Online Hotel Booking Research Articles

Exploring the impact of AI-translated hotel reviews: the roles of reviewer nationality, cosmopolitanism, and review dispersion

ABSTRACT This study investigates how AI-translated reviews affect consumer behavior in tourism, emphasizing the roles of national stereotypes, cosmopolitanism, and review dispersion. Utilizing three experiments, it demonstrates that reviewer nationality significantly impacts hotel evaluations and booking intentions, with cosmopolitanism moderating this effect. High review dispersion further amplifies the influence of nationality among less cosmopolitan individuals. The findings highlight the complex interplay of AI translation, cultural biases, and consumer psychology in online hotel bookings, offering insights for managing AI tools and consumer perceptions in the hospitality industry.

Morality or hypocrisy: The effect of hotel sustainability labels varies across different online review valence

Amidst growing emphasis on sustainability in the hotel industry, hotels are increasingly adopting sustainable practices. This trend extends to online platforms, where hotels showcase their sustainability labels as a form of advanced Corporate Social Responsibility (CSR). Such CSR communication is crucially influenced by how customers perceive the consistency of a hotel’s CSR efforts. In the sphere of online hotel booking, customer reviews play a pivotal role as other external clues, illustrating how well hotels fulfill their fundamental economic responsibility. Our study aims to investigate the interactive effects between hotel sustainability labels and the valence of online reviews on customers’ booking intentions. Based on attribution theory and several experimental studies, this research reveals that in the context of negative hotel review valence, the presence (vs. absence) of sustainability labels decreases customers’ booking intention due to an increase in perceived hypocrisy towards the hotel; conversely, in the context of positive hotel review valence, the presence (vs. absence) of sustainability labels enhances customers’ booking intention due to an increase in perceived morality towards the hotel. These findings contribute to the literature exploring hotel sustainability labels, online hotel reviews, and perceptions of hotel hypocrisy.

Applying the SOR Framework in Online Hotel Bookings: Literature Review

Applying the SOR Framework in Online Hotel Bookings: Literature Review

Determinants of Online Hotel Booking Adoption in Jordan: A Modified UTAUT2 Model with Trust and Risk Factors

Determinants of Online Hotel Booking Adoption in Jordan: A Modified UTAUT2 Model with Trust and Risk Factors

Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan di Hotel Pyramid Suites Banjarmasin

Banjarmasin is a unique city nicknamed the City of a Thousand Rivers. This uniqueness is what causes many entrepreneurs to come to open businesses, one of which is a hotel business. The recommended hotel in Banjarmasin is the Pyramid Suites Hotel. Because apart from having good quality products and services, this hotel has also received many awards from various online hotel booking applications. Therefore, researchers are interested in further researching the Pyramid Suites hotel in Banjarmasin with the aim of analysing the influence of service quality on guest customer satisfaction at the Pyramid Suites Banjarmasin hotel. This study aims to analyse and describe how much influence service quality has on customer satisfaction. This type of research is quantitative, with a conclusive causal approach, namely research that aims to obtain a conclusion from the data that has been obtained and processed which explains the causal relationship between the variables. The population in this study are members of Hotel Pyramid Suites, namely guests who stay more than three times. research sample as many as 100 respondents. The data collection technique used a questionnaire which was then used as a score tabulation for each variable studied. The data analysis method used in this study is Smart PLS 3. The results showed that the quality of service which consists of variables of physical evidence, reliability, responsiveness, assurance and empathy affect customer satisfaction.

Unpacking the complexities of information overload in early-stage online booking: The moderating effects of information presentation and regulatory focus

Online Travel Agents (OTAs) have become pivotal marketing channels in the tourism and hospitality industry, providing tourists with a variety of rich and timely information. However, excessive information can lead to information overload, which can negatively affect the decision-making process and potentially lead to delayed or abandoned bookings. This study aims to investigate the role of information overload in tourists’ early decision-making in the context of online hotel booking. 2 (information load: high vs. low) × 2 (information presentation format: alternative-vs. attribute-based display) × 2 (regulatory focus: promotion-vs. prevention-focus) between-subjects scenario-based experiment was conducted with 305 Chinese adult participants. The results showed that information overload occurs in the early stages of online booking decision and is influenced by the interaction of information presentation format and regulatory focus. Regulatory focus can influence tourists’ information presentation format preferences under high information load conditions. When the appropriate information presentation format is applied to an individual's regulatory focus, information processing becomes more fluid, thereby reducing information overload. The findings emphasize the importance of matching information presentation to an individual's regulatory focus to minimize information overload and provide practical implications for OTAs.

