Nutrition Campaign Research Articles

Jurnal: Perancangan Desain Karakter Pendukung dalam Kampanye Gizi Pada Anak Usia 3 - 5 Tahun

This journal discusses the design of supporting characters in a nutrition campaign for children aged 3-5 years. With the background of the need for a creative approach in children's nutrition education, this journal explains the roles and benefits of supporting characters such as Captain Carrot, BroCollin, Milkkuat, and Professor Pisang in providing support, education, and motivation to children. It is hoped that these character designs can enhance early childhood nutrition awareness in a fun and effective way.

Integrating nutrition in the Sasakawa Africa Association extension services: Knowledge, attitude and practices among smallholder farmers

This survey aimed to establish nutrition-related knowledge, attitudes and practices, and to observe how gender influences household food-related decision-making processes in the Sasakawa Africa Association (SAA) intervention areas in the Oromia and Southern Nation Nationalities and People regions of Ethiopia. The findings would inform implementation of communication for nutrition social and behaviour change among small-holder farmers as part of the SAA corporate strategy on nutrition-sensitive agriculture. The study population was smallholder farmers supported by SAA from which 311 respondents were selected through multistage sampling. Data were collected via a mixed methods approach consisting of a household survey, focus group discussions (FGDs) and key informant interviews (KIIs). Quantitative data were analysed using descriptive statistics while qualitative data was analysed using a narrative and content approach. The study focused on knowledge, attitudes and practices related to production and consumption of micronutrient-rich foods. Majority (59.5%) of the respondents were male. Men were the main decision makers on staple or commercial food crop production and proportion of produced crops to be consumed at home or sold in the market. Women mainly made decisions regarding production and consumption of fruits and vegetables, intra-household food distribution, preservation and storage. There was a lack of knowledge on iron and vitamin A fortified or biofortified sources of food. Nearly three quarters (72%) of women did not meet the minimum dietary diversity for women, a proxy indicator of adequacy of micronutrient intake and diet quality. The mean dietary diversity score was 3.8 with animal source foods being the least consumed. Not having sufficient money to buy food, unavailability of different food groups and poor intra-household food distribution were among the key reasons for lack of diverse diets. Majority of the respondents were aware of the importance of production and consumption of micronutrient-rich foods. However, there was a gap in practice and awareness about biofortified and fortified foods. While most of the respondents had produced fruits and vegetables in home gardens in the three months prior to this survey, more than half (54%) of the respondents thought it was not likely that they would produce fruits and vegetables for home consumption. More targeted nutrition campaigns are required to increase the ability of small-holder farmers to adopt best practices while reducing the barriers associated with access and consumption. Promotion of fruit and vegetable production in home gardens could be considered as option for improving household dietary quality as well as empowering women to make more decisions. Key words: Sasakawa Africa Association, Small-holder farmers, Nutrition, Knowledge, Practices

The Effect of Sociodemographic and Anthropometric Variables on Nutritional Knowledge and Nutrition Literacy.

Nutrition literacy, which is one of the important components of health literacy, includes basic nutritional information and understanding, interpreting and having the ability to make healthy decisions on nutrition-related issues. This study aims to dwell upon the relationship between sociodemographic and anthropometric variables and nutritional knowledge and nutrition literacy. A total of 1600 people aged 19-64 years, 934 women and 666 men, voluntarily participated in the research in the capital city of Turkey. The mean age is 28.2 ± 10.9 years. More than half of the participants (57.4%) have a university graduate/postgraduate education level, and 66.2% are unemployed. This cross-sectional study evaluated demographic information, anthropometric measurements, nutritional information and nutrition literacy. Nearly all the respondents (94.6%) were determined to have sufficient nutrition literacy. Body mass index (BMI) and age were negatively associated with nutrition literacy, whilst nutrition knowledge was positively associated. Respondents with nutrition education at school had the highest nutrition knowledge and nutrition literacy scores, and primary school graduates had the lowest. Participants who received nutrition education scored higher in all the subgroups of the GNKQ. Age, gender, marital status, education status, employment status, BMI and nutrition education were significantly associated with nutrition literacy. The results will be useful in developing food and nutrition policies that will pave the way for making decisions on the most useful themes of health and nutrition campaigns.

