Digital Activities Research Articles

Online communities as arenas of “amateur expertise”: examples from the social media activity for justice for Roman Zadorov

IntroductionThis study examines online communities as arenas where diverse forms of expertise converge to influence discourse and public opinion. Using the case of social media activism advocating for justice in the wrongful conviction of Roman Zadorov for the murder of Tair Rada, it highlights how these communities serve as platforms for “professional amateurs” and demonstrates their similarities and differences from participants in the formal legal arena.MethodsThe study employs a netnographic approach to analyze seven years of social media activity across 15 Facebook groups comprising over 300,000 members. Data collection included participant observation, interviews with 25 group administrators, and thematic content analysis of posts and interactions. This methodological triangulation provides a comprehensive understanding of the discourse and dynamics within these activist communities.ResultsSix categories of experts were identified in the online discourse: 1. Court-admissible experts, including People directly connected to the case, people who are knowledgeable about the involved parties and the surrounding area, expert witnesses who are professionals testifying based on their field-specific expertise, and circumstantial witnesses who have experienced relevant events firsthand. 2. Non-court-admissible experts, including people with deep, self-taught expertise and people relying on nonrational sources, such as supernatural insights. The findings highlight the unique character of online activism as a dialogic space where conventional and unconventional forms of expertise coexist, contributing to public narratives around justice.DiscussionThe study offers a novel conceptualization of online communities as platforms for expert-driven discourse. It underscores the importance of “pro-am” expertise and symbolic capital in shaping public understanding of contentious issues. While focused on a specific legal case, the study provides broader insights into the dynamics of expertise in online activism, emphasizing the duality of court-admissible and non-court-admissible expertise. Future research should explore these dynamics across varied contexts to further understand the role of online communities in social discourse and activism.

The Evolution of Activism: From Civil Rights to Digital Advocacy

This paper investigates the transformation of activism from the Civil Rights Movement to the modern era of digital advocacy. Activism has historically served as a powerful catalyst for societal change, shaping public policy, social norms, and cultural values. From civil rights demonstrations in the mid-20th century to today’s online campaigns, the methodologies and mediums of activism have evolved significantly, mirroring shifts in technology, political ideologies, and social dynamics. The paper traces these changes, highlighting key historical movements, the integration of environmental and social justice issues, and the rapid rise of digital platforms as vehicles for mass mobilization. Despite the efficiency and global reach of digital activism, challenges such as misinformation, digital privacy, and the sustainability of online engagement persist. Examining the interplay between technology and activism, the study ultimately considers the opportunities and limitations that digital platforms present for the future of social advocacy. Keywords: Activism, Civil Rights Movement, Social Justice, Digital Advocacy, Environmental Activism.

Confronting controversial content: Examining online narratives and frames in #CancelSpotify and #NetflixWalkout

In 2021, Netflix and Spotify became the center of debate over controversial content. As a form of protest, Twitter (X) users engaged in hashtag activism using #NetflixWalkout and #CancelSpotify. Hashtag activism provides online activists and organizers a mechanism to produce and disseminate (counter)narratives quickly. In both cases, users employed the hashtags to support the streaming services’ stances or pressure them to alter their activities. While previous studies have examined the use of hashtag activism in constructing narratives, particularly in larger social movements, much of this extant work focuses on one narrative, even though divergent and conflicting narratives emerge in these situations. To better understand how participants cultivate online discourse surrounding corporate connections to social issues, we analyze the primary competing narratives and supporting frames that emerged in #CancelSpotify and #NetflixWalkout. While the intended narrative reflected the organizers’ intentions, a counter narrative that challenged these intentions also emerged. Critically, the intended narrative was the primary driver of content and social media user engagement, suggesting that although hashtag activism has limitations and challenges, it also provides an avenue through which individuals can foster a narrative and reach audiences. In addition, findings revealed that individuals contributing to the intended narrative were more apt to provide mobilizing information than those participating in the counter narrative. However, mobilizing frames still featured less frequently than commentary-driven frames.

Revisiting Qualification Standards for Local Candidates: Basis for Redefin-ing Social Media Campaign

The study makes the case that adding social media campaign tactics to the requirements for local office holders will encourage more responsible, knowledgeable, and involved grassroots politics. This study explores the qualification standards for local candidates and how these standards can be redefined in the context of social media campaigns. As digital channels have a greater influence on voter involvement and perception, identifying the criteria that resonate with people becomes critical. The study highlights important characteristics—such as ethics, community involvement, and digital literacy—that distinguish successful local candidates. The study presents a methodology for optimizing campaign messaging and outreach by studying the candidates' successful social media techniques. Finally, the findings aim to help future politicians use social media to increase democratic engagement and develop meaningful ties with voters. This study emphasizes the essential interplay of candidate qualities and internet campaigning in determining electoral results.