Examining the impact of tourists’ hope, knowledge and perceived value on online hotel booking intentions

ABSTRACT Research has previously established that tourists assess “attributes’ to appraise the value a hotel may offer before booking online. However, this rational approach overlooks the role emotions may play in the decision-making process. This research examines the positive emotion of hope. Study 1 involved an experiment of 259 North American tourists, confirming the causal relationship between “hope” and “perceived value”. Study 2 involved an online survey of 418 North American hotel guests, demonstrating “brand knowledge” moderates the relationship between hope and guests’ perceived value, leading to booking intentions. These findings contribute new knowledge for tourism practitioners and researchers.

Preparing for Pandemics: Reflecting on the Impact of Strategic Elements in the COVID-19 Influenced Online Travel Agencies' Marketing Mix

The landscape of online hotel booking, particularly through online travel agencies (OTAs), witnessed a transformation during the COVID-19 pandemic. This shift triggered intense competition among OTA marketers. Interestingly, amidst this competitive environment, while causal predictive models exist that focus on moderate to high effects of major features on Price and hotel BI, the strategic impact of minor features has largely been overlooked. To address this gap, a frequency analysis involving a comprehensive sample of 63 OTAs identified four minor features. Subsequently, a partial least squares structural equation modeling approach explored 499 consumers’ perceptions. Two features were shown to be significant (COVID-19 Hygiene Label, Price Discount), with COVID-19 Hygiene Label mediating Price. However, Scarcity and Loyalty Program showed no direct or mediating effects. The model accounted for a strategic 29.8% R2. As COVID-19 is an ongoing recurring issue and preparation for future pandemics is prudent, the results provide valuable insights for OTA app developers aiming to gain additional predictive marginal performance advantages (i.e., .10 or greater). Implications and suggestions for future research are also offered.

Pengaruh Usefulness Dan Ease of Use Terhadap Online Booking Hotel Intention di Platform Agoda

This research is driven by the researcher's observations concerning online hotel booking intention on the Agoda platform. The development of guest visit rates has experienced a significant decline, with fewer guests opting to check in using the Agoda platform compared to other online travel agents. This is influenced by the perceived lack of usefulness and ease of use on the Agoda website. The objective of this study is to describe and analyze the impact of usefulness and ease of use on online hotel booking intention on the Agoda platform. The research methodology employed is quantitative research using purposive sampling, with a sample size of 130 respondents determined using the Hair formula. Data collection in this study utilized a questionnaire with a Likert scale that had been tested for validity and reliability. The collected data was analyzed using multiple linear regression analysis with the assistance of SPSS (Statistical Product and Service Solution) version 27.00. Based on the research analysis, it can be concluded that the independent variables, usefulness (X1) and ease of use (X2), have a positive and significant influence on the dependent variable, which is online hotel booking intention. Usefulness (X1) and ease of use (X2) collectively account for 24.7% of the variance in online hotel booking intention (Y), while the remaining 75.3% is influenced by other variables.

Pengaruh Usefulness Dan Ease Of Use Terhadap Online Booking Hotel Intention Di Platform Agoda

This research is driven by the researcher's observations concerning online hotel booking intention on the Agoda platform. The development of guest visit rates has experienced a significant decline, with fewer guests opting to check in using the Agoda platform compared to other online travel agents. This is influenced by the perceived lack of usefulness and ease of use on the Agoda website. The objective of this study is to describe and analyze the impact of usefulness and ease of use on online hotel booking intention on the Agoda platform. The research methodology employed is quantitative research using purposive sampling, with a sample size of 130 respondents determined using the Hair formula. Data collection in this study utilized a questionnaire with a Likert scale that had been tested for validity and reliability. The collected data was analyzed using multiple linear regression analysis with the assistance of SPSS (Statistical Product and Service Solution) version 27.00. Based on the research analysis, it can be concluded that the independent variables, usefulness (X1) and ease of use (X2), have a positive and significant influence on the dependent variable, which is online hotel booking intention. Usefulness (X1) and ease of use (X2) collectively account for 24.7% of the variance in online hotel booking intention (Y), while the remaining 75.3% is influenced by other variables.