Hubungan Antara Pengetahuan Gizi, Status Gizi dan Kepatuhan Konsumsi Tablet Tambah Darah (TTD) dengan Kejadian Anemia Pada Remaja Putri di SMK Al-Ishlah Singaparna Tahun 2023

Anemia is a significant health problem in Indonesia, with a prevalence of 57.7% among adolescents in the Singaparna Health Center area. This study aims to evaluate the relationship between nutritional knowledge, nutritional status, and adherence to the consumption of Blood Added Tablets (TTD) with the incidence of anemia in adolescent girls at SMK Al-Ishlah in 2023. Quantitative research with a cross-sectional approach involved 47 adolescent girls as a sample. Data analysis using SPSS showed that there was no significant relationship between nutritional knowledge (p = 0.654), nutritional status (p = 0.442), and TTD consumption compliance (p = 1,000) with the incidence of anemia. Research recommendations include cooperation between schools and health services to improve adolescent nutrition, monitoring of anemia prevention, nutrition education policies in schools, nutrition campaign programs, educational activities, and developing effective strategies. This study contributes to the development of public health science related to nutrition and anemia.

A Qualitative Analysis of High School Student and Caregiver Perceptions of Food Access and Adherence to Nutrition Guidelines Across Home and Community Settings

ABSTRACT Background Federal nutrition education initiatives (“MyPlate”) intend to facilitate healthful eating behaviors in families; however, little is known about how minoritized students and caregivers perceive adherence to MyPlate guidelines or perceptions of importance of eating in alignment with guidelines. Purpose Study aims included: 1) determine how students and caregivers perceive their dietary intake as it relates to MyPlate in both home and community environments and 2) assess motivations to adhere to MyPlate guidelines. Methods In-person focus groups with 47 high school students and 24 caregiver interviews were conducted and coded using qualitative thematic analysis. Results Meals at home differed from restaurants regarding food group portions. Caregivers highlighted food cost as a major factor when purchasing for specific food groups. Reasons for eating in accordance with MyPlate included: 1) health status/disease prevention, 2) weight status, 3) nutritional balance, 4) increased energy. Discussion Nutrition campaigns may benefit from images that do not put food categories into narrow boxes. Work is needed to address systemic, environmental, and individual factors in food accessibility across settings that affect guideline adherence. Translation to Health Education Practice Findings can support local and federal funding initiatives addressing barriers to healthful eating and provide targeted educational tools beyond MyPlate.

How do Māori navigate advice about nutrition? A review that spans the mātauranga Māori, western science, and social media divides

Cardiovascular disease is one of the leading causes of death in Aotearoa (New Zealand). Life expectancy for Māori (Indigenous people of Aotearoa) is 7 years less than that for non-Māori. Maintaining a healthy nutrition lifestyle is vital to reduce cardiovascular disease risk and improve overall well-being. Though diet and nutrition campaigns are standard parts of health promotion and campaigns have been developed to target Māori, little is known about the way Māori navigate nutrition advice. This review explored mātauranga Māori (Māori knowledge) and western science as bodies of knowledge for nutrition advice and social media as a platform to disseminate nutrition information to understand how communities get their nutrition advice. The findings suggest that for Māori to navigate nutrition advice and messaging effectively, advice needs to be tailored in a way that is acceptable to a Māori worldview while working within the interface of mātauranga Māori, western science, and social media.

