies also use social media to interact with their customers to understand the company's position in the eyes of customers. Through brand positioning on social media, companies can compare with competing companies to measure their competitive advantage on social media. This study aims to determine the brand positioning and competitive advantage of the top brands of online transportation applications in Indonesia, namely Go-Jek and Grab via Twitter. The method used in this research is a mixed method. This study obtained data through crawling data on Twitter using RStudio version 4.2.2 software. The data processed in this study is UGC in the form of tweets with the keywords "goride" and "grabbike" which are products of each online transportation brand. Data collection in this study was carried out from November 1 2022 to November 30, 2022. Then the data was processed using sentiment analysis and text visualization using Wordcloud to analyze what topics are frequently discussed by users. The results show the position as well as the advantages and disadvantages of each online transportation application.

Bisnis Moda Berbasis Aplikasi Online bagi Kesejahteraan Ekonomi Driver Ojek Online di Jabodetabek

The online application-based mode business in Indonesia is the impact of the digital era which is currently rampant. This business has a big influence on the economic welfare of online motorcycle taxi drivers, especially in the Jabodetabek area. The ease of accessing the online application offered can provide comfort to the public both in terms of use of public transportation, costs and promos obtained when the initial order is made. Thus, this business can affect the economic welfare of online motorcycle taxi drivers who become join the partners. The results of this study indicate that the mode of business based on online transportation applications has an effect on the economic welfare of online motorcycle taxi drivers, especially in the Jabodetabek area. This study aims to analyze the economic welfare of online motorcycle taxi drivers in the mode of business based on online transportation applications.

Driver and Consumer Compliance with Safety Features on Online Transportation Applications

This study aims to describe the level of compliance of consumers and driver partners with safety features contained in online transportation applications. In addition, this study also reviewed and compared the compliance of all applicators in implementing PM 12 in 2019. Applicators that are currently operating in Indonesia are: Gojek, Grab, Maxim and InDriver. This study is a literature review. This study used documentation and survey techniques in terms of collecting research data. The sample of this study amounted to 100 respondents. The data analysis technique of this study uses a descriptive method. An important finding in this study is that all applicators already have safety features but there are still some unscrupulous drivers who do not comply and there are still some consumers who do not know the safety features. Consumers who do not know the safety feature as much as 15% and who are still confused about this feature as much as 24%. The next important finding is that the gojek applicator is the applicator with the highest level of compliance of the other three applicators. Gojek has a compliance rate of up to 94%, Grab 91%, Maxim 88% and InDriver 79% in the implementation of government regulation No. 12 of 2019.Penelitian ini bertujuan mendeskripsikan tingkat kepatuhan konsumen dan mitra pengemudi terhadap fitur keselamatan yang terdapat di aplikasi transportasi online. Selain itu, penelitian ini juga mengkaji dan membandingkan kepatuhan semua aplikator dalam menerapkan PM 12 tahun 2019. Aplikator yang saat ini sudah beroperasi di Indonesia adalah : Gojek, Grab, Maxim dan InDriver. Studi ini adalah literatur review (studi kepustakaan). Penelitian ini menggunakan teknik dokumentasi dan survey dalam hal pengumpulan data penelitian. Sampel penelitian ini berjumlah 100 orang responden. Adapun teknik analisis data dari penelitian ini menggunakan metode deskriptif. Temuan penting dalam penelitian ini adalah semua aplikator sudah memiliki fitur keselamatan namun masih ada beberapa oknum pengemudi yang tidak mematuhi serta masih ada beberapa konsumen yang belum mengetahui adanya fitur keselamatan. Konsumen yang belum mengetahui fitur keselamatan sebanyak 15% dan yang masih bingung dengan fitur ini sebanyak 24%. Temuan penting selanjutnya adalah aplikator gojek merupakan aplikator dengan tingkat kepatuhan tertinggi dari tiga aplikator lainnya. Gojek memiliki tingkat kepatuhan hingga 94%, Grab 91%, Maxim 88% dan InDriver 79% dalam penerapan peraturan pemerintah No 12 tahun 2019.

Recognizing Consumer Behavior from the Perspective of Continuance Intention Theory: A proposed framework

In recent decades, the level of internet usage, especially in Indonesia, has shown significant growth. This encourages the growth of the use of various applications, one of which is an online transportation application. GoRide service on the Gojek application is one of the applications that is often used. This study will examine the influence of perceived usefulness, satisfaction, attitude variables on the continuance intention of GoRide users on the Gojek application. The population of this study is all Gojek application users in the last three months in the Jabodetabek area with the sampling technique used is non-probability sampling with a minimum sample number of 170 respondents. Furthermore, this research will use SEM PLS 4 in the data analysis process. The results of this research are in the form of a proposed framework that will be continued as empirical research.

