Number Of New Customers Research Articles

The failure mode and effect analysis of Islamic banking product marketing in Indonesia

Purpose This study aims to use a risk management approach to analyze the factors influencing the marketing failure of Islamic banking products in Indonesia. Design/methodology/approach Data were collected from respondents to be involved in the risk assessment of failure based on the criteria of severity score, likelihood of occurrence and detection ability of employees. The dominant factors were grouped into the number of new customers and transaction value categories. The failure mode and effect analysis (FMEA) method was used to identify the highest risk dominant factors. Findings The study results show critical factors and prioritized for immediate improvement. The number of new customers can be identified based on the following factors: occupation of prospective customers; income level of prospective customers; the lifestyle of the prospective customer. Transaction value can be identified based on the following factors: total balance; the level of convenience in transactions; turnover of funds; profitability; and risk management. Practical implications The Islamic banking industry in Indonesia needs to consider the importance of suitability: target market with the products offered, considering the income level of customers with suitable products, the level of profit sharing expected by consumers, improving customer education about Islamic banking products, the capabilities of financing staff and staff capabilities on risk management in Islamic banking products and services. Originality/value To the best of the author’s knowledge, this research is the first to apply FMEA in analysing marketing failures of Islamic banking products and services.

An Analysis of Luckin Coffee's New Marketing Model from the Perspective of Behavioral Finance

With the development of Internet technology, Luckin Coffee has transformed the traditional value creation model, driven by customer value as the goal, and established its brand effect in a short period of time through financing. However, the excessive and rapid expansion led to financial crisis, which caused it to fall into the negative vortex of financial fraud, and finally returned to the consumer market at the cost of delisting and restructuring in the United States. After returning to the market, Luckin Coffee changed its business operation model, and the reform of the new marketing model focusing on products and customers made its financial turnaround and rebuilt its brand value. How does Luckin Coffee take advantage of consumers' psychology and guide their consumption preferences? Based on the perspective of behavioral finance, this paper analyzes how the operation management team of Luckin Coffee reconstructs its marketing methods and paths by utilizing the anchoring effect of consumers, limited attention transactions and herd effect. The research conclusion shows that the new marketing model with consumer demand caused by consumer psychology as the core can effectively and rapidly increase the number of new customers and improve customer retention. Luckin Coffee has also quickly passed the crisis after delisting and restructuring, and its business performance and corporate value have also gradually increased. The brand value has returned to the vision of consumers, and the future is promising.

The Impact of QRIS Policy on the Development of Micro Businesses in Medan City, Indonesia

This study analyzes the impact of the QRIS policy in the early stages of implementation on financial performance and expansion of the market share of micro-businesses in Medan City. Financial performance is observed through changes in turnover and net profit; meanwhile, market share is determined based on changes in the number of new customers before and after the implementation of the QRIS policy. This study employs the Difference in Differences (DiD) method. The type of data used is primary data. Purposive and random sampling was utilized with 50 samples of micro businesses for the treatment group and 50 for the control group. The time difference was found between before and after the implementation of the QRIS policy. The results of this study show that the QRIS policy has a positive and significant effect on the increase in new consumers. On the other hand, the QRIS policy has no significant impact on the net profit and turnover of micro businesses. The COVID-19 pandemic has significantly and negatively impacted micro-enterprises, sharply declining revenue and net profit. However, based on the magnitude of the decline, the control group experienced a relatively greater turnover and net profit decline than the treatment group. The implication of this study is the need for efforts to increase micro-entrepreneurs understanding of the importance of faster adaptation to advances in digital technology, one of which is adjustments to a more flexible payment system so that consumers can get a wider choice of payment schemes. In addition, payment system authorities should address various obstacles in using the system and provide more massive socialization of the products offered.

