Online Shop Owners Research Articles

Konsekuensi dari Ekosistem Digital terhadap Regulasi Persaingan Bisnis di Indonesia dan Peran Komisi Pengawas Persaingan Usaha (KPPU) dalam Era Ekonomi Digital

The era of the digital economy as it is today has demanded business people to carry out their business activities online. As a result, buyers will also make purchases online. It has implications for business competition. In this case, Law (UU) No. 5 of 1999 concerning the Prohibition of Monopolistic Practices and Unfair business Competition has not accommodated the impact of the digital economy. So with that, this research has two objectives. The objectives are; First, to know the effect of the digital ecosystem on business competition law in Indonesia. Second, to see the role of the Business Competition Supervisory Commission (KPPU) in the digital economy era in the event of unfair business competition. This research uses the type of juridical-normative research. The impact of the digital economy on business competition in Indonesia has resulted in a lot of abuse of the digital platform market. In this case, digital platforms are increasing with vertical business development. This business development increases the ability of digital platforms to collect more data, increase their competitiveness and become online shop owners and application users, so that the dominant position of digital platforms can be abused, for example, discriminating against competitors in retail, exclusivity agreements with consumers, and selling policies. With losses may result in competitors becoming uncompetitive in the market and leaving the market. Responding to these challenges, it is necessary to have a regulation that regulates in a more specific scope. This is because several countries in Europe have revised their business competition law regulations to protect business actors. In addition, as a form of responding to the challenges of the times that have changed the direction of the economy and online business. Of course, the government and business actors must work together to achieve good goals for the parties who will have an impact.

Evaluating the Impact of TikTok Promotions on Online Shops: Literature Study Approach

This research analyzes the impact of promotion via TikTok on online shops and finds that using TikTok as a promotional tool has a significant positive effect. TikTok, with its appeal of creative and interactive short video content, allows online shop owners to reach a wider audience and increase their brand exposure. The results of this research show good improvements in terms of brand awareness, sales growth, and stronger relationships between customers and brands. In addition, TikTok provides an ideal platform for promotions that attract shopper attention, such as discounts and free shipping. Thus, this research confirms that promotion via TikTok is an effective strategy and has a positive impact on online shops in expanding their market share and increasing their sales results.

Program Digitalisasi Dorong Perekonomian Masyarakat Di Kelurahan Kampung Pondok, Kecamatan Padang Barat Kota Padang

The model of electronic commerce (e-commerce) is developing very rapidly. In the business world, business people, especially online shop owners take this golden opportunity by making social media as one of the marketing media. Kampung Pondok Village is one of the centers of economic activity in Padang City, even West Sumatra. The majority of the people of Kelurahan Kampung Pondok are trades. One of the trade activities is the Kerupuk Jariang Rajo-Rajo. The Kerupuk Jariang Rajo-Rajo business has been in great demand by consumers even from neighboring countries and many other businesses are marketed manually through shop stores around the village of kampung cottage. The application of technology and information causes changes in new habits in the business field. The use of E-Commerce as a marketing medium that uses internet media is currently not difficult to reach by all circles. So that healthy and safe internet use needs to be instilled from an early age through learning healthy internet ethics in this Kampung Pondok district. socialization and introduction of how it is necessary to introduce good and appropriate internet use so as to make the people of Kampung Pondok Internet smart and able to marketing UMKM products on the Internet.