E-Transportation Effectiveness in Terms of User Satisfaction

The high mobility of people in Indonesia encourages innovation in the transportation sector. Innovation in the transportation sector, namely online transportation applications, transportation applications aim to simplify and expedite all user activities from the application. Previous research has not discussed the effectiveness of E-transportation based on user satisfaction by testing and assessing the effect of self-efficacy, Perceived Risk and Attitude on E-transportation usage intention using the TAM method. The use of the TAM method to find out about user behavior in accepting new technology (Lestariningsih, Tri, Budi Artono, 2020). The results of the study stated that the perceived usefulness variable was the most dominant variable in influencing the use intention of the go-jek application, which was 0.513 and the least dominant variable was perceived risk, namely with a small original sample estimate of 0.046.

THE INFLUENCE OF JOB FLEXIBILITY ON ONLINE DRIVER PERFORMANCE MEDIATED BY JOB SATISFACTION

In the current technological era, humans need travel services that are easy to get to help with daily activities, such as online transportation. Service companies are now competing with each other to create online- based transportation applications. One of the popular online transportation applications in Indonesia is Gojek. The purpose of this study is to determine the effect of work flexibility on online driver performance mediated by job satisfaction at PT. Gojek Indonesia The population used in this study were Gojek drivers in the JABODETABEK area. The type of research used in this study was quantitative research. The data source used is primary data both from the results of questionnaires and survey data or journals. The sampling technique used the Hair et al 2010 formula, and the sampling in this study was carried out by distributing questionnaires with a total sample of 77 respondents. The analysis technique used in this study is multiple linear regression analysis using SMART PLS version 3.0. Based on the findings of this study, it will help companies improve the performance of drivers that there is a study of work flexibility when it is more seriously carried out, this is the fruit of an effort to apply drivers to be able to manage their work time so that they can manage their own work so that work time is not disturbed others and feel satisfied with their work and it will all make their performance increase

The Influence of System Quality and Information Quality on Gojek Application User Satisfaction


 
 
 
 The quality of the system and the quality of information can influence user satisfaction with online transportation applications. This study aims to determine the influence of system quality and information quality on user satisfaction with the Gojek application among students at the Faculty of Economics and Business (FEB), Unjani. This research utilizes a quantitative survey method with a research instrument in the form of a questionnaire. The sample size consists of 100 active students from FEB, Unjani. The results of the statistical analysis indicate that the system quality variable produces a t-value < t-table and a Sig-value > α. On the other hand, the information quality variable produces a t-value > t-table and a Sig-value < α. The results of the F-test show that the calculated F-value is greater than the tabulated F-value, and the significance level (p-value) is 0.000 < 0.05. Thus, it can be concluded that partially, system quality does not have an influence on user satisfaction with the Gojek application among students at FEB, Unjani, while information quality does have an influence on user satisfaction with the Gojek application among students at FEB, Unjani. Simultaneously, both system quality and information quality have an influence on user satisfaction with Gojek among students at FEB, Unjani.
 
 
 

New Brand Ride-Hailing Apps Continuance Intention of Gen Z: the Role of Personal Innovativeness in Information Technology

The tight competition in the ride-hailing service industry has made Super App digital companies in Indonesia vie to attract public interest to become their regular customers. As new players, Super App Maxim and/or InDriver companies need insight into what factors can make their applications accepted by Generation Z as the largest consumers in Indonesia. So, this study aims to investigate the role of performance and expectations of effort and social influence on continuing intentions to use new online transportation applications through the mediating role of personal innovation in information technology (PIIT). This study used the SEM technique with the SMART PLS 3.3.0 application, with 553 respondents using Maxim and/or InDriver. The study results show that performance, effort expectations, and social influence significantly affect the intention to use online transportation applications. Expected effort is the most significant factor affecting PIIT and intention to continue, followed by social influence and performance expectations.
 Keywords: Continuance Intentions; Generation Z; Personal Innovativeness In Information Technology; Ride-Hailing Apps, UTAUT

