Nonprofit Perspective Research Articles

Government promotion and city image: visitor intentions in Macao

PurposeThis study aims to critically evaluate the impact of government tourism promotion methods on city image and visiting intentions and to explore the moderating effect of tourism experience on two of the conceptualized relationships, using Macao as a case study.Design/methodology/approachThe research analyzed responses from 407 Macao visitors during the pandemic to determine the effects of tourism promotion methods on the city’s image and visiting intention using structural equation modeling (SEM) to test the hypotheses.FindingsThis study revealed that tourism promotion methods positively impact the city’s image and visiting intentions. City image also mediates the relationship between tourism promotion methods and visiting intentions. Furthermore, tourism experience moderates the relationships between promotion methods and city image and between promotion methods and visiting intentions.Research limitations/implicationsThe study’s findings on the effects of promotion methods utilized by local governments support and expand upon existing theoretical frameworks within the realm of nonprofit organizations’ management and marketing for destination marketing organizations (DMOs). However, the cross-sectional design limits causality, and findings may not be generalizable beyond Macao without further comparative research.Practical implicationsThis study provides valuable insights for policymakers and marketers to design promotional campaigns that deliver authentic and memorable experiences, aligning with their promotional promises, especially in postpandemic contexts.Social implicationsThis research contributes to the theoretical and methodological advancement of management and marketing for DMOs from a public sector perspective, highlighting the critical role of government involvement in urban tourism promotion.Originality/valueThe research offers valuable insights into how promotional activities influence visiting intentions, advancing tourism management and marketing for DMOs from a nonprofit perspective. The study validates theories and adds unique insights by focusing on Macao’s postpandemic recovery, offering practical implications for similar urban settings.

Exploring nonprofit perspectives on CSR: The emergence of retail corporate volunteerism

AbstractCorporate social responsibility (CSR) has predominantly been examined from a business standpoint, yet its implementation often involves the active participation of nonprofit organizations. While corporations may engage in CSR activities with the ultimate goal of business gain, questions arise regarding how these initiatives are perceived and utilized by their nonprofit partners to fulfill their missions. Surprisingly, limited research exists that explores CSR from the nonprofit standpoint. This study aims to bridge this gap by investigating the perspectives of nonprofits in relation to CSR initiatives, focusing on a case study of three nonprofit organizations operating in the Australia food rescue sector. By examining corporate volunteering programs as a specific CSR initiative, the study identifies both instrumental CSR and strategic CSR within nonprofits' perceptions of their CSR partnerships. Moreover, the study uncovers nuanced differences between nonprofits that choose to adopt retail corporate volunteerism—commercialize their corporate volunteering programs and those that reject such commercialization. These differences manifest in the form of strategic transactional CSR versus strategic relational CSR mindsets, as elucidated by Mirvis' (2012) CSR framework. This research contributes to the CSR literature by offering valuable insights from the nonprofit perspective. It also sheds light on the emerging phenomenon of retail corporate volunteerism and possible CSR motivations for its occurrence.

Nonprofit perspectives on managing food-insecurity operations during crisis

Food insecurity is an international concern. There is a need to address and discuss the challenges of food distribution during times of crisis. This In Perspective paper investigates the vital role of nonprofit organizations when it comes to managing food-insecurity during a pandemic when needs and demands change. Given diverse needs and changing logistical patterns experienced during the pandemic, nonprofits had to alter how offered support to those requiring help in urban areas. This paper positions directions noted in the literature before offering insights from interviews with three nonprofits based in the Phoenix metro area of Arizona in the United States. Findings are organized into two sections: 1. addressing need, and 2. organizational coordination of navigating a crisis. Both sections address challenges that nonprofits saw and faced through the pandemic over the past few years. Noted managerial implications and policy recommendations address the importance of evaluating changing demands and how to manage operations through abrupt transition.