Marketing Endorsement Activities on the Level of Sales and the Existence of Online Shop Tokikubytata

Nowadays, social media is quite famous for promotional media. Social media is now a business land for someone to promote and sell products, goods or services to social media users known as an online shop. The use of endorsements is one of the creative strategies in advertising that online shop sellers often use to introduce and disseminate product information that is owned widely and quickly. This research will focus on the influence of using endorsements on the sale of online shop businesses. This study examines the usefulness of endorsements to increase online shop sales for Tokikubytata. The research method used is descriptive with a qualitative data approach obtained from consumers and online shop owners through written interviews with questionnaires. The research process has several stages, starting from reading books about marketing endorsements, literature and research supporting references, understanding research backgrounds, collecting data, conducting a series of qualitative data analysis processes, and conducting written interviews and field observations. The result of this study show that endorsement is very influential in increasing the number of followers and buyers for Tokikubytata. Endorsement will help in increasing consumer confidence in the products marketed by Tokikubytata. Phenomenological studies in this study are a method used to explore that the phenomenon of endorsement can increase the number of followers for online shop.
 Keywords: endorsement, Tokikubytata, online shop

Increasing Customer Live Streaming Engagement in Online Shopping Platforms

Nowadays, small business entrepreneurs use a new marketing tool to promote their products. This tool is named Live streaming.Objectives: This study aims to help online shop owners maintain customer live-streaming engagement so it can enhance viewers' participation through live-streaming commerce.Methodology: This study used quantitative data, utilizing a survey methodology and employing Indonesian citizens as the research's object. Respondents were obtained through Google form with 225 respondents to be analyzed using PLS-SEM. Variables were measured using a Likert scale. Finding: The result of this study suggests that interactivity, informativeness, and personalization correlate with customer engagement in live-streaming commerce.Conclusion: This research shows how to make a live streaming engagement using e-commerce which was influenced by interactivity, a response to an interaction between subscribers and streamers during live streaming. In addition, there is also informativeness that affects customer live-streaming engagement which is seen from the information provided by the streamer to customers. There is personalization which also affects live-streaming commerce. Future studies can be done in other countries by using the enormous shopping platform in their country with specific shopping platforms, specific sectors (fashion, electronics, food, and others), and measure customer live-streaming engagement using attractiveness because not many papers discuss this topic in Indonesia. Future studies also can distribute more questionnaires for more relevant and valid results and also add more factors like the increase in customer engagement in purchase intention or value co-creation.

THE ROLES OF BRAND TRUST AND E-WOM (ELECTRONIC WORD OF MOUTH) ON SHOPEE’S CUSTOMER LOYALTY IN MANADO

The purpose of this study is to explore the roles of brand and E-WOM on Customer loyalty, Study the case of customers of Shopee in Manado. This research is qualitative research using a case study approach. Primary data was gathered from an in-depth interview of 20 informants that used Shopee with 2 years of minimum use as the sample chosen using purposive. The data was analyzed through qualitative data analysis. The results show that brand trust has an important role in Customer loyalty, especially among Shopee customers in Manado. The indicators of brand trust namely: Perceived quality, Perceived ease-of-use, customer commitment, customer satisfaction, and product quality are the factors of brand trust to keep the customer stay loyal to the Shopee Brand. The findings for E-WOM that using the coding method also has an important role in Shopee customer loyalty which refers to the affirmation of the customers that perceive E-WOM as a reliable, helpful, adequate, and trustworthy non-commercial informational source. This study suggests that Shopee management or online shop owners keep their quality control over products so that the old customer would be easy to retain and there will be lessened critics over the problem of product quality and time prediction on products' arrival. Thus, the overall benefits can be felt by all parties involved. Keywords: brand trust, E-WOM, customer loyalty, perceived quality, repurchase, quality control

The Marketing Strategies of Online Shop Owners in Qatar: A Guide towards Establishing a Start-Up Business among Entrepreneurs

