Online Shopping Research Articles

A holistic review of customer experience research: topic modelling using BERTopic

PurposeThis study consolidates the current state of knowledge in customer experience (CX) research by examining literature published over last 20 years (2003–2022). The purpose is to create a holistic snapshot through synthesis of extant CX research; and thereafter, leverage the snapshot to generate directions for future inquiry.Design/methodology/approachThe study uses systematic literature review (SLR) using SPAR-4-SLR protocol to generate a set of 277 articles. We follow it up with scientometric analysis techniques of bibliographic coupling and betweenness centrality measurement. Finally, to extract topics from the full-text content of sampled articles, we carry out topic modelling using BERTopic.FindingsThe study unearths following insights: (1) the predominant underlying topics in extant CX research are: service experience, store brand marketing, mall and online shopping, fun and luxury marketing, brand equity and loyalty artificial intelligence (AI) and machine learning (ML) and augmented reality (AR) and virtual reality (VR); (2) bibliographic coupling suggests existence of six clusters in CX research. The study also showcases the nucleus of CX research, flagship research, major publication outlets and representative studies for each extracted topic.Research limitations/implicationsThe paper introduces BERTopic to marketing scholars as a novel method of executing topic modelling and thereby, unearthing latent insights.Originality/valueThe study expands the body of knowledge on CX by applying three complementary analytical approaches: SLR, scientometric analysis and topic modelling using BERTopic.

Online Shopping Addiction dalam Perspektif Islam Maslahah

The rapid development of information technology has changed consumer behavior, especially when it comes to online shopping. Ease of access to information and transactions via the internet has created a new phenomenon, namely online shopping addiction (OSA). OSA is defined as the tendency to shop excessively and compulsively over the internet, which can cause economic, social, and emotional problems. Research shows a positive correlation between internet addiction and online shopping addiction. Although online shopping provides convenience, it can also have negative impacts such as compulsive buying and financial problems. OSA can be measured along six dimensions: salience, mood modification, tolerance, withdrawal, conflict, and relapse. Individual coping skills play an important role in overcoming compulsive shopping tendencies. Individuals with good active coping skills tend to be better able to manage situational demands and have a lower risk of developing addictive behaviors such as OSA. Understanding OSA and the factors that influence it is important for developing effective prevention and intervention strategies in overcoming the problem of online shopping addiction in this digital era.

Analysis of food supplements and sports foods consumption patterns among a sample of gym-goers in Portugal.

Gym-goers usually seek methods to improve performance, muscle gain, and overall health. One of the main strategies is including food supplements (FS) into their routine as aids to enhance their athletic capabilities and satisfy their nutritional needs. Thus, this study aimed to investigate and characterize the main FS and Sports Foods (SF) currently consumed, as well as the main reasons for their use and the source of advice in a group of gym-goers in the Lisbon Metropolitan Area (Portugal). A cross-sectional study was conducted, including 303 gym-goers from Lisbon, Portugal, who were 133 women and 170 males (30.8 ± 12.9 years old). Face-to-face interviews were used by qualified researchers to gather data. Most of the interviewed athletes (71.95 %) took FS/SF, being men the main consumers. On average, 1.59 supplements were consumed per athlete. Logistic regression models indicated significant associations between age, gender, and motivations for gym attendance. While men and younger groups attended mainly for hypertrophy, women and older groups were focused on well-being. Protein (59.17 %) was the most used FS/SF, followed by creatine (41.28 %) and multivitamins (27.06 %). Men and younger individuals preferred protein and creatine, while older individuals focused more on specific vitamins and minerals. Women seemed to prefer L-carnitine and protein yogurts. Main sources of information included the internet, friends, and dietitians with notable gender and age-based preferences. Online stores were the main place of purchase. Monthly expenditures on FS/SF were not significantly affected by age or gender, but motivations for use had an influence. Most of the athletes interviewed took FS/SF, being men the major consumers. Protein was the principal FS/SF used, with online stores being the main place of purchase and the internet the primary source of information. Age and gender were key factors in adopted training, in the FS/SF chosen, and in the source of information selected. It is crucial that health professionals take primary responsibility for providing this guidance.

Securely Delivered: Enhancing Customer Commitment Through Quality of Third-Party Service Logistics for Online Retail Platform

Securely Delivered: Enhancing Customer Commitment Through Quality of Third-Party Service Logistics for Online Retail Platform

Furniture App using Augmented Reality (AR)

Abstract: In recent years, augmented reality (AR) has revolutionized various industries, including retail and e-commerce. This paper presents the development methodology of a cross-platform furniture application utilizing Flutter and an AR plugin to enhance user experience in visualizingfurniture in real-world environments. The app aims to bridge the gap between online shopping and physical interaction with furniture by allowing users to place and view virtual furniture in their homes through their mobile devices. Key features include a comprehensive furniture catalogue, detailed product views, and intuitive AR interactions. This project highlights the integration of AR technology into a mobile app,the design and implementation process, and the challenges encountered during development. User feedback and iterative improvements play a crucial role in refining the app for better performance and user satisfaction.