Strategi Komunikasi Pemasaran Gayo Camping Ground Terhadap Upaya Meningkatkan Pengunjung Wisata Ke Danau Laut Tawar

This thesis is entitled "Gayo Camping Ground Marketing Communication Strategy for Efforts to Increase Tourism Visitors to Lake Laut Tawar" This type of research is descriptive qualitative research. The problems examined in this thesis are about how the Gayo Camping Ground marketing communication strategy is in an effort to increase tourist visitors to Lake Laut Tawar and how are the communication barriers for the Gayo Camping Ground tour crew. Data collection techniques are carried out by observation, interviews, and documentation. This research was carried out at Pante Ujung Mepar and the Gayo Camping Ground Office for one month, from June to July. The results of this study indicate that Gayo Camping Ground in increasing visitors uses the marketing mix theory from Kotler and Keller which consists of product, price, place, promotion, and person, and shows the beginnings of Gayo Camping Ground tourism in Central Aceh which initiated by Satria Darmawan. Gayo Camping Ground's marketing strategy, according to the researcher's analysis, is very good because implementing promotions via Instagram and Tiktok is in fact very effective in increasing the number of new customers (visitors). In this study there were six informants as data sources. Communication barriers at Internal Gayo Camping Ground show ineffective delivery and response from leaders to crew accompanied by certain factors such as noise, lack of concentration and also poor delivery.

Enhancing Service Restoration in Tanzanian Power Grid using Internet of Things Sensors and Renewable Energy Sources

The increased dependence on the electric power grid, coupled with the increasing number of new customers, motivates the need to improve the reliability and resilience of the electric distribution systems. Modern distribution systems are becoming more resilient against power outages due to the increasing integration of Distributed Energy Resources (DERs) and the availability of efficient mechanisms for load shedding. Several studies considered fault detection and Service Restoration (SR) as separate problems without considering the implementation feasibility of integrating both solutions. To ensure the resiliency in the power system, it is important to have proper mechanisms which integrate sensing, detection, and SR as one problem while considering the load shedding and DER for improved capacity. Hence, this study proposed an IoT-based-sensor network framework with an enhanced algorithm coupled with a Binary Bat metaheuristic algorithm for SR integrating sensing, detection, and restoration. The proposed algorithms have been tested in Tanzania's electrical distribution network, considering the inclusion of DERs and load shedding. The results showed that DERs' size and locations significantly impact restoration schemes' performance with a power loss reduction of 74%. Therefore, efficient SR schemes should consider optimal DERs placement and a combination of load shedding and DERs integration for improved performance.

Strategies Adopted by Commercial Banks to Enhance Customer Retention in Kenya

Customer retention is increasingly being seen as an important managerial issue, especially in the context of a saturated market or lower growth of the number of new customers. The purpose of the study will be to assess the influence of strategic responses by commercial banks on customer retention in Kenya, the case of Kenya Commercial Bank Kisii branches. The data was coded to enable the responses to be grouped into various categories. Data collected in this study was quantitative. The quantitative data was analysed descriptively using Statistical Package for Social Statistics. The findings were presented by the use of frequency distribution tables. The study sought to establish the strategic responses adopted by commercial banks in Kenya to enhance customer retention. The study deduced that the level of service quality in the bank was high. The study established that technology adoption affected customer retention to a moderate extent. To a moderate extent, the bank had adopted new technologies on time, adoption of new technologies had improved the task completion rate among staff, adoption of information technologies had improved the bank’s agency banking management, adoption of information technology had increased the modes of service delivery in the bank and adoption of information technology had improved the portability of the bank’s services internationally. The study further established that product differentiation had been adopted by the banks to a moderate extent. To a moderate extent, the Banks had well-differentiated financial products from other banks; the bank had a well-differentiated market segment from other banks; The Banks had unique financial products for their customers and financial product differentiation has allowed the bank to position itself better on the market. The study concluded that customer relationship management strategy had affected customer retention. Commercial banks had created a platform to manage interactions; the interaction system with customers had improved customer satisfaction levels; the interaction system with customers had reduced the number of customer complaints; and the interaction system with customers had enabled the banks to learn the expectations and needs of its customers. From the findings, it was evident that customer relationship management had affected customer retention; thus, the study recommends that commercial banks should improve customer satisfaction, interaction with customers and systems to know their needs. Technology adoption, commercial banks should adopt new information technologies which would meet customer needs and improve efficiency in the banking industry in Kenya.