The Impact of Online Negative Hotel Reviews and Merchant Response Strategies on Potential Consumers’ Purchase Intentions: A Perceived Trust Perspective

Based on online negative reviews, the paper explores the influence mechanism of emotional and attributive reviews on potential customers’ purchase intentions. Against the background of online hotel booking, using ability, benevolence, and integrity in perceived trust as intermediary variables, we constructed a two-factor group experiment with 2 (types of online negative reviews) × 5 (merchant response strategies). This study was conducted by randomly recruiting participants from a university, utilizing a questionnaire-based experimental approach. Two hundred fifty valid questionnaires were collected for statistical analysis, including t-test, analysis of variance, and structural equation model. This paper reveals the influence of online negative reviews and merchant response strategies on ability, integrity, and benevolence. It verifies the mechanism of three factors and potential customers’ purchase intention. Concurrently, this study provides crucial inspiration for hotel managers to focus on addressing the service quality issues in the reviews and develop tailored response strategies to enhance customers’ perception and trust.

Analisa Bauran Pemasaran Jasa Hotel Belangi Syariah Takengon

This thesis is the result of research and discussion. The problem identification in this research is what is the marketing mix for the services of the Takengon Belangi Syariah Hotel. And the aim of this research is to determine the service marketing mix at the Belangi Syariah Takengon Hotel. And the benefit of this research is to develop good knowledge and apply the knowledge that has been obtained during the course. Information and references for the Belangi Syariah Takengon Hotel as well as a wealth of knowledge. The scope of this research concerns the analysis of the marketing mix of services at the Belangi Syariah Takengon Hotel. The respondents for this research were the managers and employees of the Belangi Syariah Takengon Hotel, totaling 5 people. This data collection was carried out by observation and interviews. The research results show that in terms of product, the main product of the Belangi Syariah Takengon Hotel is rooms with 5 types, namely family rooms, deluxe rooms, twin rooms, standard double rooms and single rooms. For price, in determining the price of the Belangi Syariah Takengon Hotel, it refers to the facilities, the price is according to its class, namely IDR 300,000 for a single room, standard double room type IDR. 365,000, twin room type Rp. 550,000, deluxe room type Rp. 665,000, and family room for Rp. 800,000. For Place, the location of the Hotel Belangi Syariah Takengon is strategic and very easy to access for consumers who come from outside Takengon. For People, employees provide good, fast, friendly, thorough and accurate service. For Physical Evidence, the Belangi Syariah Takengon Hotel has a 3-story building, the first floor is filled with an AC lobby, smoking area and mini market and there is an ATM machine, the second and third floors are filled with hotel rooms. In the Process, the Belangi Syariah Takengon Hotel service process collaborates with online hotel booking services, such as tiket.com, booking.com, traveloka.com, pegipegi.com and others, and customers can also come by telephone or come in person, method Payment can be made via cash and non-cash. Finally, for Promotion, there are two strategies implemented at the Belangi Syariah Takengon Hotel, namely pull and push strategies that utilize various social media, placing advertisements in mass media, electronic media, as well as trying to be active in government and non-government activities.

The Role of Brand in Influencing Online Hotel Booking

The Role of Brand in Influencing Online Hotel Booking

Exploring user adoption of online hotel booking platforms: A text mining approach

The growing importance of online hotel booking platforms has revolutionized the hospitality industry, generating new business opportunities and intense competition among service providers This study analyzes user-generated content from online reviews to understand what drives user adoption of online hotel booking platforms. Using topic modeling, categorical principal component analysis, and relative importance ranking, the study identifies key factors like comparison of hotel options and online booking features as crucial for user adoption. Conversely, negative hotel experiences contribute to dissatisfaction. The results offer valuable insights for the hospitality industry, emphasizing the dominance of online booking and price comparison in customer adoption.

Navigating the Digital Landscape: An Analysis of Hotel Booking Websites and Their Impact on Consumer Preferences

In an era where travel has become an integral part of modern life, online hotel booking platforms have revolutionized the travel industry, offering travelers a convenient and efficient way to plan and book accommodations. These platforms have emerged as essential tools, providing a user-friendly and time-efficient alternative for travellers to plan and book accommodations. This study explores customer perspectives on OYO Rooms, Fab Hotels, and Treebo hotels chains. It conducts a comprehensive analysis of the intricate dynamics and functionalities of these hotel booking websites, scrutinizing their services, features, and pricing models. The study unravels the profound influence of these platforms on travel decision-making, highlighting the factors that shape customer preferences and choices.

Online Satisfaction and Hotel Booking Intentions: An Information System Success Model Perspective

Online travel agencies (OTAs) have increased their market share in online hotel booking as the internet has grown exponentially. The present study aims to apprehend travellers using the internet to search and book hotels on the OTA website. Moreover, regarding online satisfaction, this study also tries to find user satisfaction and intention to book the hotel by extending the information system success model. A partial least-square (PLS) structural equation modelling approach was used to assess a research model that included three variables: system quality, information quality, and service quality. A total of 225 usable responses were obtained and analyzed using SmartPLS software. The findings revealed that information satisfaction and service satisfaction significantly influence the online booking intentions. The findings give valuable insights to the OTA website and OTA app developers on how they should postulate complete and accurate information while considering the service quality aspects to influence hotel booking. This research has extended the body of knowledge on online satisfaction and hotel booking intention by implementing and expanding the information system success model.

