Cognitive Norms Research Articles

Conference air travel’s relevance and ways to reduce it

Reducing emissions from air travel has become an important goal of academic institutions and conferences are a major reason for researchers’ air travel. We conducted separate surveys with researchers at 17 academic institutions in Switzerland, Austria and Germany to examine perceptions of conference air travel and to assess opportunities for its reduction. The results indicate that air travel is deeply embedded in academia through cognitive norms and established conference practices. Although researchers stated that conferences serve important career purposes, such as networking, they acknowledge the importance of reducing air travel. The COVID-19 pandemic served as a window of opportunity to reduce air travel by switching to virtual conferences. Researchers stated that virtual conferences come with both benefits and challenges. Using the transport cultures framework, we identify opportunities for behavioural change and provide concrete recommendations for reducing conference air travel based on long-term changes in practices, material cultures, cognitive norms and policies.

Invisible Rituals

Dimitris Xygalatas’s Ritual: How Seemingly Senseless Acts Make Life Worth Living (2022) provides a much-needed ethnographically informed cognitive science of rituals. Among other things, the book tries to outline common cognitive grounds for such diverse practices as the calm Japanese tea ceremony and the emotionally arousing, physically painful Thaipusam ritual in Mauritius. Acknowledging the hallmark features of prototypical rituals discussed by Xygalatas, this paper further discusses the common grounds. Specifically, I suggest that prototypical rituals are continuous with cultural models. That is, much of the internalized cultural models contain the same cognitive features of ritualized behaviour and are the source of silent rituals of everyday life. More specifically, at its deeper cognitive core lies normative cognition, which might be a source of much of the compulsive urge to act properly and in a scripted, rigid manner. To illustrate the point, an ethnographic example from Mongolia will be briefly described.

Norms for neuropsychological tests in cognitively healthy French oldest old adults.

Normal aging often leads to cognitive decline, and oldest old people, over 80 years old, have a 15% risk of developing neurodegenerative diseases. Therefore, it is important to have appropriate tools to assess cognitive function in old age. The study aimed to provide new norms for neuropsychological tests used to evaluate the cognitive abilities in people aged 80 years and older in France, focusing on the impact of education and gender differences. 107 healthy participants with an average age of 85.2 years, with no neurological history or major cognitive deficits were included. A comprehensive neuropsychological assessment was performed, covering several cognitive functions such as memory, visuospatial abilities, executive functions, attention, processing speed, and praxis. Individuals with lower levels of education performed poorly on some tests and took longer to complete. Gender differences were observed, with women outperforming men in verbal episodic memory, while men showed better performance in visuoconstructive tasks. The participants showed lower performance in verbal episodic memory compared to norms established in previous French studies. In relation to executive functions, participants were slower to perform complex tasks than participants in previous studies. This study provides cognitive norms specifically adapted to the oldest old population, which differ from established norms for younger aging adults. It highlights the importance of including these norms in future clinical and scientific investigations. The findings underscore the importance of education on cognitive abilities and emphasize the need to consider gender differences when assessing cognitive functions in aging populations.

Environmental cognition and peer attitudes: Influencing tourists' waste‐sorting behavior in rural tourism destinations

AbstractThis research assesses the determinants impacting the behavior in rural tourism destinations regarding tourists' waste sorting (WSB), emphasizing the significance of social norms and peer networks. Survey data was gathered from 955 participants in rural tourist destinations across Henan, Shandong, and Anhui provinces. The empirical findings illuminate several crucial aspects: (1) social norms and peer networks wield a positive, catalyzing influence on tourists' WSB in rural tourism settings. (2) Peer attitudes shape tourists' WSB, and environmental cognition plays a pivotal mediating role. The novelty of this study lies in its comprehensive exploration of the influence of social norms and peer networks on tourists' WSB in rural tourism destinations, highlighting the unique interplay of cognitive, behavioral, and attitudinal factors in this context. (3) Cognitive norms and behavioral norms have a more significant impact on female tourists. (4) For frequent travel groups, social norms affect waste‐sorting behavior less.

In search of animal normativity: a framework for studying social norms in non-human animals.