Cultural Memory and Obstacles Challenging Digital Activist Muslims as Symbolic Violence

Abstract Over the past two decades, Islamic movements and activism in the USA have progressed. The weak part of the explanation models for Islamic activism is an inclusive description of obstacles in the discursive field. These obstacles are essentially sources of symbolic violence in discourse. There is also a debate regarding the discursive representation of Muslims. Native and immigrant Muslims in the USA have struggled against the dominance of external discourses. Therefore, this study examines the essential boundaries and obstacles of the discursive field that activist Muslims (digital activists particularly) encounter when constructing discourses in the USA. In this study, I used the current activism findings to investigate the discursive field’s fundamental boundaries and obstacles. The research proves that barriers such as stigmatization, racialization, nativism, security paradigm, gender, marginalization, and discrimination form the main basis of symbolic violence.

Feminist Identity and Online Activism in Four Countries From 2019 to 2023

The COVID-19 pandemic heightened burdens on caregivers, but also the visibility of caregiving inequalities. These grievances may activate a feminist identity which in turn leads to greater civic and political participation. During a pandemic, online forms of participation are particularly attractive as they require less effort than offline forms of participation and pose less health risks compared to collective forms of offline activism. Using survey data from four countries (Canada, France, the United States, and the United Kingdom) collected in 2019 (prior to the pandemic), 2021 (during the pandemic), and 2023 (post-pandemic), we examine the relationship between self-identifying as a feminist and signing online petitions ( n = 18,362). Our multivariate analyses show that having a feminist identity is positively related to signing online petitions. We consider the differential effects of this identity on participation for men, women, non-binary people; caregivers versus non-caregivers; and respondents in different countries with varying levels of restrictions due to the pandemic. A feminist identity is more important for mobilizing caregivers than non-caregivers, whether or not the caregiver is a man or a woman. While grievance theory suggests differential effects by country and time period, we find a consistent role of feminist identity in predicting the signing of online petitions across time and across countries. These findings offer insights into how different groups in varying contexts are mobilized to participate.

‘Cool articles from way back when’: appropriations and reanimations of the New Zealand feminist magazine Broadsheet

ABSTRACT This article addresses ‘transition’ within feminist media activism by exploring how archival material is reanimated and mobilized within contemporary forms of online activism. Recent scholarship examining the ‘archival turn’ in feminism has illustrated the potential of archives to intervene in the political present, yet the uptake of archival material within online media generates ambiguous and contentious outcomes. This article explores the controversial reanimation of the New Zealand feminist magazine Broadsheet (1972–1997) by a Facebook page titled ‘Broadsheet, New Zealand’s Feminist Magazine’ (2015). Using critical discourse analysis to examine comments made by followers of the page, I explore how the promotion of increasingly hostile trans-exclusionary radical feminist (TERF) discourses precipitated contention over the legitimacy of the page’s affiliation with Broadsheet. Conspicuously absent from these discussions is Broadsheet’s archival material itself, despite its recent digitization. Instead, commenters invoke experiences and memories of Broadsheet to either validate the Broadsheet Facebook page or to substantiate claims that it appropriates the magazine’s name and legacy. I argue, therefore, that feminists’ engagement with archival materials is structured by nostalgia, whether remembered, encountered, or culturally learned.

DO SOCIAL MEDIA UNDERMINE STRUCTURES? RETHINKING THE STRUCTURE-AGENCY DEBATE

The study reconsiders the structure-agency debate in a world dominated by internetisation and social media. To answer the question of whether social media weaken the structures embedded in societies, four phenomena are analysed: Dissemination and control of information are the main areas of conflict between actors and structures. The cyber public sphere has emerged as social media has become an important medium for shaping public opinion. Cyber activism, which has made important strides in moving political networks into the virtual world, has become an alternative to activism in the physical world. As individuals engage in human relations in virtual world just as in physical world, cyber identity has entered our lives. The study’s main finding is that although structures have developed new strategies and instruments to monitor, control and regulate the cyber world; social media continues to be a ground that increases the capacity of agencies for actors against structures.