Green human resource management in nonprofit organizations: effects on employee green behavior and the role of perceived green organizational support

PurposeBuilding on the theories of social exchange and organizational support, this study proposes a research model to investigate the impact of green human resources management (GHRM) on nonprofit employees' green work-related outcomes, namely green voice behavior, green knowledge-sharing behavior and green helping behavior. In the model, perceived green organizational support (PGOS) is theorized and employed as an intervening mechanism between the examined linkages.Design/methodology/approachData were collected in two different waves from 408 employees working in the Palestinian nonprofit sector. Covariance based-structural equation modeling was used to validate the study's research model and to examine the hypotheses.FindingsThe results indicated that GHRM is positively associated with green voice behavior, green knowledge-sharing behavior and green helping behavior. Moreover, the results show that PGOS exhibits a significant mediation effect between the aforesaid links. This study thus provides initial empirical evidence in the field of GHRM, with particular focus on the nonprofit sector.Research limitations/implicationsThis research provides a roadmap to nonprofit managers and practitioners on how GHRM can encourage employees to speak up, share information and help others in the environmental and green domain. By supporting nonprofit managers strengthening green employee behavior, it provides an additional source to fostering intrinsically motivated behaviors in the workplace.Originality/valueIn response to urgent environmental threats, this study contributes to green and sustainable management research with a focus on GHRM, thereby providing initial empirical research from a nonprofit perspective.

Does your corporation “care”? Exploring an ethical standard for communicating CSR relationships online

A qualitative content analysis of corporate social responsibility (CSR) webpages of top-ranked corporations was conducted to determine the ethical nature of online communications surrounding nonprofit partnerships. Are corporations giving nonprofits their fair share of online publicity? All CSR-related webpages from the top 30 Fortune’s 500 Most Admired Corporations for 2017 were examined. Ethical principles from public relations communications regarding open, honest, and transparent information sharing guided textual analysis. Evidence shows that CSR website communications often engage in self-promotion rather than genuine and mutually beneficial support for nonprofit partners. Through corporate branding of CSR activities, advertising through philanthropy stories, and exploiting employee volunteerism and donations, the balance of CSR relationships tilts heavily in the corporation’s favor. Yet, public relations practitioners have a special calling to be the “ethical conscience” of their organizations. Understanding how corporations can provide ethical communications about their nonprofit partners helps guide ethical voice of the practice. This study is unique for looking specifically at the ethics of corporate CSR communications themselves and for addressing the nonprofit perspective of CSR, which is often overlooked. While nonprofits may benefit from CSR relationships, this article shows that opportunities for mutually beneficial communications about these relationships may be lacking.

Nonprofit Entrepreneurial Orientation in the Context of Cross‐Sector Collaboration

AbstractTriggered by budgetary challenges and growing awareness of social needs, recent years have seen increasing entrepreneurial behaviour in the nonprofit sector, of which collaboration with for‐profit organizations is a case in point. Yet, while extant research has extensively studied the entrepreneurial orientation (EO) of for‐profit organizations, scant attention has been paid to its manifestations in the cross‐sector collaboration context and from the nonprofit perspective, even though numerous nonprofit organizations’ idiosyncrasies point to the need for a reconceptualization of the EO dimensions in that domain. Thus, taking the nonprofit perspective, our research aims to explore the dynamics and nature of EO in the context of nonprofit–business collaboration (NBC), examining how the EO core dimensions manifest themselves when nonprofit organizations (NPOs) proactively engage in NBC. We unpack the meaning of EO through two complementary empirical studies. Our work nuances the rather overlooked entrepreneurial posture of so‐called ‘active‐in‐collaboration’ NPOs, exposes new meanings of collaborative EO dimensions (relational proactiveness, relational innovativeness and relational risk management), discusses their underpinning mechanisms and suggests promising areas for further research and implications for practice.

HR Attribution Research in Context

HR attributions are defined as the explanations that employees make regarding their organization’s intentions in implementing HR practices. Previous studies have mainly focused on the importance of HR attributions to employee outcomes, such as commitment, engagement, and performance. The contextual issues around the relationships between antecedents, HR attributions, and employee outcomes have not been fully explored yet. Contexts are important in understanding employee HR attributions because HR attributions do not occur in a vacuum and employees need contextual clues to make sense of HR practices. This symposium aims to address this neglect by highlighting the contextual issues under which employees make sense of HR practices. The first three studies of this symposium add much more nuance to our understanding of the HR attributions proposed in Nishii, Lepak and Schneider’s (2008) work, while the fourth study provides a more concrete and meaningful understanding of how employees make sense of specific HR practices. Overall this symposium provides a forum for information exchange and collective learning to advance our knowledge of HR attributions. HR Attributions, Ethical Leadership, and Thriving at Work: A Multi Actor, Multi Level Model Presenter: Wei Wu; Renmin U. of China Presenter: Karin Sanders; UNSW Business School, Australia Presenter: Yucheng Zhang; Southwestern U. of Finance and Economics Presenter: Wansi Chen; East China U. of Science and Technology High Performance Work System Implementation and Transformational Leadership on Employee Wellbeing Presenter: Chunyu Xiu; HR attribution research in context Presenter: Huadong Yang; U. of Liverpool Presenter: Mariella Miraglia; U. of Liverpool External HR Attributions: The Role of Union Influence Presenter: David E. Guest; King's College London Presenter: Ricardo Rodrigues; King's College London Does One Size Fit All? HR Attributions of Employee Volunteering from a Non-Profit Perspective Presenter: Kiera Dempsey-Brench; Trinity Business School, Trinity College Dublin - U. of Dublin Presenter: Amanda Shantz; Trinity College Dublin Presenter: Kerstin Alfes; ESCP Business School