Seller Responsibilities in Digital Transactions on the Shopee Marketplace System at the Trendy You Outfit Store

The huge potential in the electronic commerce (e-commerce) business cannot be separated from the development of internet users and the growth of the internet in Indonesia. The forms and interactions of e-commerce business actors in Indonesia are divided into various types, Shopee is a type of Online Marketplace Provider (OMP) e-commerce, apart from the profits that can be obtained from online shopping, there are also risks that may occur when the wrong goods are sent by the wrong party. seller and delays in delivery of goods. This research was conducted on one of the Shopee marketplaces, namely the Trendy You Outfit store, whether the responsibilities implemented by the Shopee marketplace have been implemented by the Trendy You Outfit store. The aim of this thesis research is first, how to carry out Shopee's marketplace responsibilities. second, how to resolve disputes at the trendy you outfit shop. The type of research is sociological legal research, namely research carried out on actual conditions or real conditions that occur in society. This research uses primary data originating from field data and secondary data consisting of primary, secondary and tertiary legal materials. The data collection technique used in this research is using unstructured interview methods and literature review. This research uses qualitative methods, namely research procedures that produce descriptive data, namely what is stated in writing. The research results show that the implementation of responsibilities at the Trendy You Outfit store in the Shopee marketplace has not yet been implemented. As a consumer, in accordance with the provisions of law number 8 of 1999 concerning consumer protection, article 4 letters b and h, the right to receive compensation, compensation and/or replacement is explained if the goods and/or services received are not in accordance with the agreement or are not as they should be. There needs to be legal protection, both preventive and repressive, for consumers if the seller's responsibilities to consumers are not fulfilled. And experienced losses from the consumer side and losses from sellers which had the impact of reducing interest in purchasing goods.

AIGraphy: Image to Advetisement

Since e-commerce is growing so quickly, excellent product photography is now crucial for High-quality product photography has become crucial for influencing consumer purchasing decisions as e-commerce has grown rapidly. Traditional photography techniques, however, are frequently expensive and time-consuming, which prevents small firms from using them and makes them difficult for larger corporations with dynamic product catalogues. This study investigates the use of generative artificial intelligence (AI) models to improve and automate product photography, providing a scalable and reasonably priced substitute. Using three essential models: ControlNet for regulated image alteration, Stable Diffusion with inpainting capabilities for backdrop generation, and Segment Anything Model (SAM) for accurate segmentation. According to our research, AI-driven product photography is a feasible answer to the demands of contemporary e-commerce since it can generate excellent images on par with conventional techniques. Our research shows that AI-driven product photography can create images of the same caliber as conventional techniques, which makes it a good option for today's e-commerce requirements. Establishing the groundwork for future research into automated, AI-based product photography and its potential to transform the production of visual content in online retail is the goal of this project.

디지털 노마드와 워케이션 생태계의 부상에 관한 실증 연구 - 태국 사례를 중심으로

This study explores the emerging lifestyles and work patterns of digital nomads and “workation” (work + vacation) enthusiasts. By analyzing search trends from Google Trends and Naver DataLab, along with related book listings from major online bookstores in South Korea, this study assesses the growing public interest in these phenomena. Field investigations of coworking spaces and surveys with foreign users in Thailand provide insights into the micro-characteristics of digital nomad ecosystems. The findings reveal a surge in public interest in digital nomadism after the COVID-19 pandemic, which signals a paradigm shift in work and life in the post-pandemic era. Case studies in Chiang Mai and Bangkok highlight the crucial role of coworking spaces in fostering digital nomad communities and enhancing work productivity. Surveys uncover heterogeneity among digital nomads, with differences in work styles and lifestyles based on age and gender. However, the sustainability of digital nomadism as an alternative lifestyle requires addressing challenges at individual, social, and institutional levels. The study‘s significance lies in its timely exploration of an emerging topic, multi-level analysis, and evidence-based insights. Although the findings may have limited generalizability mainly due to the small and contextual samples, the study offers valuable contributions to academic discourse and policy discussions. Future studies should examine the long-term impacts of digital nomad lifestyles, conduct cross-national comparisons, and investigate strategies for developing nomad-friendly policies and infrastructure.

