The article examines the dynamics of changes in educational relations (student — teacher — head of an educational organization) in the process of digital transformation. It is shown that the root cause of such changes is the commercialization of education. Digitalization acts only as a catalyst that has accelerated the ripening of the fruits of commercialization. In the context of distance learning, the “consumer” attitude of students towards education is strengthened by reducing the influence of academic discourse. Educators face the risk of losing full-time employment due to the transition to teaching through interaction with digital content. Managers of educational organizations are increasingly using management practices and sharing the values common in the commercial sector, as a result of which part of the costs of digitalizing education is being shifted to teachers. In general, the extension of purely economic efficiency criteria to the initially non-market, non-profit sphere of education leads to unbalanced results of digitalization of education and to an increase in existing contradictions.
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