Eating habits and nutrition status of Nigerian school children in rural and urban areas (NigeriaLINX pilot project)

BackgroundHealthy eating habits during childhood have been identified as a foundational support for the growth, development, and intellectual well-being of schoolchildren and as a protection against diseases that affect learning and functional capacity. This study examined the eating habits of the previous day, weekly, and daily between Nigerian children in rural and urban elementary schools. MethodsData were collected between March and May 2021 with an instrument extracted from the Health and Attainment of Pupils in a Primary Education Network Survey (HAPPEN survey). Participants for the study were school children (aged 7–13 years). The multistage sampling technique was used to draw samples from the target population. Two schools were randomly selected for the study (one in the urban area of Lagos and the other in the rural area of Ekiti state). A total of 214 healthy children (urban school = 118; rural school = 96). The survey was conducted online and on-site during the school hours. The data were analysed using frequency count, percent, mean, standard deviation, and independent t-test at p < 0.05 level of significant. ResultsThe result of the t-test showed that there are significant differences in the weekly consumption of soft drinks (p = 0.02), fizzy drinks (p = 0.00), sugary snacks (p = 0.00) and the consumption of fish (p = 0.00) by the rural and urban schoolchildren. Conclusions and recommendationsBased on the results, it was concluded that most of the children were relatively well fed with moderately healthy dietary choices. Urban children are making healthy dietary choices and few unhealthy choices. However, rural schoolchildren are making healthy dietary choices relative to affordable options. The government to urgently bridge the nutritional gap between urban and rural schoolchildren through food market intervention and school nutrition campaign.

Hubungan Pola Asuh Orang Tua Dengan Kejadian Stunting Pada Anak Usia 24-59 Bulan Di Wilayah Puskesmas Kuta Cot Glie Kecamatan Kuta Cot Glie Kabupaten Aceh Besar Tahun 2022

The 2022 report from the Kuta Cot Glie Community Health Center, Kuta Cot Glie District, Aceh Besar District, shows that 37.8% of children aged 24-59 months in their working area are stunted. The stunting rate among five-year-old infants (toddlers) in Aceh is ranked 31st out of 34 provinces in Indonesia with a percentage of 37.3 percent. This research shows that the stunting rate is still a public health problem in Aceh and can become a threat to future generations. This study aims to find out the relationship between parenting style and the incidence of stunting in children aged 24-59 months in the Kuta Cot Glie Health Center, Kuta Cot Glie District, Aceh Besar District in 2022. This research is descriptive analytic with cross sectional design. Data collection was carried out by interviewing using a questionnaire. The population in this study were all mothers with toddlers aged 24-59 months in the Kuta Cot Glie Health Center, Kuta Cot Glie District, Aceh Besar District, namely 82 respondents and the sample was determined using a non-probability sampling technique, namely the total sampling technique. Total sampling is a sampling technique in which all members of the population are sampled. This research was conducted in March 2022. The statistical test used was the Chi Square Test (?=95%). The results of the univariate study showed that children who experienced stunting (37.3%), exclusive breastfeeding (78.04%), MP-ASI (68.29%), nutrition campaigns (71.95%), holding classes for pregnant women ( 75.60%), deworming (90.24%), managing malnutrition (57.31%), and providing additional food (52.43%). The results of the bivariate statistical test showed that there was a relationship between exclusive breastfeeding (p = 0.000), MP-ASI (p = 0.000), nutrition campaigns (p = 0.000), holding classes for pregnant women (p = 0.000), deworming (p = 0.015) ), handling of malnutrition (p = 0.039) and providing additional food (p = 0.008), with the incidence of stunting in children aged 24-59 months in the Kuta Cot Glie Health Center, Kuta Cot Glie District, Aceh Besar District in 2022.

