(ProQuest: ... denotes formulae omitted.)1. INTRODUCTIONThe wide variety of the financial instruments traded in the markets and their movements have generated interest among a broad range of specialists, from brokers and policy makers to researchers in the field of finance. Nowadays we can find numerous online portals providing financial valuations, price predictions or the expected changes in share prices traded in different markets such as the Ibex 35 continuous market, among others. Sometimes these predictions are qualitative, that is, they can consist of recommendations to buy or sell certain shares or predictions on whether their value will rise, fall or remain the same. At other times, the predictions are quantitative and show the experts' forecasts of shares.According to the Efficient Market Theory (EMH), no investor can obtain extra returns from additional information because the market knows all the information equally, which presupposes, therefore, that any important information is reflected in the prices, thus generating random behaviour among the prices and preventing any forecasts (Malkiel, 1992; Fama, 1970; Malkiel, 2003; Fama and French, 2010).Consequently, a market is considered efficient when the market and, therefore, the investors are completely rational, thus meaning that the prices negotiated in the financial markets reflect all the information available and presupposing the inexistence of asymmetries in the information (Duarte and Mascarenas, 2014). That is, in an efficient market, prices always reflect all the information, meaning that no instruments are undervalued or overvalued. For this reason it is possible to state that the intrinsic price is equal to the market price.For his part, Fama (1970) comments that the prices of instruments abide by the random walk theory, which states that changes in the prices of instruments are independent and have the same probability distribution.In addition, Fama (1970) classifies EMH into three categories:- Weak form hypothesis, where is assumed that each share reflects totally the past information.- Semi-strong form hypothesis, where prices reflect all past information and that information made public about the company.- Strong form hypothesis, where prices reflect all information whether past, public or private. Therefore, it is assumed that no investor is able to outperform the benchmark.However, some authors have criticised the EMH on the basis of movements in the stock markets that have no rational explanation, for example the studies by Stiglitz and Rothschild (1976) and Grossman and Stiglitz (1980) who question the hypothesis of the efficient market on the grounds that efficiency only occurs in exceptional circumstances.In addition to this, the financial literature highlights further non-economic anomalies that alter market capitalisation, for example the day of the week effect (Cross, 1973; French, 1980; Gibbons and Hess, 1981), the size effect (Banz, 1981; Reinganum, 1981; Roll, 1981), the loss aversion (Tversky and Kahneman, 1991) or the neglected firm effect. There are also anomalies among investors who take their decisions on the basis of psychological elements, such as herd behaviour (Chiang and Zheng, 2010; Kaminsky and Schmukler, 1999; Ritter, 2003)All of this has led to the emergence of an area of research known as behavioural finance, which tries to use psychological analysis to understand the behaviour of investors (Shefrin, 2002).Consequently, research in this area examines the fact that any economic or financial news can have an excessive and unpredictable effect on stock markets and this brings into question the notion of market efficiency. Furthermore, the existence of wide dispersion in the estimated valuations of the same security and of sufficient anomalies in the markets would justify the seeking for undervalued or overvalued financial assets.In the light of these findings, our initial hypothesis is based on the existence of imperfections in stock markets and of a certain level of efficiency in the weak sense, which implies that past information is included in current prices but that historical prices do not provide information about future prices, which would explain the large number of diverging opinions regarding the future value of financial assets (Lopez et al. …
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