College students' career planning education has become more and more important with the increasingly severe competition pressure and the difficulty of employment caused by the popularization of higher education. At present many colleges and universities for college students occupation career planning exists some problems such as insufficient attention, poor practice, teachers' lack of resources. This paper gives the countermeasures and suggestions to solve these problems, in order to promote better development for our country university student occupation career planning education , to promote the innovation and entrepreneurship education of college students, so that students can better respond to today's employment situation, the university can transport more excellent available talents for the society.