Purchase Products Online Research Articles

Predictors of Intention to Interact with Apparel Products on Instagram: Do creativity and Positive Emotion Matter?

Research aims: This study aims to determine the effect of perceived creativity, positive emotion, affective commitment on people intention to interact.Design/Methodology/Approach: The study procedures were carried out using a quantitative approach and data were collected with online questionnaires from July to December in 2023. The participants were selected using purposive sampling based on specific criteria, such as experience in purchasing products online. A total of 225 participants were selected and analysis was performed using Structural Equation Modelling (SEM) approach with SmartPLS.Research findings: The results showed that perceived creativity had a significant relationship on positive emotion and affective commitment. Positive emotion was shown to have a significant effect on interaction intention. However, perceived creativity had no significant impact on interaction intention of apparel brand. This indicated that creative content was inadequate in attracting Instagram users to interact with brand’s account. The results also showed that positive emotion lacked a significant correlation with affective commitment, while affective commitment had a significant relationship with interaction intention.Theoretical Contribution/Originality: This study provides meaningful contribution to Stimulus-Organism-Response theory by incorporating creativity to assess Instagram social media platform.Practitioners/Policy Implications: These results can assist business owners and social media marketers in developing creative marketing campaigns and building strong bond with their followers.Research Limitations/Implications: One of the limitations of this study is that it only assessed the use of Instagram in the fashion industry. Therefore, future studies are advised to explore different industries and recruit participants with a specific occupation to obtain better understanding of online consumer behavior.

Determinants of Electronic Customer Relationship Management (E-CRM) Systems in the Nepalese Insurance Sector

E-commerce has revolutionized the global shopping landscape, especially among younger generations, by providing unprecedented convenience and accessibility. This shift has transformed traditional retail, enabling consumers to easily find, compare, and purchase products online. The internet has created a centralized platform that brings together competitors and consumers, opening new avenues for product and service promotion. Customer relationships are crucial in customer focused marketing, with Customer Relationship Management (CRM) leveraging customer data to enhance promotions. The evolution from e-CRM to CRM highlights the growing emphasis on customer relationships to establish competitive power. This study investigates the impact of trust, privacy, reliability, responsiveness, and customer satisfaction on the success of electronic customer relationship management (E-CRM) systems in the Nepalese insurance sector. Based on primary data from 393 respondents in the Nepalese insurance sector, the study employs descriptive statistics, correlations, and regression analysis. Data are collected using Google Forms The results show that privacy, reliability, responsiveness, trust, and customer satisfaction are positively correlated with the success of E-CRM systems. Higher levels of these factors lead to greater success in E-CRM systems within the Nepalese insurance sector.

Analisis Penggunaan Media Sosial sebagai alat Promosi Ditinjau dari Instagram, Facebook, Tiktok dan Whatsapp

With social media now, the overall way consumers shop has changed, they purchase products online, from ordering to payment, they are done online. One way of electronic marketing and promotion is displaying advertisements on social media. The type of research used in this research is quantitative research. The sample taken in this research was 110 respondents. The data analysis method used in this research is variance based structural equation modeling where data processing uses the Partial Least Square (Smart-PLS) program. The research results found that social media and promotional variables had a significant effect on purchasing decisions.

Cool ­­­­Guru E-Commerce Website using Sentiment Analysis Prediction

The Cool Guru is a brick-and-mortar establishment that has been repurposed into a fulfillment center. These distribution hubs are not accessible to the general public, allowing for ample inventory space and efficient order fulfillment. Cool Gurus offer an extensive and ever-expanding array of resources, enabling customers to purchase products online with options for same-day delivery or even within hours, as well as in-store pickup. While the concept is not novel, various companies, including Whole Foods, Walmart, Target, Bed Bath & Beyond, and numerous major clothing retailers, have employed similar strategies. However, with brick-and-mortar stores facing challenges during closures, the prevalence of Cool Gurus has surged. Our team is currently developing a Cool Guru utilizing NLP technology to analyze real-time customer feedback and sentiment, enabling us to automate product ranking and enhance customer satisfaction. Keywords: Cool Guru, brick-and-mortar, lockdown, shoppers, Bed Bath & Beyond, Natural Language Processing, Sentiment Analysis.