Introduction: Especially with the past CoVid-19 pandemic, prevalent online business owners have been establishing their shops thus online shopping being on the rise. This situation would mean that there are some new owners who would lack marketing strategy knowledge, which is why this study focuses on analyzing the marketing strategies used by online shop owners in Qatar as a guide to establishing start-up businesses among entrepreneurs. Methodology: A self-made survey questionnaire was thoroughly created and validated using the quantitative descriptive research design. One hundred (100) online shop owners in Qatar were selected as the respondents of the study. It discusses the demographic profile of the online shop owners and the utilization of the four marketing strategies following the PESO model, or Paid media strategies, Earned media strategies, Shared media strategies, and Owned media strategies, and which ones were dominantly applied based on the respondents age, sex, years of business operation, and business scale. Result: The results showed that the majority of the online shop owners are 26-30 years old, in the business for less than a year, belong to the micro business scale, and utilize Earned media strategies. Paid media strategies have never been applied, while Earned media strategies, Shared media strategies, and Owned media strategies have been rarely applied. The age group 26-30, male online business owners, in the business for 3 years and above, and belong to the small business scale have the highest level of application of marketing strategies. Discussion: The conclusion drawn from this study states that most online shop owners in Qatar deem publicity like press mentions, blogs, and online community posts. However, there was not much of a gap according to their demographic profile. In terms of age, sex, years of business operation, and business scale, it can be seen that the marketing strategies only revolved around Earned media strategies and Shared media strategies. Recommendation: It is recommended that online shop owners should learn and employ the best suitable marketing strategy to keep their online business successful and sustainable.

Legal Consequences of Not Fulfilling the Terms of Validity the Agreement between Online Shop Owners and Endorser on Instagram Social Media

Endorsement agreements are developments that occur in society and there are no laws that specifically regulate endorsement agreements. Along with the many needs of endorsement agreements, problems arise such as the non-fulfillment of subjective and objective conditions that cause the endorsement agreement to be canceled. The existence of an agreement, the parties should carry out the agreement in accordance with what has been agreed (consesus), but there are actions that actually violate what has been agreed. The purpose of this research is carried out regarding the unfulfilled conditions of the validity of the agreement between the owner of the online shop and the endorser on Instagram social media. The research method is normative juridical, which is descriptive analysis with literature study data collection techniques. Based on the results of the research, the legal basis for endorsement agreements on Instagram social media according to applicable regulations in Indonesia refers to articles 1313 and 1320 of the Civil Code for the legal side of the agreement and the Law Number 11 Year 2008 on Electronic Information and Transactionsarticle 5 to article 12 for the validity of endorsement agreements made online. The legal consequences of online business cooperation agreement transactions that do not meet the requirements of the validity of the agreement between online shop owners and endorsers on Instagram social media are that online buying and selling transactions are difficult to execute or real action in the event of a dispute or criminal act of fraud. Legal protection for the parties in the endorsement agreement in the event of default by one of the parties can be done by taking litigation or non-litigation.

Factors Affecting The Micro, Small, and Medium Enterprises (MSME) on Tax Compliance : Online Shop Owners

Objective. The purpose of the study was to determine the effect of tax knowledge on tax compliance with paying income taxes for online shop owners, to determine the effect of tax services on tax compliance with paying income taxes for online shop owners, and to determine the effect of tax services on tax compliance with paying income taxes for online shop owners
 Research Method. The object of this research is SMEs that use online services, Population in this study are the taxpayer who owns an online shop or MSMEs who open online services in the Sekip sub-district in pekanbaru as many as 47 MSMEs. The sampling technique for this study used a census, because the researchers only chose tax knowledge, tax services and tax sanctions, which only amounted to 39 MSMEs that opened online services in Sekip district. Data analysis technique using multiple linear regression.
 Results. The results show that tax knowledge affects compliance with paying income taxes for online shop owners, tax services affect compliance with paying income taxes for online shop owners and tax sanctions affect compliance in paying income taxes for online shop owners in Sekip sub-district in pekanbaru. 
 Conclusion. Knowledge of taxes, tax services and tax penalty for MSME in Sekip sub-district especially online shop owners affect compliance in paying income taxes. Hoped that further research can choose a different sample, preferably using more or different research samples and not only on MSMEs that doing online shops so that they can describe the general condition of MSME taxpayers.