Nonprofit Perspectives on Faculty Internships: An Underutilized Resource?

This study explores nonprofit interest in using faculty internships, as well as anticipated advantages and disadvantages, and expands upon existing literature. We used various personal and professional connections to find survey participants. A Midwestern State Council of Nonprofits distributed the anonymous online survey link within an issue of its email newsletter. A handful of in-person surveys were distributed at a nonprofit fair. Additionally, we reached out to personal and professional connections. Fifty respondents completed an anonymous Qualtrics survey. Respondents reacted favorably to the concept of faculty internships, noting the additional knowledge and academic perspective introduced by faculty. At the same time, concern was expressed about the temporary nature of the internship and about cost and training issues. Faculty internships are a useful way for college professors to gain significant industry experience or to keep up with developments in their fields. They can then use this knowledge to improve student learning. Nonprofits will thus be able to hire better-qualified graduates and may gain more visibility within their communities.Subscribe to JNEL

Domesticating the Beast: A “Resource Profile” Framework of Power Relations in Nonprofit–Business Collaboration

Researchers have addressed the implications of power imbalance for nonprofits engaging in collaborations with businesses. Yet as nonprofit–business collaboration intensifies, nonprofit managers’ perceptions of power asymmetry in these relationships remain scantly studied. We argue that investigating these perceptions can sharpen the understanding of determinants and processes of power relations from a nonprofit perspective. To do so, we studied nonprofit–business collaboration in a network of international cooperation nongovernmental organizations (NGOs). Based on our findings, we designed a nonprofit-centric “resource profile” framework of power relations in cross-sector collaborations. This framework provides an empirically grounded tool to inform nonprofit managers’ decision making as they engage in collaborations with businesses. Based on this framework, we elaborate a set of theoretical propositions to integrate existing knowledge and guide further nonprofit-centric research on power dynamics in cross-sector collaboration.

“It’s a delicate dance”: understanding CSR relationships from the nonprofit perspective

Purpose The purpose of this paper is to examine corporate social responsibility (CSR) partnerships from the often-overlooked perspective of nonprofit beneficiaries, situated in the rapidly evolving higher education funding environment. Design/methodology/approach In-depth interviews with corporate relations officers from public research universities across the USA were conducted. Qualitative coding procedures from Lindlof and Taylor (2019) were employed to analyze transcript data. Findings Three main factors have contributed to a rapidly evolving climate for corporate partnerships: CSR partnerships help universities build their reputations rather than endowments; feature new preferences in communication-based stewardship practices; and raise questions about university autonomy and authority. Research limitations/implications New interpretations of interdependent relationships and stewardship may be needed to explain new corporate funding models, while threats to nonprofit organizational authority and autonomy may be growing. Practical implications Nonprofit practitioners may better understand how to position their organizations as more attractive to corporations while learning how to advocate for mutual benefits. They may also benefit from a new understanding of corporate stewardship. Originality/value While previous research has documented detrimental effects to nonprofits in CSR partnerships, higher education fundraisers in this study detail their struggles with new models of measuring success, new expectations for stewarding corporate partners and perceived threats to autonomy. Their voices add to a fuller understanding of rapidly evolving relationship management practices in higher education.

Philanthropy and Economic Development: New Roles and Strategies

Philanthropic investments in economic development—including grants, technical assistance, program-related investments, policy advocacy, and civic leadership—have increased during the past decades. Philanthropic support for economic development provides flexible, timely resources for innovation, capacity building, and policy advocacy. While philanthropy is often associated with social equity approaches, philanthropic investments in economic development are quite diverse—downtown development, place-based renewal, social enterprises, and economic development networks. This study reviews existing data about philanthropy and economic development, vignettes of foundation investments, and nonprofit perspectives about new foundation roles. Overall, place-rooted foundations are most engaged in economic development, while many national foundations are formulating broader strategic frameworks related to economic inclusion. Foundations are helping achieve concrete economic development results; future research requires improvements in data and in-depth case studies of places with significant philanthropic engagement.