Issue ownership in the online campaign for Dutch general elections

Online political campaigns are often opaque, among other reasons because political parties often target their advertising to specific groups. Therefore, it is challenging for citizens, journalists, and academics to understand what political parties talk about in their campaigns, diminishing the public accountability of political parties. Through the lens of issue ownership theory, this study explores which issues Dutch political parties advertised on Meta during the 2021 national election. The study uses a relatively novel topic modeling process that is meant to limit human bias. We built a model that assigns issues to each ad (based on the ad text), creating a dataset of ad-issues matchings. The study is one of the first to present insights into the issues Dutch political parties communicated about during the national elections of 2021. Our findings show that issue owners are not the biggest advertisers on their issues and reveal that private gifts enable some political campaigns to claim ownership of many issues.

Reaching the Voters: Parties’ Use of Google Ads in the 2021 German Federal Election

Election campaigns during the pandemic showcased the increased use of costly digital campaigning by parties. While many studies focus on the use of Facebook, X (formerly Twitter), and other social networking sites during elections, parties’ use of Google Ads remains widely unstudied. This is surprising given that parties spend a substantial proportion of their budget on Google Ads and Google reports on this spending and other details of the ads in its <em>Transparency Report</em>. Based on the equalisation vs. normalisation thesis, we identify party factors (size, age, government/opposition status, and electoral strongholds) that affect parties’ use of this instrument to a different degree in their campaigns. We aim to highlight parties’ use of Google Ads during the campaigns for the 2021 German Bundestag election, relying on the official data provided via Google’s Ad Library. We discuss both empirical work on the factors that determine the use of Google Ads and conceptual work on the merit and perils of such ads in democratic elections, and we present descriptive and exploratory findings of our deep dive into the archive of Google Ads.

Development and Implementation of Health Education Tools for Excluded Areas in the Czech Republic

Abstract Background Reducing health inequalities among population groups is imperative, however, health communication strategies tailored to ethnic minorities remain under-researched. To address this issue, various health communication strategies were developed and tested within the 3 year Saste Roma project, focused on improving health literacy and disease prevention in the excluded Czech Roma population. Methods A planning group comprising of doctors, sociologists, psychologists, NGOs and community health workers was established to create tailored health communication tools. The tools were developed with consideration of the sociocultural specifics of the Roma community, using focus groups, in-depth interviews, and the Delphi method. A PR agency was hired to implement the tools. Reach, engagement and Price Per Click = PPC were measured for online tools; feedback on offline tools was collected via surveys and interviews. Results From April 2021 to March 2024, 12 online and offline tools addressing 10 diseases were developed for various age groups and implemented. These tools, such as health literacy brochures and leaflets (78,500 pcs distributed), music videoclips (viewed 150,000 times), a mobile application (with over 500 users), social media profiles dedicated to health (with 140 followers), preventative events, school-based e-learning modules (implemented in 86 elementary schools in excluded areas), online campaigns (reaching 556,337 people; PPC of 0.85 EUR in case of in-house campaign Vs. PPC of 3.21 EUR by PR agency) or poster campaigns (engaging 3,046 individuals) focusing on excluded areas. Lessons This project represents the first extensive use of diverse communication tools targeting the Roma population. The involvement of community representatives (patients, artists, actors, and residents) in tool development is crucial. Training and support for health community workers are essential to achieve effective engagement with the community. Key messages • Tools must be delivered in a culturally sensitive and comprehensible manner by members of the communities. • Commercial PR agencies failed with this specific campaign. Cooperation with Roma artists and influencers is essential.

Hüquq texnologiyaları və onların vəkillik sahəsinə inteqrasiyası

Since the end of the last century, the wide spread of digital technologies has had an important impact on the development of many fields. Technological innovations, like in other professional fields, are increasing their impact on the field of advocacy day by day. Some legal technologies reduce lawyers' bureaucratic burdens and perform repetitive tasks, while others help citizens or companies solve simple legal problems without the need for a lawyer. This article examines the concept of Legal Tech, the areas of use of legal technologies, their categories and their application in the field of advocacy, and highlights how lawyers can provide more efficient and better quality legal assistance by using legal technologies in the performance of their profession. The article also touched upon the issues of using artificial intelligence in the legal profession, the practice of applying legal technologies in foreign countries and the level of development of these technologies in our country. Thus, the extensive use of legal technologies by a number of advanced countries of the world, especially the application of technologies based on artificial intelligence in international and national legal systems, has made an important contribution to the development of this field. Keywords: legal technologies, lawyer, electronic advocacy, artificial intelligence, e-government, e-court, e-discovery, technological applications, data security.