Research on Consumer Purchase Intentions Towards VR Shopping and Traditional E-commerce in the Post-Pandemic Era

In the post-pandemic era, significant changes have occurred in consumer shopping habits and preferences. This study investigates consumer purchase intentions towards virtual reality (VR) shopping and traditional e-commerce. Findings reveal that consumers are increasingly inclined towards novel and convenient shopping experiences. VR shopping, with its immersive nature, attracts a large number of young and tech-savvy consumers. Meanwhile, traditional e-commerce maintains its importance due to a wide selection of products and stable shopping environments. The pandemic accelerated consumer acceptance of online shopping, and VR shopping, as an emerging technology, is gradually unleashing its market potential. However, both methods have their advantages and disadvantages, and consumers consider personal needs, technological acceptance, and shopping experience factors in their purchase decisions. Using collected samples, this thesis analyzes consumer purchase intentions towards VR shopping and traditional e-commerce, and proposes recommendations with identified issues as the basis.

How Sales Methods and Platforms Affect Elderly Online Shopping: The Patterns and Causes

How Sales Methods and Platforms Affect Elderly Online Shopping: The Patterns and Causes

Managing Risk in the Digital Era: A Generational Approach-Z on Personal Risk Management

Risk management should be applied not only at the corporate level but also on a personal level. As technology becomes increasingly integral to daily life, implementing personal risk management in digital activities warrants examination. This study explores personal risk management within the context of online shopping. It investigates factors influencing personal risk management, including privacy concerns, perceived security threats, and internet self-efficacy. The study focuses on individuals from Generation Z, the first generation to grow up in a fully digital environment. Data were collected through online questionnaires, yielding 972 responses, of which 466 were analyzed further. The data were processed using SEM-PLS. The findings indicate that privacy concerns, perceived threats, and internet self-efficacy directly impact personal risk management, which in turn directly influences purchase intentions. This research offers valuable insights for regulators in crafting digital security regulations, for individuals in evaluating and enhancing their personal risk management strategies, for online retailers in designing robust data security measures, and for researchers as a contribution to the limited literature on this topic.

The Influence of Flash Sales and Free Shipping on Shopee on Impulsive Buying Among Gen Z in Nganjuk Regency

This study aims to examine the influence of flash sales and free shipping vouchers on impulsive buying on Shopee among Generation Z in Nganjuk Regency. The background of this research is the high online shopping activity among Generation Z, which is influenced by e-commerce promotions. This study uses a quantitative design with a survey method. The subjects of the research are Generation Z in Nganjuk Regency who have an income and frequently use the Shopee application. The data collection instrument is a questionnaire distributed online via Google Forms. Data analysis techniques include validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis conducted with SPSS 25. The results of the study show that flash sales and free shipping vouchers have a significant influence on impulsive buying. The conclusion of this research is that promotional strategies such as flash sales and free shipping vouchers can increase impulsive purchases among Generation Z. This study provides insights for e-commerce businesses in designing effective marketing strategies to attract young consumers. Keywords:Flash Sale, Free Shipping, and Impulse Buying.

Customer trust and willingness to use shopping assistant humanoid chatbot

ABSTRACT In the digital age, brands use chatbots to address customer queries promptly. However, more research is needed on factors that build customer trust in chatbots, which is crucial for their willingness to use them. This study explores two main aspects of understanding this trust: customer perceptions of new technology acceptance (ease of use and usefulness) and the humanoid attributes of chatbots (anthropomorphism, emotional intelligence, and Personalization). Survey data from 363 Chinese online shoppers were analyzed using structural equation modeling. The results show that customer perceptions and humanoid attributes significantly influence customer trust, positively impacting their willingness to use chatbots. Additionally, customer trust mediates the relationship between these factors and the desire to use chatbots. These findings offer valuable insights for brands and chatbot developers on fostering customer trust and enhancing chatbot usage in online shopping.

Examining Consumer Attitudes and Values Toward Environmentally Friendly Products: The Significance of Environmental Awareness for Today’s Consumers

This paper examines the attitudes, opinions, and values that consumers hold regarding environmentally friendly products in the domestic market. Given the fact that consumers have been focused on sustainability and environmental consciousness more than ever, it is crucial to understand how these factors influence purchasing decisions. Special attention will be paid to the role of environmental awareness in shaping consumer attitudes and behaviors in the context of purchasing sustainable products. To collect quantitative data, a structured questionnaire will be used, while focus groups will be applied as a qualitative method to gain deeper insights into consumer attitudes and opinions. Additional data will be collected through observational studies in stores and online shopping. The research results will provide data for more precise definition of marketing strategies, adjustment of production processes to produce more environmentally friendly products, as well as for product development.