PERANCANGAN APLIKASI TRANSPORTASI ONLINE DI KOTA KETAPANG MENGGUNAKAN PENDEKATAN USER CENTERED DESIGN

Online transportation application has been one of the most essential utility in this modern life. This application is very important for the majority of the student and also a healthy percentage of the workers in Indonesia. This is caused by several aspects such as unavailability of personal vehicle and the convenience of online food delivery. Online transportation application has been around for the past 12 years in big cities in Indonesia, however this service is not available in one of the city in West Kalimantan named Ketapang and that is causing a very healthy percentage of the people that are living in Ketapang problems because of the distance of some places they go to. Ketapang is slowly improving from its past years with the appearance of various famous companies and school. Because of the things mentioned before, the demand for an online transportation application has been increasing and it will be a big help if there is an application that gives those services with a suitable user interface and user experience with most of the people in Ketapang. This research uses the User-centered Design (UCD) method that prioritizes in giving the best experience the user can have while using the application. Data from this research are taken from interviews from various participants who mostly are students and workers in Ketapang. By testing the User Interface and User Experience, the value of the design 4,56 which is higher than the first design which was 4,48 which gives falls in the “Good” category based on the scoreboard which means the design is suitable for a good use.

An Analysis of Online Transportation Applications Between Gojek and Grab for Students

The use of technology is overgrowing. In today's era, every field in everyday life utilizes technology. One of them is in the transportation industry. Currently, online delivery is viral, especially among students and students who are easy to remember as Millennials and Generation Z. Smartphones are used not only for communication but also for buying fast food and drinks online using online delivery services. Online like Gojek. This research examines the user experience of online transportation applications. Students from various regions in Indramayu and Computer Engineering students at Universitas Wiralodra participated in this study as respondents. Experience using online transportation application services via smartphones has been collected in an online questionnaire using a Google form and distributed on social media such as Instagram, Twitter, Facebook, WhatsApp and Telegram. This study uses a user experience questionnaire (UEQ). This study aims to determine user experience in using online transportation application services. This study provides results indicating that all UEQ categories obtain positive scores. The highest score is in the "Intelligence" category, while the "New" type gets the lowest score. Online transportation shows that Gojek has a "good" rating scale. Overall the Gojek application is excellent in providing an experience for those who use it.

PENGARUH HARGA DAN PELAYANAN KONSUMEN TERHADAP KEPUTUSAN PENGGUNAAN JASA APLIKASI GRAB (STUDI PADA KONSUMEN GRAB KOTA BIMA)

Grab, which is also known as MyTeksi abroad, is one of the online transportation applications in Indonesia. He is present as one of the successful startups in reaching consumers in Indonesia. The convenience provided by this one application is quite real. To analyze that price, consumer service has a significant influence on the decision of users of the Grab Application Service (Study on Grab Consumers in Bima City). This type of research includes associative research. The population used is all consumers who have used Grab services in the city of Bima, the number of which is not known for certain (Unknown population). The number of samples is 50 people. The sampling technique in this research is purposive sampling. Analysis of research data using SPSS version 26. The data analysis techniques used to answer the hypothesis are Validity and Reliability Test, Classical Assumption Test, Multiple Linear Regression, Multiple Correlation Coefficient Analysis, Coefficient of Determination, T Test (Partial), F Test (Simultaneous). ). The results of the study state that price, consumer services have a significant influence on the decision of users of the Grab Application Service (Study on the Bima City Grab Consumer) both partially and simultaneously.

Analisis Penerimaan Aplikasi Transportasi Online di Kepulauan Riau Menggunakan Metode Technology Acceptance Model

Traffic density in the Riau Islands area is increasing day by day. Population density that has exceeded this threshold causes congestion on the road which causes losses to people who are carrying out activities. As e-commerce grows rapidly, it becomes a push for e-commerce applications that develop in line with the community's need for online application-based services that operate on smartphones. The application of online application-based transportation services that are growing rapidly. One of the factors of this online application-based transportation service innovation is the growing number of internet services offered by internet service providers and more and more internet users, so that the internet becomes a necessity and lifestyle for the community. This research is a development of previous research in examining the factors that influence public acceptance of online transportation applications using the UTAUT2 research model; the current study uses the Technology Acceptance Model research model. This questionnaire was distributed to 400 respondents to the residents of the Riau Islands using Amos and SPSS. The results of the analysis of transportation application online acceptance in Riau Kepulauan using Technology Acceptance Model were seen from the construct of behavioral intention use to attitude toward using is 100%, actual system use to behavioral intention to use is 94.7%, perceived usefulness to perceived ease of use is 80.3%, attitude toward using to perceived usefulness is 47.6% whereas behavioral intention use to perceived usefulness is not effected as positive.