Doctor Adam Talib's Public Relations Strategy in Improving the Quality of Patient Service

As time goes by, hospitals are now facing an era of global competition in various medical fields. The rapid development of science and technology in the medical field has created competition between hospitals. This increasingly fierce competition requires hospitals to provide the best service. This study aims to determine the public relations strategy in improving the quality of service at the Adam Talib Hospital. This research is qualitative. The data obtained using interview, observation, and documentation techniques. The results of this research are the strategies applied by public relations, namely: 1. One Rate Service, 2. Service Without Down Payment, 3. Employee Training, 4. Evaluation Meeting, 5. Customer Satisfaction Survey, 6. 24 Hour Laboratory Service, 7. Customer 24 Hours Service. The obstacles faced were: 1. Patients went home at their own request, 2. Covid 19, 3. High competition, 4. Negative testimonials, 5. Patients did not understand medical language. Then the efforts made are: 1. Collaborating with Kitabisa, 2. Promoting on Social Media, 3. Implementing Health Protocols, 4. Using language that is easy for patients to understand. There is a strategy that is applied in addition to creating a good image of the Adam Talib Hospital but also to increase the number of new customers, increase patient trust, increase relationships with other parties, and increase customer loyalty.

Penilaian Kinerja dengan Menerapkan Konsep Balance Scorecard di Mts Islamiyah Palangka Raya

In general, many organizations still use performance measurement that puts more emphasis on the financial aspect, which is more commonly referred to as traditional performance measurement. Personal performance is measured only in terms of finances. Other performance such as increased competence and commitment of personnel, increased productivity, and business processes used to serve customers were ignored by management because measurement is difficult. The assessment of the financial aspect is measured based on the budget that has been made. The assessment is carried out by analyzing the variance (difference or difference) between actual and budgeted performance. The use of analysis of variance alone is not enough to measure performance, because the analysis of variance still contains variance limitations. The Balanced Scorecard is a measurement method with the best solution for managing business performance, because the Balanced Scorecard has the specialty of a comprehensive measurement scope, namely that in addition to considering financial performance it also considers non-financial performance. This study aims to find out how performance appraisal at MTS Islamiyah Palangka Raya uses the Balanced Scorecard method. The research used is qualitative with a descriptive qualitative approach and analyzed through observation, interviews and documentation. The results of this study describe that financial performance is considered good, as can be seen in the price indicators received from the School Operational Assistance (BOS) funds, and investment funds/committee contributions (SPP). From the customer perspective, the indicators used, namely the Number of New Customers, Number of Complaints, are said to be good. In the perspective of internal business processes found in the Balanced Scorecard it is said to be good, because the MTS Islamiyah Palangka Raya has carried out curriculum standards and teaching and learning process standards well. As for the growth and learning perspective, it shows that the performance of the MTS Islamiyah Palangka Raya has been good, this is shown by the amount of education and training carried out by the school.
 Keywords: performance, balanced scorecard, school.

Evaluating and modelling a decentralised community-based waste collection system in developing São Tomé city

A small-scale waste collection service by means of a motor tricycle was put in place by the community of Boa Morte (in São Tomé e Príncipe), as a solution to face the lack of an adequate waste management in their neighbourhood. A qualitative and quantitative evaluation of the service was performed by the authors, including a characterisation of the generated waste, interviews with the population involved, a technical assessment and the development of a cost model. With respect to technical aspects, the vehicle chosen has been found to be a satisfactory choice, whereas the productivity of collection is still too low due to the dispersion of collection points. Concerning financial aspects, the cost model reveals that the scale of the scheme is still too small to be completely sustained by its own revenues, but this objective of self-sustainability is achievable within the limits defined for the system, by adding a determined number of new customers without exceeding the fixed maximum working time and introducing some improvements and time optimisation.