Comparative Analysis of Dynamic Pricing Strategies for Online Hotel Bookings: A Case Study of Luxury Hotels in Major Tourist Destinations

This study conducted a comparative analysis of pricing models and strategies employed by luxury hotels in major tourist destinations. The analysis focused on revenue generation, customer satisfaction, customer segmentation, demand patterns, flexibility, and adaptability to market conditions. The findings highlighted the effectiveness of various pricing models, including time-based pricing, demand-based pricing, competitor-based pricing, and segmentation-based pricing, in maximizing revenue and enhancing customer satisfaction. The implications of the findings on revenue management and pricing strategies in luxury hotels were discussed, emphasizing the importance of customer segmentation, advanced technology, and continuous monitoring. The study also identified limitations and suggested potential areas for further research.

The Influence of Visual Presentations and Online Reviews on Hotel Booking Intention on the Tiket.Com Application (Case Study: Tiket.Com Application Users)

Tiket.com is an Online Travel Agent (OTA) that provides online hotel bookings. This study aims to analyze the effect of visual presentation and online reviews on hotel booking intention on the Tiket.com application. This research integrates visual presentation and online reviews with the Technology Acceptance Model (TAM). The variables tested consist of Visual presentation, Perceived Ease of Use, and Online review as independent variables, Perceived Usefulness as a moderating variable, and Booking Intention as the dependent variable. The type of research is quantitative with a cross-sectional design and the research subjects are users of the Tiket.com application. Data was collected by distributing questionnaires to 119 respondents. The research hypothesis was tested using the Partial Least Squares Structural Equation Model (PLS-SEM) analysis technique. Based on the results of the hypothesis, H1, H3, and H8 are not in line with previous thinking because they do not positively influence buying interest in the tiket.com application. tiket.com applications should update booking features, and more attractive colors, update the system, reduce addsens, and update a more modern look.

The Importance of Green Certification Labels/Badges in Online Hotel Booking Choice: A Conjoint Investigation of Consumers’ Preferences Pre- and Post-COVID-19

In light of travelers’ growing preference for sustainable hotel accommodation, this study investigated the relative importance of green certification labels/badges in online hotel selection/booking choice. A conjoint analysis was performed on seven online hotel attributes (including green certification labels/badges) in two specific scenarios (imagining they were booking in a pre- and post-COVID-19 setting) using 270 U.S. subjects surveyed in April 2020. The results revealed that green certification labels/badges do impact travelers’ online hotel booking choice, but not as much as cancellation policies, hotel rating, price, and location. Price in particular exerted a greater influence on travelers’ booking preferences in the post-COVID-19 scenario. Yet, a significant percentage of travelers (around 40% in both scenarios) were willing to pay more for a hotel with green certification. These results contribute to our theoretical and practical understanding of the factors that influence online hotel booking, as well as the power of green certification labels/badges in driving online hotel bookings in the pre-and post-COVID-19 contexts.

Investigating consumer purchase decision based on switching barriers and decision postponement: moderating role of time pressure

PurposeAlthough various booking platforms have been contributing to the dramatic growth of hotel industry, little research has been conducted to understand consumer psychological processes and behaviors in online hotel booking. To fill this gap, the current study examines the effect of switching barriers (switching cost and alternative attractiveness) on consumers' decision postponement and repurchase intention. Additionally, the moderating effect of time pressure in different phases of booking decision is investigated.Design/methodology/approachA total of 352 samples was collected through an online platform. Data analysis was conducted via Amos 23 (structural equation modeling) and SPSS 24 (descriptive analysis and PROCESS macro).FindingsResults show that switching cost and alternative attractiveness are two significant drivers of decision postponement and repurchase intention. Meanwhile, time pressure only has a significant moderating effect on the relationship between switching cost and decision postponement.Practical implicationsThe findings of this research reveal that hotel operations need to implement strategies to prevent customers' delayed booking decisions and overcome the influence of time pressure on customer decision-making.Originality/valueThese findings stress the importance of consumer perceptions of switching barriers and time span when making hotel reservations online. Hotel practitioners are encouraged to provide multiple human–computer interaction applications to attract novice consumers and increase their familiarity with booking process.