Social norms - rules governing which behaviours are deemed appropriate or inappropriate within a given community - are typically taken to be uniquely human. Recently, this position has been challenged by a number of philosophers, cognitive scientists, and ethologists, who have suggested that social norms may also be found in certain non-human animal communities. Such claims have elicited considerable scepticism from norm cognition researchers, who doubt that any non-human animals possess the psychological capacities necessary for normative cognition. However, there is little agreement among these researchers about what these psychological prerequisites are. This makes empirical study of animal social norms difficult, since it is not clear what we are looking for and thus what should count as behavioural evidence for the presence (or absence) of social norms in animals. To break this impasse, we offer an approach that moves beyond contested psychological criteria for social norms. This approach is inspired by the animal culture research program, which has made a similar shift away from heavily psychological definitions of 'culture' to become organised around a cluster of more empirically tractable concepts of culture. Here, we propose an analogous set of constructs built around the core notion of a normative regularity, which we define as a socially maintained pattern of behavioural conformity within a community. We suggest methods for studying potential normative regularities in wild and captive primates. We also discuss the broader scientific and philosophical implications of this research program with respect to questions of human uniqueness, animal welfare and conservation.

Intelligent digital tools for screening of brain connectivity and dementia risk estimation in people affected by mild cognitive impairment: the AI-Mind clinical study protocol.

More than 10 million Europeans show signs of mild cognitive impairment (MCI), a transitional stage between normal brain aging and dementia stage memory disorder. The path MCI takes can be divergent; while some maintain stability or even revert to cognitive norms, alarmingly, up to half of the cases progress to dementia within 5 years. Current diagnostic practice lacks the necessary screening tools to identify those at risk of progression. The European patient experience often involves a long journey from the initial signs of MCI to the eventual diagnosis of dementia. The trajectory is far from ideal. Here, we introduce the AI-Mind project, a pioneering initiative with an innovative approach to early risk assessment through the implementation of advanced artificial intelligence (AI) on multimodal data. The cutting-edge AI-based tools developed in the project aim not only to accelerate the diagnostic process but also to deliver highly accurate predictions regarding an individual's risk of developing dementia when prevention and intervention may still be possible. AI-Mind is a European Research and Innovation Action (RIA H2020-SC1-BHC-06-2020, No. 964220) financed between 2021 and 2026. First, the AI-Mind Connector identifies dysfunctional brain networks based on high-density magneto- and electroencephalography (M/EEG) recordings. Second, the AI-Mind Predictor predicts dementia risk using data from the Connector, enriched with computerized cognitive tests, genetic and protein biomarkers, as well as sociodemographic and clinical variables. AI-Mind is integrated within a network of major European initiatives, including The Virtual Brain, The Virtual Epileptic Patient, and EBRAINS AISBL service for sensitive data, HealthDataCloud, where big patient data are generated for advancing digital and virtual twin technology development. AI-Mind's innovation lies not only in its early prediction of dementia risk, but it also enables a virtual laboratory scenario for hypothesis-driven personalized intervention research. This article introduces the background of the AI-Mind project and its clinical study protocol, setting the stage for future scientific contributions.

Recalibrating evolutionary debunking

AbstractEvolutionary debunking arguments purport to show that, if moral realism is true, all of our moral beliefs are unjustified. In this paper, I respond to two of the most enduring objections that have been raised against these arguments. The first objection claims that evolutionary debunking arguments are self‐undermining, because they cannot be formulated without invoking epistemic principles, and epistemic principles are just as vulnerable to debunking as our moral beliefs. I argue that this objection suffers from several defects, the most serious of which is that it has the unpalatable consequence that we should never revise our moral beliefs in response to evidence that our capacity for normative cognition is globally impaired. The second objection, which comes to us from Katia Vavova, claims that evolutionary debunking arguments are doomed to fail, because they attempt to show that our moral beliefs are unreliable without making any assumptions about the nature of morality, and this is impossible. I argue, to the contrary, that the etiological higher‐order evidence cited by debunking arguments can give us good reason to think that our moral beliefs are unreliable, even if we make no assumptions about what morality is like.

Managing academic air travel emissions: Towards system-wide practice change

• Identifies factors that influence academic air travel. • Proposes a practice-based academic flying framework. • Cognitive norms are a core driver of academics’ air travel decisions. • Material cultures and practices can facilitate academics’ air travel reduction. • Changing cognitive norms depends on collective action of all stakeholders. The high carbon emissions arising from academic air travel has become a priority issue for university sustainability programmes. However, efforts to mitigate academic air travel emissions requires the commitment and attention of a range of actors. It is essential to comprehensively identify and understand the factors affecting academics’ established aeromobility as a critical step towards system-wide practice change. This research explores this issue by proposing a practice-based academic flying framework and empirically applying the framework. This research found that cognitive norms are the key to affecting academic air travel decisions. The change of cognitive norms depends on collective action of all stakeholders. The empirical application allows the framework to align with university practices and provide stakeholders with a sufficient understanding of factors affecting academic air travel practices. We conclude with a call for all stakeholders to collaboratively create an environment that supports academics through a period of post-COVID practice transition.