Copycats? Do right-wing groups emulate left-wing digital advocacy organizations?

ABSTRACT In 1998 MoveOn pioneered a new and powerful form of digitally enabled, multi-issue, member-driven, rapid response, advocacy organization. This model quickly spread around the world as progressive activists emulated it in twenty other countries. These digital advocacy organizations share progressive values and have been influential actors in their national contexts. What is surprising is that right-wing actors have replicated this new organization model. We examine four right-wing digital advocacy organizations: Grassfire (United States), Advance (Australia), Patriot Petition (Germany), and CitizenGo (transnational). We find that all four ‘copycat’ organizations are rapid-response, multi-issue, on-line campaigning organizations, like their left-wing counterparts. However, none appear to be fully-member driven in their funding and decision-making, rather the right has a tendency towards “astroturfing”. We also find that these right-wing organizations explicitly sought to emulate the organizational model of their left-wing counterparts, and there was no evidence of transnational diffusion on the right. This article enriches our understanding of right-wing digital advocacy organizations, and how learning and emulation occur across partisan divides.

Academic Coverage of Online Activism of Disabled People: A Scoping Review

Disabled people need to be activists given the many problematic lived realities they face. However, they frequently encounter obstacles in traditional offline activism. Online activism could be a potential alternative. The objective of this scoping review is to examine the extent and nature of the coverage of disabled people in the academic literature that focuses on online activism. We searched the abstracts in Scopus, Web of Science, and the 70 databases in EBSCO-HOST for the presence of 57 terms linked to online activism or online tools or places for online activism, which generated 18,069 abstracts for qualitative analysis. Of the 18,069 abstracts, only 54 discussed online the activism by disabled people. Among these 54 relevant abstracts, only one contained the term “Global South”. No relevant abstracts were found that contained the terms “Metaverse” or “Democrac*” together with “activis*”. Only two relevant abstracts contained the phrase “digital citizen*”. Out of the 57 terms, 28 had no hits. The thematic analysis identified 24 themes: 6 themes in 30 abstracts had a positive sentiment, 7 themes in 30 abstracts had a negative sentiment, and 11 themes present in 23 abstracts had a neutral sentiment. There were three main themes: the positive role and use of online activism; the technical accessibility barriers to online activism; and the attitudinal accessibility problems arising from ableist judgments. The intersectionality of the disability identity with other marginalized identities and the issue of empowerment were rarely addressed, and ability judgment-based concepts beyond the term’s “ableism” and “ableist” were not used. The study underscores the necessity for further research given the few relevant abstracts found. The study also indicates that actions are needed on barriers to online activism and that examples for best practices exist that could be applied more often. Future studies should also incorporate a broader range of ability judgment-based concepts to enrich the analysis and to support the empowerment of disabled activists.

Youth activism and (de)personalized remix on TikTok

ABSTRACT Social media has provided everyday actors with a platform to share their personal stories and ideas. This has had a profound effect on activism, as movements are increasingly built up and amplified through the circulation of participants’ individualized motivations, experiences, and sentiments. TikTok has emerged as a salient site for studying this turn: it has proven to be a highly successful tool in activist campaigns, strongly affords personalized communication, and supports a main user base of young people known for emphasizing self-expression in their online participation. Since remix is the core form of sharing on TikTok, users are encouraged to insert and articulate themselves not only in the process of content creation, but in the process of circulation as well. Here, we focus on the way remix is exploited as a mode of personalizing activist content on TikTok, particularly among young users. We do so by qualitatively coding and analyzing remixed content associated with the digital activist organization Gen-Z for Change. We find that, despite expectations based on prior research and the observed behavior of older users, young users tended to resist personalization in their remix strategies. Yet, they simultaneously managed to assert their presence in ways that are meaningful on the app. Our results elaborate on digital activist strategies and the role of platform affordances therein, and add important nuance to common conceptions of youth political participation styles.