An assessment of Online Buying Behavior among Employees of Sulu State College

This study assessed the extent of online buying behavior of employees of Sulu State College in context of Marketing Strategies, Perceived Risks, Consumer Trust, and Intention to Purchase during the Fiscal Year 2023. With 100 samples taken through non-probability sampling method via purposive sampling, and with the use of weighted mean, standard deviation, t-test for independent samples, One-way ANOVA, and Pearson’s r, this study reveals the following findings: 1) Employee-respondents involved in this study are mostly male, single, within 25 years old & below, with 5 years & below of length of service, and mostly have bachelor’s degree; 2) On the average, employees of Sulu State College professed a high extent of online buying behavior; 3) Generally, except for age and educational attainment, other variables like gender, civil status, and length of service do not significantly mediate in ways how employees assessed the extent of online buying behavior of employees of Sulu State College; 4) Generally, the group of employee-respondents who assessed the extent of online buying behavior of employees of Sulu State College in terms of Intention to Purchase as Agree or with High Extent is probably the same group of employee-respondents who assessed the Marketing Strategies, Perceived Risks, Consumer Trust as Agree or with High Extent, respectively; and 5) This study seems to support Pappas, Nikolaos (2016) model of marketing strategies, perceived risks, and consumer trust in online buying behavior. This model espouses that Intention to Purchase products online is influenced by Marketing Strategies, Perceived Risks, and Consumer Trust.

Challenges Traditional Firms Encounter when Launching Online Sales Services: Bangladesh Viewpoint

Brick-and-Click organizations (Brick and Click Organizations) have emerged as a new type of business that aims to provide consumers with a seamless experience while purchasing products online. This study seeks to identify and understand the challenges that traditional businesses face when attempting to launch online sales services. The study employs a descriptive research design to address the research issues. Semi-structured interviews were conducted with key- decision-makers in such enterprises to get qualitative insights into the challenges faced by the businesses. This study's target population consists of Bangladeshi brick and click businesses. Online data were collected from a total of 1,036 respondents. The data were analyzed using descriptive statistics. The findings suggest that, businesses face a variety of online sales obstacles. Respondents from businesses indicate that their online sales difficulties were influenced by the product or service they sell and their interactions with customers, including their age, gender, and nature. Customers' distraction during online shopping is a common issue for click-only businesses. According to this study, however, brick- and-click retailers perceived it as a moderate challenge. The classic retail challenges of building personal relationships and providing a tactile product experience are not as daunting for brick and click businesses as they are for online-only businesses. By taking a proactive approach to the issues identified in this study, brick-and click businesses can not only overcome the immediate challenges but also position themselves favorably for future growth and success in the digital marketplace.

Consumers Discernment on Online Shopping

The researcher aims to study Consumers Discernment on Online Shopping, To study the personal factors of consumers that have a relationship with the decision to purchase products. Through the online shopping channel of online consumers in Bangkok ,.to study the marketing mix of consumers that have a relationship with the decision to purchase products online of online consumers in Bangkok., To study consumer perceptions that have a relationship with the decision to purchase products through Online shopping channels of online consumers in Bangkok Population and sample Data were collected from a group of 500 consumers who purchased products through online channels in Bangkok., this research study The researcher has formulated a conceptual framework from the synthesis of concepts, theories, and research related to Consumers Discernment on Online Shopping on the concept ., [2]Kotler, Philip. Marketing management. Pearson Prentice Hall. 2009.), (2023). Consumer Perception towards Online Shopping) Data collection tools/methods The tools used in the research are Questionnaire by collecting data from consumers' perceptions of online shopping. of online consumers in Bangkok by method and using questionnaires as (Questionnaire) through online channels consisting of Consumer perception of online shopping consists of exposure, intention to perceive, and understanding of consumers towards online shopping in Bangkok. showcasing blend comprising of cost, dispersion channels Promoting advancement In terms of clear measurements items, the measurements utilized are recurrence (Recurrence), rate (Rate), cruel (Cruel) and standard deviation (Standard Deviation). Reference measurements examination. The insights utilized are t tests (Autonomous Tests). t-test), One-Way Investigation of Fluctuation (ANOVA), Relationship Examination, and Stepwise Different Relapse Investigation. The results showed The Leadership style and practitioner motivation. Hypothesis 1(H1) Consumer perception of online shopping Consisting of exposure, intention to perceive, and understanding of consumers towards online shopping. In Bangkok Affects the decision to purchase products through the channel Online in Bangkok, DE=0.16**. Accept the research hypothesis. and Hypothesis 2 (H2) The marketing mix consists of price and distribution channels. Marketing promotion Product side of consumers towards online shopping In Bangkok Affects the decision to purchase products through the channel Online in Bangkok DE=0.52*,IE=0.37*Accept.