A lineage explanation of human normative guidance: the coadaptive model of instrumental rationality and shared intentionality

This paper aims to contribute to the existing literature on normative cognition by providing a lineage explanation of human social norm psychology. This approach builds upon theories of goal-directed behavioral control in the reinforcement learning and control literature, arguing that this form of control defines an important class of intentional normative mental states that are instrumental in nature. I defend the view that great ape capacities for instrumental reasoning and our capacity (or family of capacities) for shared intentionality coadapted to each other and argue that the evolution of this capacity has allowed the representation of social norms and the emergence of our capacity for normative guidance.

Normative cognition and the effects of a probiotic food intervention in first grade children in Côte d’Ivoire

The cognitive skills critical for success have largely been studied in Western populations, despite the fact that children in low- and middle-income countries are at risk to not reach their full developmental potential. Moreover, scientists should leverage recent discovery to explore means of boosting cognition in at-risk populations. This semi-randomized controlled trial examined normative cognitive development and whether it could be enhanced by consumption of a probiotic food in a sample of 251 4- to 7-year-old children in urban schools in Côte d’Ivoire. Participants completed executive functioning measures at baseline (T1) and 5 months later (T2). After T1, children in one school received a probiotic (N = 74) or placebo (N = 79) fermented dairy food every day they were in school for one semester; children in the other school (N = 98) continued their diet as usual. Children improved on all tests across time (Cohen’s d = 0.08–0.30). The effects of probiotic ingestion were inconclusive and are interpreted with caution due to socio-political factors affecting daily administration. Given the general feasibility of the study, we hope that it will serve as an inspiration for future research into child development and sustainable (health-promoting) interventions for school children in developing nations.

Post-Northian institutional economics: a research agenda for cognitive institutions

AbstractThis paper discusses a research agenda for post-Northian institutional economics, which focuses on economic cognitive institutions and minds–institutions interactions. Douglass North introduced the ‘shared mental models’ and ‘shared beliefs’ concepts, which were considered the cutting edge of cognitive science at that time, the so-called first wave of extended mind theory. Subsequently, two more waves arose, but they went unnoticed by institutional economists who mostly continue to use internalist and reductionist approaches to cognition. Post-Northian institutional economics offers a deeper understanding of the relationship between cognition and institutions in the spirit of third-wave extended mind theory. The research agenda emphasizes a focus on socially extended cognition and the conception of cognitive institutions as shared mental processes (Petracca and Gallagher, 2020). I propose an alternative definition of cognitive institutions as interactively and polycentrically co-produced cognitive norms; this approach highlights normativity, co-production, and distributed active agency in extended cognitive processes. I propose two domains in which this third-wave framework can be used: ecological rationality and cognitive–cultural niche construction. This paper encourages a discussion on the prospects of a third-wave enactivist turn in institutional economics.

Aging, generational shifts, and energy consumption in urban China

China is recognized as the largest energy consumer and is also the country with the largest and fastest-aging population. Ongoing demographic changes may reshape China's household-based energy consumption patterns because of the large gap in consumption behavior between the elderly and the young as well as varying attitudes toward the environment among generations. However, when the impact of China's aging population on energy consumption is projected, the heterogeneous cognitive norms of generations in the process of demographic transition are not well understood. In this study, we assessed the future impact of China's demographic transition on energy consumption using a proposed theoretical framework to distinguish between age and generational effects. Specifically, we used age-period-cohort (APC) detrended analysis to estimate age and generational effects based on China's urban household survey data from 1992 to 2015. The results indicated large differences in energy use propensity across ages and generations. The elderly and younger generations tended to be energy-intensive consumers, resulting in higher energy consumption in this aging society. Our results consequently show that future changes in China's elderly population will result in a substantial increase in energy consumption. By 2050, the changing consumption share of the elderly population will account for ∼17 to 26% of total energy consumption in the residential sector, which is close to 115 million tons of standard coal (Mtce). These findings highlight the need to interlace environmental education policies and demographic transitions to promote energy conservation behavior in children and youth for low-carbon, sustainable development.

