Online Business Communication Research Articles

The Importance of Instructor Affirming Messages in Business Communication Students’ Writing Apprehension

Through the guidance of social presence theory, this study sought to understand how instructors’ affirming messages and social presence behaviors affect students’ writing apprehension in online business communication courses. The data were consistent with two models, both of which indicate that instructor affirming messages indirectly affect students’ writing apprehension in the business communication classroom. Both models also indicate that students’ burnout mediates that indirect effect. The results show how important it is for instructors to take the time to leave affirming message feedback when teaching business communication online.

Managing Students’ Attention and Dealing with Cognitive Fatigue during Online Business Communication Courses

Managing Students’ Attention and Dealing with Cognitive Fatigue during Online Business Communication Courses

Designing an online business communication course in English by responding to student needs through an evidence-based approach

Abstract Communication skills are essential for the employability and academic success of business graduates. These skills are either embedded in undergraduate business management courses or taught in a separate course. Designing an English communication course for business management students is reported widely in the literature. However, research on such courses for distance education is scarce despite their increasing demand for distance courses due to an increasing globalisation of higher education and workplaces. This paper reports on the evidence-based design of an award-winning online business communication course in English which responded to changing needs of distance business management students at The Open University, UK. It draws on student needs analysis data (student surveys, online forum posts, industry skills survey reports and a content analysis of business management courses and assignments) and course evaluation surveys to investigate how the online course addressed student needs in terms of course content, teaching and learning and assessment. It argues that student needs analysis is paramount for any new course design and online delivery because the success of a course relies on meeting student needs. The paper has implications for business communication course design and business communication teachers.

ETIKA KOMUNIKASI BISNIS ONLINE DI ERA NEW NORMAL PERSPEKTIF HUKUM BISNIS ISLAM

This article aims to determine the ethics of online business communication from the perspective of Islamic law. The research method used in this study is library research (library research) with a philosophical juridical approach, namely using the rules of Islamic law in online business practices during the covid 19 pandemic. The results show that Islamic law has regulated ideal business communication and good, by applying the basic principles of Qaulan adidan (true words), Qaulan balighan (effective and on target), Qaulan ma'rufa (kind words), Qaulan mansura (easy words), Qaulan layyina (weak words gentle), Qaulan karimah (noble words). The expected positive impact in this study is that every e-commers must provide online and communicative services to consumers, taking into account the needs proposed by consumers, especially those who have limited the covid 19 pandemic.

PDF Online Business Communication Essentials, Fourth Canadian Edition (4th Edition) Full Books

PDF Online Business Communication Essentials, Fourth Canadian Edition (4th Edition) Full Books

What resources do students need in a competency‐based online business communication program? A Westminster College case study

AbstractThe authors argue in this paper that self‐directed learning is a primary competency for hybrid and online business communication students in competency‐based programs. The results of a small case study of students in two professional, project‐based and competency‐based online graduate programs reveal an incongruent profile: While students tended toward high enthusiasm and aptitude for self‐directed learning, they chose learning resources that did not promote high levels of self‐direction. Student resistance to self‐direction suggests faculty in competency‐based programs must re‐think pedagogical approaches as well as the kinds of resources business and professional communication faculty provide for students and encourage them to use.

PRINSIP KESANTUNAN DAN PRINSIP KERJA SAMA DALAM KOMUNIKASI DI ULASAN PRODUK PADA MARKETPLACE

This article discusses the Indonesian language used in online business communication. The object of research is devoted to online businesses through the marketplace. Marketplace is an online platform or system that mediates transactions between sellers and buyers. Marketplace has a means of communicating between the seller and the buyer which consists of product description pages, product discussion pages, product review pages, and personal message pages. Of the four communication facilities, only the product description page, product discussion page and product review page can be accessed by the public. Personal message pages can only be accessed by account owners who are communicating with other account owners. The rules for doing business through the marketplace, one of which is the necessity to communicate through the messaging tools available on the platform. Thus, communication can only be done with written variety. Language is very important in offering, attracting interest, responding, and retaining customers. In fact, not all marketplace users look at language usage so that it can be pragmatically considered offensive or likely to interfere with the continuity of business interactions. Analysis is emphasized more on the language of the seller, because in the business the buyer is the party that must be served. The sample of this study is Tokopedia and Bukalapak. The two marketplaces are the largest online business media in Indonesia. 
 Keywords: pragmatics, business communication, marketplace, online business, business language