As atitudes e comportamentos decorrentes da acção das campanhas de desnutrição em crianças realizadas pela ONG SD junto da população do distrito de Monapo – Nampula

In Mozambique 43% of children aged between 0 and 5 years old suffer from chronic malnutrition. Problems related to nutritional status are more prevalent in rural areas of the country, especially in the north, with greater emphasis on the provinces of Nampula and Cabo Delgado. In the various prevention and resolution measures, the communication tools, their strategies and actions can contribute to the information, awareness and awareness of the populations. The study presented here is the result of a doctoral investigation focusing on the effectiveness of social marketing campaigns to reduce malnutrition rates in children in the Monapo district, proposed by a non-governmental organization, which for ethical and protection reasons, the fictitious name SD was used. In this way, the main objective is based on understanding the attitudes and behaviors of pregnant mothers and mothers of children from 0 to 5 years of age in relation to the nutrition campaign. Thus, from a qualitative methodological approach perspective, in the context of the interpretive paradigm, the main results of the present investigation reveal a strong awareness of mothers about the risks associated with the problem, the benefits present in the ideal behavior and also in the face of a clear will to follow in accordance in the face of behavior. However, contextual and environmental issues proved to be a major obstacle to the practical applicability of these behaviors.

A Quasi-Experimental Evaluation of a Nutrition Behavior Change Intervention Delivered Through Women’s Self-Help Groups in Rural India: Impacts on Maternal and Young Child Diets, Anthropometry, and Intermediate Outcomes

ABSTRACTBackgroundWomen's self-help groups (SHGs) have become one of the largest institutional platforms serving the poor. Nutrition behavior change communication (BCC) interventions delivered through SHGs can improve maternal and child nutrition outcomes.ObjectivesThe objective was to understand the effects of a nutrition BCC intervention delivered through SHGs in rural India on intermediate outcomes and nutrition outcomes.MethodsWe compared 16 matched blocks where communities were supported to form SHGs and improve livelihoods; 8 blocks received a 3-y nutrition intensive (NI) intervention with nutrition BCC, and agriculture- and rights-based information, facilitated by a trained female volunteer; another 8 blocks received standard activities (STD) to support savings/livelihoods. Repeated cross-sectional surveys of mother-child pairs were conducted in 2017–2018 (n = 1609 pairs) and 2019–2020 (n = 1841 pairs). We matched treatment groups over time and applied difference-in-difference regression models to estimate impacts on intermediate outcomes (knowledge, income, agriculture/livelihoods, rights, empowerment) and nutrition outcomes (child feeding, woman's diet, woman and child anthropometry). Analyses were repeated on households with ≥1 SHG member.ResultsForty percent of women were SHG members and 50% were from households with ≥1 SHG member. Only 10% of women in NI blocks had heard of intervention content at endline. Knowledge improved in both NI and STD groups. There was a positive NI impact on knowledge of timely introduction of animal-sourced foods to children (P < 0.05) but not on other intermediate outcomes. No impacts were observed for anthropometry or diet indicators except child animal-source food consumption (P < 0.01). In households with ≥1 SHG member, there was a positive NI impact on child unhealthy food consumption (P < 0.05).ConclusionsLimited impacts could be due to limited exposure or skills of volunteers, and a concurrent national nutrition campaign. Our findings add to a growing literature on SHG-based BCC interventions and the conditions necessary for their success.

Impacts of gain versus loss frame messages about beverages on boy students, an application of extended parallel process model

BackgroundUnhealthy diet including consumption of high amounts of sugar-sweetened beverages is a key modifiable risk factor for obesity and NCDs which begin in childhood and adolescence. The study aimed to compare the effect of gain frame vs. loss frame messages on SSBs consumption intention and behavior of high school boy students.MethodsIn this quasi-experimental study, 270 students from three boy’s high schools were selected through a multistage random sampling. Data collection was done through a 15 items self-reported questionnaire before and two months after the intervention. Each of the two intervention groups received one of the two types of gain frame or loss frame designed pamphlets inspired with extended parallel process model. The control group received no pamphlet.ResultsIn control, GFM and LFM groups 91, 86 and 89 students participated in the study, respectively. After the intervention, significant differences were observed in perceived efficacy and threat of the GFM group and perceived efficacy, threat and intention in the LFM group compared with before the intervention. The GFM group had higher perceived self-efficacy than the control group and lower perceived severity than the LFM group. Intention to consume SSBs reduced significantly in LFM group, compared with the control group.ConclusionsA combination of LFM and GFM messages could more effectively lead to nutritional behavior change regarding the consumption of SSBs. Results help to design messages for educational programs and nutritional campaigns.