Improving Detection of Amnestic Mild Cognitive Impairment with Sex-Specific Cognitive Norms.

BackgroundDespite a female advantage in verbal memory, normative data for verbal memory tests used to diagnose Alzheimer's disease (AD) dementia and amnestic mild cognitive impairment (aMCI) often are not sex-adjusted.ObjectiveTo determine whether sex-adjusted norms improve aMCI diagnostic accuracy when accuracy was evaluated by progression to AD dementia over time.MethodsNon-sex-specific and sex-specific verbal memory test norms were incorporated into Jak/Bondi aMCI criteria and applied to older (age 65-90) non-demented women (N = 1,036) and men (N = 355) from the Rush Memory and Aging Project. Using sex-specific aMCI diagnosis as the "true" condition versus non-sex-specific aMCI diagnosis as the "predicted" condition, we identified True Positives, False Positives, True Negatives, and False Negatives and compared AD dementia risk over 10 years among groups.ResultsRates of aMCI were higher in men versus women (χ2 = 15.39, p < 0.001) when determined based on typical diagnostic criteria, but this difference reversed when using sex-specific diagnostic criteria (χ2 = 8.38, p = 0.004). We identified 8%of women as False Negatives and 12%of men as False Positives. Risk of incident AD dementia in False Positive men was significantly lower than in True Positive men (HR = 0.26, 95%CI = 0.12-0.58, p = 0.001). Risk of incident AD dementia in False Negative women was substantially higher than in True Negative women (HR = 3.11, 95%CI = 2.09-4.63, p < 0.001).ConclusionResults suggest that previous reports of higher aMCI rates in men versus women may be an artifact of non-sex-adjusted norms/cut-scores. Incorporation of sex-specific norms/cut-scores for verbal memory impairment into aMCI diagnostic criteria may improve diagnostic accuracy and avoid diagnostic errors in approximately 20%.

The enactive naturalization of normativity: from self-maintenance to situated interactions.

The autopoietic enactive account of cognition explains the emergence of normativity in nature as the norm of self-maintenance of life. The autonomous nature of living agents implies that they can differentiate events and regulate their responses in terms of what is better or worse to maintain their own precarious identity. Thus, normative behavior emerges from living organisms. Under this basic understanding of normativity as self-maintenance, autopoietic enactivism defends a continuity between biological, cognitive, and social norms. The self-maintenance of an agent's sensorimotor identity establishes the cognitive norms that regulate its behavior, and the self-maintenance of its social identity determines the social norms. However, there is no clear explanation of how individuals, who by their very constitution are primarily moved to interact with the world under the norm of self-maintenance, could interact with the world driven by non-individual norms. Furthermore, understanding all normativity as self-maintenance makes it unclear how agents establish genuine social interactions and acquire habits that have no implication for their constitution as individuals. So, to face these challenges, I propose an alternative notion of normativity grounded on a Wittgensteinian, action-oriented, and pragmatic conception of meaning that distinguishes between an agent with a normative point of view and external normative criteria. I defend that a normative phenomenon is an interaction that is established by an individual point of view as defined by autopoietic enactivism and that is part of a self-maintaining system. The latter establishes the external normative criteria to evaluate the interaction, and it may or may not coincide with the identity of the interacting agent. Separating external normative criteria from the self-constitution of the interactant agent not only solves the challenge but potentially explains the situated and relational character of agency.

High-definition transcranial direct current stimulation modulates performance and alpha/beta parieto-frontal connectivity serving fluid intelligence.