ANALYSIS OF FACTORS THAT INFLUENCE CONSUMER DECISIONS IN PURCHASING PRODUCTS ONLINE AT SHOPEE (CASE STUDY OF FEB STUDENTS OF BANDAR LAMPUNG UNIVERSITY)

The e-commerce industry is now growing rapidly in Indonesia. This is reinforced by the number of e-commerce that now dominates the Indonesian market. The large number of e-commerce in Indonesia means that consumer shopping habits have changed in this digital era and globalization. The purpose of this study is to determine the influence of cultural factors and social factors on consumer decisions in purchasing products online at Shopee. The research method used is quantitative research that uses quantitative and statistical data analysis techniques, with the main aim of testing hypotheses that have been determined by using multiple Linear Regression Test, Determination Coefficient Test, T Test, and F Test. The population and sample are students of the Faculty of Economics and Business, Bandar Lampung University, totaling 100 people. Based on the results of the study, it shows that cultural factors and social factors have a positive and significant influence on product purchase decisions online at Shopee. This shows that cultural factors and social factors simultaneously influence purchasing decisions.

Impact of Perceived Risk, Perceived Usefulness and Subjective Norms on Online Shopping in the Context of Pakistan

This study shows the quantitative research of online shopping of customers most likely to purchase products online. This study aims to determine and analyze the relationship between factors influencing online shopping and mediators of purchase intention towards online shopping. The study used the population of Pakistan as a target for customers who prefer to shop online and have purchasing issues. Data was gathered from 279 customers using a questionnaire with the help of Google forms. Smart P.L.S. is used to determine statistical measurements to check the acceptance and supportiveness of the hypothesis. The result supported all hypotheses based on the T-statistics and P-value of this study, concluding that perceived risk, perceived usefulness, subjective norms, and purchase intention as mediators positively affect online shopping. The result confirmed that these factors, along with mediators, directly impact the behavior of online shopping consumers. The outcome of this study can be used as guidance for businesses that mostly operate through e-stores.

INFLUENCE OF CUSTOMER EXPERIENCE ON INTEREST USING THE TIX.ID APPLICATION IN PURCHASING CINEMA TICKETS IN JAMBI CITY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

The perpetrator's business can use the internet and digital marketing as a medium for support activities marketing , like For do promotion, buying and selling process. One of them is the emergence of online sites and applications internet-based _ used to help do activity sales or purchase products online. Study This is study descriptive quantitative aim _ To explain the influence Customer Experience and Customer Satisfaction as well as interest_use repeat consumers who have application Tix. Id . Population in research This is user application Tix.Id in Jambi City with sample as many as 75 respondents . Withdrawal sample use non-probability sampling with the technique purposive sampling . Data collection using google form. Deep data analysis techniques study This is Partial Least Square use application SmartPLS . Research results This show that : Customer Experience and Customer Satisfaction influential positive and significant to Interest Use Repeat , Customer Experience influential positive and significant to Customer Satisfaction. CustomerExperience influence interest use repeat through customer satisfaction as intervening variable

Factors Influencing Sri Lankan Doctors’ Behavior to Recommend Online Purchase of Medical Nutrition Products

Online purchase is becoming an increasingly viable alternative to in-store transactions due to constraints on in-person interaction. However, medical nutrition customers, mostly healthcare patients in Sri Lanka, are still apprehensive about purchasing products online. Doctors’ recommendations can positively influence patients’ decisions to buy medical nutrition online, but few researchers have studied this. This study incorporated the Unified Theory of Acceptance and User of Technology (UTAUT) to assess what influences doctors to recommend online medical nutrition purchases to their patients. This study utilized a quantitative survey involving 64 medical doctors in Sri Lanka and used partial least squares structural equation modeling for data analysis. The results showed that Performance Expectancy (PE), Social Influence (SI), and Effort Expectancy (EE) affect doctors’ Behavior Intention (BI) in recommending online purchasing for medical nutrition. This study will benefit the pharmaceutical industry in accelerating medical nutrition online purchases in Sri Lanka by leveraging doctors as social influencers to recommend online purchases and extend the application of UTAUT in the field.