The role of Social Media Marketing in increasing Brand Awareness, Brand Image and Purchase Intention

In recent years, social media is not only used for social interaction activities, but is also used as a medium for doing business. Especially at this time when the whole world is facing the covid 19 pandemic, where most countries make decisions about closing and restricting several physical places, which have been used to carry out business activities, entrepreneurs are trying to optimize digital media and social media as a strategy to market their products. This study aims to determine the role of social media marketing in increasing brand awareness, brand image and purchase intention. The design of this research is hypothesis testing. The study uses the Structural Equation Modeling (SEM) method with a sample of 331 respondents who are active users of social media in Indonesia, for at least 2 years and have purchased products marketed on social media. The results show that social media marketing activities based on entertainment, interaction, trendiness, customization, and word-of-mouth have a positive influence on brand awareness, brand image, and purchase intention. Furthermore, brand awareness has a positive influence in mediating social media marketing activities on purchase intentions, and brand image also has a positive influence in mediating social media marketing activities on purchase intentions. Thus, so that consumer intentions to buy products can increase, online shop owners can increase awareness and positive image of the brand, and to increase brand awareness and positive image of the brand, online shop owners can increase their marketing activities through social media.Keywords: Social Media Marketing, Brand Awareness, Brand Image, Purchase Intention.

Perceived Risk and Mobile Shopping Motivations in Ilocos Norte Philippines

This study aims to determine the effect of perceived risk on mobile shopping motivations. It proposes how product risks and service risks affect mobile shopping motivations. It used a descriptive-correlation research design, and the respondents are Ilocos residents who used their mobile phones for shopping. Convenience sampling was used, and the research approach is quantitative. It used frequencies, weighted mean, and Pearson r to analyze the data. The study has implications for marketing management, such as for online shop owners and advertisers who intend to measure how to promote products on online platforms. The original contribution of this study lies within its questionnaire that has been attuned to the effects of perceived risks to mobile or online shopping motivations. The mobile shopping motivations of Ilocano buyers are efficient to use, easy and convenient to use, and the sense of enjoyment when shopping online. The relationship between product risk and mobile shopping motivation is established in this research. Implications were also discussed.

The promise of the Internet for rural economic development in China: a study of agricultural e-commerce

ABSTRACT This study investigates the potential of e-commerce to enhance rural agricultural businesses by allowing farmers and producers of agricultural products to sell on platforms such as Taobao. Using a survey methodology, we analyze whether Internet sales enhance rural businesses in either of two ways – increasing producers’ profit margins by avoiding monopolistic or collusive local middlemen and reorganizing the supply chain in an efficient manner, and increasing sales volume by reaching a larger market. The study also investigates barriers that rural Internet sellers face. For the purpose of this study, we conducted field interviews with online shop owners and a nation-wide survey of rural agricultural online shops. The survey results confirm our hypothesis, and demonstrate that market forces – the increase of producers’ profit margins and the expansion of market, aided by government initiatives, have driven down barriers to rural e-commerce and created economic stimulus that benefits rural economic development and potentially eliminates poverty. The study also suggests that more can be done by the government in increasing e-commerce training, subsidizing shipping services in rural areas, and establishing local e-commerce associations. Recent research also conforms with our conclusions drawn from the survey results, beyond which, the evolution of platform economy has posed new challenges and further research is required.

Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS

Instagram is a social media that has a shopping feature. Instagram can be used for digital advertising, and among them is paid promotion. Paid promotion is a service to promote goods/services on social media. This service offers advantages such as a broad market segment, low cost, and easy technical implementation. Many online shops are willing to spend a lot of money to be promoted. Unfortunately, online shop owners usually do not know how Instagram users respond when they see a paid promotion. Therefore, the purpose of this study is to find out how Instagram users respond to the paid promotion on Instagram. User response data was taken from a questionnaire, then analyzed using the CRI method with the AISAS concept by using 4 models: AISAS, AISS, AIAS, and AIS. As the result, four models showed the CRI is below 50% (AISAS: 2,8%; AIAS: 3%; AISS: 4,5%; AIS: 8,4%). Considering the result, the respondents do not give a good response to the paid promotion service.