Factors Associated with Students’ Daily Fruit and Vegetable Recommendation at Umm Al-Qura University

Introduction: There is a lack of the awareness in the fruit and vegetable (F & V) recommendation among Saudi society. Although the known facts of the benefits of F & V on health, information on Saudi society following the advised recommendation whether by WHO or local are still unknown. Aim: This cross-sectional study aims to examine the perception of F & V intake among students at Umm Al-Qura University and to assess if they follow these recommendations of F & V locally and internationally. Method: Students from Umm Al-Qura University participated in this study (n = 98, age between 18 - 55). All data were collected using short online survey via Online survey—Survey Monkey in 2019. Result: 55% students were not aware of these recommendations whereas 45% were aware of WHO recommendation. The majority of students 53% have less than two portions a day of F & V. Only 14% have between two to four portions a day. 32% do not eat any portion of F & V daily. 59%, 14%, 5% of students believe that they should have five, seven, more than seven portions a day for being healthy respectively. Maintaining health, reducing the risk for chronic disease and providing essential vitamins and minerals to the body were all reasons why students believe that they should have F & V everyday by 71%. Busy lifestyle, F & V cost, lack of the awareness about the health benefits, dislike of the taste, some F & V spoiled easily were all factors affecting eating F & V daily. Conclusion: University students need educational and nutritional campaigns to spread the awareness about the health benefits of F & V. Most importantly the ministry of health should support those campaigns to increase students’ awareness and build a healthy society with a good habit.

EDUKASI PENCEGAHAN STUNTING BAGI KELUARGA PENERIMA MANFAAT BANTUAN SOSIAL KAMPUNG POLAY KECAMATAN GAPURA

The success of the program to combat and reduce the number of stunting sufferers cannot be separated from the cooperation of all parties, as well as the support of all levels of society to promote stunting prevention. This reduction in the stunting rate also involves a conditional cash transfer program that provides a positive side in providing assistance and health services to Pregnant Women with Chronic Energy Deficiency (KEK), children under two years old and Toddlers. One of the government programs that is carried out continuously in reducing stunting rates in Indonesia is the conditional cash transfer program where the conditional cash transfer program is a social protection program that provides conditional cash assistance to beneficiary families who are required to carry out the terms and conditions that have been set. These requirements and conditions are contained in the Regulation of the Minister of Social Affairs which discusses the rights and obligations that must be carried out by the beneficiary. Health and nutrition campaigns and education for the community also need to be done, one of the things that can be done is to improve prevention and care services for children who have nutritional problems, special and sustainable handling needs to be done.

NUTRITIONAL DEFICIENCIES: A REVIEW

Nutrients like proteins, vitamins, minerals, carbohydrates and lipids are required for the right function of our body. Nutritional deficiency disorders are a major problem faced by the world, millions of people in the world suffer from undernourishment. Deficiency occurs when the food we are consuming does not contain the required amount of nutrients or when our body is not being able to absorb nutrients due to some genetic disorders or other secondary reasons. Nutritional deficiency is considered as the ‘hidden hunger’ and a person can suffer from deficiency of vitamins, proteins, minerals, carbohydrates and fatty acids. This review describes the different types of nutritional deficiencies, their causes, symptoms, treatment and prevention. The deficiencies are mostly asymptomatic but in a long time can very adversely affect the body functions and impair the immune system and cause chronic illness and infections. The severity of symptoms and the treatment varies from person to person. Poverty and low health literacy are the most important reasons for the prevalence of nutritional deficiencies in the world. However, these deficiencies can be prevented by promoting health education among adults, encouraging a healthy and active lifestyle and providing nutritional and healthy food to the ones who do not have access to it. Nutrition campaigns, supplementation and genetic engineering of plants and food crops has decreased the pervasiveness of deficiency disorders.