The effects of positive electronic word-of-mouth on purchase inten-tion of Malaysian consumers

The main objective of this research is to investigate the effects of positive electronic word-of-mouth towards online purchase intention of customers in Malaysia. The aggressive promotional activities in social media platforms by the product marketers put the customers in a dilemma while purchasing products online. A quantitative research design has been adopted to conduct this study by investigating 428 valid responses collected from survey. The respondents were selected conveniently from Malaysia who visit online shopping platforms like Lazada, Shopee, Amazon and 11 Street. IBM SPSS (version 25) and SmartPLS (version 4) statistical programs have been used to analyse the data and validate the proposed hypotheses. This study finds that electronic word-of-mouth is a significant predictor for customers’ online purchase intension. The outcome from this research has contributed to new practical insights. The study concludes that online product marketers need to strategies their promotions by enabling favourable elec-tronic word-of-mouth from contented customers via social media channels and dedicated cus-tomer review sections through their platforms.

Impact of Employer Branding, Social Media Marketing & EWOM on Consumer Online Purchase Intention with Mediation of Brand Trust

This study aimed to determine the impact of social media marketing on brand trust and online purchase intention, to determine if social media marketing and electronic word of mouth undoubtedly help customers get more and more information about the product or brand more than the conventional means i.e. word of mouth, to determine the impact of brand trust on online purchase intention as well to know the consumer's assurance in purchasing products online. The research design employed in this study is causal research, aimed at understanding the behaviour of social media users. To gather data for the study, social media platforms served as the data collection channels. A total of 219 respondents participated in an online questionnaire, and the structural equation modelling (SEM) technique was utilized to track the hypothesized causal relationships. The outcomes of this study identify that consumers exhibit more trust in social media marketing compared to social EWOM. As a result, it is advisable to prioritize hypotheses that garnered acceptance and appear more viable and dependable for generating online purchase intentions. It's important to note that this research is confined to the apparel industry, with data primarily collected from urban areas due to their higher levels of literacy, awareness, fashion sense, technology use, and income compared to rural areas, where social media device usage is limited.

Use of Event-Related Potentials to Assess Visual–Auditory Multisensory Information in the Decision-Making Processes Related to Fast-Consuming Behavior

People are accustomed to using mobile phones to purchase products online. Previous studies identified brain activities associated with online buying decisions but did not assess mismatch negativity (MMN), P300 (P3a and P3b), and slow waves. We applied visual animation and sound effects to test visual–auditory multisensory concepts in product promotion strategies. Event-related potential (ERP) responses from 53 participants were analyzed to help design sound effects based on MMN, P300, and slow waves. We designed five short visual–auditory animation videos: visual animation sound effect (VASE), VA sound beep (VASB), visual standard sound beep (VSSB), visual animation–no sound (VANS), and visual standard–no sound (VSNS). These five apps were used to test how matched and unmatched multisensory user experience (UX) influences online shopping decisions. We also used Arrow’s impossibility theorem to design the purchasing experiment. VASE evoked MMN (cluster p = 0.0184) compared with VSSB. VASE evoked the strongest P300 (P3a and P3b) responses (cluster p = 1 × 10−5), and VASB evoked more negative slow wave amplitudes (cluster p = 1.7 × 10−4) compared with VASE. Participants buy products unconsciously via most VASE and VANS mobile apps compared with via VASB and VSNS. Our findings suggest that sensory memory from multisensory UX can promote product consumption in mobile phone shopping interfaces. This study’s testing of memory and attention from MMN, P300, and slow waves makes a novel contribution to the marketing discipline. The implications can motivate researchers to apply ERP to analyze the multisensory concept in future interdisciplinary research.

FACTORS AFFECTING ONLINE SHOPPING PREFERENCE AMONG UNIVERSITI UTARA MALAYSIA (UUM) STUDENTS

Purchasing products online has been a new way of life since electronic devices were introduced to society. This phenomenon is increasing in Malaysia as youngsters prefer to purchase things online rather than purchase them in-store. This study is conducted to examine the level of online shopping preference and investigate the relationship between security, saving time, and payment methods with online shopping preference among UUM students. This study used a quantitative approach with 200 students from UUM. The data was collected by using Google Forms with a five-point Likert Scale. Other than that, this study uses Statistical Package for the Social Sciences (SPSS) in analyzing the data by conducting Reliability Test, Validity Test, Descriptive Statistics Analysis, Spearman Correlation Analysis, and Regression Analysis. Based on the findings, the security level of online shopping platforms has a positive and significant impact on online shopping preferences among UUM students.