Citra Merek, Kepercayaan, dan Komitmen terhadap Loyalitas Pelanggan Aplikasi Transpportasi Online

This study aims to determine the effect of brand image, trust, and commitment on customer loyalty of the Gojek online transportation application in Jember City. This research method is a comparative quantitative research. This research was conducted by distributing questionnaires to respondents who were used as samples in this study, Gojek online transportation users in Jember City. The sampling method in this research is purposive sampling. The analytical method used is the independent sample t-test. The results showed, based on the test results, namely, a) the results of the brand image test had a significant value of 0.005 <0.05 and T count 2.261 > T table 1.992; b) the results of the confidence test have a significant value of 0.005 <0.05 and T count 2.384 > T table 1.992; c) the results of the commitment test have a significant value of 0.005 <0.05 and T count 0.347 > T table 1.992. In conclusion, brand image, trust, commitment have a significant effect on customer loyalty.
 Keywords: Brand Image, Trust, Commitment, Loyalty, Test Independent Sample T-Test

PENGARUH BRAND IMAGE, SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP BRAND LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA GOJEK DI SURABAYA

Currently, transportation companies have taken advantage of technology by creating online transportation applications to market their business, so the competition in this business is tight. One of the online Transportation known to the people of Surabaya is Gojek. To win the competition, of course, Gojek tries to make its customers loyal. The purpose of this study was to analyze the role of customer satisfaction as a mediator of the influence of brand image, service quality and perceived value on brand loyalty. The sample used is 150 respondents, at least 17 years old, domiciled in Surabaya and in the last 2 months have used Gojek at least 3 times. The analysis technique uses smartpls 3.0. The results of the study prove that brand image, service quality and perceived value have a significant influence on customer satisfaction, customer satisfaction has a significant influence on brand loyalty. Customer satisfaction significantly mediates the effect of brand image and perceived value on brand loyalty. Service quality mediated by customer satisfaction has no effect on brand loyalty. The research implication is that the customer's impression of Gojek in Surabaya is positive and the perceived value is also quite good, but the quality of service through satisfaction has not been able to make customers loyal. Therefore, Gojek must further improve the quality of service according to customer needs, so that customers are more satisfied and loyal. Thus, there will be more and more loyal Gojek transportation users, so Gojek will rank the highest as an online transportation facility in Surabaya, and Gojek partners will be more prosperous.

ONLINE TAXIBIKE (GRAB) CONTRIBUTION IN COMMUNITY SERVICE IN MALANG DISTRICT

Taxibike (grab) is a pick-up service with a modern, order-based Taxibike. Taxibike is a two-wheeled motor vehicle that is a very effective transportation.This application allows users who can order Taxibike online. Also known as a modern and professional Taxibike. The purpose of this study was to determine the contribution of online Taxibike in public services in Malang Regency. This research is a qualitative research with a qualitative description approach. The purpose of this research is to examine natural objects, to get an overview of the development of the transportation industry and the contribution of online Taxibike to public service in Indonesia, especially the Grab company. The results of this study indicate that the contribution of this online transportation application work system has a major impact on improving driver performance and is very beneficial for consumers and drivers of online transportation companies. Also this online Taxibike is a breakthrough in online business which is currently in demand by the Indonesian people, especially in the Malang district.

The Influence of Incentives and Satisfaction on Driver Performance

The development of start-up businesses in Indonesia has become a challenge for other transportation service providers that operate conventionally. The last decade has provided the most important breakthrough in the form of online transportation services. The presence of various online transportation applications has received a positive response from the public because it provides convenience in getting transportation quickly, cheaply, safely, and comfortably. However, problems arise when drivers complain about the incentives given especially by Grab in the city of Bandung. The purpose of the study was to examine how much influence the provision of incentives and job satisfaction had on the performance of online motorcycle taxi drivers in the city of Bandung. The statistical technique used in this study uses multiple linear regression analysis. Primary data were obtained from respondents as many as 91 Grab drivers in the city of Bandung who are members of the Grabbike Bandung community. While secondary data is obtained through notes and publications. The results showed that the variables of providing incentives and job satisfaction had a significant effect on driver performance. Based on the test results, the coefficient of determination shows that the effect of the three independent variables on the dependent variable is 67.2%. While the remaining 32.8% is influenced by other variables not examined. This research is proposed for the existence of gaps or problems experienced by online motorcycle taxi drivers regarding the provision of incentives that are deemed inadequate so that it reduces the performance of drivers, especially online motorcycle taxi drivers in the city of Bandung.