Fluid intelligence (Gƒ) includes logical reasoning abilities and is an essential component of normative cognition. Despite the broad consensus that parieto-prefrontal connectivity is critical for Gƒ (e.g. the parieto-frontal integration theory of intelligence, P-FIT), the dynamics of such functional connectivity during logical reasoning remains poorly understood. Further, given the known importance of these brain regions for Gƒ, numerous studies have targeted one or both of these areas with non-invasive stimulation with the goal of improving Gƒ, but to date there remains little consensus on the overall stimulation-related effects. To examine this, we applied high-definition direct current anodal stimulation to the left and right dorsolateral prefrontal cortex (DLPFC) of 24 healthy adults for 20min in three separate sessions (sham, left, and right active). Following stimulation, participants completed a logical reasoning task during magnetoencephalography (MEG). Significant neural responses at the sensor-level were imaged using a beamformer, and peak task-induced activity was subjected to dynamic functional connectivity analyses to evaluate the impact of distinct stimulation montages on network activity. We found that participants responded faster following right DLPFC stimulation vs. sham. Moreover, our neural findings followed a similar trajectory of effects such that left parieto-frontal connectivity decreased following right and left DLPFC stimulation compared to sham, with connectivity following right stimulation being significantly correlated with the faster reaction times. Importantly, our findings are consistent with P-FIT, as well as the neural efficiency hypothesis (NEH) of intelligence. In sum, this study provides evidence for beneficial effects of right DLPFC stimulation on logical reasoning. KEY POINTS: Logical reasoning is an indispensable component of fluid intelligence and involves multispectral oscillatory activity in parietal and frontal regions. Parieto-frontal integration is well characterized in logical reasoning; however, its direct neural quantification and neuromodulation by brain stimulation remain poorly understood. High-definition transcranial direct current stimulation of dorsolateral prefrontal cortex (DLPFC) had modulatory effects on task performance and neural interactions serving logical reasoning, with right stimulation showing beneficial effects. Right DLPFC stimulation led to a decrease in the response time (i.e. better task performance) and left parieto-frontal connectivity with a marginal positive association between behavioural and neural metrics. Other modes of targeted stimulation of DLPFC (e.g. frequency-specific) can be employed in future studies.

Social norms and prevention behaviors in the United States early in the COVID-19 pandemic

ABSTRACT The current study assessed how social norms were associated with the three effective Covid-19 prevention behaviors of social distancing, handwashing, and wearing protective face masks during the early stages of the pandemic in the US. Study participants were recruited online. Data from the present study was from a baseline quantitative survey administered from March 25th−27th, 2020. The 808 study participants were recruited for a longitudinal study online. Eligibility requirements included age 18 or older, living in the United States, English speaking and reading had heard of the Coronavirus or Covid-19, and provided informed consent. The three outcome variables were handwashing, mask wearing, and social distancing. Injunctive and descriptive norms were assessed. The injunctive norm of perceiving friends would find them rude if they did not affiliate with them because Covid-19 was associated with all three outcomes in both the bivariate and multivariate logistic regression models with adjusted odds ratios ranging from (aOR) = .80 for handwashing to aOR = .63 for social distancing and aOR = .77 for mask wearing. The descriptive cognitive norm of friends worrying about becoming infected was associated with all three outcomes in the bivariate analysis but only mask wearing in the multivariate models (aOR = 1.74). The study findings suggest there are strong social factors that correlate with behaviors to prevent the transmission of SARS-CoV-2. These findings also suggest that public health communication campaigns should focus on more than heightening risk perceptions. They should include attention to social norms and perceptions of social risks to significant others.

Screening for cognitive impairment among patients with work-related stress complaints in Denmark: validation and evaluation of objective and self-report tools.

ObjectiveMany patients with work-related stress display cognitive impairment that may hamper recovery. We examined objective and subjective tools for screening of cognitive impairment in this patient group.MethodsPatients were assessed with Danish versions of the objective Screen for Cognitive Impairment in Psychiatry (SCIP-D), standardized neuropsychological tests that tapped into the same cognitive domains, the self-assessed Cognitive Failure Questionnaire (CFQ), and several additional scales of symptom severity and psychosocial status. Concurrent validity of the SCIP-D and CFQ was assessed by calculation of Pearson’s correlation coefficients between the objective and subjective tools and the scores on more conventional standardized neuropsychological tests. Decision validity was assessed with logistic receiver-operating-characteristic analyses using a cut-score approach to the objective and the subjective test results to predict impairment detected by the standardized tests. Cognitive norms were established through the data of 79 healthy controls. SCIP-D scores were compared between patients and healthy controls with independent t-tests.ResultsWe included 82 patients with work-related stress. The SCIP-D total scores were strongly associated with standardized neuropsychological tests (r=0.76, P<0.001). The self-assessed CFQ was not associated with either measure of objective cognitive functioning (r≤0.12, P≥0.30). The optimal SCIP-D total-score cut of ≤72 identified 43.2% of the patients with global objective cognitive impairment. The patients performed mildly-to.moderately lower than the healthy controls on the SCIP-D total score (Cohen’s d=0.39) and the subtests for working memory (d=0.39) and processing speed (d=0.61).ConclusionThe SCIP-D is a valid screening tool sensitive to objective performance-based cognitive impairment among patients with work-related stress.