How to Understand Customer Needs? The Role of Market Orientation, Innovation Capability, and Learning Orientation

Excellent marketing is always oriented to the needs and desires of consumers, and consumer orientation is inseparable from a market orientation that the company must develop. This study aims to analyze the relationship between market orientation and customer loyalty with innovation capability as a mediator and learning orientation as a moderator in the relationship between innovation capability and customer loyalty. Data were collected using a cross-sectional survey among 95 online shop owners. Furthermore, the data were analyzed using Hayes' PROCESS macro-based hierarchical regression. The results revealed that market orientation had a positive effect on innovation capability. Innovation capability mediated the correlation between market orientation and customer loyalty. Furthermore, learning orientation reinforces the correlation between innovation capability and customer loyalty. These findings contribute to understanding the effect of innovation capability and learning orientation on market orientation and online shop customer loyalty.

Vaksin Covid-19: Perdebatan, Persepsi dan Pilihan

The current Covid-19 pandemic has had an impact on the political, economic, social, cultural, defense and security aspects as well as the welfare of the Indonesian people. Therefore, effective fast steps are needed to break the chain of the spread of Covid-19. One way to prevent transmission of this virus is through vaccination efforts. While the existing literature focuses more on State policies, public responses related to the effectiveness and safety of vaccines, as well as hoax news related to vaccines, the related literature on vaccines and the choice of vaccine if any is still very limited, this article fills that gap.
 This qualitative research was carried out in Makassar, considering that Makassar is one of the metropolitan cities and many of its people has been vaccinated through Covid-19 vaccination programs. Data was collected using in-depth interview. Informants who participated in this study were people who had and had not carried out the Covid-19 vaccination. With a total of twenty-five people, they vary on the basis of age (between 18 and 29 years), sex (18 women and 7 men), and employment status (ten of them are students, employees, online shop owners, editors, musicians, painters, work odd jobs, and labor).
 The results show that the emergence of the Covid-19 vaccine has become the subject of public debate, many agreed and not a few refused to be vaccinated. This debate is due to differences in perceptions regarding the definition of the Covid-19 vaccine and the benefits of the vaccine itself. In terms of what type of vacciness they are used, there are three types of vaccines that are popularly used by our participants in this study, namely Sinovac, Astra Zeneca, and Moderna. Apart from the debate about the level of efficacy of each vaccine, the choice of vaccine is related to the level of efficacy, side effects and availability of the vaccine itself. It is argued in this article that whatever the effect of a particular vaccine, as long as the side effect is balanced by its efficacy, then the effect is not an issue.

Effect of Instagram Promotion towards Buying Intention and Buying Decision of Pekopurin.id

Promotion through social media is very easy, fast and certainly not paid then many marketers take advantage of this opportunity to introduce new products. Social media that commonly used is Facebook, Instagram, Twitter, YouTube and other social media. Online shop owners should be able to introduce new products in a way that is unique and different from others. The objectives in this study are to analyze the effect of promotion on the influence of buying interest, and purchasing decision of Pekopurin.id product through Instagram. This research used S-O-R (Stimulus-Organism-Response) theory. In this study, promotion is a stimulus of interesting photographs followed by buying interest as a response. This research uses quantitative method with explanative approach causality. The study was conducted by distributing questionnaires to 145 respondents with simple random sampling technique. The conclusion from this research is the results show that promotion has an influence on purchasing decisions. This means there are other factors that can influence the purchase decision. So, it is necessary to do further research to complete the research that has been made. The advice from this research is Pekopurin.id is advised to post photos of the atmosphere during the event so that consumers can find out how the event situation ever followed by Pekopurin.id.