Short and Long-Term Innovations on Dietary Behavior Assessment and Coaching: Present Efforts and Vision of the Pride and Prejudice Consortium.

Overweight, obesity and cardiometabolic diseases are major global health concerns. Lifestyle factors, including diet, have been acknowledged to play a key role in the solution of these health risks. However, as shown by numerous studies, and in clinical practice, it is extremely challenging to quantify dietary behaviors as well as influencing them via dietary interventions. As shown by the limited success of ‘one-size-fits-all’ nutritional campaigns catered to an entire population or subpopulation, the need for more personalized coaching approaches is evident. New technology-based innovations provide opportunities to further improve the accuracy of dietary assessment and develop approaches to coach individuals towards healthier dietary behaviors. Pride & Prejudice (P&P) is a unique multi-disciplinary consortium consisting of researchers in life, nutrition, ICT, design, behavioral and social sciences from all four Dutch Universities of Technology. P&P focuses on the development and integration of innovative technological techniques such as artificial intelligence (AI), machine learning, conversational agents, behavior change theory and personalized coaching to improve current practices and establish lasting dietary behavior change.

Dietary pattern and nutritional status of female adolescents in Amai Secondary School, Delta State, Nigeria.

Introductionthere is an existing variability in eating patterns between adolescents and children. Consequently, with the adoption of westernised way of life, this translates to a change in eating habits and food choices. This study was designed to investigate the dietary patterns and nutritional status of the female adolescents in Amai Secondary Commercial School, Delta State, Nigeria.Methodsa cross-sectional study was conducted among 201 adolescent female students (12-18 years) using simple random sampling techniques. A self-administered questionnaire was used to obtain the information while anthropometric measurement was carried out to obtain the height and weight of the respondents. Data generated were analysed using SPSS version 22.0.Resultsmajority of the respondents 129 (64.20%) were between the ages of 16-18 years. Measurement of nutritional status confirmed that 46.80% and 31.80% of the respondents were underweight and healthy weight respectively. In addition, the dietary pattern of the respondents demonstrated that they consumed proteinous, carbohydrate, and snacks occasionally. Factors that motivated respondents for good food choices include; nutritional status 71 (35.30%), taste 54 (26.90%), and popularity 15 (7.50%).Conclusionunder nutrition remains a challenge among rural adolescent girls in Amai community. Therefore sustained strategic nutritional campaigns should be carried out among female adolescents in Amai community in order to improve their nutritional status.

Training program to support posbindu cadre knowledge and community health centre staff in the Geriatric Nutrition Service

The geriatric minimal service standard (SPM) coverage in Depok has steadily decreased from 37.53% in 2013 to 11.8% in 2018. One factor affecting the problem is a lack of patient participation and the inability of posbindu (integrated service post for older people) cadres to perform their tasks. To increase the coverage of older people visiting posbindu, it is necessary to raise the knowledge and skill levels of posbindu cadres and community health centre staff in Depok. The skills include performing nutritional status assessment (NSA) and screening, early detection of dementia, independence assessment, and elderly nutrition counselling. This is a case-based article focusing on geriatric nutrition training for posbindu cadres and community health service staffs. We undertook training for 35 subjects (22 posbindu cadres and 13 community health centre staff). At the end of the training, the mean score of the elderly nutrition knowledge had increased to 52.5 points. The score before training significantly differed with post-training (p = 0.001). The knowledge of subjects who have the previous training was also significantly different from those who did not have the previous training (p = 0.017). The knowledge of posbindu cadres and community health centre staffs can be improved through elderly nutrition training. Technical assistance and monitoring performed three months after the training measured their ability to perform the geriatric nutrition services. They should be able to demonstrate how to educate older people in the diabetes mellitus nutrition campaign, metabolic syndrome, nutrition-balanced diet, and gout; also, how to conduct predicted height measurements using the knee-height predictor, and how to fill MNA, MMSE, BADL, and IADL instruments. We suggest the geriatric nutrition training program will increase SPM coverage at Depok City.

