The dynamics of electro-osmotically generated flow of biological viscoelastic fluid in a cylindrical geometry are investigated in this paper. This flux is the result of walls contracting and relaxing sinusoidally in a magnetic environment. The rheology of the fluid is accurately captured with the Ellis fluid (blood) model. Both Joule heating and viscous dissipation are accounted for during thermal analysis. The electric potential induced in the EDL is obtained by applying the Debye-Huckel linearization to the non-linear Poisson-Boltzmann equation. Mathematical modelling is incorporated in cylindrical coordinates in wave frame of reference. Assuming a long wavelength characterized by a low Reynolds number, the Ellis fluid model's governing equations are simplified. Subsequently, the differential equations that result are computed numerically utilizing the NDSolve utility that is integrated into Mathematica. Graphical representations are utilized to visually and comprehensively assess the thermal characteristics, flow features, heat transfer coefficient, and skin friction coefficient. Various factors are taken into consideration, including the impact of Ellis fluid parameters, electric double layer, magnetic field, Brinkman number, and Ohmic dissipation. Ellis fluid's axial velocity boosts with a rise of the electroosmotic parameter and power-law index while decreasing with an increase in the Hartmann number and material fluid parameter. The fluid temperature is directly proportional to EDL parameter and parameters of Ohmic and viscous dissipation. The current model may be used in clinical scenarios involving the gastrointestinal system and capillaries, electro-hydrodynamic therapy, delivery of drugs in pharmacological, and biomedical devices.
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