MANAGEMENT OF MARKETING RESEARCH AT THE ENTERPRISE: STRATEGIC ASPECT

The place of marketing research management in the system of strategic planning is analyzed. The purpose of the article is to systematize the strategic aspects of marketing research management in an unstable business environment. A system of key indicators of the effectiveness of marketing research management at the stages of planning, organization, motivation and control is proposed. It has been determined that the key performance indicators of marketing research management at the planning stage can be: the accuracy of the formulation of the problem and the goals of marketing research, the optimal choice of the method for conducting marketing research, the accuracy of calculating the sample size, the convenience of filling out survey forms, the optimal methodology for analyzing data based on the survey results, accuracy interpretation of the results of marketing research; degree of achievement of the goal of marketing research. The key performance indicators of marketing research management at the stage of organization can be the results of SMART-assessment of marketing research goals, ensuring a representative sample of respondents, adhering to the rules for drawing up survey forms, organizing briefing for interviewers, ensuring the convenience of conducting marketing research, ensuring the variety of marketing information providers. Key indicators of the effectiveness of marketing research management at the motivation stage can be: the interest of the personnel of marketing departments in increasing the client base, the interest of staff in marketing departments in the growth of the number of new customers, the cost of attracting customers, the cost of an order. Key performance indicators of marketing research management at the control stage can be: compliance of marketing research tools with objectives, completeness of the research plan, quality of filling out questionnaires, completeness of solving problems in reports based on the results of marketing research.

СТРУКТУРНІ ТРЕНДИ МІЖНАРОДНОГО МАРКЕТИНГУ

The article seeks to provide insights on the current structural trends in international marketing. It is observed that in recent decades, marketing as a business concept has undergone internal qualitative changes which have been primarily underpinned by new technological advancements and globalization opportunities. The rapid pace of globalization has fuelled the emergence of a large number of new customers and new competitors in the global market, as well as spurred revolutionary changes in communication technology. In modern realia of intensified competition, marketing remains an exceptional tool to win and protect market share for most companies. Further on, the study explores the etymology of the word "trend" and substantiates its significance to business development perspectives along with providing the most popular trend classification groupings: by the generational theory and according to the Internet marketing concept. The findings reveal the key latest trends in various industries that have gained a positive response from consumers, thus verifying a growing interest in marketing trends. In addition, the study presents an overview of the latest trends that will help companies enhance their market position. It is argued that to be competitive, each company should monitor trends, follow trends and actively implement them in their marketing activities, especially in the international market. It is resumed that for these trends in international marketing to be effective, a special emphasis should be placed to targeted communication with consumers, in particular, marketing strategies should focus on the following principles: the need to adapt the content of messages and channels to the target audience demands by age groups and generations; narrow market segmentation – hyperpersonalization; creating interactive advertising content and format and using games; trend towards individuality, environmental friendliness and consumer involvement in the process of developing goods, products and services; flexibility in obtaining data; collaboration with international brands; active implementation of new functions on social platforms (such as Shops on Instagram / Facebook) in company marketing.

Marketing Strategies in the Banking Services Sector With the Help of Data Science

Competition between marketing strategies of enterprises shifts to the use of artificial intelligence and begins to be considered in the context of competition between Data Science projects. Therefore, the issue of developing methodology and building a model in a particular area is relevant, which will make the project quite effective and ensure the achievement of goals for the company. The banking services market has a certain specificity of consumer behaviour, so forming marketing strategies is a somewhat complex process. Thus, banks face the task of maintaining the loyalty of their existing customers and attracting new ones. This article aims to build a marketing strategy to attract new customers in the banking sector using Data Science tools. The result of the study is the construction of two econometric models of the different bank's credit products: cash loans and credit cards, which determine the influence of various factors on this process and helps to distribute the advertising budget between different types of advertising. Using the built model, it was determined that advertising campaigns directly affect the increase in the number of new customers in the bank and the overall growth of brand knowledge about the banking institution in society. In addition, the determined weights of each influencing factor helped form an advertising budget, which increased customer inflows by 12%, with an average ROI of 3.18. Taking all into account, the model had shown its effectiveness in organising the bank's advertising campaign when decisions were made using Data Science technologies. The results obtained based on the models give a fairly clear understanding of the factors influencing the inflow of new customers in the bank, which will model the distribution of the budget for advertising campaigns in future periods and predict their effectiveness. Competition in the country's financial sector is forcing banking institutions to use data science in their marketing activities.