Factors Influencing Customers’ Online Purchase Intention Among Gen-Y and Gen-Z In Malaysia

The introduction of Internet technology had a significant impact on consumers’ daily activities, and many previously offline activities have now migrated to the online world. In other words, internet retail purchasing has grown in popularity and become an important aspect of consumer life. The convenience of internet purchasing has made it a popular trend among customers, particularly among Gen-Y and Gen-Z. In Malaysia, the expanding use of the internet and online shopping gives a great opportunity in the e-commerce business, particularly online buying. Consumers’ choices have grown substantially as a result of technological advancements, and having access to information via the internet makes purchasing selections easier. This research paper studied the five factors impacting customers’ online purchasing intention which include customer satisfaction, perceived trust, perceived risk, perceived usefulness, and online purchase experience among Gen-Y and Gen-Z in Malaysia. To examine the relationship proposed in the framework, the questionnaires were distributed with a focus on youths aged 15 to 40 as the target demographics. The statistical analyses were then conducted on the 190 collected responses with the aid of SPSS. The findings demonstrated that customer satisfaction and online purchase experience were significant predictors of customers’ online purchase intention, while perceived trust, perceived usefulness, and perceived risk were insignificant predictors.

Reconceptualizing E‐Logistics Service Quality (E‐LSQ) in Emerging Contexts: The Case of Crowdsourced Delivery

ABSTRACTE‐logistics service quality (e‐LSQ) has been one of the primary constructs used in the logistics literature to capture customers' appraisals of delivery service performance in the business‐to‐consumer (B2C) context. While e‐LSQ comprises key operational aspects of delivery performance, we posit that it overlooks other elements that are now present in emerging delivery models, such as crowdsourced delivery (CD). In this study, we follow a middle‐range theory approach to capture the facets of delivery performance that are considered by customers in their assessments of e‐LSQ during CD encounters. Using a large dataset consisting of customers' reviews of their delivery service experiences with Amazon Prime Now prior to and post‐CD incorporation, we find that customers value a more nuanced operational dimension as well as relational and societal dimensions in their assessments of the delivery service. The findings of our qualitative analyses enrich the current understanding of customers' appraisals of delivery service encounters and lay the groundwork for reassessing e‐LSQ, particularly in light of emerging delivery models like CD in online retailing.

Digital Platform, Spatial-Digital Fix, and the Reconfiguration of Apparel Production Networks

Digital Platform, Spatial-Digital Fix, and the Reconfiguration of Apparel Production Networks

Analysis of Haigh’s Chocolates in Terms of Marketing Mix Theory

This report focuses on Haigh’s chocolates’ and evaluates marketing strategies of the company, applying Marketing Mix Theory. Definition of product, promotion and people are introduced. Then this report explains how the Haigh’s use these elements in its marketing strategies. Haigh’s chocolates produces high quality chocolate with various different collections and well-designed packages to fulfill customers' needs. They are committed to environmental sustainability through packaging and the protection of bilby. The Haigh’s also pays attention to the attitude and performance of their employees. It is recommended that Haigh’s chocolates makes improvements for their online shop and open more offline shops in Australia.

Caring consumption and sustainability: Insights from household provisioning in the first ten years of motherhood

As primary sites of everyday consumption households play a key role in sustainability transitions. Yet neither everyday consumption nor what goes on within households have received much attention within the sustainability transitions literature. This paper contributes to this research gap by exploring how everyday practices of mothering intersect with aspects of the sustainability of everyday food provisioning. This is explored via longitudinal research with 10 women over a period of 10 years beginning when they were pregnant with their first child. Analysis considers engagement in both overtly ethical or environmental product choices and the adoption of online shopping- a mode of consumption which may be ‘inadvertently’ environmental. Analysis highlights that provisioning practices are profoundly relational and flexible, prioritising care, thrift and time management. Sustainability transitions need to adopt holistic discourses of sustainable living which embrace the relational character of everyday consumption and support affordable and feasible everyday practices of care.

Manufacturer’s agency channel encroachment on an online retail platform

Channel encroachment intensifies competition among channels and changes the relationships within the supply chain. This study examines the manufacturer’s agency channel encroachment decision and its impact when it has already operated a platform reselling channel and a retailer channel on the platform. Equilibrium results reveal that the manufacturer’s agency channel encroachment triggers a competition effect, leading to a reduction in market demand for both the platform’s reselling channel and the retailer’s channel, as a larger share of the market shifts toward the manufacturer’s agency channel. To compensate for the losses in sales experienced by the platform and retailer, the manufacturer lowers the wholesale price. The manufacturer consistently benefits from channel encroachment and a Pareto improvement region exists, allowing all supply chain participants to improve their profits. The model is extended to consider sequential decision-making and asymmetric substitution. In comparison, under sequential decision-making, the manufacturer tends to focus more on the competitive effects of channel encroachment, leading to a reduction in channel sales. However, this approach only enhances the manufacturer’s agency profit when the retailer’s substitution capability is relatively strong. The manufacturer faces greater competitive pressure from the retailer under asymmetric channel substitution. Although the manufacturer increases the wholesale price and adjusts sales across channels according to the competitive situation, its profits are always lower than in the symmetric substitution case. The presence of a Pareto improvement region in the extended model confirms the robustness of our findings.