Titanium implants are widely used in dental restorations for patients suffering from dentition defects. However, the biologically inert of Ti, poor osteoinduction properties and the release of Ti particles due to friction between the bone and the implants can inhibit osseointegration and adversely affect the success rate of implantation. In this study, a zirconium phosphate (ZrP) coating was constructed on the surface of alkali thermal titanium (AT-Ti) via a one-step sol–gel approach. Subsequently, the friction resistance, bioactivity, and osteogenesis properties of the prepared coating were studied. The surface characterization results confirmed that AT-Ti was successfully coated with amorphous ZrP, and ZrP modification was found to effectively reduce the friction rate. In addition, the surface morphology after friction test was smoother. In terms of the bioactivity, the presence of a phosphate group in the ZrP coating led to the effective enrichment of Ca2+ to promote the formation of hydroxyapatite (HAp). It was also discovered that ZrP exhibited an excellent performance in cell viability and mineralization experiments, in addition to up-regulating the expression of osteogenesis related genes. Overall, ZrP modification of AT-Ti leads to an excellent friction resistance, bioactivity, and osteoinductive properties, thereby indicating its broad application prospects in implant therapy.