Qualitative evaluation of a social media campaign to improve healthy food habits among urban adolescent females in Indonesia.

The current study focuses on how adolescent girls in urban Indonesia accept technology in a social media (SM) campaign to promote healthy eating habits. The study was a qualitative evaluation of the online campaign. In-depth interviews using semi-structured interview guidelines and focus group discussions were used to collect data. Data were analysed using a general inductive approach to provide simple and straightforward answers to our study questions. The study was conducted in two urban areas in Indonesia: Jakarta and Jogjakarta. Adolescent girls aged 16-19 years. The SM campaign was perceived as beneficial for increasing participants' knowledge. The campaign helped increase participants' awareness of healthy diets and the health risks of unhealthy diets as well as increase their motivation to change their behaviour and avoid foods containing salt, sugar and excess fat. The participants perceived information from the online campaign as complete and trustworthy. Instagram was cited as the easiest platform to use, while the website was cited as having the most complete information. YouTube provided the best viewing experience but was considered a data-heavy platform. The barriers to change were perceptions of taste, limited choices for healthy but affordable ingredients and family-related factors. The online nutrition campaign was well accepted by Indonesian urban adolescent females and motivated them to act to protect their health. Future nutrition-related SM campaigns aimed at this demographic should focus on platforms with the greatest benefit and ease of use.

Healthy Mondays or Sundays? Weekday Preferences for Healthy Eating and Cooking among a Food Insecure Population in a U.S. Urban Environment

ABSTRACT Food insecure populations are in need of targeted nutritional interventions and understanding their food behaviors can inform effective weekday-based health campaigns. We examine weekday preference in healthy eating, cooking, and cooking with children among food pantry clients in Baltimore City. A cross-sectional survey of 74 food pantry clients was conducted on weekday-based preferences of these behaviors. Compared to Monday, clients were more likely to eat healthy on Friday (p = .04), Thursday (p = .04), and Saturday (p = .002), and more likely to cook on Sunday (p = .002). Future interventions should consider weekday preferences in nutrition campaigns (nutrition knowledge, food skills) among food insecure populations.

E-platform as an innovative approach to workplace health promotion for ageing workforce

Abstract Issue Dissatisfaction of workers with working conditions often leads to a reluctance to extend the working period. In the STAR-VITAL project, we encourage stakeholders to address the challenges of an aging workforce, prolonging work activity, maintaining health and work ability, based on the concepts of salutogenesis, healthy organization and WHO Healthy Workplaces model. Description of the Problem E-platform is an innovative approach to promote and monitor healthy lifestyles of employees and companies' management in the areas of ergonomics, stress, communication, nutrition, sleep, age management and absenteeism. The E-platform addresses the challenge of low levels of employee participation in health promotion programs offered to employees by companies. The E-platform builds upon the Customer relationship management (CRM) and brings a push approach to actively engage employees with customized campaigns to encourage behaviour change. Results As the project runs in multiple waves, we present the findings of the first group of 31 (out of 110) companies that began with the management, ergonomics, stress and nutrition campaigns. The output indicators show high participation rate of 65% - 20 companies out of 31 are actively participating in the program and high levels of user satisfaction (with a rating 4.5 out of 5). The impact of the intervention will be evaluated with the propensity score matching. The average share of readings of the received contents of all campaigns is 50%. Lessons Regardless of the potential of modern work health promotion solutions, it is very important that project contractors maintain close personal contacts and intensive communication with companies. Where such interaction has been established, there is a noticeable shift in the intensity of health promotion activities and the proportion of employees who voluntarily participate in these activities. Key messages The salutogenic push approach promises a improved impact of workplace health interventions. The E-Platform, besides informing, enables support and empowerment of workers for personal intervention and its higher impact.