A Proposed Cross-Cultural Examination of Online Advertising Effectiveness in China and the UK

This paper raises a proposed cross-cultural examination of online advertising effectiveness in China and the UK setting against the background of globalization and the widespread usage of online business communication. Different from previous studies, such specific indexes of Hofstede’s cultural dimensions as individualism/collectivism, uncertainty avoidance, power distance, masculinity/femininity and long-term orientation which behind the hidden relationships between culture and online advertising effectiveness are suggested to be explored and revealed in the present study based on three measurements including attitudes towards banner ads, ability to recall banner ads and frequency of clicking banner ads. Moreover, the discourse analysis is also advised to be conducted at the same time to evaluate the role of culture in banner advertisement. In this way, the marketers will be enlightened by this study when formulating their online advertising strategies.

Place Existing Online Business Communication Classes into the International Context: Social Presence from Potential Learners' Perspectives

Recent scholarship on global online courses points to the need to examine the issue of social context in an online global learning environment. To explore global learners' cultural perspectives on the social climate of an online class, we first review the social presence theory—which can be used to examine the social climate in an online classroom, and explain factors that contribute to learners' social presence. Then we report findings of a survey conducted among a group of Chinese business students and discuss specific aspects of an online business communication class which might contribute to enhancing global learners' sense of social presence in an online environment. We conclude the study by explaining the present study's implications for delivering effective online business and technical communication courses with global learners and recommending strategies for increasing global audiences' social presence in an online class created by the instructor and the online community.

Deception in Business Networks: Is It Easier to Lie Online?

This article synthesizes research presented in several models of unethical behavior to develop propositions about the factors that facilitate and mitigate deception in online business communications. The work expands the social network perspective to incorporate the medium of communication as a significant influence on deception. We go beyond existing models by developing seven propositions that identify how social network and issue moral intensity characteristics influence the probability of deception in online business communication in comparison to traditional communication channels. Remedies to detect and discourage deception in online business networks are also offered, as well as limitations and future research directions.

Aspects of Online Business Communication to Mass Media

Aspects of Online Business Communication to Mass Media

Applying Distributed Learning Theory in Online Business Communication Courses

Distributed learning theory is valuable for teachers of online business communica tion courses because it 1) highlights complexities of software tools, not only the online course interface, but also tools used to produce Websites, brochures, CDs, and other multi-media elements; 2) provides a way to address online communica tion dynamics, such as online chats and discussions, that students will practice in the workplace; and 3) allows teachers to examine how their previous experiences teaching business communication in more " traditional" classrooms affect teaching online. Highlighting these areas allows business communication teachers to focus on the critical use of technology in online formats that entail relatively new teach ing media. The critical application of technology use can be seen in areas like tool evaluation and use, power and divisions of labor, and community participation.

It's Not Easy Being Green: Evaluating Student Performance in Online Business Communication Courses

It's Not Easy Being Green: Evaluating Student Performance in Online Business Communication Courses

Business operated gratis services understanding the revenue models

The free nature of the Internet is said to have been lost to business interest. The author contests this claim by showing that the overall non-profit character of the net may have been limited but certainly not yet compromised. The best stuff on the Web is still available but hidden behind error messages, unlisted databases, and little-known links. Most of cyberspace is still open for educated research, and serendipity. Valuable content may remain free as long as the emerging online business communication keeps on offering us an attractive compromise in matters of our time-use while on the net. This is a tacit give and take but the outcome belongs to the core drivers of the new economy. Online marketing and commerce proceed on a market of clicks not just users mouse clicks but also the clicks of third party meters counting time; adding up to statistical profiles; and measuring user behaviour. Advertising can help cyberspace remain toll free by compromising netizens time but offering something in return for using their personally identifiable data in business operations. I will track these innovations to the extent of understanding them and will give an evaluation from the perspective of how force-fed or interruptive they are. There are intriguing new initiatives to render commercials less aggressive and more relevant, more predicated on permission and even more dependent on bandwidth. These targeting initiatives promise the demise of the mass culture of advertising as we know it, helping commercial messages evolve into personalised and customised individual knowledge management for opting-in netizens. This endeavour is part of a wider project to understand further the phenomena of the emerging „Gratis Economy”. In this study, I will focus on marketing solutions where freeware is part of a wider revenue model or product selling strategy mix.