Towards sustainable energy culture in the industrial sector: introducing an interdisciplinary method for understanding energy culture in business industries

BackgroundThere have been numerous research papers focusing on improving energy consumption and energy behaviour in domestic and residential contexts. However, workplaces and especially industry settings have gained less attention in scientific literature, even though the industry sector is one of the largest energy consumers in the world. This article introduces a methodological framework that utilizes the energy culture concept, to support understanding the factors that influence energy culture at business industry companies.MethodsBuilding on the concept of energy culture, we introduce an interdisciplinary method, which assesses organizations’ energy culture from different perspectives and recognizes the possibilities for sustainability transitions. To validate this method, the developed energy culture survey has been verified by 27 expert participants from different industry-related companies located in Finland, Italy, Switzerland, Germany France, and Austria.ResultsOur analysis highlights the need to consider diverse, interdisciplinary aspects to create a successful method for enhancing energy culture in the industrial sector. This will take into consideration human aspects, related to cognitive norms, beliefs, and aspirations, as well as to human interaction with the material world.ConclusionsIndustrial energy cultures context differs from domestic and residential contexts, and the knowledge from one context cannot be transferred to another context as such. Based on investigated studies undertaken for residential, office, and other sectors and the lessons learned, we developed a systematic method for energy culture understanding in industries. Energy managers may use it, as well as other individuals involved in energy culture issues in the industrial business sector, to evaluate the state of energy culture and engage employees towards new energy-related practices.

Opening up science for a sustainable world: An expansive normative structure of open science in the digital era

Abstract New digital technologies and tools, together with evolving open physical and digital infrastructures, are remodelling science and innovation practices at universities and challenging their existing cultures, cognitive norms, missions, and policies. The purpose of this empirical study was to understand how existing and recently adopted open science practices and the underlying principles and attitudes of research teams support the advancement of knowledge and the development of actions, solutions, and technologies for sustainable development. The results of this study provide novel insights and important suggestions to guide the advancement of open science and innovation policies at universities for a sustainable economy, society, and environment—in sum, for a sustainable world. We infer a new expansive normative structure—practices, norms, and institutional goal—for open science and a new role of researchers in the digital era. Based on our findings, we propose an expansive model of university research and innovation to guide the renewal of university governance in the digital era.

Socioeconomic inequality in exclusive breastfeeding behavior and ideation factors for social behavioral change in three north-western Nigerian states: a cross-sectional study

BackgroundSocioeconomic inequalities could mitigate the impact of social and behavior change (SBC) interventions aimed at improving positive ideation towards the practice of exclusive breastfeeding. This study explores the empirical evidence of inequalities in the practice of exclusive breastfeeding (EBF) and associated ideational dimensions and domains of the theory of Strategic Communication and Behavior Change in three north-western Nigeria states.MethodsWe used cross-sectional data from 3007 randomly selected women with under-two-year-old children; the convenient regression method was applied to estimate the concentration indexes (CIxs) of exclusive breastfeeding behavior, ranked by household wealth index. Inequality was decomposed to associated ideational factors and sociodemographic determinants. Avoidable inequalities and the proportion of linear redistribution to achieve zero inequality were estimated.ResultsWomen from wealthier households were more likely to practice exclusive breastfeeding CIx = 0.1236, p-value = 0.00). Attendance of at least four antenatal clinic visits (ANC 4+) was the most significant contributor to the inequality, contributing CIx = 0.0307 (p-value = 0.00) to the estimated inequality in exclusive breastfeeding practice. The elasticity of exclusive breastfeeding behavior with respect to partners influencing decision to breastfeed and ANC4+, were 0.1484 (p-value = 0.00) and 0.0825 (p-value = 0.00) respectively. Inequality in the regular attendance at community meetings (CIx = 0.1887, p-value =0.00); ANC 4+) (CIx = 0.3722, p-value = 0.00); and maternal age (CIx = 0.0161, p-value = 0.00) were pro-rich. A 10.7% redistribution of exclusive breastfeeding behavior from the wealthier half to the poorer half of the population could eliminate the inequality (line of zero inequality). Inequalities were mainly in the cognitive and social norms dimension and were all pro-poor.ConclusionSocioeconomic inequalities exist in exclusive breastfeeding behaviors and in associated ideation factors in the three states but are mostly avoidable. A 10.7% redistribution from wealthier to the poorer half of the population will achieve elimination. Messaging for SBC communication interventions to improve breastfeeding practices could be more effective by targeting the mitigation of these inequalities.