Naïve Bayes Klasifikasi untuk Rekomendasi Strategi Promosi Tindakan pada Aesthetic Dental Clinic Karawang

Aesthetic Dental Clinic is one of clinic in Karawang. To keep old patients and attract new patients visiting Aesthetic Dental Clinic, it is necessary to develop a new marketing strategy in promotion. The metodh of data mining classification can be used to help determine promotional strategies to attract customers. The Naive Bayes algorithm can be helpful to predict customer interest based on promos given by the ADC Clinic (Aesthetic Dental Clinic). The Naive Bayes algorithm is a data mining classification algorithm that can be used to support an effective and efficient promotion strategy. The result of this research is the application of the data mining algorithm, namely Naive Bayes, which can provide important information such as prediction results in an effort to attract customer interest. The data used in this study is customer data from October 2020 - November 2020. The accuracy value generated by Naive Bayes using Rapid Miner was 31.74% and the result of kappa value was 0.183. With the accuracy value obtained, it is hoped that it can help to support promotional strategies that have an impact on the effectiveness and efficiency of promotions and can increase the number of new customers.

PENGARUH PROMOSI KREDIT PRODUKTIF DALAM MENINGKATKAN JUMLAH NASABAH DI PT BANK LAMPUNG

Promotion is one of the important variables for companies in increasing sales, marketing and attracting public interest. PT Bank Lampung as a banking company also carries out promotional activities in marketing its products, namely productive credit. However, in reality, the promotion of productive credit has not been optimal. This can be seen from the unstable growth in the number of customers in productive credit financing, even stagnation and a decrease in the number of new customers. The purpose of this study was to determine whether promotion had an effect on increasing the number of productive credit customers at PT Bank Lampung (Main Branch Office). This research used associative quantitative research methods, with data collection techniques using a questionnaire as the primary method, and documentation as research support. The data analysis technique used a simple linear regression test. The results showed; There was a positive and significant influence of the promotional variable (X) on the customer variable (Y), the t-count was 5.265, and the t-table was 2.028, which meant the t-count > t-table, or t-count 5.265 > 2.028. Based on the t-test value, it can be concluded that the proposed hypothesis regarding the effect of promotion on the increase in the number of customers at PT Bank Lampung is acceptable.

DETECTING CREDIT CARD FRAUD USING MACHINE LEARNING ALGORITHMS

Today the banking sector offers its clients many different financial services such as ATM cards, Internet banking, Debit card, and Credit card, which allows attracting a large number of new customers. This article proposes an information system for detecting credit card fraud using a machine learning algorithm. Usually, credit cards are used by the customer around the clock, so the bank's server can track all transactions using machine learning algorithms. It must find or predict fraud detection. The dataset contains characteristics for each transaction and fraudulent transactions need to be classified and detected. For these purposes, the work proposes the use of the Random Forest algorithm.

Application of Gamification as a Driver for better Business Performances: Case of Grouper

Gamification appeared in the realm of marketing and became popular after 2010. The use of gaming applications has become a significant trend in the business world, as an opportunity for alternative interaction with users, particularly applicable in e-commerce. The goal of this study is to examine the effects of using gamification on increasing the customer database and sales or identifying the ability of gamification in turning visitors to users and users to customers, as well as the effects on event promotion and awareness. The research instrument used in this study to develop the game “Birthday slot machine” is the D6 design framework for gamification. Data used in this study is collected for a period of 15 days when the game was implemented, starting January 15 to January 30, 2014, from Grouper’s customer and sales database. Descriptive analysis and T-test are used to analyze the effects of gamification application. The findings showed that the application of a well-structured game was effective, resulting in an increase in the number of new customers during the game by 318 %, an increase in monthly sales by 45 %, and well-created awareness for the company and event that was promoted.

