The presented development attempts to visualize and analyze part of the non-financial enterprises in the rural areas (RA) of the South-Central Region (SCR) of Bulgaria. The aim of the scientific work is to present the localization (concentration) of non-financial enterprises in the rural areas of the South-Central Region and their specialization, relative to the region and the country based on the Localization Index (LI). The development considers the definition of RA as such in the country and the EU. The NUTS classification is applied to group the above-mentioned territories by districts in the region. The methodology includes - Localization index, for analyzing part of the non-financial enterprises (I 55 – Hotel industry, I 56 – Restaurant industry, P – Education and H – Transport, warehousing and posts) in the RA of the SCR according to the CEA – 2008 classification. An empirical, statistical and comparative approach is applied in research, analysis, drawing conclusions and conclusions. The visualization of the developed material is presented in tables and figures, in which the dynamics of numerical values of LI for the period 2010 – 2020 are indicated.