NPOs’ Voice in CSR Partnership: An Exploratory Study Using Topic Modeling

The present study aims to identify and interpret the emerging strategies employed by nonprofit organizations (NPOs) in communicating with their business partners on Twitter. A computer-assisted content analysis was applied to analyze 5,661 tweets posted by 65 NPOs. The study identified three corporate social responsibility communication strategies, which were characterized by a distinctive emphasis on stakeholder engagement. We analyzed NPOs that targeted different issues-initiated corporate social responsibility partnership conversations at varying levels by adopting self-promotional, partner-oriented, and balanced-interest strategies to justify and promote their relationships with multiple stakeholders on Twitter. This exploratory study contributes to the scant research on cross-sector social partnerships communication from a nonprofit perspective and adds nonprofit-specific evidence to the existing theories and practices.

Developing Bridges Center Grant Proposal: A Budgeting Case for a Nonprofit Organization

ABSTRACT The case study introduces the challenges and unique accounting needs of nonprofit organizations, particularly in budget preparation and the grant proposal process. The case is designed for courses that focus on not-for-profit accounting or managerial accounting. As students are becoming more interested in social responsibility, this case provides an opportunity for students to develop a deeper understanding of budgeting concepts by introducing a nonprofit perspective into the budgeting material traditionally covered in a managerial accounting course. Students learn about differences in budgeting for a nonprofit organization compared to a business that operates for profit including sources of revenue, mission-driven focus, receipt of in-kind donations, unbalanced budgets, the role of the board, and data availability. Students are required to use problem-solving skills and external resources to estimate amounts to create a budget for a nonprofit organization in a scenario where information is incomplete, much like a real-world situation.

A new spirit across sectors: Constructing a common justification for corporate volunteering

ABSTRACTCorporate volunteering is an activity located at the intersection of the corporate and nonprofit spheres. Its coordination and implementation create interesting encounters between professionals from both sectors. This article adopts a pragmatic sociological approach to analysing the discursive processes that nurture or hinder these encounters and the corporate volunteering activities they aim to produce. It brings to the fore the nonprofit perspective by analysing 39 semi-structured interviews with Dutch and Belgian nonprofit professionals who were engaged in corporate volunteering coordination. The study shows that a flexible and project-oriented justification regime, which is mainly promoted by nonprofits that match companies with other nonprofits, creates a common discursive terrain that nurtures cross-sectoral collaboration. Other justification regimes, particularly the civic one, are increasingly marginalised, as they are perceived as hindering collaboration rather than enabling it. Thus the proliferation of corporate volunteering, and the dominance of the project-oriented justification that is intertwined with it, together challenge classical identifications of the nonprofit sector with civic action.

Collaborative Leadership: The Future of Nonprofit Contracting

The cross-sector relationship between nonprofit organizations and government agencies has evolved over the past few decades, moving from a competitive model of contracting to a collaborative one, as shown in the literature. However, collaboration in the human service contracting system is a complicated endeavor. Nonprofit organizations are critical to the human service system, and implementing collaborative contracting arrangements from their perspective is a key component to the process. Founded on practitioner interviews, this research provides information from the nonprofit perspective on how to implement collaboration within the U.S. human service contracting system, a framework for understanding the elements in the contracting relationship, and recommendations for creating and sustaining collaborative contracting relationships. Subscribe to JNEL

A Nonprofit Perspective on Business–Nonprofit Partnerships: Extending the Symbiotic Sustainability Model

Using the symbiotic sustainability model as a framework, this research investigates how many and with which businesses top nonprofit organizations report partnerships. We examined the websites of the 122 largest, most recognizable U.S. nonprofits. These websites included information about 2,418 business–nonprofit (B2N) partnerships with 1,707 unique businesses. The results suggest key differences with previous research on how U.S. Fortune 500 companies report B2N partnerships. Leading nonprofits report more B2N partnerships than U.S. Fortune 500 companies do. Furthermore, nonprofits do not maintain industry exclusivity in reporting B2N partnerships, like their business counterparts do. Finally, social issue industries do not exert the same isomorphic pressures on B2N partnerships that economic industries do. New propositions that extend the symbiotic sustainability model are presented to account for nonprofits’ unique goals for capital accumulation in B2N partnering and the industry characteristics.