Digital natives, digital activists in non-digital environments: How the youth in Zambia use mundane technology to circumvent government surveillance and censorship

This study investigates the technological strategies the youth in Sub-Saharan Africa employ to circumvent government surveillance and censorship. Centered on the 2020 Zambian youth protests and informed by interviews with 37 participants, we explore the youth's innovative use of mundane skills to build digital communities, evade government surveillance, and leverage algorithms. The findings indicate that despite limited online access and government restrictions, the Zambian youth creatively employed their local skills to build social networks, disseminate information, and mobilize for social change. However, two contrasting narratives emerge: one celebrating the innovation and resilience of these young people, with the other raising concerns about the broader implications of their actions. Notably, some youth transitioned from influential activists to government insiders, a shift that may have diluted their capacity to champion social justice. The study emphasizes the need to scrutinize the balance between technological cooperation and potential discord, urging a more profound exploration of technology's role in shaping the trajectory of democracy, especially in settings akin to sub-Saharan Africa. We argue for further research into the role of digital influencers in electoral processes and democratic systems.

Citizenship in India: Parsing the Complexity of Digital Identity Systems

The biometric identity project in India called Aadhaar was established with the purported intent of giving every resident of India a unique ID to ensure that social security measures and other welfare mechanisms would reach the last mile. The collection of biometrics (fingerprints, eye scans and photographs), it was emphasised, was to ensure that no duplicates were created and each ID would be unique, and thus was built the world’s largest data management project. However, since then, there have been several problems of duplication, implementation issues, failure of infrastructure, security breaches and privacy issues. Buttressing the digital identity project have been several moves to push digitalisation in other spheres as well. The article intends to study this digitalisation of individual identity in India and posit that there are several pockets of resistance that challenge this framing of the digitalised citizen as a data subject and the reduction of individual identity into biometrics alone. There are two people’s movements that show how this digital turn towards a technological understanding of citizenship is being challenged: the widespread peaceful protests of 2019–2020 against the Citizenship Amendment Act (CAA), and the 2015–2016 Save the Internet campaign for net neutrality. This author hopes to show that both online and offline, the ideas of what it means to be a citizen of India remain in flux, challenging the notion of a passive data subject and positing a political, rights-bearing citizen in opposition to it.

Canonizing online activism: Memetic iconography in the North Atlantic Fella Organization

Memes are iconic digital artefacts that acquire meaning through their production and circulation among the digitally mediated publics. This visual essay presents an iconographic exploration of the North Atlantic Fella Organization (NAFO) – a vernacular online collective engaged in ridiculing Russian disinformation and rallying support for Ukraine’s defence and recovery efforts. We approach memes as a visual interface between the user and various subgroups within and outside the community. Drawing on a combination of autoethnographic, visual semiotic and computational methods, we demonstrate how memes perform three key functions within the online community: representing the self, maintaining social relations within the group and articulating the group’s values and commitment to its members and the broader public. In doing so, they can be understood as an extension of social and cultural practices surrounding religious iconography. Going beyond short-lived or self-centred engagement, memes constitute a rich yet flexible medium to mobilize social media users in significant international crises such as wars.

Examining TPACK Enactment in Elementary Mathematics with Various Learning Technologies

As schools continue to invest more resources into learning technologies and their infrastructure, there is a need to consider ways to support teachers’ professional learning related to the appropriate uses of learning technologies. The construct of TPACK continues to provide a framework for the field to help make sense of the knowledge and skills related to effectively integrating learning technologies into teaching. The article includes three vignettes that describe research-aligned enactments of TPACK using three different learning technologies: an internet-based activity focused on lower-level fluency, an internet-based simulation/game on budgeting, and an internet-based open-ended tool. The three vignettes suggest that TPACK can be enacted regardless of the learning technologies and that the culture and context of schools greatly influences whether and how teachers integrate technology into their mathematics teaching.

Seeking justice on social media: Funas as a localized form of Latin American youth activism

A funa, a public denouncement aimed at raising moral condemnation of a person accused of perpetrating a crime or injustice, has become a major digital activism instrument in Latin America, particularly in Chile. Originated in the human rights movement in the 1990s, funas re-emerged as a new form of online activism that hybridized with a Latin American and historical form of protest to exert informal justice through social media. Drawing on a face-to-face survey of Chilean youth aged 18–29 years, we examine the factors that explain young people’s attitudes and behaviors regarding funas. We find that funas are gendered, with issues like sexual harassment and misconduct being the primary subject of funas. We also show that women hold more positive views about funas and are more likely to engage in online funas. Finally, our findings indicate that individuals who trust the judicial system are less likely to share funas on social media.