This study aims to describe teachers' efforts in fostering children's learning motivation in the new normal era through affective learning for early childhood. Teachers are required to master the teaching materials that will be taught to children by providing learning enthusiasm through affective learning in the hope that children can instill interest, attitudes, self-concepts, and values. This research uses a descriptive qualitative method where the study examines the object naturally according to the situation in the field and describes it in words. The research was conducted at Islamic Kindergarten in Cigombong, Bogor. The subjects of this study were the headmaster and teachers. The findings of this study are the efforts of teachers to increase children's learning motivation through affective learning in the new normal era, including instilling attitudes and having good personalities with the aim of ensuring that the attitudes built in children are following expectations, thus encouraging the formation of children's attitudes from an early age.