I Share, Therefore I Trust: A moderated mediation model of the influence of eWOM engagement on social commerce

Marketers increasingly integrate social commerce into their business activities and encourage users to share brand-related content. The present research investigates the role of consumer trust in shaping shoppers’ intentions to purchase products online in various social commerce contexts (i.e., collectivist vs. individualist cultural orientation, high vs. low social tie strength). Based on the Dual Systems Theory approach, consumer engagement with eWOM sharing is proposed to drive trust, which in turn enhances purchase intention. In three experimental studies (N = 153, 179, 298 respectively), this research demonstrates that trust in eWOM messages is an underlying mechanism of the effect of consumer engagement with electronic word of mouth (eWOM) on purchase intention (Studies 1–3) and proposes two boundary conditions that support a moderated mediation model of this effect: consumer orientation toward collectivism-individualism (Study 2) and social tie strength (Study 3). Theoretical contributions and managerial implications are discussed.

The Interaction of Display Advertisement and E-Wom on Omnichannel Purchase Intention Using Sem: an Age Moderation Effect

Purpose: This study looks at how display advertisements affect customers' Omni-buy intentions and the impact of e-WOM in determining if this influence is reflected in their purchase intentions. Theoretical framework: Consumers' daily lives have grown more reliant on display advertising. Consumers depend on the Internet as a source of readily accessible information regarding advertising and businesses. Consequently, a customer becomes linked and an omnichannel shopper, intending to purchase products both online and offline. Electronic word of mouth (e-WOM) has also emerged as a powerful force that must be understood in the context of the omnichannel buyer. Design/methodology/approach: A survey was performed to confirm the study's assumptions. Consumers who purchase fashion products omnichannel were polled for information. A questionnaire of 28 questions was developed for the study. The questionnaire includes questions about the respondent's age, gender, and educational level. Findings: The results of the study show that there is a link between display advertising, e-WOM, and Omni-Online Purchase Intention. Several suggestions are produced to assist managers in navigating their brand's online presence in a manner that fits their customers' Omni-purchase intention. Research, Practical & Social Implication: Through this investigation, the prevalence of many display ads on consumer purchase intention on the omnichannel market is determined, which contributes to the literature on advertising efficiency. Originality/value: This study would most likely propose a method for market communication to determine how different types of display advertisements influence consumer purchase intentions, allowing firms to better manage the customer experience.

Developing An E-Commerce Web Application with ReactJS and Firebase

bstract: With the rise of e-commerce platforms, shopping is now possible anytime, anywhere. Web application development is a great solution for the shopping needs of people who want to avoid the hassle of physical stores. The web application will provide users with a user-friendly interface that will allow them to easily purchase a wide range of products. This app will include various features like product search, filtering, sorting, shopping cart management, payment gateway integration. In contemporary times, most people use technology to live their lives and meet their daily needs. In this generation, most of us use e-commerce sites to buy clothes, groceries, and electronics. Additionally, this app will provide users with personalized recommendations based on their purchase history, search history, and preferences. The application is designed to provide users with stable and fast engagement. All in all, it will provide a convenient and a safe platform for users to purchase products online. With its powerful features and modern technology, the app will help users save time and effort while providing a hassle-free shopping experience.Loading time and minimalist design. The ambition of this article is to discuss the development of an app that provides users with a seamless shopping experience while ensuring security and comfort.

FACTORS IMPACTING ONLINE PURCHASE: A REVIEW OF THE LITERATURE

With the increasing popularity of online shopping, there has been a growing interest in understanding the factors that impact consumers' decisions to purchase products online. This article provides a comprehensive review of the existing literature on the factors that influence online purchase behavior. The article begins by providing an overview of the current state of online shopping and the importance of understanding the factors that impact online purchase behavior. It then reviews the various theories and models that have been used to explain online shopping behavior, including the technology acceptance model, the theory of reasoned action, and the theory of planned behavior. The article also provides a review of the empirical research that has investigated the factors impacting online purchase behavior, including factors such as trust, perceived risk, perceived value, and social influence. The article concludes with a discussion of the implications of the findings for marketers and retailers who are looking to better understand and influence consumers' online purchase behavior.

Media Literacy, Consumer Trust, Product Prices, Distribution, and Purchasing Decisions in Online Business: A Study of Students at Satya Wiyata Mandala University

This study aims to determine the effect of media literacy, consumer trust, product prices, distribution on purchasing decisions through online business. This study uses a quantitative research approach. The population of this study were all students in the city of Makassar who had purchased products online and the total sample was 91 respondents, taken by probability sampling. Data collection techniques in the form of distributing questionnaires through google form. The data analysis technique used is statistical analysis using SPSS. The results of the study show that media literacy, consumer trust, product prices, product distribution have a significant influence on purchasing decisions in online businesses. This research contributes to the development of economics, especially in the field of online business and online business people to see the prospects of online-based marketing activities, as a consideration in determining the next marketing strategy given the growing development of online-based marketingusion.