One-way carsharing is recognized as one of the most popular transportation services in urban areas, being an alternative option to private cars. Over the last decades, a vast amount of literature on the design of specific aspects of this service (fleet size, stations’ locations, fare, balancing operations) has formed. However, a holistic approach for designing carsharing services seems not to be developed. This paper proposes a new approach for designing one-way station-based carsharing services, presenting a five-step method, entirely developed in a GIS environment. The first three steps (suitability analysis, site selection analysis, and walkability analysis) allow finding the candidate locations for carsharing stations. After the assessment of the capacity of the potential stations, a location-allocation analysis allows for assessing the fleet size, the number of stations that maximize the coverage of carsharing demand, and their optimal locations. This paper presents a case study: a new one-way carsharing service was designed in Palermo (Italy) and compared to the existing carsharing service operating in the city. The results highlight that the current carsharing supply is undersized, having about 45% fewer stations and about half the cars compared to those resulting from the model, leaving some POIs unserved.
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