Information Technology for Consumer Interest Withdrawal

The purpose of this study is to determine the impact of social media content as a Consumer Interest Withdrawal Strategy. The method used in this study is a qualitative method by collecting data descriptively, namely by analyzing several online shops on the Instagram application. The results show that social media is used to buy products from the online shop. Online shop owners do not need to use a lot of money to arrange content on Instagram because it only requires creativity to make it more attractive, namely with themes, colors, and the preparation of content that is consistent. In conclusion, the development of technology provides a place for business people to start and continue business from marketing, promotion, to making consumers have a more efficient interest

Avoiding Zoom Fatigue: The Uses and Gratifications on Social Media

The Corona Virus Disease 2019 (Covid-19) pandemic has forced the government to implement Large-Scale Social Restrictions (PSBB) several times. As a result of this policy, it is mandatory to implement the Working From Home (WFH) policy. The company then facilitates its employee with virtual meeting applications, such as Zoom. On the other hand, WFH has a frequent impact and the length of time spent in virtual meetings causes zoom fatigue. The purpose of this study is to determine the uses and gratification of social media users to avoid zoom fatigue when working from home during the Covid-19 pandemic. Social media users use it as a means of fulfilling usability and satisfaction based on the media chosen. This study will describe the uses and gratification of using social media during WFH to avoid “Zoom fatigue” based on Computer-Mediated Communication Theory and Uses and Gratification Theory.The study uses a qualitative approach with an explorative method to find or formulate problems from a phenomenon. The study uses literature studies based on scientific articles in international and national journals related to the use of social media based on the Uses and Gratification theory in the last ten years. For further exploration, the researcher conducted in-depth semi-structured interviews via email and telephone with three informants. The interview results revealed the uses and gratification for social media users to avoid zoom fatigue while undergoing WFH during the pandemic Covid-19. Social media as a source of entertainment and relaxation, a source of information, spending time, interacting and expressing opinions, and monitoring. The researcher hopes that the results of this study can fill the lack of existing research related to the uses and gratification of social media based on Computer-Mediated Communication and Uses and Gratification Theory. It can also contribute knowledge to practitioners who are content creators, marketing agencies, and online shop owners to optimize content to get high user engagement.

Identifikasi Faktor Pemilihan Penyedia Jasa Foto Katalog Produk (Studi pada Pengusaha Online Shop)

This study aims to identify the factors considered by online shop owners in choosing photo catalogue services. This research is quantitative type. This study's data sources are primary data conducted by distributing questionnaires to research respondents. This research sample is 54 online shop owners who use product catalogue photo services. This research's variables are product attributes consisting of the brand, quality, features, design, price, and guarantee. The data collection technique uses questionnaires to 54 samples of product catalogue service users. In this case, the weighting questionnaire was filled in, done with Osgood's semantic differential measurement scale. This study's data analysis techniques were factor analysis, factor feasibility test, and correlation analysis. Are six factors to consider online businesspeople using product catalogue photo services. Product quality factors include high photo resolution, proper photo brightness; the resulting photo focuses on the product and colour match. The Feature Factor includes distinctive features, exceptional light-dark levels, and distinctive themes. Design factors include photo clarity, photo editing, and ready-to-upload photos. Factors include price according to quality, affordable prices, discounted prices, and price variations. The warranty factor includes product warranty items, a money-back guarantee, and a photo re-guarantee. Promotional factors that are informative, attractive promotions, promotions that are easy to remember, service readiness, problem-solving, services that are as promised and responsive to complaints

Marketing Product with Social Media

The purpose of this study is to determine the impact of social media content as a Consumer Interest Withdrawal Strategy. The method used in this study is a qualitative method by collecting data descriptively, namely by analyzing several online shops on the Instagram application. The results show that social media is used to buy products from the online shop. Online shop owners do not need to use a lot of money to arrange content on Instagram because it only requires creativity to make it more attractive, namely with themes, colors, and the preparation of content that is consistent. In conclusion, the development of technology provides a place for business people to start and continue business from marketing, promotion, to making consumers have a more efficient interest.