Aplikasi Pengelolaan Perlengkapan (SILAPAN) Berbasis Web pada PT. Telkom Witel Kalimantan Barat

PT. Telkom Witel Kalbar is an internet provider company for people with access to remote areas. In the new normal era is being found in the number of new customers causing access to equipment data required for installation more frequently. the more data that is input, it also has an effect on the amount of data that must be reported, so that if there is no system that can help this process, it is very possible that the reporting will take longer and its accuracy is guaranteed. The purpose of this research is to produce an equipment management application (SILAPAN) that can help solve problems. This study uses the waterfall method in building the system. Based on some literature and research results, this application can improve the effectiveness of business processes and the accuracy of reports and minimize the time for reporting

HOW TO INCREASE CUSTOMER REPURCHASE INTENTION IN AN ONLINE RETAILING STORE? AN EXTENDED EXPECTATION CONFIRMATORY MODEL

This research investigates factors driving customers repurchase intention for one of Indonesia’s largest online bookstores. Business-to-customer e-commerce has grown in line with the increasing number of internet users in Indonesia. The number of new customers on websites is increasing, but although the investigated company profits more from recurrent customers than new ones, this bookstore has difficulty retaining customers. To address this, we extend the expectation confirmatory model, using the site quality and regret variables. We collected data from customers who had bought products from the company website; the analysis employed the structural equation modeling approach. The results showed that customer satisfaction, customer trust, and regret directly affect repurchase intention. Site quality and confirmation are factors that indirectly affect repurchase intention. To retain existing customers, the company should improve its website design, enhance the payment and delivery options, and add a discussion forum and customer service features.

Analisis Kinerja Perusahaan Daerah Air Minum Tirta Benari Bajawa Dengan Pendekatan Balance scorecard

This research aims to determine the performance of PDAM Tirta Benari Bajawa year 2015-2017 seen from the perspective of financial, customer, internal business, growth and learning. The data used in this research is quantitative data sourced from secondary data, financial report, and data published by PDAM Tirta Benari Bajawa from 2015 to 2017. Measurement of Financial Perspective performance using profit margins and return on invetment, measurement of customer perspective performance using customer acquisition aspects, customer retention, and pelagic profitability. Measurement of internal business process perspective performance using water-meter replacement aspect. Measurement of growth and learning perspective performance using employee training aspects. The results showed that the financial perspective is poor, because the company has not increased the sales volume of water well, causing the water sales turnover could not cover the cost-operational costs. The performance of the customer's perspective is poor, due to the average every year the number of new customers is not comparable to the number of subscribers as a result of the unoptimized service provided. Performance of internal business perspective is less good, this is due to management less attention to the change of meter whose economic age is over, causing a lot of water meter that is not functioning properly. The performance of the growth and learning erspective is lacking, this is because management pays attention to the development of employee-specific employee skills through technical training training. In general, the performance of the PDAM management Tirta Benari Bajawa is said to be less good, so that the management of the company should improve the service to customers through the distribution of water continuously every day so as to increase the volume Water sales and cover operational costs.

Analisis Kinerja Perusahaan Daerah Air Minum Tirta Benari Bajawa Dengan Pendekatan Balance scorecard

This research aims to determine the performance of PDAM Tirta Benari Bajawa year 2015-2017 seen from the perspective of financial, customer, internal business, growth and learning. The data used in this research is quantitative data sourced from secondary data, financial report, and data published by PDAM Tirta Benari Bajawa from 2015 to 2017. Measurement of Financial Perspective performance using profit margins and return on invetment, measurement of customer perspective performance using customer acquisition aspects, customer retention, and pelagic profitability. Measurement of internal business process perspective performance using water-meter replacement aspect. Measurement of growth and learning perspective performance using employee training aspects. The results showed that the financial perspective is poor, because the company has not increased the sales volume of water well, causing the water sales turnover could not cover the cost-operational costs. The performance of the customer's perspective is poor, due to the average every year the number of new customers is not comparable to the number of subscribers as a result of the unoptimized service provided. Performance of internal business perspective is less good, this is due to management less attention to the change of meter whose economic age is over, causing a lot of water meter that is not functioning properly. The performance of the growth and learning erspective is lacking, this is because management pays attention to the development of employee-specific employee skills through technical training training. In general, the performance of the PDAM management Tirta Benari Bajawa is said to be less good, so that the management of the company should improve the service to customers through the distribution of water continuously every day so as to increase the volume Water sales and cover operational costs.