Partner Search Process in Business-NGO Collaborations: A Developing Country Nonprofit Perspective

The paper examines the corporate partner search process adopted by two nonprofits in India. It seeks to uncover the factors that facilitate the search for a successful collaboration and the factors...

Achieving the Partnership Principle in Experiential Learning: The Nonprofit Perspective

University and college experiential education takes many forms: internships, practica and other field experience, volunteerism, community service, and community-based service learning, as well as community activities attached to college courses. Given the joint involvement of university and community institutions in experiential education and the diverse motivations for encouraging student community involvement, this academic practice can be viewed through three lenses: (a) as a form of student learning, (b) as a public policy instrument to promote student civic engagement, and (c) as a service delivery tool for community organizations. Much of the research about student service learning has emphasized the first of these perspectives, examining service learning’s impact on a student’s pedagogical experience and the campus ability to support service learning. This article focuses on the nature of the partnership between campuses and community organizations. We begin with a discussion of how prior literature describes this partnership and then use generalizable community data to explore what host organizations suggest are the most useful partnership characteristics.

Collaboration Between Nonprofit and Business Sectors: A Framework to Guide Strategy Development for Nonprofit Organizations

Collaboration between nonprofit and business sectors is widely regarded as a value creation process that benefits society, business, and nonprofit organizations (NPOs). This process, however, has rarely been considered from a nonprofit perspective. In this paper, we discuss a new framework to assist NPOs in developing strategic collaborations with businesses. We argue that, by being strategically proactive rather than reactive to what businesses might offer, NPOs can increase the scale of their cross-sector collaborations and thus enhance their sustainability. Implications for research and practice are discussed.

A Discussion on an Integrative Society with Professor Amani Nuru-Jeter

A D iscussion on an I ntegrative S ociety with P rofessor A mani N uru -J eter B S J Kuntal Chowdhary, Joshua Hernandez, Jessica Evaristo, Jingyan Wang, Ali Palla, Harshika Chowdhary, Mariko Nakamura, Kaitlyn Kraybill-Voth, Rhea Misra Though the phrase “stress can kill you” is often used in jest, the broader implications of chronic stress are often overlooked. Chronic stress is the slow poison that kills from within. BSJ Interviews had the pleasure of interviewing Professor Amani Nuru-Jeter to understand the broader implications of the “wear and tear” of stress and explore the root causes of the issue. Professor Nuru-Jeter’s broad research interest is to integrate social, demographic, and epidemiologic methods to examine racial inequalities in health, as they exist across populations, across place, and over the life-course. Professor Nuru-Jeter is also Principal Investigator of the African American Women’s Heart and Health Study, which examines the association between racism stress, cardiovascular biomarkers, and biological stress among Black women in the Bay area with particular focus on coping mechanisms; and Co-Principal Investigator of the Bay Area Heart Health Study which examines similar associations among Black men with particular emphasis on coping mechanisms and internalized racism. BSJ: How did you get involved in your research? Prof. Nuru-Jeter: I have several lines of research and my work on stress is one of those lines of research. I was working at the department of Health in Washington D.C. where I was getting my M.P.H. at George Washington University. I was doing a lot of work there, around trying to help communities of color and low-income communities navigate the public healthcare system, the Medicaid system, and other social service systems in order to meet their needs. I became very interested in the topic of social equity and inequity. I worked at the department of health and I did that for a year or so. After that, I worked at a non-profit organization and I am still doing similar work. It is interesting to do similar work from different perspectives. There is the government perspective, where we are creating and delivering programs to meet the needs of the community, and the nonprofit perspective, where you are advocating on the behalf of the community. In both of those positions, I had the opportunity to work with various community groups and that was really my introduction to the disconnect between our service organizations with what we say are communities needs and what communities are saying their real needs are along with their barriers to access these services. I became really interested in the disconnect between service organizations in meeting community needs to better understanding the issues around equity and inequality and why, generally, colored and lower-income communities end up not being served as well as other communities. This sparked my interest in the idea of social inequality and I went back to school for my Baccalaureate and started doing more work in that area. The work that I do is in a field called “social epidemiology”, trying to better understand better how 61 • B erkeley S cientific J ournal • S tress • F all 2013 • V olume 18 • I ssue 1